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3 of the Biggest Mistakes that Network Marketers make on Social Media

Biggest Mistakes that Network Marketers make on Social Media

Written by

Brandy Shaver

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There are three significant mistakes most network marketers make on social media, often without realizing it, that can undermine their business.

Most network marketers quit because they believe social media does not work.

We’re here to prove that social media is still a powerful marketing tool when used correctly.

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Mistake One: Not Having a Perfect Prospect

Sometimes, the tactics that your upline advises might work in the short term, but they could harm your business in the long run. Your upline typically recommends certain strategies because those have worked and continue to work for them. However, if these strategies are not yielding results for you, it may be time to rethink your approach. Firstly, you need to understand your mistakes. When we started on social media, we made the mistake of assuming that everyone was our prospect. Just as in traditional network marketing, our uplines ingrained in us the notion that everyone is a potential customer. So when we started building our businesses on social media, we adopted the same belief. We thought that if we showcased how fantastic our products and opportunities were, everyone would be eager to join us. What we learned, however, was that not everyone is our prospect. This revelation helped us identify our ideal prospects and how to attract them. Ask yourself: What do these prospects need to hear? What do they need to see in their newsfeed? How can you connect with these particular people on a more personal level? This leads us to mistake number one: Assuming that everyone is your prospect. It’s crucial to pinpoint who your perfect prospect is.

Mistake Two: Relying on Friends and Family

Mistake number two is focusing too heavily on your friends and family. While it’s not a bad strategy in the short term and still works for many people, it’s fundamentally a short-term plan. Many network marketers mistakenly believe it’s the only strategy. While some friends and family may purchase your products or services, you may not be able to tell if they’re doing so because they genuinely need them or because they simply want to support you. Working with friends and family works until it doesn’t. Once you exhaust your personal network and sales start to decline, you might find yourself wondering what went wrong. Why aren’t people buying anymore? Why are previous customers not renewing their subscriptions or purchasing more products? Once you run out of friends and family to pitch to, you may feel compelled to approach strangers, potentially coming off as spammy. But don’t worry, we’ve been there too. In a way, we’re proud of that mistake because it led us to discover a new way of building our businesses. So, if you’ve already exhausted your personal network, it’s time to start building a brand new network of ideal prospects. Keep in mind that not everyone will be interested in what you’re offering. If you need to learn how to find and attract these prospects, consider checking out our Social Recruiting Secrets course.

Mistake Three: Failing to Build New Relationships

The third mistake most network marketers make is failing to build relationships with their new network. Yes, our upline tells us to make new friends, but we often neglect to invest time in fostering these relationships. Many network marketers make the mistake of sending a pitch as soon as they receive a friend acceptance. Doing so will likely deter the person on the other side, leading to wasted time. Building relationships is a crucial part of growing your business online, and these relationships often serve as the foundation for transactions. It’s not about how incredible your products are or that your company is debt-free and supports organic science. The relationship with you is the primary driver for transactions. Many people struggle to build genuine relationships quickly and efficiently. Fortunately, you can automate this process using software like LeadMagicX, saving you from getting swamped with messenger conversations about the weather and dogs.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

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