Personal profile posting calendar
Post once a day on your timeline and 3-5 stories daily
Monday: Gratitude post
Tuesday: Team member recognition
Wednesday: Educational post related to your products or services
Thursday: Product curiosity post
Friday: inspirational quote
Saturday: Lifestyle post
Sunday: Family, personal
Monday: Marketing tip
Tuesday: Engaging question
Wednesday: Vulnerable/ Power post
Thursday: Poll style post (give them list of answers to pick)
Friday: Share your passion or something that inspires you
Saturday: Family, personal post
Sunday: Invite/ promo post for your group, page, webinar, video, lead magnet etc
Repeat this 2 week cycle again
Facebook page posting calendar (2-3 times a day)
Monday
Morning - Inspirational quote
Evening - engaging question
Tuesday
Morning - inspirational quote
Evening - Facebook live
Wednesday
Morning - Inspirational quote
Evening - engaging question
Thursday
Morning - inspirational quote
Evening - Facebook live
Friday
Morning - Inspirational quote
Evening - engaging question
Saturday
Personal or fun post
Sunday
Gratitude or power post
- What are you doing for Labor Day?
- My favorite beverage of choice while working is ______.
- If someone made a movie about my life the title would be __________.
- If you could only have one app on your phone it would be _________
- What is the first thing you do in the morning?
- What is one goal that you have for the rest of 2021?
- What is your favorite emoji?
- Why do people say “heads up” when you should duck?
- Does the postman deliver his own mail?
- What is your favorite news source?
- Shopping online or in a store?
- Are you always early or always late?
- What is your favorite thing about your job?
- If you could have one household chore hired out for the rest of your life, what would it be?
1. Do a live discussion about the history of your industry.
- Where/When/How it started
- Pain points that industry addresses
- Pain points experienced by the industry
- Resolutions for those particular pain points
- Keep all of these as brief overviews
- Prior to doing this live plan which topics you’re going to discuss more in depth and make sure to tell your audience that you will be expanding more on that particular point later.
2. Do a live or series of lives expanding on a specific topic covered in the #1
- You’ve already provided the brief information highlight but don’t provide the same information again instead reference the previous video and offer to tag or tell them where they can locate it
- This is an opportunity to really target the specific aspect of that specific aspect of the live and bring it back to a call to action for your followers
- Give your followers a call to action surrounding the video (follow,message, comment, share)
3. Time saver live
- Take 1 aspect of your niche and break down a time saving hack around that aspect
4. What I would do in this situation
- Tell a story specifically about a pain point experienced by another person in or related to your niche.
- Discuss what the person did in this situation
- Discuss what you would have done differently in the situation
- End with a Call to action.
5. Do a live on a common misconception about your niche
6. “Spontaneous Live” Thought of the day
7. Give your customers a challenge “if i get x number of people doing y then I will do z”
- This doesn’t need to be a product promo.
- It can be just for “fun” but with a call to action that benefits your business ie likes, shares, comments, ect
8. Do a live “hangout”
- Have a loose plan of what you want to cover
- Keep your audience engaged by asking and responding to questions
- Tip it might be helpful for this kind of live to have a backup device handy to more easily view comments and engagements
9. Do a live on a recent Facebook/Instagram update
10. Do a live swap with a person in a different niche.
- Talk about what you help people with
- The problem you solve
- Give an action step to connect with you (Like, Comment, Friend, Share)
11. A “New to the industry” live
- Ask yourself “what is one important skill I wish I had when I started in my industry”
- Teach about that skill
- Make sure to include call to action (like, follow, comment, share)
12. Mindset Training
- Tell a story of a time when you were struggling with your mindset around your business
- What did you do to overcome that?
- What are you still working on to overcome it?
- How did that shift change how you do business?
- Include your CTA’s
13. Do a live by the pool
- This can be a quick tip, current event update, ect
- Don’t forget your CTA(Call To Action)
14. Ask for advice
- What to wear?
- Music Playlist?
- Don’t forget that Call To Action!
15. The Best investment you’ve made in business
- Don’t make this about your company.
- Keep it to something that HELPS you with your business but isn’t a/the company
- A tool, a course, software, ect.
- Don’t forget your CTA( Call to Action
Don’t Be Everywhere
You’ll spread yourself thin. Think of 1 or 2 social media platforms that suit you and most importantly your audience, and stay on these platforms.
Many network marketers make the mistake of opening accounts on all social media platforms in their excitement. And once that excitement dies down, so does all activity on most of those accounts.
And when activity stops, people assume that you aren’t in business any longer.
Say, for instance, your audience is active on Instagram. She hears about you from a friend or in a group and then tries to search for you. Then she sees you aren’t posting any longer and has less than 10 posts, what do you think her impression about you and your brand will be?
I know it’s not going to be impressive enough to get her to buy from you.
So, keep that impression and focus your energies on one social media platform. This will give you time to focus on your business as well.
Position yourself as an expert
Show that there's people in your DM’s asking you questions. If they don't see people asking you questions and looking to you as an educator and a resource, they won't be reaching out to ask you questions either.
Anytime someone asks a question you can make their name private but share the question and share your response. This also is giving free value which is something that we love. This is a major authority build for you.
On using Scripts
Scripts can be a great way to create duplication.
The problem with scripts is that they can come out as cold and unfeeling which is the opposite of relationship building.
If you are using scripts as part of your growth and duplication strategy, try scripts that are more fill in the blank and less copy paste.
Set up content buckets
Plan your post topics monthly around attracting your perfect customer
Pick 3 to 5 areas of your life to focus on on your social media platforms
Once a month create content for each specific area you’re focusing on to get you through the entire month.
Automate where possible.
Tools like schedulers can go a long way to assist you in batching and distributing your content without being a slave to your phone.
Reels on Instagram
When you’re building on instagram reels are KING. The recommendation currently is 5 reels per week. But it’s also important to make sure you have Reels that are going to be engaging
The best videos involve movement, fast pace, and a catching first sentence followed by a call to action. All of this under 15 seconds if possible.
Using TikTok for business Tip
Use Niche hashtags with 1 or 2 trending tags to tell the tiktok algorithm who to put your content in front of.
Try to have a Tag line within the first 3 seconds of your video to better engage your potential viewers.
Hooks are VITAL in keeping your customer/follower engaged
The hook is that 3 seconds at the beginning of ANY video.
Since video is king on all social media platforms currently it’s vital that your hook be engaging for people who fit your client avatar.
Using the word YOU in the hook ie first sentence of the video “ are you” “Would you” “do you” will get the most engagement.
Don’t put all your eggs in one basket
Platform diversity is important to your business. Yes. you can start your business on IG, Facebook, Tiktok, Youtube, ect but it is important to carry that business into other areas like email marketing, or either other social media platforms.
For example you can Develop a social media following on Facebook, but offer a freebie to convert those followers to email. That way should something happen you’re more able to adapt and still connect with your audience
If you develop on TikTok, again, you can convert your tiktok followers into email lists with simple CTA’s or you can convert to Youtube or IG for long form video and photo/text content.
Diversifying helps you reach more people and form deeper connections with your subscribers.
Content Hack
Use search engines like Answer The Public or Buzz Feed to find out what people in your specific niche are searching for.
Finding Hashtags for your business
Finding niche hashtags can be a challenge. Using a software like hashtag stack or flick.tech to develop your hashtags can help save valuable time and help you target hashtags that are within your reach. The goal with these hashtags is to trend in your niche so if you’re a smaller account or your reach is lower opt for hashtags that are less competitive to give you the highest chance of trending.
Follow the 80/20 rule
Social Media companies have 1 goal. To keep people on their platforms. When you are creating content develop your content based on the 80/20 rule 80 % of your content should be connected to your product service or opportunity but not directly tied to it. Use the other 20% to market your product directly.
Fomo marketing ideas to drive sales/ bookings
Limited-Time Offer
Create a special offer with a deadline
Promote a bundle your customer would not normally have access to
Promote a low stock item




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