November 16

3 Tips to Make Growing Your Social Media Presence Stand Out

Adrian Lindeen

Creating content can be scary and frustrating at the same time.

Not knowing what to post can leave you spending hours searching through your newsfeed.

These 3 tips will help ease the pain and give you a strategy to create weekly content without the headache and will help you attract and enroll more people to your business month after month.



Tip 1: Deciding On A Platform

The first tip you need to implement is deciding on which platform you're building on. There's a lot of platforms out there, and sometimes we feel like we need to be on all the platforms all at once, and we can tend to really overfill our plate. 

But all these platforms are different. 

They serve similar purposes as far as growing your network of people, but they're all different. They all have different guidelines, so you want to make sure that you are starting with just one.

What we teach within Beach Boss Influencers is a marketing strategy, which could be implemented on any social media platform that you're on, but we encourage you to pick one and start with one. And once you have grown that following to where you want it to be and have grown the skill sets and you're getting engagement, your social following will grow and then you can branch out. It then becomes easier to add more things to your plate.

So again, decide on which platform you're going to build on and start there! 

Tip 2: Appropriate Content For Each Platform

The second tip is what content is appropriate for that specific platform. Because if you're on Reels, on TikTok, Instagram, and Facebook, there's all different types of strategies. Whether it comes to lead generation or brand awareness, just gaining exposure for your brand or really being able to create and generate those leads will help enrol customers and teammates. 

So all of those different platforms serve different purposes. They all have different strategies behind them. So you want to create a plan so you know what you're gonna be posting each day and how you're gonna be showing up. And one of the things that we use here inside of Beach Boss Influencers is what we call branding buckets

So we create different topics. We actually create Google Docs with different topics in them, and we start loading those docs with posts that we like and that we've seen that can help inspire and spark ideas to create content. 

Always remember you're building YOUR brand on social media, not your company's brand. You're building YOUR brand. So when it comes to your different topics or your branding buckets, these are things that you are passionate about. 

It's all about value and sharing with people who you are, what you represent and what you're passionate about. This way you can grow a following of like-minded people who relate to you. So an example for us at Beach Boss Influencers would be education, we're educating people on something in our niche, perhaps something that has to do with how to build on social media, or how we can help others to build their business. 

You’ve got to be entertaining! You’ve got to have a little humor. Show people your lifestyle, what is it that you do? Share things about your family. Maybe you have kids.

People want to know that you're genuine, that you're a regular, normal human being. 

And then we'd suggest putting in there maybe some of your passions and hobbies. Maybe it's gardening, maybe it's cooking. 

And these are all things that each day you are going to be able to pluck from these files. Facebook memories are a great way to fill your buckets with free content, ideas, screenshots of things that inspire you that you wanna add. Inspirational quotes can be another bucket. 

And so once you create these buckets, you have now filled in loads of content that you can plug and play. And so when it comes to Monday and you wanna share something motivational, you're gonna go to your motivational bucket and you're gonna search through there and post something from there.

Tip 3: Showing Up Consistently

Once you actually implement tips 1 and 2, it's going to be a game changer for you and your business, and it's going to help you with the third tip, which is to show up consistently. And what helps with this is batching all your content. 

So it might sound like a headache but once you start doing this you should be able to take a couple hours out of one of your days to plan to sit down and batch out your content.

So you’re going to come up with posts for Monday through Friday. You’re going to come up with maybe two Facebook Live ideas and a couple bullet points that go with it. And you’re going to plan out what kind of things around your product or opportunity you are going to implement into your Facebook stories. 

Bonus Challenge: Level Up!

Now, if you want to take it a step further, we challenge you to level up. 

Once you have created your Facebook Live topic ideas with two to three bullet points or key points that you're gonna be sharing, we challenge you to record these all in one day. 

If you are doing short videos on TikTok or you're creating reels, you can create a couple of these all in one day and have the week to spread them out. So we encourage you to pre-record any of your videos, whether it's short videos or long videos, and then you can schedule them through a scheduling app. One stream is great. Streamyard is also amazing. So those are two tools you can use to post pre-post or post pre-recorded video on your personal profile or really anywhere!

There's multiple places that those tools can stream your video to. But once you implement this, you're going to see that your stress is no longer about what to post, that you're not feeling overwhelmed, that you have more time back in your life and you're showing up more consistently. 

It's going to guarantee that your show up rate for your business and for yourself is going to increase. More consistency means you are going to start growing your following, you're going to start having people reach out to you, and you're going to start seeing your business grow. 

It's a game changer!

Once we started doing this, it helped with our confidence. We stopped feeling like our businesses were going nowhere. Because we had a plan and we prepared. 

And we hear this all the time, especially if you are trying out a new diet or you're implementing something new into your life. If you don't plan, you plan to fail, right? 

So if you plan ahead in your content, you're going to ease the stress, lower the overwhelm, and you're going to start seeing that your business is actually growing because you're showing up more consistently.

Want To Stand Out More In The Newsfeed?

We hope you found these tips useful.

For more tips on how you can stand out in the newsfeed and effortlessly attract around three to five new team members a month consistently, you should check out our Social Recruiting Secrets 2.0 Course here.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey there, I’m Adrian of Bebo influencers, and on today’s training, I’m gonna be talking about three tips to make growing your social media presence. Stand out because how many of you who are watching struggle with what exactly to talk about? What should I be posting about? What should I be saying in lives? And all the good stuff? You literally rack your brain, you stress yourself out about it. You feel overwhelmed when it comes to where do I start on social media? How do I increase my engagement? How do I get more customers and enroll more team members? Well, first thing is you need to decide on which platform you’re building on. Okay? There’s a lot of platforms out there, and sometimes we feel like we need to be on all the platforms all at once, and we can tend to really overfill our plate. But all these platforms are different.

They serve similar purposes as far as growing your network of people, but they’re all different. They all have different guidelines, so you wanna make sure that you are starting with one. And so what we teach with Bebo’s Influencers is a marketing strategy, which could be implemented on any social media platform that you’re on, but I encourage you to pick one, start with one. And once you have grown that following to where you want it to be and have grown the skill sets you’re getting engagement, your senior following grow, you can then branch out. It then becomes easier to add more things to your plate. You can branch out to other platforms. So again, decide on which platform you’re gonna build on and start there. The second thing is what content is appropriate for that specific platform? Okay? Because if you’re on Reels and TikTok, ig, and TikTok and Facebook, there’s all different types of strategies, whether it comes to lead generation or brand awareness, just exposure for your brand or really being able to create them, generate those leads, and enroll customers and teammates. So all of those different platforms serve different purposes. They all have different strategies behind them. So you wanna create a plan so you know what you’re gonna be posting each day, how you’re gonna be showing up. And one of the things that I use and we use here inside of Beach Bus Influencers is what we call branding buckets. So we create different topics. We actually create Google Docs with different topics in them, and we start loading those docs with posts that we like, that we’ve seen that we can use as in inspiration and ideas to create content. Now, those type of buckets, remember you’re building your brand on social media, not your company’s brand. You’re building your brand. So when it comes to your different topics or your branding buckets, these are things that you are passionate about. So I would have one for, again, it’s all about value and sharing with people who you are, what you represent and what you’re passionate about, so that you can grow a following of like-minded people who relate to you. So I would say definitely education, where you’re educating people on maybe something in your niche, maybe something that has to do with how to build on social media, how to build your business.

You’re entertaining. You gotta have a little humor. Your lifestyle, what is it that you do? What makes you and your sharing things about your family? Maybe you have kids, People wanna know that you’re genuine, you’re a regular, normal human being. And then I’d put in there maybe some of your passions and hobbies. Maybe it’s gardening, maybe it’s cooking. And these are all things that each day you are going to be able to pluck from these files. Again, Facebook memories are a great way to fill your buckets with free content, ideas, screenshots of things that inspire you that you wanna add. Inspirational quotes can be another bucket. And so once you create these buckets, you have now filled in loads of content that you can plug and play. And so when it comes to Monday and you wanna share something motivational, you’re gonna go to your motivational bucket and you’re gonna search through there and post something from there.

Okay? It’s super awesome, incredible idea, okay? Once you actually implement this, it’s gonna be a game changer for you and your business, and it’s gonna help you do the third thing, which is to show up consistently. And what helps with this is batching all your content. So it might sound like a headache, but I promise you, once you start doing this and you take a couple hours out of one of your days where you plan in your calendar, I’m gonna sit down and I’m gonna batch out my content. So I’m gonna come up with posts for Monday through Friday. I’m gonna come up with maybe two Facebook Live ideas and a couple bullet points that go with it. And I’m going to plan out what specifically and intentionally, what kind of things around my product, around the opportunity, around whatever it is I have coming up when it comes to the business, am I gonna implement in my Facebook stories.

Now, if you wanna take it a step further, I challenge you to level up. And once you have created your Facebook Live topic ideas with two to three bullet points, key points that you’re gonna be sharing, I challenge you to record those also in one day. Same thing can be for short video. If you are doing short video on TikTok or you’re creating reels, you can create a couple of these all in one day and have the week to spread them out. So I encourage you though, to pre-record any of your video, whether it’s short video or long video the value you’re gonna be giving your audience, and then you can schedule them through a scheduling app. One stream is great. Stream yard also is amazing. Okay? So those are two tools you can use to post pre-post or post pre-recorded video on your personal profile or really anywhere, Okay?

There’s multiple places that those tools can stream your video too. But once you implement this, you’re gonna see that your stress is no longer about what to post, that you’re not feeling overwhelmed, that you have more time back in your life and you’re showing up more consistently. It’s going to guarantee that your show up rate for your business, for yourself is going to increase, okay? More consistently, which means you are gonna start growing your following, you’re gonna start having people reach out to you, and you’re gonna start seeing your business grow, okay? It’s a game changer. And once I started doing this, okay, it helped with my confidence. I never felt, I stopped feeling like my business was going nowhere, okay? Because I had a plan I prepared, right? And we hear this all the time, especially if you are, you’re trying out a new diet or you’re implementing something new into your life. If you plan, if you d , if you don’t plan, you plan to fail, right? And it’s so true because think about if you are eating healthier and you didn’t plan a meal while you’re out on the road, you didn’t plan out that meal, you didn’t plan to have snacks in your car.

So you’re so hungry that anything is better than nothing. And I’m just gonna go and drive through over here and go in, eat the bad stuff that I shouldn’t be eating. But if I had planned ahead of time, I wouldn’t end up there. So if you plan ahead in your content, you’re gonna ease the stress, lower the overwhelm, you’re gonna start seeing that your business is actually growing because you’re showing up more consistently. So I hope that this was valuable for you. For more tips on how you can stand out in the newsfeed and effortlessly attract in an oral three to five new team members a month consistently, grab the link above this video. We’ll see you next time. Bye-bye.


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Adrian Lindeen

About the author

Adrian Lindeen is a Texas mama of two married to her best friend. Influence Marketing Strategist, Video Marketing Expert, #1 Best Selling Author in 7 countries, and one of the co-founders of Beach Boss Influencers.

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