January 13

New Recruiting Strategies for 2022

Hello, If we are meeting for the first time, my name is Brandy Shaver and I am part of The Beach Boss Influencers.

The Beach Boss Influencers is an amazing coaching community for marketers and entrepreneurs, where we teach you how to build your business a hundred percent online using social media, without chasing prospects. We teach you how to attract them and how to become an influencer.

Today I am going to share with you

New Recruiting Strategies For 2022 

I'm excited about this because finally the rest of the world is starting to catch on to the power and the elevation that is happening in the industry. This is something that I've been passionate about for a long time.

Building a new recruiting strategy for 2022 for yourself is it's as simple as is building a recruiting ecosystem. That is pretty simple. So it's simple in the concept right now. There's a lot of moving parts.

So you're gonna start with one piece and then add in the rest as you go right now, one thing about an ecosystem is it doesn't survive if you're only doing part of it, but you can set it up one piece at a time.

So let's jump right into this. 

1. Building an audience of people that know, like, and trust you

Now here's the caveat to this because I know many of us building teams and moving products, entrepreneurs have been taught that everyone is our perfect prospect, Now this is not the case.

I am going to just debunk that myth right now. Not everyone is your perfect prospect. I don't care whether you have skin care, health and wellness services, whatever it is that you are doing selling, maybe it's coaching or real estate. Doesn't matter, not everyone is your perfect prospect.


You don't wanna work with everyone. 

There are people that are more suited for what you are doing and that are excited about what you're doing already. 

And those people are more likely to join you or byproducts from you or your services, if you are talking to them the right way.

So where do you find the people that ARE your perfect prospect?

  • You got to figure out who they are. 
  • If you are building a team what is some things you look for in a teammate? What are some of their values? What is their attitude? Maybe it's their drive.

If you are a network marketer then you want to look at your products, because each product might have a different prospect. W

here are they hanging out? How can you get in front of them?

This is where you become a professional friend maker.

Now, that doesn't mean you're gonna go into groups and forums online and spout off and spam your links.

What you're gonna do is you're gonna create real relationships. 

And this is the part that 900000%, most people miss. And I know we're super impatient. We have this microwave mentality situation going on in our culture. But I want you to remember that relationships take time and no one, NO ONE, is going to work with you or buy products from you, If they don't know, like, and trust you.

So you've got to become a person that is a professional friend maker. 

I did a training with my team yesterday and explained to them a funnel. I want you to think of this funnel as a place where you start to put all the people into the funnel.

Now, as they go down through the funnel, think, where are they at in the funnel? Do they already know me ? Like me? Trust me? Those would be your hot prospects. 

But you have to prepare the funnel to have all these people coming out the back end of it. So you have  to keep putting people in the funnel.

Well, now you might ask: How do you become a professional friend maker? 

Remember you are here to serve them, no matter what they are, or where they're at in their life. Now, if they're not ready to join you in your business, you don't just give them the bird and a walk off. That's not how this works. Right? We stay friends with them. We serve them. We find out what's going on with them.

2. Engage with your audience

This is the part where you're building the social media ecosystem. You've got to provide value and solve problems on your social media channels so that you are attracting the right people.

Once you figure out your perfect prospect is, then the content that you create for your social media channels speaks to that perfect prospect.

You want to speak directly to them.  You want to provide value and solve their problems on your social media. 

What is value?

  • It can be a look into your life.
  • Inspiration.
  • Motivation.
  • Education.

They wanna get to know you who you are, but at the same time you wanna have content on there that serves them.

3. Promoting to you audience

This is where people get confused, they think if I am doing it right people will just come to me, BUT we still have to ask for what we want.

We have to ask for what we want and not everybody is going to be in a place where they're ready to join us. 

If you never ask, you are not going to get it. 

There are two ways to promote to your audience, active and passive promotion.

Active is when you actually reach out and ask people that you wanna work with them.

When you are actively promoting you want to make sure that they are your perfect prospect. You can be selective. 

So the next part of active active prospecting, and it's actually an active and a passive approach because you kind of mix them together is you hold events where you invite to the events. 

People can find the event on their own. But you're gonna promote it in your stories. And you're inviting to the event, you're using social media to invite. You're also going in actively and inviting certain people inside of messenger to get them to the event and accept the invite.

Passive approach is like curiosity posts where you put up a post about the benefit of your product, the story of what it's done for you, and you post about what is happening. 

The 3 things that you need to make a part of your recruiting strategy is:

      1.  Building an audience of people that know, like, and trust you

      2. Engage with your audience

      3. Promoting to your audience

Comment below and let me know which stage you are on. 

 I hope you got value and I will see you next time.

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