October 30

How Your Best Customers Can Ruin Your Network Marketing Business

Beach Boss Influencers

Table of Contents

Are your best customers actually hurting your business?

We’re diving into how your best customers might be unintentionally jeopardizing your network marketing business and how to turn them into top-performing team members.

Join us as we explore the nuances of converting happy customers into productive team members versus those who don’t contribute effectively.

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Is Your Customer Strategy Backfiring? The Surprising Truth

Let’s dive into a topic that might be a bit controversial: how your loyal customers could unintentionally be slowing down your network marketing growth.

Sure, they love your product, they buy every month, and sometimes they even tell their friends.

But are they stepping up as productive team members who help your business scale?

Here’s the thing: many network marketers rely on a strategy to convert customers into team members.

It’s a widespread approach, but it’s not without pitfalls.

Fran shared her story of attempting this strategy, only to find that some customers had no interest in building a business.

They loved the product, but Fran shares that “it was like dragging a bunch of monkeys on my back.”

So, if you’re ready for a real talk on building a productive, powerhouse team, keep reading.

Why Happy Customers Aren’t Always Rockstar Recruits

Many of us start by building a customer base, thinking, “Once they see how great the products are, they’ll want to join the team!”

And yes, there are benefits to having lots of happy customers.

They love your product, they’re subscribed, and they even tell their friends.

But here’s the twist: just because they’re happy customers doesn’t mean they want to become network marketers.

Happy customers are awesome, but most don’t have that entrepreneurial drive.

They’re thrilled to buy, but building a business? Not so much.

Fran shared that one of her friends continued to buy products even after she’d left that company!

Her friend thought she was “working for Fran,” happy to be a customer but never meant to be a team member.

Just because you drive a car doesn’t mean you want to be a car salesperson, right?

Same thing here.

It’s essential to avoid the trap of thinking that a happy customer equals a potential recruit.

Passive Players vs. Powerhouses: Who’s On Your Team?

When it comes to building a team, there’s a huge difference between passive players and powerhouse recruits.

Passive players might sign up for the discount or because they love the product, but they lack motivation and rarely contribute beyond the occasional call or team meeting.

Sure, they’re great product advocates, but they’re not moving the needle for your business growth.

On the other hand, powerhouses are engaged and motivated.

They actively recruit, build networks, and drive significant growth.

Brandy shared her story of catching the “network marketing bug” and how she went all-in to build her business, win the rewards, and go after every achievement available.

These are the people who don’t just sell products—they take ownership, train others, and push the entire team forward.

To succeed, you need more of these powerhouse types on your team.

Turn Customers into Leaders: The Onboarding Game Plan

If you do have customers who show a spark of interest, effective onboarding can help them transition into strong team members.

The first 90 days are critical—most people will quit if they don’t see results quickly.

That’s why, when we recruited, we encouraged new members to post their first curiosity post right away.

Getting them into action immediately helps them gain confidence, see small wins, and feel part of the team.

Providing ongoing mentorship and support systems is essential too.

Team members need training, motivation, and a supportive environment to thrive.

It’s all about meeting people where they’re at!

We can’t force someone to be a top performer if they’re not interested.

Trying to carry everyone will drain your energy faster than it will build your business.

Pairing new recruits with experienced team members and building a system where people feel they’re giving back creates a sense of accountability and growth.

Ditch the Couch Potatoes: How to Attract the Best to Your Team

Let’s be real: you don’t want couch potatoes on your team!

Attracting powerhouse recruits takes more than just asking customers if they want to join.

It’s about creating a brand and mindset that naturally draws in high-energy, committed team members who are ready to do the work.

Kat emphasizes that most network marketers don’t know how to attract these “badass leaders” we all want, and many end up stuck trying to manage people who lack drive.

At Beach Boss, we teach you how to become that leader who attracts other leaders.

Your mindset matters—if you see yourself as someone worth following, that energy will radiate and pull in the right people.

You might wonder, “How can I attract top talent if I’m just starting out?”

Well, it starts by believing in yourself and embracing that inner “badass.”

When you combine that confidence with proven recruiting strategies, you’ll start building a team that’s just as driven as you are.

By following these strategies, you’ll not only avoid some of the common pitfalls in network marketing but also build a team of leaders who are excited to grow with you.

It’s time to let go of the old ideas that happy customers automatically make great team members and start attracting true rockstars who will take your business to the next level.

Ready to take on the challenge?

You’ve got this!

Want To Accelerate Your Business?

If you want more help on attracting your perfect prospects to you with ease, check out our Social Recruiting Secrets course today! 


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Beach Boss Influencers

About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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