August 16

3 Ways Leaders Get More Eyeballs On Their Live Videos

Fran Loubser

Table of Contents

Live videos have become a powerful tool in the world of network marketing.

These are not just for entertainment; they are instrumental in building connections, providing education, and ultimately driving business growth.

Here's a closer look at the three ways leaders are using live videos to increase visibility and engagement.


Understanding and Targeting the Perfect Prospect

The first aspect of effective live video marketing is understanding who your perfect prospect is.

This means understanding their struggles, emotions, and what they are desperately seeking.

By recognizing the missing link that could help them take one step forward, you can consistently grow an audience who resonates with your message.

It's vital to make sure that your content isn't just reaching your friends and family but is landing on the eyes of people genuinely interested in your products or network marketing opportunity.

If you're not engaging with people on platforms like Facebook and Instagram by giving love to their content, you may be missing a massive opportunity.

Remember, people are more likely to engage with your content if you've shown love to theirs.

And don't underestimate the power of live video to build “know, like, and trust.”

While you might be tempted to look a certain way or put on makeup, remember that your perfect prospect is probably just like you.

So have the courage to show up as you are, because authenticity will build trust faster.

Making the Most of Titles, Descriptions, and Replay

Most people will watch live video on replay, often silently.

This makes having an engaging title and description critical.

The title should give a clear indication of what viewers will learn, and the description should resonate with their pain and struggles, leading them to a solution.

This connects with the viewer and compels them to watch.

You don't need to be a top leader to provide value; all you need is to be one step ahead of your audience.

Share what you learn, be genuine, and don't forget to include a title and description.

Many people miss this part, but it's vital to let your audience know what they will gain from watching.

Keeping It Short, Sweet, and Engaging

Finally, it's essential to get into the meat and potatoes of your live video quickly.

Tell your viewers what they will learn and keep it as short and sweet as possible, ideally five to ten minutes.

Provide three or so concise points and end with a call to action.

Engagement is key, so ask for it throughout the live video.

Simple prompts like asking viewers to comment on their experiences or drop a hashtag can keep them involved.

Make sure to tell them what to do next at the end of the video, be it sharing their biggest takeaway or letting you know about their struggles with live video.

A call to action could be anything from a request for feedback to an invitation to an upcoming training group.

Whatever the subject of your video, asking for engagement and having a clear call to action ensures that your viewers know what to do next.

Live video can be intimidating, but its power in network marketing is undeniable.

By understanding your perfect prospect, utilizing titles and descriptions effectively, and engaging your viewers with short, valuable content, you can take your live video strategy to the next level.

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Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Hey there, my name is Fran Locher, and in today’s episode I’m going to be talking about, um, the three ways that leaders will get more eyeballs on their live videos. So if we’re meeting for the first time, as I said, my name is Fran Locher, and I one of the co-founders of Beach Boss Influencers, where we coach and mentor network marketers, how to get more leads and sales, leveraging the power of social media and leveraging automation on social media. So three ways that leaders get more eyeballs on their live videos. Um, and the first way, and these are all equally as important, is there isn’t one that is more important than the other. They’re all equally important. And the first way is that, uh, you understand you need to understand who your perfect prospect is. You need to understand who that person is, um, and what their struggles are, what their emotions that they’re going through, what you know, what information they’re searching for, what they’re desperate to find out, um, and what their dream looks like.

And understanding what the, what their struggle looks like, what they’re struggling with right now, what their dream looks like. And you know what the missing link is, okay? What is it that they need to hear today that is going to help them make one step forward? Alright? And once you understand that, um, is then you know who that person is, is to make sure that you are consistently growing an audience of those people. Alright? So if you understand who your avatar is, you understand who your person is, who your perfect prospect is, who your perfect customer is, that you are growing an audience of those people that you, that the content that you’re putting out is actually landing on the eyes of people who are searching for your products or searching for a network marketing opportunity, alright? Because if you unders, if, if, if the content that you’re putting out is only going to your friends and family, and you haven’t been growing an audience of your perfect prospects, then it’s falling on deaf ears, right?

So you understand who they are, you’re growing an audience of those people, and you are also, you, you, you are making the most of the algorithm in that you are loving on their content. If you want people to love on your content, if you want Facebook to show your content to more people, it wants to know that, that, or whatever you, wherever you are, whether you’re on Instagram, Facebook, wherever, whatever platform you’re on, it wants to know that you are, that you are, um, giving love to the people. You know that you want, that you want to see that, that you want to see your, your, your content, because this is, you know, the law of reciprocity. People are, are going to, people are going to engage on your stuff if you, if you’ve given love on theirs and Facebook. And, um, I love Facebook. This is where, where I’ve always built. Um, but the same for for Instagram. If you’re not, if you’re not, um, engaging and giving love and genuine love, genuine, um, co you know, comments on their content, um, then they won’t see, they won’t see your stuff. They won’t see your live videos. They won’t see your content. Alright? Now, before I carry on, live video is the most powerful way for you to build know, like, and trust. You know, when you were building, and maybe you, you are new to building on social media or maybe you’ve always built on social media, but one of the reasons why building, you know, old school face-to-face worked so well was because it was face-to-face and people got to know you. People could see you. They, they got your energy, they, it built that no lack and trust way faster. And if you’re hiding behind your screen and you’re just posting, you know, posting content, um, and not letting people hear you, see, you feel your energy, then um, you know, you, you’re, you’re missing, you’re, you’re missing the most powerful, um, tool that you can use to build that know, like, and trust faster.

All right? So if you’re not doing live video, and perhaps you’re frightened of, I need to look a certain way. I need to be a certain way, I need to have my makeup done perfectly. I need to have clean hair, I need to have clean clothes, that firstly, they can’t smell you. All right? Your perfect prospect is somebody who’s just like you. All right? Little hint there. Your perfect prospect is somebody who’s just like you and maybe just like you six months ago, or a year ago, or 10 years ago. And so have the courage to show up as you are who you are, who you genuinely are. Because, you know, if you, if you never wear makeup, don’t go and do your face up and put makeup on. That’s not you. And your perfect prospect is not, is is just like that. And so when they see that, okay, I don’t have to have, you know, a full face of makeup, perfectly contoured makeup, um, no lines and wrinkles, um, you know, I don’t, it doesn’t matter if my hair is scrapped back in a ponytail.

If she can do it, I can do it. So it’s gonna build that trust faster, okay? So that’s the first thing. The most important thing is, is knowing your avatar, growing that audience of your avatar, giving love before you, before you, before you do your live video. Um, so you’re making sure that you’re giving love on social media before you do your live video. All right? The second thing, super important is most people will watch live video on replay. Most people are not gonna catch it live. And so if you want to make sure that you catch all those people who are watching the replay, all right? And often they are watching it on silent. They may be watching it while they’re working. They may be sneaking, you know, a quick video while their boss isn’t looking, but they can’t have the sound on. Um, and so they need to see what’s in that live video of above this video is a title and a description. So it’s telling you exactly what you’re going to learn in this video. And in the description is digging into the struggles, is digging into the pains is I know where you are. You know, I used to be terrified of doing live video because I thought I had had to look and be a certain way, and I never, I didn’t think that I was, you know, far ahead enough in order to share value. Alright? And so, um, letting people know what they’re going to learn, digging into the pain, leading them to, to a solution and thinking, okay, like I, I’ve gotta watch this because she knows exactly what I’m going through right now and she can help me get a little bit, a little bit ahead. Uh, I don’t know if you heard a little hint there. Like, you don’t need to be, you don’t need to be, you know, at your goal in order to do live video, in order to share value to your perfect prospect, all you need to do is be one step ahead and say, and then just lead them. Just, just say, okay, well, I can help you get one step further than you are right now.

You only need to be one step ahead if you learn something. This is exactly what I did when I started learning how to build on social media, is I would learn something, I would turn around and teach it. I would learn something, turn around and teach it. I wasn’t there. I wasn’t making, you know, big money. I wasn’t, I didn’t lead a big team. In fact, I had no team, but I was learning, I was learning value that I knew my perfect prospect needed to hear right now. And then I would turn around and teach it. Okay? So have the courage to show up exactly as you are that you just, you learn something. If you learn, if you’ve learning something from today’s episode, turn around and teach it to your people. Okay? So that’s the second thing is making sure that you have a title, all right?

And a description so that people can see what they’re going to learn. It’s something that I see so many people miss. They don’t, they don’t put a title in and then, I don’t know, you know, I don’t know what I’m gonna, what I’m gonna learn there. The third thing is making sure that when you start your live video, you get into the meat and potatoes quickly. You tell ’em what they’re going to learn, you tell them exactly what they’re going to learn, and then you keep it as short and sweet as you can. Okay? So it doesn’t need to be a 20 minute video. In fact, please don’t make them 20 minute videos. Five to 10 minutes is perfect. Alright? So give them three points in today’s video. You’re gonna learn three, three ways that, that, you know, you can get more content, more eyeballs on your live video.

And then you give the three points. Um, and, and then, um, give a call to action at the end. It’s important throughout the video and let me know if you’re getting value from this, ’cause I haven’t done it today, but it’s important through the video to actually ask for engagement. To ask, ask people to, you know, let me know, is this, this is making sense to you and have, let me know if you have been terrified of doing live video. Let me know if live video has been something that you’ve been putting off and putting off and putting off doing because you’ve been terrified of doing it. So ask for engagement throughout the live video because as you ask for engagement to tell people what to do, they are going to do it and they will comment, okay? But if you don’t ask for engagement, then they’re not gonna comment. People need to know what to do next. So you need to tell people what to do. Ask for the engagement throughout the video. Um, a great way at the beginning is say, if you’re joining me, let me know who you are. Let me know where you’re coming in from. If you’re catching the replay, please drop a hashtag
Replay below so I can, so I can come back around and say hello to you. Um, and I’m curious, you know, where, where you’re watching this from. ’cause I’d love to know where my videos reach in the world. Okay? So making sure that you’re asking for engagement throughout the video and then have a call to action at the end. Tell ’em what to do. The call to action could just be, let me know what your biggest takeaway has been. The call to action could be, you know, um, drop video if this is something that you struggle with and I have, I have a resource that I can, that I can get to you, or, um, I have a training coming up in my group that, um, online video, drop video. And I will, you know, I can get you the, I can get you the, I’ll get you the group, um, the link to the group so you can get in.

Alright? Obviously I’m talking about live video, but whatever your video is about, making sure that you are asking for engagement and you have a call to action at the end so that, so that you are, um, you telling them what to do next. Alright? So let me know what your, truly let me know what your biggest takeaway has been. Here. Let me know if, if you’ve been struggling to do live video, if live video has terrified, has terrified you, and if you have been terrified of doing live video, live video, I would love a commitment from you as to when you are going to do your next live. Going to do your first live video. Tell me in the comments where, when you’re going to do your first live video so we can celebrate you, um, and, and cheer you on from the sidelines. So I hope you got value from today. If you want more help to build your business on social media, if you want more help building influence on social media so you can stop feeling like that Sellsy widow, there’s gonna be a link above or below this video. Go grab that link, um, so you can get started and you can get started fast. I’ll see you all again soon. Until next time. Cheers. Bye-bye.


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Fran Loubser

About the author

Fran Loubser is a wife, mother, former dentist, and spunky network marketer on a mission to help people around the globe believe in themselves and to learn the power of influence marketing to build brands on autopilot.

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