How Gen Z is Impacting MLMs

Gen Z has already left its mark on the fashion world (RIP skinny jeans).

How will this latest generation impact the traditional MLM world?

Here’s what to expect from your customers born between ‘97 and ‘12.

Authenticity Over Hype

Gen Z has shaken up the idea of brand loyalty.

Instead of mindlessly supporting a brand just for the name, Gen Z cares about genuine, authentic reviews.

You won’t slide by on your MLM’s name alone with them.

Instead, focus on giving authentic reviews of your company’s products.

Be honest. (Yes, everyone can tell when you’re stretching the truth. Don’t do it.)

Gen Z will respect and trust you more when you provide authentic and trustworthy reviews to your customers.

It extends to your recruiting side as well. Be transparent with your followers about your earnings, the amount of time you put in, and the difficulty of navigating the network marketing experience.

It’s a Digital World

You will get absolutely nowhere cold-calling a Gen Z prospect.

Don’t even bother dropping by for an unannounced visit.

Gen Z lives in a digital world, and all of their MLM interactions will do much better there.

Figuring out how to do network marketing on social media has never been more important.

Facebook, Instagram, and TikTok might feel intimidating, but they are your best bet at cracking into the Gen Z market.

If you want to figure out how to recruit for network marketing using Facebook, you need to master engaging content, short-form video creation, and audience engagement.

(Not sure where to start with that? We’ve got you!)

Don’t even bother going for a Gen Z crowd if your company doesn’t have a quality website.

This generation will be comparing and shopping online more than anywhere else.

If the site is clunky, slow, or not mobile-friendly, don’t expect to go far with the Gen Z customers.

Tailored Experiences

You know how you can run out of toothpaste and your phone will just know to give you targeted ads for dental care?

The digital world uses algorithms to predict our needs and wants.

We each get ads targeted directly to us.

While this can be a little creepy sometimes, it also streamlines our buying process.

Gen Z is accustomed to shopping in a world where an algorithm knows their past purchases and recommends their future ones.

To compete with that, as network marketers, you need to prepare to give tailored shopping recommendations to your customers.

Don’t expect all your customers to choose the same products.

Learn about their needs and pain points. Listening to them will help you determine what can help them.

A Class on Ethics

Gen Z is very socially conscious.

Eco-friendly packaging, charitable initiatives, sustainability, inclusivity, and fair treatment of workers are all on Gen Z's radar as they decide where to spend their money.

Highlight all the ways your company is making a positive impact on the world, and you’ll earn points with the Gen Z crowd.

Peer Reviews

Gen Z seems to have been born with banner blindness.

If anything remotely appears like an advertisement, Gen Z will glaze over it.

If they hear a raving review from a peer, however, they are more likely to take note.

Leverage your satisfied customers as advocates to help lure in the skeptical Gen Zers.

But remember, keep all your reviews authentic, or you’ll do more damage than good.

Skepticism About MLMs

The MLM structure seems a little sus to the Gen Z crowd.

Their perspective is that these companies are risky and place high pressure on prospects to join.

Show them the truth.

Let them know how you’re doing.

They’ll respect you more for your transparency than for keeping talks like that taboo.

Focus on the quality of your products and how they are improving your life instead of hounding your followers about joining your downline.

When they can sense that you genuinely love these products, they’ll be more keen to listen to the benefits of joining your team.

Your Next Best Customer

If you can get in with the Gen Z crowd, you will build a loyal customer base.

When you can show that you are trustworthy and authentic, have an ethically sourced product that you truly love, and provide quick and quality customer service, you will earn their hearts.

And once you have positive experiences with some Gen Z prospects, encourage them to share. Chances are they will appreciate the chance to authentically share their love of the products as well.