January 20

How To Sell More Products For Network Marketers

Fran Loubser

Did you know that at least 50% of network marketers quit within their first year

Many people quit because they cannot make enough sales to warrant all the time they are spending on their business. And the reason why they cannot make enough sales is because they are coming off like a salesy, spammy weirdo. 

So, how are the successful network marketers able sell without coming across like a vacuum salesman?



Well, first off, they understand one crucial thing

And it's very important for any network marketer to understand. No matter what your product is, not everybody is looking for your product.

NOT EVERYBODY IS LOOKING TO BE YOUR CUSTOMER.

You need to get that mindset right out of your head, because it is always true (for network marketers and any other business owner). Let's take skincare, for example. Yes, everybody has skin. BUT not everybody is looking to spend more money on skincare. So, your products that are more expensive than those in the supermarket, are probably not what they are looking for.

You want to be speaking to people who are actively looking for your solutions, looking for your products.

You want to find your perfect prospect.

In order to do that, you need to really hone in on who these people are.

Where are these people are hanging out? How can you connect with those people? 

To find your perfect customer, think about who you were a few months or years ago or however you long you've been using your product.

When you were looking for the solutions that your product can solve where did you go looking?

Think about who they might be following and how you can go and connect with those people in groups or on pages.

YOU ARE GOING INTO THESE GROUPS TO BE A FRIEND COLLECTOR.

Once you have connected with those people, avoid going into the groups just to sell your products.

You are not going to those groups to get the customers. You are going into those groups to connect with those people so that they can see your content and can see the solutions that you can provide. This is so that you can build a relationship with them and see if your products are a good fit.

You are literally growing your audience in these and that's all you are doing in these groups.

This is what being a network marketer is all about, networking. The problem is that a lot of network marketers forget that.

Once you've got your foot in the door, the next thing you need to understand is what this person is going through.

Find the pain points and dig into the emotional struggles that they are going through. Then figure out how your product can help them with that. 

BUILDING YOUR AUDIENCE.

You want those people to see your content. You want those people to see your posts. How do you get them to see your posts? By loving on their content.

You're going to go into their content. You're going to go into their profile and actually engage with them and love on them.  This isn't just giving them a thumbs up. This isn't just tapping the heart button. This is genuine engagement, building a relationship, actually, genuinely engaging with their content. This means starting real conversations by saying more than one or two words. 

This is a step that a lot of people skip because they think that social media is a one-way street. But social media is there for you to be social. Without being social, any business owner (especially network marketers) will struggle.

GIVING VALUE TO YOUR AUDIENCE

So once you have done that, what content are you gonna put out there?

Well, you want to be adding value to people's lives, letting people get to know you, and be an authentic person. Don't just try and be a salesperson.

Adding value, inspiring them, letting them into your life, letting them know what you, what, who you are, what makes you tick. You know, and then maybe once a week, you're going to have a post around your products. Not more than that, you can do it a little bit more often in your stories.

One way you can do this is by finding out more about them, ask them questions. You could just do a question post or do a poll.

You want to know more about them in order to give them the kind of content that they will engage with.  

Next, you want to create curiosity. The very best way to create curiosity, is to talk about the benefits of your product without plastering photos of it everywhere. What I mean is, take them through your journey. Tell them how you felt prior to using your product, how it helped you, how you have changed. If you are trying to get more team members, talk about what network marketing has done for you.

USE VIDEO TO CONNECT WITH YOUR AUDIENCE

Another way you can add value is to use video. Every platform has their own video that you can use to connect with your audience on a deeper level.

For Facebook, going live is an awesome way to sell more products. You can speak to everyone who is online in real time and they get a special notification that you are live. Then towards the end of your live, tell your viewers where to find out more information. 

If your perfect prospects aren't hanging out on Facebook, you might try TikTok or Instagram reels. You can be more direct in these, because you only have a few minutes to catch their attention. But always be sure to tell them where to find more, either a link in your bio or a direct message.

BRING THE CONVERSATION TO YOUR INBOX

Try to avoid having your conversations in the comments section. Always encourage your audience to reach out to you directly. 

Once they do, avoid going directly into the sell. Continue the conversation. 

Find out more about them, be interested in them, where they're at, what they've tried before you just try to sell them your product.

This part right here is the difference between the successful network marketers and those who rely on hey girl messages. The last thing that you want is to work so hard at providing value in your content and ruining it at the last minute with a premature pitch. You want to be focused on creating a lasting relationship, not a copy-paste friendship.

If you do that, you'll start to see the kind of results that you want for your business. You'll see more sales, more team members and more success as a network marketer in 2022!

And if you're still struggling, check out our free formula below for some amazing tips on how to make this year yours. 

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


In this episode, we are talking about how to sell more network marketing products effectively in 2022. So if we’re meeting for the first time, our name is Fran OSHA, and I am one of the co-founders of beach boss influencers, where we coach and train network marketers and home-based business owners and entrepreneurs, how to get more, more sales, how to get more customers, how to get more recruits, um, how to get, how to grow your business effectively, um, by building influence over your audience and without being a sales. So if you’re joining me say hi, let me know where you’re coming in from. If you catch any replay, please drop a hashtag replay, uh, down below, and I will get the back to you. Um, but I’m excited to share with, share this with you. And I’m going to be sharing, um, three ways to get more sales and to get more, um, to get more sales, get more customers this year.

So before I dive into those three things, okay, what is super important? Okay. Is to understand that whether you are selling financial solutions, whether you are selling skincare, whether you are selling weight loss products, whether you are whatever you are selling, whatever your product is, whatever you are looking for, customers for, um, your product, not everybody is looking for your product, not everybody’s looking to be, to be your customer. Okay. And so you need to get that, that mindset right out of your head, because whether it’s skincare, yes, everybody has skin, but not everybody is, is looking, um, to spend more money because your products are more expensive than what they can buy in the local supermarket. Uh, they’re not looking, they, you know, they may not be looking for your product. Okay. So you wanna be speaking to those people who are actually actively looking for your solutions, looking for your, your products.

Okay. Um, and you, what do you wanna think about is where these people are hanging out? Okay. How can you connect with those people? Okay. So think about, and your perfect customer is somebody who was just like you a few months ago, years ago, however you long you’ve been taking a product. So when you were looking for your product, when were looking for, um, you know, the, the solutions that your product can solve, um, where did you go looking? So were you looking on in Facebook groups? Usually you will find those people in Facebook groups. So think about Facebook groups, where those people might be hanging out, which GU map, like if it’s financial services, which gurus might they be following, um, for help to lower their credit score, to, to help get them out of debt, to help their financial situation. Okay. So think about who they might be following and how you can go and connect with those people in those groups, or maybe on those pages.

Okay. Um, skincare, you know, where might they be hanging out weight loss? Where might they, they be hanging out, go and connect with those people, in whatever groups that they might be hanging out, where they were looking for the solutions. Once you have connected with those people, you are not going into those groups. Please don’t do this. I can big, this is important. You do not want to be going into those groups to sell your product. You are not going to those groups to get the customers there. You are going into those groups to connect with those people so that they can see your content so that they can see the solutions that you can provide, um, so that you can build a relationship with their and see whether your product is a fit for them. Okay? So you are going to these groups to be a friend collector.

You are literally growing your audience in these, in these groups, and that’s all you are doing in these groups. Okay? Because once you have, once you’ve connected with these friends, then you want to grown the audience. The second step is to make sure that you understand exactly what the pro, what that person is going through. So what are their pains and struggles and dig really deep into the emotional struggles that they’re going through, how they’re feeling, how they’re feeling, but because their skin, um, is so live. They’ve got so many lines of wrinkles. They’ve spent too many out in the sun without sun protection on, and now they’ve got all these lion and wrinkles, or maybe they’re a smoker, but they’ve got all these lion and wrinkles and they look 10 years older than they do and mean, or they wanna look 10 years younger than they do, or financial struggles.

You know, maybe they have been, you know, they, they wanna buy a house, but they can’t get a, they can’t get a loan. They can’t get a more, because their credit rating is, is so bad. Okay. So how you might help them improve their credit rating. Okay. Um, so think about, you know, how it, how they feel, how, how are they feeling? How are they, you know, and, and what problems are they, what, what, what emotional struggles are they going through? , um, you know, that your pro your product can help them with, okay. So once you understand what their, what their problems are, okay, you now want to deliver the value to them. That is gonna speak to their problems that is gonna solve their problems. That’s gonna solve their pains. It’s gonna solve their struggles. That’s gonna help up them. Okay. And the way that you’re going to do this, and I’m going to get into it in a second.

But firstly, you want those people to see your content. You want those people to see your posts. How do you get them to see your posts by loving on their content? So you’re going to go into their content. You’re going to go into their profile and actually engage with them and love on them. Okay. And this isn’t just giving them a thumbs up. This isn’t just, just tapping the heart button. This is genuine engagement, building a relationship, actually, genuinely engaging on their content, proper conversational engagement on their content so that they see your content. Okay. So that you will stand up because I think, oh my goodness, like Fran, Spencer, all this time and, and wow. You know, I’m loving how she’s she gets, what I’m going through. She gets, she gets what this post was about. Um, and, and perhaps I ask me a question so that, so that they, the conversation carries on, okay, you’re doing this just, you know, on Facebook, Instagram, wherever you’re doing this.

But building that, building that relationship by engaging on their content. So they see your content. Okay. So once you have done that, what content are you gonna put out there? So you can put out a multiple, multiple different of content in order to, um, in order to help them and to build, to connect with them and solve their problems. Find out more about them, ask them questions. You could just do a question post. Okay. Um, you could do a poll, uh, you know, maybe talking about know, maybe you’ve got weight loss. Okay. When it comes to weight loss, what’s your biggest struggle, you know, um, losing weight, maintaining it, um, you know, maybe getting rid of just getting rid of the, my from top, maybe, um, turning up after I’ve lost the weight or whatever. Okay. So you could do a poll asking multiple questions, um, and, and see where, what, what P how people answer.

So you, can you then understanding more about where, where your perfect prospect is. Okay. The very best way to get, um, to, to, um, create curiosity is to create curiosity around the benefits of the product. Okay. And this might be taking them, you know, through a journey through, you know, how, how you, you felt, um, you know, years ago, you know, or how you felt, you know, when you felt like you were, you were older than, than, than, than you looked. And then you started using the serum and well, you wouldn’t, you would, you would write a curiosity post speaking about the, the pains and the struggles, and then leading into, into the solution. And I found this, you know, this, this magic serum started, um, started aging me backwards. Okay. And bumped into a friend of mine the other day. And she said, oh my goodness, friend, you never get old.

Um, how, how, how do you feel, do you feel older than, uh, older than, than you look? Or is your skin looking amazing? Okay. You could just ask a question like that or say, oh, you know, do you want to turn, would you like to look 10 years younger than you are? Um, and then see how, how people answer. Okay. Um, or do you want my, my hack to losing the muffin top or, um, you know, whatever, whatever, but write, write a curiosity, post talking and creating curiosity around the benefits of your product. Okay. Around how how’s making you feel, because your perfect PO your perfect customer is feeling the same way. Okay. So, so curiosity posts, you can ask questions, you can do polls Facebook lives. So live video is one of the very best ways, and it could just be a live training, maybe about five hacks to, um, to, uh, looking and feeling younger.

Okay. Uh, you know, exercise, getting enough sleep, um, drinking enough water, healthy diet. My favorite hack is, is using a, a serum to actually, you know, um, iron out the, the lines and wrinkles of my, okay. So, you know, would you want do, let me know, let me know what you get, what do you, if you’re getting value from this? So it’s of value, you’re adding value. You’re always adding value. Um, but it’s a valuable life. And then, you know, you’re creating curiosity around the serum, which you using. Okay. So, um, it can be Facebook lives, um, also awesome way to sell more products. Okay. And one of the very best ways to sell more products and get more customers is TikTok and reals. Okay. And in TikTok and reels, you can be more direct. Okay. So you’re not creating curiosity as much. You, you can be much more direct, um, and you can, you could, you know, show them, um, you know, this strength, um, is, you know, melting the off and top, um, losing like no bloating.

My I’ll I’m off on top. Um, and I have lost, um, uh, 10 pounds and dropped two dress sizes. Okay. Wanna know more. And, and so it would be a fun, maybe dance, whatever, but, but, um, you know, creating curiosity. So you’re not giving them the name. Okay. But creating curiosity so that, so the, you know, they’re either gonna click the link in your bio, which will take them to, um, the link TikTok. You’re gonna actually have the link there. Um, and you can repurpose your TikTok to reels, um, Facebook reels and into your Facebook stories and Instagram stories as well. Okay. So TikTok is an awesome way, an awesome way to get more customers. Okay. Um, so TikTok and reels awesome way. All right. And, um, that’s it. And stories. Stories. Okay. So in stories, again, creating curiosity around the product and having a poll, um, you know, loving, if you could, you could be pouring your, your, your drink into the thing, or you could be sharing your serum or whatever it is, um, you know, and, you know, are you ready to turn, turn the clock back or drop your mouth and top or what, whatever your product does.

Okay. And then have a, have a pole that, or thing about, um, about stories, Instagram and Facebook, and you could put on Instagram and Facebook stories, is that the vote, you know, when they, when they comment or when they vote, it goes directly into messenger. So you, so you directly in messenger finding out more about them and, and, you know, having that, carrying on that conversation in messenger. Okay. So once you have, um, once you have, uh, put this content out on Facebook, um, and you go into messenger, somebody comments, somebody, somebody says yes, that they, they interest is you wanna find out more about them before you go directly into the cell, find out more about, be interested in them, where they’re at, what they’ve tried before you just try and sell them the product. OK. And then use an ad tag message group to add, add them to the group tag and ask their permission, add them to the group, tag them in a post so you can give and then follow up with the messenger with, or the message in messenger.

Okay. Now, um, one of my other favorite ways to get more customers is by doing customer blitz events. So a customer blitz events, what maybe you might, might, might have called a, a Facebook party. Okay. Facebook parties. I think they’ve got a bit of a bad reputation. So we call them customer lits events. It is a short 20 minute Facebook live in a, in a, in your group. Okay. Where you are adding a ton of value, um, sharing some awesome tips and where you might be giving away products might be giving away a free product might be away. Um, maybe a 10% discount or $10 cash back off, any orders placed within a certain time period. Okay. And you will create, um, maybe CU maybe, um, bundles of product for people to buy at an awesome price. Okay. Now, again, create curiosity around the bit, the, the blitz you to get people in there.

You could do a, a, a post on a, the colored background. Um, if you could, if you could lose your muffin top and get money off your product or win free product, would you like, would you like an invite to the, to the event just a quick way, or, or you could do it in your Facebook stories? Uh, um, getting inviting people to the event. Okay. Now, once you’ve done your posts, you’ve done your polls. You’ve done your talks, you’ve done your reels. You’ve done what, whatever it is that you, however you’re doing it, please, number one, make sure that you are not putting this content out every single day. Okay. On Facebook, Instagram, around you wanna be adding value to people’s lives, letting people get to know you be, be an, an authentic person. Don’t just try and be a, a salesperson. Okay. So adding value, inspiring them, letting them into your live, letting them know what you, what, who you are, what makes you tick. Um, you know, and then maybe once a week, you’re going to have a post around your products. Not more than that, you can do it a little bit more often in your stories. Um, TikTok, you can do it more often, uh, reels. You can do it more often. Okay. But on Facebook and Instagram, maybe once a week. Okay. Once you have put your content out or done your customer blitz event. Okay.

What is super important? And this is where the sales come is in the follow up. Okay. So once you’ve had this conversation, you’ve added them to the group make, make a time to follow up so that you have, um, Hey, is it okay? You know, when will we be able to check out this information? Is it okay if I check back in with you tomorrow? And when you create that, that, that time, that you’re gonna follow up with them, then, um, not they’re expecting you to follow up with them and it’s not weird to follow up with them. Okay. And then make sure that you follow up with him, check back in with him. Okay. So always create a time. I say, okay, I’m gonna check back in with you on such and such a date. I’m gonna check back in with you on such and such a date.
Okay. But another two other ways to follow up with them is, is, um, more passively. Okay. To follow up with him more passively is number one, to make sure you keep engaging on their content so that you are front of mind, um, all the time, because you keep engaging on their content. And I keep thinking, oh, geez, I must, you know, I must message Fran because I want to, I want to order that product. Okay. So making sure that you’re engaging on their content and secondly, making sure, like, if there’s something that they have told you that they’re struggling with with, okay. And there’s a post in your, a tag message group that, you know, will help them tag them in it. Okay. And then you could message it and say, how does tag you in tag you in a post, um, in such and such a group, um, which I think you’ll find of awesome value.

Okay. Not like, can I, when, when do you wanna buy, but I just wanna, um, you adding more value, you’re always adding more value to them. Okay. So those are the ways that you’re gonna get more customers, um, and get more sales in 2022 probably. Um, one of the favorite ways is, is TikTok and reels. Cause they’re fun. Okay. And you can show that, you know, like here’s this awesome, awesome drink. That’s gonna off them up on top away. Um, but all the ways work, um, and customer blitz events are awesome to help your team grow too. Okay. Because you will do it for, you know, for your entire team and your entire team can invite people to the event. So it’s an awesome way to help your team and to help your team get more customers, um, and to help your team get more sales, which obviously helps you too. So hopefully I hope you found this of awesome value. Now, if you want to learn more, if you want, um, wanna learn more how to, how to do this, um, grab the link it’ll be above or below this video, but grab the link, um, to learn more about how to grow effectively on social media and how to go influence on social media. I’ll see you all again, soon until next time. Have an awesome day. Cheers. Bye.


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Fran Loubser

About the author

Fran Loubser is a wife, mother, former dentist, and spunky network marketer on a mission to help people around the globe believe in themselves and to learn the power of influence marketing to build brands on autopilot.

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