How to Build Trust and Recruit Network Marketing Prospects

Want to know one of the secrets to network marketing success?

Come in a little closer.

You need to be a leader.

Growing and developing your downline in your network marketing business is one of the most effective tips for network marketing.

But what can you do if you’re getting stuck? After you generate leads and work on prospecting, how can you direct those prospects into signing up for your business?

This guide will help you finally get those prospects to see why they need to join you. You might need to use more than one of these tips on your prospects.

Tailor Your Approach

You won’t attract everyone through the same tactics.

Listen to your prospects. Learn about them. Find out what drives them and what their pain points are.

Help them see what being part of your business could mean for them. Show them how their goals and your business coincide.

No two people are alike, so neither will two prospecting chats be the same.

Be Transparent

Your prospects will most likely have some questions for you. Answer all their questions truthfully.

Let them know what to expect with compensation or costs. Help them understand the company’s business model and where they would fit into it.

Show them their potential to grow as their business grows. Let them see where you are and what your goals are.

Your honesty will help you build a stronger connection with them.

Build a Relationship

One thing we can’t stress enough is that network marketing is all about the connections.

When you show up as your authentic self and form the foundation of a genuine relationship, it can make all the difference in the world.

Instead of being some faceless corporation, your prospect should now associate friendship and warmth with the company.

If your prospects feel a connection with you, they will be more likely to sign up with you.

They will feel like they can depend on your support as they begin their own network marketing journey, so your presence can help them feel more confident that they’ll start off on the right foot.

Share Successes

Testimonials about the products can help you make a sale, but testimonials about the business can help you get a recruit.

Let your prospects hear from people on your team who love what they do.

When your potential recruits can hear from more than just you, they can see that there really is something to your business.

If you already have a strong downline, ask them to chime in and share what a difference joining the company has made in their lives.

If you are still in the building stages of your network marketing empire, reach out to fellow team members or uplines for some success stories to share.

It’s one thing to hear that someone’s cousin’s neighbor’s hairdresser's niece found success in the business, but it’s another to meet with someone and hear about their personal experiences.

Address Concerns

Any good prospect will have questions about their potential role before signing up.

Help ease their worries or concerns by answering any questions they may have.

Be prepared to address common objections that they may have. You can even use some network marketing scripts to prepare some answers beforehand.

This can help you know what to say when prospects share concerns over common problems, such as having enough time or the possible costs. But don’t just come at them with rigid answers. Legitimately listen to their worries.

Follow Up

This is arguably one of the most important steps.

Never let your prospects slip away because you didn’t take the time to reach back out one last time.

Some people need a little time to let the idea of joining your business marinate in their brains for a while.

Other people need to do a little research on their own before committing to something.

Sometimes, you catch people in the middle of a busy time when they can't commit to anything, but once that season is over, they will have the bandwidth to listen to your offer.

Whatever the reason, most people take some time before they can be in a place where they are ready to fully commit.

When you follow up with them, you are giving them space to think about it while still keeping in touch with them to stay fresh in their mind. You wouldn’t want to lose a promising prospect to another consultant after you got the prospect excited about joining just because you didn’t follow up with them.

Try out these tips on your prospects. See if you notice a difference in the number of people you can sign up!