September 13

3 Useful Marketing Tools Every Network Marketer Needs

Brandy Shaver

Table of Contents

Are you overwhelmed by the amount of marketing tools out there?

It’s easy to think you need every gadget and software to succeed.

But today, we’re here to simplify things for you.

We’re diving into just three essential tools that can significantly level up your marketing efforts, without complicating your life.

Trust us, you'll love the results from using these straightforward tools.


A Good Camera: Your Best Friend in Content Creation

Let’s kick things off with the first tool—a good camera.

Before you stress about spending hundreds of dollars, let us put your mind at ease.

Most modern cell phones come equipped with excellent cameras.

There's often no need for an expensive external camera; your phone can do the job.

But remember, the quality of your images and videos is only as good as the cleanliness of your lens.

Our phones are in our hands all day, accumulating smudges and fingerprints.

Before you shoot, make sure to wipe those lenses for the clearest, most professional-looking footage.

Now, along with your smartphone camera, you might want to invest in a tripod.

We have one that comes with a built-in ring light, and it’s been a game-changer for our content creation.

However, if you’re operating on a tight budget, don’t worry.

Here's a quick hack: leverage natural light.

Honestly, natural light is probably the best lighting option for your marketing content.

You can simply stand in front of a window or take your content creation outdoors.

Good light can make or break your photos and videos, so make the most of what's freely available to you.

Camera Angle: The Secret to More Engaging Videos

The second tool isn't actually a “tool” in the traditional sense; it's more of a technique.

Have you ever noticed how camera angles can dramatically affect how you appear in videos?

If you position your camera too low, you’ll end up looking like you have multiple chins.

Nobody wants that, right?

Always place your camera at an angle slightly higher than your eye level.

This positioning not only flatters your appearance but also creates a more engaging experience for your viewers.

It’s as if you're looking up to them, making your content more relatable and inviting.

As well as this, your smile is the most cost-effective marketing tool you possess.

It's the universal language that allows you to connect emotionally with your audience.

Whenever you’re on camera, a genuine smile can transform how viewers perceive you, making your message more impactful.

Good Sound Quality: Don’t Let Bad Audio Ruin Your Content

When it comes to marketing tools, good sound quality often gets overshadowed by video and graphics, but let's set the record straight: Sound quality is not to be underestimated.

Your audience needs to hear your message as clearly as they see it.

Poor audio quality can easily turn an otherwise engaging video into a frustrating experience for your viewers, leading them to exit and, worse, ignore your future content.

Think of sound as the hidden pillar that holds your video content up—it might not be immediately visible, but without it, everything falls apart.

When you're just starting out, it's understandable to not want to splurge on a high-end microphone.

We’ve been there! We had to rely on our computer’s built-in microphone for a while.

But if your videos are getting more views and you're becoming more serious about your network marketing business, it's worth investing in a quality microphone.

There are several budget-friendly options available that provide outstanding sound quality.

You don't need to break the bank; just make sure you're not neglecting this crucial aspect of content creation.

Once you have a good microphone, you're adding a layer of professionalism to your videos that viewers can literally hear.

It enhances clarity, reduces background noise, and allows your audience to focus solely on your message, without being distracted by crackling sounds or low volume.

Remember, in the world of network marketing, it's the little things that can make a big difference.

So, prioritize good sound quality. Your audience will thank you for it.

Bonus: The Power of Automation

And now for the bonus tip: Automation.

This tool isn't a physical piece of equipment, but it’s just as crucial.

The power of automation lies in its ability to handle repetitive tasks in your marketing strategy, freeing you up to focus on relationship-building and other critical aspects of your business.

Once you set it up, it’s like having an extra pair of hands that never get tired.

To be more specific, let's talk about automating the prospecting side of your business.

A tool like LeadMagicX can be a game-changer in this area.

Instead of manually sending out messages, following up, or even sorting potential leads, LeadMagicX can do these tasks for you.

Just like a good microphone enhances your audio, a good automation tool amplifies your marketing efficiency.

It ensures that while you’re focused on creating content, training your team, or even sleeping, your marketing machine keeps running in the background, helping you build a stronger, more resilient business.

Automation is more than just a time-saver; it's your strategic partner in achieving network marketing success.

By embracing automation, you're not just working harder; you're working smarter.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Hey, hey. Welcome to today’s episode. We are talking about three useful marketing tools every network marketer needs or wants, or should have, right? And my name is Brandy Shaver. If we were meeting for the first time, what I do is teach and train network marketers, entrepreneurs, people who build teams, move products, or build some kind of a business online. And I’m excited about today’s topic because sometimes we overthink it, right? We think we need this tool and this tool and this tool and this tool, and this tool and this tool, and we get so overwhelmed with all the tools that we actually do nothing. So I’m going to keep it super simple. It’s going to be super quick, and you are going to love the results you’re going to get by doing these few things. All right? So number one tool is you need a decent camera.

Now, most cell phones, okay, most cell phones now have a really great camera. You don’t necessarily need another outside camera or external camera. You can use your cell phone, okay? It’s going to have a really good camera on it. Now, for that, you’re going to want to make sure that the lenses are clean, okay? So you can see right here, we use our phones, we touch ’em all day, blah, blah, blah. You’re going to want to make sure that they’re super clean, okay? Now the bonus that goes with this as a camera is you want a tripod. And I’m going to share with you, I have one with a light on it, so I’m just going to turn my little, you can see that little ring light there, and it has, it’s a tripod and it has the light on it, and that’s the next thing is the light.

Okay? Now here’s a little hack for light. When I didn’t have extra money to be spending on extra things for marketing tools, I would go outside and film my videos. Natural light is probably the best light you could possibly use for any of your marketing stuff you’re going to be doing online. But if you can get the ring light, that makes it a little bit easier for you because you don’t have to obviously worry about if it’s daylight or if you can go outside or whatever. You can do it whenever it makes sense for you. But right now, I’m just in front of a big window, so let me show you. Okay? So that’s my big window. If you face the light, it’s going to be the best for you. Okay? Now, other thing that you want to remember when you are doing video, any kind of video, whether it’s live, whether it’s micro content, whether whatever is to have the camera at an angle where you don’t look like you have 15 chins, right? And I’m going to show you, because I’m really good at having 15 chins if you put it down like this, right? And even though I’m looking at you in the camera, it looks like I’m looking down on you. So you want to have it eye level, a little bit higher than eye level. So it’s kind of like, I’m looking up to you when I am teaching you this training. So that’s kind of how you want to do it. The other one is good sound. Now, don’t get too wrapped up in this if the sound isn’t top-notch quality right now. My mic is not actually, it’s not even actually hooked up it, my mic broke, so I just got a new one. So I’m just using my computer audio. But if you give you a mic, it will really make a difference in your sound. And that’s what people want is to have good lighting. They want to see your face. And the other marketing tool that I would say is your smile. Put a smile on your face and make sure that you are projecting that person that you want to be on camera. So those are my three useful marketing tools that you can every network marketer needs. And the bonus, because I just looked at my notes just now, the bonus is number one, automation.

So figuring out how to automate a lot of your business. And I’ll put the link here somewhere in this video so that you can learn that a little bit. And then a way to never run out of people to talk to. And that’s actually what we teach at Beach Boss Influencers. You can get our social influencer formula. There’s going to be a link here inside this video where you can go ahead and get that. It’s free, and it’s going to teach you how to never run out of people to talk to. It’s going to talk to you about growing an audience and what you do with that audience, and then how you get those people to actually get over the line of either buying your products or joining your team. So I hope you got value out of today. Let me know in the comments. If you have any questions, let me know if you have any comments. Let me know if this was helpful. And if you know somebody that needs this message, go ahead and share it with them and have a great rest of your day. We’ll see you next time.


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Brandy Shaver

About the author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet with automation, coaching others to believe in themselves, and to fight for their dreams.

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