What is the most important part of building a network marketing business?
Your products? Your opportunity? No.
It is expanding your reach and growing your network.
A lot of times we get focused on the five people we are talking to right now.
We spend all of our time talking to them, and getting drug along month after month.
At the end of the day, when they all say “No”, then we have no one else to talk to.
How do you grow your business when you have talked to everyone you know?
Today I am going to dive into why this microcontent social media platform is the best place to grow your network today.
Do you know what the number one social media platform is right now?
If you said TikTok, you are correct.
With short seven to fifteen second videos, It is out performing Facebook, Instagram, reels, Snapchat, all the things.
The good news is… there is still time to get on the boat.
TikTok is moving in an upward trend and continues to grow. It has not even begun to meet that threshold where it starts to stabilize.
IT IS LIKE NOTHING YOU HAVE SEEN BEFORE
When it comes to growing a network, people make the mistake of only focusing on their warm markets.
If you want to 10X your business growth, you have to focus on growing your network daily, and getting outside of your warm market.
This is why I love TikTok – it is the perfect place to do just that.
TikTok is highly effective at getting your videos in front of millions of people.
People you don’t know will start to follow you, they start commenting on your videos, and you will have strangers buying from you and joining your team.
This platform differs from other platforms because you don’t have to spend your time engaging or building your influence and relationship with your prospects.
People will buy from you and follow you without you having to spend so much time hanging out with them.
YOU NEED TO POST CONSISTENTLY
To be effective on TikTok you need to post consistently everyday.
It doesn’t matter if you are posting once a day or three times a day.
It doesn’t matter what time you post. It doesn’t have to be fancy with all the bells and whistles.
You can start very basic and still be able to put content out there.
It can seem overwhelming, especially when getting started. Don’t overthink it.
Start simple and be consistent.
ANY VIDEO CAN GO VIRAL AT ANY TIME
You never want to delete any videos, even if it gets low views.
You could have one video go viral, or one that gets lots of views, and all of a sudden people are coming and seeing your other videos.
A lot of times people want to hide the posts that get low views or delete it. You have to ditch that mindset.
We are not here for vanity lights.
We are trying to grow your audience and get true followers.
YOU DON’T HAVE TO SPEND EVERYDAY MAKING VIDEOS
You will want to batch your content.
What that means is – you pick a day and create multiple videos. You can do this once a week, or more if you desire.
You will keep these videos in your draft section. Once you have a plethora of videos housed in your draft section, it is just a matter of pulling it up, putting your words on it, and adding your hashtags.
The more videos you create the faster and easier it will be to edit them.
This helps make the process less overwhelming. It helps you to be consistent, even when you don’t have time.
BE TRUE TO YOURSELF
TikTok is the place to let your hair down 100%.
A lot of people feel like they can’t be themselves on social media, and that shows up in a certain way. They turn on all the filters, and think to themselves “I can’t say this or that”.
On TikTok you are in a big world of millions of people, it is the place that you are going to find the weird stuff, the funny stuff, the sad stuff, and the vulnerable stuff.
It is a place to put your stuff out there – bad day, parenting, spouse, humor, all of it.
There have been plenty of times where I watch a video and think to myself “wow, I never saw it like that” or “I never thought to do it that way”.
I encourage you to be true to yourself.
GET THE RIGHT EXPOSURE
To help your videos get more views and exposure you will want to use the trending audio, but put your own spin on it.
You also want to be intentional with your hashtags.
I see a lot of people using random tags and that is not going to help you.
The purpose of hashtags on TikTok is to make it so people can search specific content. Hashtags are used to get in front of groups of people. So think about who you want your content in front of.
TikTok will show you the audience size on your hashtags. You don’t want to chose the highest number, because then more people are using that tag and it will be harder to get seen.
GOING VIRAL IS NOT THE GOAL
Going viral should not be your goal.
That is a wonderful thing, but going viral isn’t going to make or break your influence or following.
What is going to help you is showing up consistently, using trending audio, using the right hashtags, and using your Call-To-Action.
If you want to know more about building your business online, check out our free formula below.
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