A Network Marketer’s Guide to Interactive Content

Be honest.

Do you think you’d be more likely to click on an interactive social media post than a static one?

More people tend to be drawn to more playful and collaborative content than just informative.

Should you throw some interactive content into your social media accounts?

Is it worth it?

What types of interactive content are there?

Which one would be best?

We will answer all these questions and more below as we dissect interactive content for your network marketing business.

Types of Interactive Content

There are quite a few different types of interactive content.

Let’s break them down to see when each would be ideal.

Quizzes on Facts

You can make a playful quiz to let your audience find out how much they know about a certain topic.

If you sell make-up, you could craft a quiz on the history of make-up. (What was the first mass-produced mascara called? Maybelline Cake Mascara.)

You could even shout out anyone who answers everything correctly or dive deeper into some of the fun facts you learned about while putting the quiz together.

Quizzes for Fun

Create a personality quiz that links them to a certain product.

Come up with questions that align personality traits with some of your products.

Who would turn down a chance to find out “Which type of Tupperware are you?”

And who isn’t dying to determine “Which essential oil matches your personality?”

Polls

Polls help you see what the majority of your audience thinks or feels on a topic.

You can create two types of polls: polls that are fun and polls that are informative.

Fun polls (“How many cats makes you a cat lady?”) don’t necessarily need to be about your business, but they won’t be of much value to you either.

They will drive up engagement, so they aren’t worthless, but they don’t give you as much information as informative polls.

Informative polls offer more useful information for your business plan for network marketing.

You can find out what your target audience is struggling with.

“What are your current health struggles?” can help you determine which supplements to promote.

Surveys

Surveys are the longest of all interactive content, which has pros and cons.

On the one hand, you can gather comprehensive data from those who complete the survey.

On the other hand, you won’t have as much engagement in surveys as you would through a simple poll on your Instagram story.

In a survey, you can really dive into the minds of your customers.

You can gather a lot of data about what makes them tick, the struggles they face, what they like about your products, and what they dislike about them.

You can use the information from your surveys to make informed business decisions.

Benefits of Interactive Content

Interactive content offers many benefits as you are building your network marketing business such as:

Shareable Content

People will be more likely to share a quiz that finds out what Tupperware they are than a post about Tupperware.

Whenever someone shares your content, you are reaching new audiences.

This will help build brand awareness and drive people to your page.

Camaraderie

Polls can create a sense of community among your followers.

Engagement

The more that your audience engages with your content, the more the algorithms will find it to be valuable.

Social media platforms want users to stay on the app.

So, when they find something that people are interested in, that gets promoted more.

They want to reward the creators who make content that people stick around for by putting their content in front of more eyes.

And when your audience engages with content, it can sometimes feed it to their friends, too (depending on the format).

Positive Associations

If your audience has a good or positive interaction with your content, you will leave a positive impression on them.

They will associate your brand with positive feelings.

This will keep bringing them back for more.

Interactive Content: Yea or Nay?

If you’re still on the fence about interactive content, think back to your short-term goals.

Do you need to boost your engagement?

Any form of interactive content should do, then.

Do you need some more information on the demographics of your customers?

You might want to put out a poll or survey.

Could you benefit from some extra shares and fresh eyes on your material?

Sit down and create a fun quiz that will get people excited about sharing it.

Just like any other type of content, interactive content has its time and place.

Keep it simple, and enjoy the increase in engagement.

Video