June 28

How To Grow Your Network Marketing Business Using Instagram Lives

Brandy Shaver

What is live streaming? 

Live streaming is when someone delivers content in real-time to viewers. 

It has become increasingly popular and people are spending hundreds of thousands of hours watching live streams every month. 

Today I am going to tell you how to grow your network marketing business using Instagram lives. 



Let's talk about why live video is so important.

FOLLOW THE DATA

First I want to give you some data. 

In 2021, people spent around 548 billion hours streaming through mobile devices. 

Live streaming events increased by 300% between March and August of 2020 due to the pandemic. 

Live streaming is expected to have a revenue of 184.27 billion people by 2027. 

So what does the data tell you? That live video is going to continue to be a thing and you need to get on board. 

IT ISN'T JUST FOR GAMERS

The top streaming creators across Twitch, Facebook, and YouTube is a pro gamer. In the first quarter of 2022, it was watched by about 628 million hours.

Even if you aren't gaming, you are building a business around people.

Your business is built around human behavior, and live streaming is a huge part of that behavior. 

It is important that you get in front of this and get it figured out.

You might be thinking "this isn't for me, I hate being on video".

But, let's talk about why you want to be doing them. 

WHY YOU NEED TO START

I totally feel you, I never wanted to be on video. I wanted to avoid it. It is terrifying. 

But I watched my down line decide that if live video is the way we are going to get what we want out of our business, then we are going to figure it out. They started doing live video. 

And their business totally exploded, about eight months faster than mine because I chose not to do live video.

So why do you need to be doing live video? 

It is simple really, live video builds the know, like, and trust factor faster. 

And even though you are live, you will get a lot of people who come watch the replay. 

Live video will build the know, like, and trust much faster then just regular content or recorded content. 

So if you want to go faster, the key here is to start doing live video. 

If you want more people to talk to and want more people to talk to about your business and more people to recruit into your team, I would start doing live video now.

It is not going away, live video is going to continue to grow and grow and grow because this is the way human behavior is now. 

HOW TO START

So lets jump into the how, because it can be a little scary. 

To stream a live video from Instagram, you are going to use the app on your phone. You can hit the plus button and there is an option to go live. 

That's how it's going to be in most social media platforms. 

Now the scary part, what do you talk about? 

What do you talk about to get people to start building real relationships with you? 

Here is the key that really changed things for me, I started to think that the person on the other side of this phone needs to hear this message. 

And I started speaking directly to  them.

Now you can make up your own avatar by figuring our what their pain point is and how you can solve it. 

DON'T JUST TALK BUSINESS

Going live can be as simple as sharing how to take the products and what it does for you. 

You don't have to talk about your business every time you go live. You can talk about different things. It can be about lifestyle, about a book you read. 

Start out small and work up from there. I think my first live was about 30 seconds long. 

Don't over think it and stay consistent. That is the key. 

If you start to go live and then disappear for months, you are going to have to start over because people are expecting you.

They want to know more from you and it is the fastest way to build relationships because in a live video you are your authentic self. 

You provide value for others and you give them a call to action. 

EVALUATE YOUR VIDEOS

You need to stay out of judgement and stick to evaluations. Just know when you get started you are going to hate your voice. You are going to pick apart every word you say. That is judgement. Stay in evaluation.

Did I go live right? Did I offer value? Did I do a call to action? 

My challenge to you is to pick it up, start a 21 day live challenge and really stay consistent with it. Because if you can master the skill, it will totally change your life. 

If you want to know more about building your business online, check out our free formula below.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey, Hey, welcome to today’s episode. My name is Brandy shaver and I’m one of the founders of each boss influencers, where we coach and train network, marketers, people that move products and build teams to use social media, to build six figure businesses with strategies that actually work right now. Right in today’s quick training I have for you is how to grow your network marketing business using Instagram lives. Okay. Now live streaming, just so you know, is when someone delivers content in real time to viewers. Okay. So it’s live, you hit the button and you go kind of like this video right now, right? It is become increasingly popular and people spending a total of 338,000 hours watching live streams every month. Right now, before you click over to the next video, or you’re like, man, this isn’t for me because I hate my video. I hate being on video.

Let’s talk about why you want to be doing and doing them because I totally feel you. I was never going to go live. I wanted to totally avoid it. And it’s terrifying. Right. But let’s talk about the reason live video is so important. Okay. So I wanna talk into the data first. So people spent around 548 billion hours streaming three mobile devices in 2021. Okay. Number two, live streaming events increased by 300% between March and August of 2020 due to the pandemic. Okay. Now number three, live video streaming is expected to have a revenue, 184.27 billion that’s billion people, right by 2027. So what that is basically telling you is that live video is going to continue to be a thing, right? And you need to get on board to get your piece of that. 184 billion. Okay. Um, top streaming creators across Twitch, Facebook and YouTube is a pro gamer, right.

He’s doing about 628 million hours watched in the first quarter of 2022. Okay. So even if you’re not gaming, right. Even if you’re not into that gaming, if you’re building a business people, so your business is built off human behavior, right. And live streaming, is it accounts for 23% of what people are actually watching? Okay. So it’s important that you get in front of this and really get it figured out. And before, like I said, that you like take off and you’re like, oh my gosh, I never wanna do a live video. I get it. I was in the same boat now to let you know that I actually have my own statistics on how fast your business grows. I watched my down line start doing live video before I started doing live video. Right. I was terrified. I was in judgment about how I looked, how I sounded, I didn’t want, I didn’t feel like I knew anything on how to teach people, you know, to, to better their lives or whatever. So I was in judgment inside of myself. Totally terrified. And I watched my down line just decide.

All right, well, if this is the case, right, if live video is the way we’re gonna get what we want out of our business, then we’re gonna figure it out. They started doing live video. Okay. And their business totally exploded. Uh, sorry about that. Totally exploded. Uh, about eight months faster than mine did. Okay. And that’s because I chose to not do live video. Okay. So why do you need to be doing live video? Well, it’s simple. Live video builds no life and trust factor faster. And even though you’re live, you’re gonna get a lot of people that, uh, watch the replay. Right. But they can see that you went live and actually in social media platforms live video gets pushed to the top of the algorithm. That’s just the way they work. Right. Especially when they’re trying to get people to do live videos.

So it builds that no, I can trust much faster than just regular content or recorded video. So if you wanna go faster, the key here is to start doing live video. Okay. Now, if you want more people to talk to and want more people to talk to about your business and more people to recruit into your team, I would start doing live video now. Okay. It’s not going away. It’s just gonna continue to grow and grow and grow because this is the way human behavior is now. Right. So let’s jump into the how, cuz some of it’s a little bit scary. Right. And I told you in the first of this, we’re gonna talk about how to do live video on Instagram. Okay. So from your app in on your phone, you can hit the plus button and there’s an option for live. And that’s how it’s gonna be in most social media platforms specifically for Instagram, for this video.

That’s how you find it. Okay. It’s kind of similar on desktop, but you just push around till you find, uh, the videos, but it’s the plus on the app and then the option for live. Okay. So I know what you’re thinking now. Right? You’re like, okay, I know how I just don’t wanna push the button and go live. Cuz what am I supposed to talk about? Like, you know, who am I? And all those things start to come up. Well, what do you talk about to get people to start building real relationships with you? Right? Here’s the key that really changed things for me is when I started to think, you know what, Jenny, on the other side of this phone needs to hear this message. Okay? And I started speaking directly to Jenny, okay. Now you can make up your own avatar. You can kind of go into their pains, wants and desires.

And if you need more on how to do those kind of things, uh, you can grab the link that’s in this video and you’ll probably get, uh, a freebie that really talks about how to get started. But when you start on live video, you really want to start with first off education, inspiration, motivation lifestyle, right? Those are the things that I would start to talk about. Now. It doesn’t, you don’t have to talk about your business every time you go live. Right? You could talk about, uh, different things you could talk about. Uh, let’s say you have a weight loss product, right? And you want to talk about maybe the five things that you can do to lose the muffin top. Okay. And you’re gonna talk about, well, you drink more water can move your body more. You can grab my hat, right. That I love.

And then, you know, share a little bit of the product or whatever. If you want more on that, you can let me know down below. And then you go into more, um, you know, information on how they can drop that muffin top. And what’s worked for you. It doesn’t always have to be about any of that. It can be about lifestyle. It can be about you read a book and you know, the top three tips that you take from that book, it can be as simple as this, how to grow your network marketing business using Instagram lives, right? It can be don’t overthink it. That’s the key, right? It can be as simple as sharing how to take the products and what it does for you stay out of the, you know, uh, my company’s amazing. They have a great comp plan and all that stuff stick really with the benefits the pains wants and desires of your perfect prospect and stick in that realm, it will really help your lives be more targeted and people will get more out of it.

Alright, so don’t overthink it. Just start today. I think my first live video was like maybe 30 seconds long. Okay. It doesn’t have to be complicated. The key is to stay consistent, start out small and work from there. Okay. What you want to do is commit to your viewers and you say, Hey, you know what? I’m gonna go live every Monday at this time. And then show up, show up and show up and show up and show up. And you’ll watch as your, um, your following starts to grow, right? And things start to change for you. But the key is to stay consistent, right? That’s the number one thing. If you start to go live and then you disappear for like months and months and months, you’re gonna have to start over because people are expecting you. They wanna know more from you. And it’s the fastest way to build relationships because in a live video, right, you’re your authentic self.

You provide value for others and you give them a call to action. Kind of like what I’m gonna do now. Right? So I’m gonna give you a call to action that if you need to know more, grab the link that’s with this video and download your formula so that you can get started building the right way on social media. One other thing that I wanna cover before I let you go is to evaluate each video. Okay. Now remember when I started this, I talked about how I was in judgment a lot when I was doing my own live videos. Well stay outta judgment and stick into evaluation. Okay. Just know when you first get started, you’re going to hate your voice. You’re going to pick up every word you say that is irritating to you. Like, um, all those things, right? That’s judgment. Stay in evaluation.

Did I go live right? Did I offer value? Did I do a call to action? And you know, you evaluate from there. If you stick in judgment, you’re never gonna do another live video because it’s scary. Right? And when you first get started, you really don’t know what you’re doing. You kind of have to suck to get better. And that’s just how it works. So if you wanna see my first live video, you can go check it out on, uh, on my, uh, social media FA over on Facebook, Brandy share shaver and just scroll all the way back to 2016. You watch my first live video and you’ll dial lapping. But my challenges to you is to pick it up,
Start a 21 day live challenge and really stay consistent with it. Because if you can master the skill, it’ll totally change your life. So I hope you got value added today. If you need more, like I said, grab the link that’s with the video or send us a message at each boss or whatever, and we’ll get you hooked up. All right. Talk to you later. Have a great one. Bye-bye.


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Brandy Shaver

About the author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet with automation, coaching others to believe in themselves, and to fight for their dreams.

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