Personal profile posting calendar
Post once a day on your timeline and 3-5 stories daily
Monday: Gratitude post
Tuesday: Team member recognition
Wednesday: Educational post related to your products or services
Thursday: Product curiosity post
Friday: inspirational quote
Saturday: Lifestyle post
Sunday: Family, personal
Monday: Marketing tip
Tuesday: Engaging question
Wednesday: Vulnerable/ Power post
Thursday: Poll style post (give them list of answers to pick)
Friday: Share your passion or something that inspires you
Saturday: Family, personal post
Sunday: Invite/ promo post for your group, page, webinar, video, lead magnet etc
Repeat this 2 week cycle again
Facebook page posting calendar (2-3 times a day)
Monday
Morning - Inspirational quote
Evening - engaging question
Tuesday
Morning - inspirational quote
Evening - Facebook live
Wednesday
Morning - Inspirational quote
Evening - engaging question
Thursday
Morning - inspirational quote
Evening - Facebook live
Friday
Morning - Inspirational quote
Evening - engaging question
Saturday
Personal or fun post
Sunday
Gratitude or power post
What was the last thing you got really excited about?
What is your superpower?
What famous person in history would you love to meet?
What is the best compliment you have ever received?
What is your ideal date night?
Are you a cat or dog lover?
Tea or coffee?
A quiet night at home with a book or out on the town with friends?
Snapchat or Instagram stories?
City or country?
Mountains or beach?
Are you a saver or a spender?
Margaritas frozen or on the rocks?
Wine or beer?
Pepsi or Coke?
Get Charitable
- This time of year people are particularly charitable. Talk about how you or your organization gives back to your community.
Show Your Holiday Spirit
- This could be anything from giving out products to tips on holiday decor/ food prep
Provide Practical Advice
- Its the end of the year people join gyms, make plans, financial goals, ect build a live around one of those topics related to your nice
Tips on beating holiday overwhelm
Tips on building a stronger business even in a J month
- Retail in general is slower around J months. Do a live with tips and tricks on how to avoid this pitfall
New Year's resolutions good/bad
- Share your opinion on New Years Resolutions. / New Years Resolution Pitfalls
Tax prep Season
- Talk about something related to Tax prep (If you are not a CPA please do not give advice. You can say what you do to prepare, you can talk about having a professional do it for you )
Making Changes
- This time of year is perfect to talk about topics related to making changes in your business, evaluating your systems, new tools and techniques that make your life easier.
Do a series of lives where you invite the top seller, recruiter, most consistent ect on your team to come on live with you and talk about their secrets to recruiting, sales, consistency ect
Out With The Old
- Do a live where you talk about one business practice in the network marketing industry that needs to go.
December is the perfect time to “Glowup” your branding
Small changes here, nothing huge but this is a great time to look at parts of your brand from your content buckets to your graphics and logo and see if there are any tweaks you would like to make going into the new year.
Create your 2022 Business Plan.
Reverse engineer your goals for 2022 and evaluate the goals you had for 2021 to see where you are and if you need to add more small steps, or if you need to add bigger steps in 2022
Experiment With Facebook Ads
One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business. Access to a massive audience and the ability to tailor your audience make Facebook Ads useful in just about any digital marketing campaign.
With that in mind, choosing how you engage with Facebook Ads can significantly impact how well your campaign performs. For example, are you running traditional ads or boosting previous posts?
Are you targeting general demographics or building your custom audiences? The most impactful Facebook Ads take time to develop, so monitor your experiments and test different techniques regularly.
Understand the Value of Saves
Instagram saves were introduced as both an expansion of the user experience and an alternative to the traditional “like” feature. The idea behind saved content is that users can actively save certain pieces of content to come back to later.
As saves become a larger part of the Instagram algorithm, one of my social media tips is to find creative ways to make a repeat visit to your content worthwhile.
Traditionally a visual-first community, Instagram travel content creators have found success with the mini-blog format. By creating a second, deeper experience for users, these content creators have been able to pack more value into a single piece of content.
Research Your Target Audience AGAIN
Only 55% of marketers use social data to better understand their target audience, making it a huge opportunity for both leaders and practitioners. Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.
Keep up with the latest trends
It is crucial to be relevant and stay on top of the latest trends on social media channels. By being an early adopter, you can find ways to stand out and promote your brand more efficiently. Some examples are:
- Live video contents
- Instagram stories
- Messaging chatbots
- 360-videos
It is also important to keep up-to-date with algorithm changes on each platform. It is a difficult task, but the benefits are worth your time. The use of these tactics is mandatory to create a winning strategy.
Create a hashtag to engage with customers
Customer testimonials play a very significant role in social media. Yet, searching for recommendations that fit into a tweet or social media post can be a difficult task.
Consider creating a hashtag precisely for that purpose. For example, if you are running a recycling business, you can create the hashtag #CleanTheEarth.
Inspire your customers to share their stories and interactions with your brand by using the hashtag. You can then repost their content as social proof of your brand impact.



