December 13

Overcoming Common Objections in Network Marketing

Beach Boss Influencers

Table of Contents

In network marketing, the key to transforming prospects into loyal customers lies in understanding and addressing their core objections.

Imagine investing hours in a conversation with a potential client, guiding them to the brink of a ‘yes,' only to be met with a disheartening ‘no.'

Common hurdles such as “I don't have enough time,” “I'm not sure if this will work for me,” or “I can't afford it,” are not just barriers but opportunities waiting to be explored.

This blog post is designed to empower you, as a network marketing professional, with effective strategies to overcome these objections.

The secret?

It's all about leading with value and showcasing the benefits that resonate with your prospects' needs and aspirations…

The Impact of Common Objections

Understanding and navigating through common objections is crucial for turning prospects into committed buyers.

The first objection that often surfaces is the perceived lack of time.

Picture a conversation with a fellow parent, overwhelmed by daily responsibilities, questioning how they could possibly find time for a new business venture.

This objection is rooted in the everyday reality of balancing life's demands, like raising children and managing a household, with the desire to grow professionally.

Next up is the financial objection.

It's not uncommon to hear prospects say, “I can't afford it,” or express concerns about immediate financial investments.

This hesitation is especially common when individuals are already juggling financial commitments like family expenses. Even when presented with the long-term financial benefits of the business, the initial cost can be a significant barrier.

Another common objection is the need for spousal approval.

This often serves as a convenient escape route rather than a real barrier. It reflects a deeper uncertainty about making decisions independently in the context of family dynamics.

Perhaps the most personal objection is self-doubt, found in the statement, “I can't do what you do.”

This reflects a lack of confidence in their abilities to sell or grow a business, often coupled with the concern of not having a large enough network to sell to.

This objection is rooted in the fear of sales and a misconception about what it means to be a successful network marketer.

Overcoming these objections requires a strategic shift in approach.

Traditional methods that focus heavily on product features or company achievements often miss the mark. They fail to address the fundamental question in every prospect's mind: “What's in it for me?”

This is where the principles of Influence Marketing come into play.

Influence Marketing shifts the focus to leading with value and benefits, making the offering irresistibly relevant to the prospect.

This approach fosters trust and showcases the direct impact of the product or opportunity on the prospect's life.

By aligning your message with the prospect's needs and desires, you dissolve objections before they even arise.

Moreover, using relatable success stories can preemptively address objections.

When prospects see others in similar situations overcoming these barriers, it not only provides proof of concept but also builds a subconscious belief in their ability to succeed.

This method of storytelling creates a powerful connection, leveraging human-to-human interaction to break down barriers of doubt and hesitancy.

Step One – Stop Chasing Everyone

The key to effective network marketing isn't about reaching out to everyone, including ‘everyone and their grandma.'

It's about precision and focus.

Initially, it might seem counterintuitive to narrow your audience.

The thought of excluding potential customers can be daunting, as it feels like leaving opportunities on the table.

However, a scattered approach, trying to appeal to everyone, often leads to connecting with no one.

The power of specificity in network marketing cannot be overstated.

When you concentrate on a specific segment, your message becomes more potent.

By sharing stories and solutions that resonate deeply with a particular group, you create a magnetic attraction.

People start recognizing themselves in your narrative. They see your product or opportunity as tailor-made for them, igniting a strong desire to engage.

Identifying your ideal prospect is the first critical step.

Understand who they are, delve into their hopes, dreams, and current struggles.

What are their aspirations? What challenges do they face daily?

By creating content that speaks directly to their needs and emotions, you forge a connection that goes beyond mere transactions.

This targeted approach means understanding where these prospects spend their time – be it in certain online communities, social media groups, or other platforms.

Engaging with them in these spaces with relevant and empathetic content is what turns interest into commitment.

When you speak directly to their situation, prospects feel understood and seen, making your network marketing proposition not just attractive but essential to them.

Step Two – Grow the Right Audience

Growing the right audience is a strategic step that focuses on quality over quantity.

It's a realization that not everyone is your ideal prospect, and that's perfectly okay.

By targeting the right audience, you avoid the inefficiency of trying to appeal to everyone, which often leads to attracting no one.

The process begins with identifying who your ideal audience is.

These are people who genuinely need and are interested in what you're offering. They're the ones who see the value in your product or business model.

When you target the right audience, you naturally repel the naysayers. These are individuals who may show interest but are unlikely to commit or contribute positively to your business.

By focusing your energy on those aligned with your business values and goals, you create a more productive and less frustrating environment.

This audience-building approach is important in minimizing objections.

People who resonate with your message and see the relevance of your offering in their lives are more likely to engage positively.

They are the ones who understand the benefits of network marketing and don't need convincing.

This not only saves time but also fosters a more supportive and motivated community, paving the way for sustained growth and success in your network marketing venture.

Step Three – Engage with Those People

Engagement is so important!

It's not just about sharing content or products; it's about fostering genuine human connections.

This step goes beyond simple transactions to building real, lasting relationships with your audience.

Start by understanding what your prospects are looking for. What are their needs, desires, and pain points? How can your product or service make a difference in their lives?

Engagement means listening to their stories, empathizing with their struggles, and offering solutions that resonate with them.

The key to effective engagement is authenticity.

Don’t just hand out a link to your product; show that you genuinely care.

Imagine encountering a friend with a problem – you wouldn’t immediately pitch a product.

Instead, you would listen, understand their issue, and then suggest a solution that could genuinely help.

Apply this approach to your network marketing interactions.

This authentic engagement helps in growing a loyal following.

When people feel understood and valued, they become more than customers; they turn into advocates for your brand.

They trust you and follow you, not just for your products but for the value you bring to their lives.

By consistently engaging with your audience in a meaningful way, you create a community around your brand.

This approach reduces the number of outright rejections and transforms the sales process into a fulfilling journey of helping and connecting with others.

Remember, each interaction is an opportunity to build trust and loyalty, leading to a solid and dedicated customer base.

Creating a Loyal Customer Base

A fundamental aspect of creating a loyal customer base is to focus on those who are naturally inclined towards your product or opportunity, instead of spending energy convincing skeptics.

When you connect with people who are already predisposed to your message, you're not just selling; you're engaging with individuals who need minimal persuasion.

This approach leads to a more enjoyable and fulfilling experience for both you and your clients.

The key lies in instilling belief and confidence in your prospects.

They often have two primary concerns: the legitimacy of the opportunity and their personal capability to succeed.

Addressing these concerns is crucial.

Show them real, relatable success stories, demonstrating that people just like them have achieved success.

This strategy not only proves the viability of your business but also empowers them to believe in their potential.

Remember, authenticity is magnetic.

By being genuine and relatable, you attract a following that sees a reflection of their aspirations and challenges in you.

This approach goes beyond mere transactions; it's about building lasting relationships.

When you resonate with your audience on a deeper level, you don't just gain customers—you create a community of loyal followers.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Speaker 1:
You do it by leading with the value and the benefits of what’s in it for them. All those objections go away. So

Speaker 2:
Has it ever happened to you? You had a prospect

Speaker 3:
That you spend hours on talking to and they were about to say yes, but they actually said no because they said, well, I don’t have enough time. I

Speaker 2:
Don’t really know if it’s going to work for me. And honestly, I can’t really afford it. There’s actually a way how to overcome this objection, and that’s what we’re going to teach you in this episode. And actually let us know in the comments, what are some of the weirdest objections you heard from your prospects, and maybe the words so weird. What we just want to know what happened to you when you were prospecting and trying to recruit maybe everyone into your business? So what is going on in the industry and what’s some of the most common objections that we hear from prospects and our students?

Speaker 4:
The first one that comes to my mind is time. I don’t have enough time to do this. Because when you’re a mom talking to your other mom friends, they’re like, well, I’ve got 10 kids of my own life. I can’t even pee by myself. I can’t pee by myself. How am I supposed to grow a business or learn

Speaker 1:
Something new,

Speaker 4:
Can’t even get five minutes of sleep? How am my brains supposed to work? And then the next one that comes to my mind, which we all know, money. I can’t afford it.

Speaker 2:
I don’t have money.

Speaker 4:
I can’t even afford to put Billy and dance. Even when you’re trying to paint the vision of this business can pay you this much over time. They’re still like, well, as of right now, I don’t even have 50 bucks. Yeah. The other one is, I’ve got to talk to my spouse. Oh yes. Total cop out. But anyway,

Speaker 2:
The one that kind of bugged me the most was, I can’t do what you do. Oh,

Speaker 4:
Yes. Yeah, it’s a good one. Or who

Speaker 1:
Would I sell to? I don’t know enough people.

Speaker 4:

Speaker 2:
Yeah. Oh, I don’t like selling.

Speaker 4:
I’m not a salesman. Right? Yes. That’s another one. I don’t know how to sell. How am I supposed to push this product on all my friends and family that I know?

Speaker 2:
And we all want to find out how we can overcome this objections, especially in my favorite part before they even arise. So there’s a special process that you have to master, I would say, where you position yourself certain way. And I’m going to tell you that if you follow Influence marketing principle, instead of trying to reach everyone and anyone and their grandma who literally not ready for this industry, they don’t want it that bad. So if you approach it with that mentality, yes, you will face a lot of objections. Honestly, it’s exhausting. I don’t want to be convincing people, I don’t want to be that person who twists someone’s arm and no, it’s going to actually did that.

Speaker 4:
She literally twisted the arm.

Speaker 2:
I was telling them, I’m going to give you $50 Amazon gift card if you buy.

Speaker 1:
You weren’t twisting arms. You were straight writing. You were writing. Yeah. So I

Speaker 2:
Was trying to make it a no-brainer kind of incense wise people for buying right now. But it’s actually, I didn’t like that approach. So what I’m trying to say that if you approaching from the point of view that everyone is your prospect, you will feel like you’re trying to convince people. You’ll feel like you’re constantly chasing people, chasing the wrong people who actually don’t want to be in the business, who don’t want your products. So when we switched the approach and started learning how influence marketing is working, how to attract the right people to you, the objections kind of vanished. I don’t remember, I remember people were getting on a Zoom call. They were ready to join. I didn’t have to, and they

Speaker 4:
Didn’t care. They didn’t care about the money or the time or anything

Speaker 1:
Else they were just running or even what company we were with. And I think that a lot of that is because what we teach with Influence Marketing is all about leading with value and benefits. Right? Before I found Influence Marketing, we were taught to get on do the opportunity presentation. That whole presentation is like, oh, look at our amazing leaders and CEOs and this and that, and then look at the scientists and the patent, all the features, and it’s like a sales process. So people weren’t seeing the value. They want to know what’s in it for them. Right? Exactly. Not be sold. It was very car sales money. I’m going to sit here, I’m going to talk at you. I’m going to go through these slides and this presentation. It’s so amazing. It’s so amazing. What you don’t want to buy? What? Oh my gosh, this is the best thing.

Speaker 1:
Because I would get on at the end, at the end and I’d be like, I just don’t know why they wouldn’t want to join. What is it? Right? Well, they didn’t see the value in it for them, for them, but when you switched it up and you show up and all you do is deliver value and people know you and start to trust you, and then you recommend or you promote, however it is, you want to frame that, but you do it by leading with the value and the benefits of what’s in it for them. All those objections go away. And you have the people that are like, I don’t even care where you’re going. I’m just going with you.

Speaker 4:
And one really cool way that you can do this, and you can kind of start to shortcut the process of building that know and trust and all. Well, people are looking for human to human connection. We know that they, they join people. And so people’s stories can actually be used as objection preventions. And we learned this just in this mastermind that we were at not too long ago where the thought process, when you think about what are the common objections that you usually get, what stories can you pull of people that that had those exact same objections or were in similar situations that you can kind of plug in here and there on your social media or in your presentations or whatever that may be, so that they might be thinking in the back of their mind, well, this is so expensive. But then they see this story of Anne come across, Anne was in a worse situation than they were, and Anne figured out the money because she saw the value in it. So it’s almost like subconsciously they’re like, oh, if Anne could figure this out, I can figure this out. And it’s with every

Speaker 2:
Objection also it

Speaker 4:
You’re freeing

Speaker 1:

Speaker 4:
Of their objections

Speaker 1:
And so that there are no objections at the end. I think the other thing that really helps us objections is fishing in the right pot. You’re right. Exactly. So step number one,

Speaker 4:

Speaker 2:
You don’t want to be facing objections and rejection every single day,

Speaker 1:
Grow the right audience.

Speaker 2:
Stop chasing everyone and their grandma.

Speaker 1:
Yeah. Actually, the more narrow and specific you get. And that was something for me too, that was hard for me to wrap my mind around because I’m like, but what about all these people over here? They all have skin too. Or what about all these people over here? People use my products. And then I’m like, but if you tell me just to focus on this person, I feel like I’m missing all that. But if you’re talking to everybody, you’re actually talking to nobody. And the more specific you are with sharing that specific story, you have more people attaching themselves and literally just coming out of the woodworks like, oh my gosh, this product or this opportunity is for me. I need it and I want it. Right? And then that’s when you have the people that actually come to you because

Speaker 5:
They hear that story and they think, how does she understand what’s happening in my head? How does she know me so well? So it’s understanding who that person is, and you need to get really specific on your, who is that person? Who is your perfect prospect? Who is the person who you want to work with? What are their hopes and dreams? What are they struggling with right now? How are they feeling? How will they feel? And when you can create content around that and speak to those, not only speaking to those people, but actually understanding where those people are hanging out and start growing that audience of those people. So it probably could be in Facebook groups and start growing that audience. And when you start growing that audience of those people who are already searching for what you have, then when your content speaks to their pains and struggles, when it speaks to the emotions that they’re going through and speaks to their hopes and dreams. Okay,

Speaker 2:
You’re also going to repel all the naysayers.

Speaker 1:
Well, that’s what I was just going to say. You’re also disqualifying tire kickers and all those people that might come in, the people that you don’t want to work with because newsflash, you don’t really want to work with everybody. Don’t want to. No,

Speaker 6:
That’s a huge aha for a lot of people. It’s almost like you’re trying to sell steak to all these vegetarians. They don’t want that. They don’t want the meat. Yeah, it’s not ready. Where’s the meat? They don’t want it. They have no desire. And I think one of the main things for me, when I was building my business, before I learned how to build online with influence marketing, I was trying to convince everyone that network marketing was the answer, right? Well, if Uncle Bob that drinks beer on Saturday doesn’t really care about building a business or doing anything different with his life,

Speaker 2:

Speaker 6:
Wasting your time. You’re wasting your time. It’s so much easier to go build the right audience and talk to the right people. And that’s where all the objections kind of floated away anyway. Because if they’re already network marketers, they already know network marketers

Speaker 5:
Don’t have to convince them.

Speaker 6:
You don’t have to convince them, you don’t. Don’t drag them once you get in or convince them to get in with you, and then you’re dragging them the whole time or whatever. So they’ll find a way. So

Speaker 2:
Step number one, step chasing everyone. Step number two, grow the right audience. What’s step number three?

Speaker 6:
Engage with those people. Build relationships,

Speaker 1:

Speaker 6:
Yes. Right. And that’s kind of what Fran was talking about with serving them in their content. What are they looking for? How might you help them? How might you serve them and engage with those people and build real relationships, like Carrie said, with the human to human thing,

Speaker 1:

Speaker 6:
Some secrets. We use some automation and stuff to do that,

Speaker 5:
But also when you do put that content out and people hold their hand up, don’t just say, right, here’s the link to go Obama product. Find out more about them.

Speaker 6:
You care. You actually care. Not really care

Speaker 5:
About them. Somebody, if you had to bump into a friend of yours in the streets and they said, oh my goodness, I’ve got such a headache. And I said, I’m so sorry. I’m so sorry you’re feeling this way. Have you tried this or have you tried that? Okay, find out about them. Find out what they’re struggling with, maybe what they’ve tried in the past. And then know that you, okay, well, I might be able to help you with this, but find out more about them first before you go and recommend your products.

Speaker 1:
And when you do this, you will grow your loyal following your raving fans of people, and they will follow you wherever you go by from whatever it is that you are offering. And you don’t have to deal with objection. And it’s funny because a lot of our stuff or our ads or stuff in our marketing that we haven’t prospected a single person in how many years and people are like, how is that even possible? We just dropped how we did that. Okay. And it’s liberating is the word I want to say, because we all talked about earlier, who really wants to chase and convince people no one day after day after day? It’s like no wonder and push. It’s like push and push and push and follow up and tell. They tell you no nos. Not really. No. It means you’re not right now. No, actually it means no. It means, and how many times do you really want to hear no before you get a yes? That’s so disheartening. And it’s like, let me just burst your excited bubble that you’re going to build this thing because no after, no, after, no. I mean, there’s only so many much rejection underneath.

Speaker 2:
So you might be disappointed right now because in the beginning of the video, I promise to help you to handle the objections better than you doing it right now. But we actually sharing with you how to build your business without objections at all.

Speaker 1:
At all.

Speaker 2:
Because I’m going to be completely honest with you, if you still finding yourself that you try to convince people that you still having those objections, you’re doing it wrong. There is a way to build this business where you only attracting the right people. And it’s so refreshing because there’s no need to handle the objections.

Speaker 4:
And one thing that I want to add on that is that if you’re having to convince somebody to join you, you’re going to be convincing them to stay with you until they quit. And so find the people that want it and aren’t making excuses or objections, have them come to you. It’s so much easier.

Speaker 1:
Not only easier, but it’s a lot more fun, a lot more fun, enjoyable.

Speaker 5:
How can I join you? How can I enroll with you as opposed to, you really want to join my team, this is what you need. This is what you need in your life if you haven’t,

Speaker 2:
We actually teach in a very cool closing process to our students where we used to close nine out of 10, 10 out of 10,

Speaker 4:
There was a while there you were 10 out of

Speaker 1:

Speaker 2:
It’s because the steps that we had to accomplish first, grow the right audience, build relationships. You have to put some processes in place first before you can actually be that person who attracts the right people and doesn’t, literally doesn’t have to handle objections. So one more thing I can add that if you did the right steps and you still had people telling you, well, I need to think about you. It sounds good, but I still need to think about you. It means that, well, you didn’t sell the belief that they can do it too. How do you say it in proper English? Well, that’s

Speaker 1:
Right. That’s right. You said it.

Speaker 4:
You didn’t instill the belief that they can do

Speaker 1:
It. Yeah. They really only have two questions. Is this real? And can I do it? That’s

Speaker 2:
Really, and if they still have that question, can I do it right? It means they don’t believe that they can do it too. And that’s what you actually need to focus on, whether it’s your closing conversation or whatever. Creating content or engaging people in groups or anywhere on social media is how can I inspire someone to believe you? Literally selling you belief believe into you. And that’s what we talk a lot about. When you are relatable, when you show up real and authentic, you’re going to start attracting people to just how you are right now, even though you don’t have any team yet, you don’t have huge results, but people still want to work with you. Just, it was mind blowing to

Speaker 4:
Me. And in that beginning, when you don’t have a team, you haven’t had results yet. Lean on the other people’s stories that are having success. Because here’s the thing, they don’t care if you can do it right. They care if they can do it, they can do it. So show them the success of what other people are doing that are like them. And when they see that, that helps flip that belief in their own minds. Absolutely.

Speaker 2:
Absolutely. And I remember when I just started doing it, my videos were horrible, like hot mess. And because English is my also second language, I used to have huge accent. And I would forgive the words. And sometimes even like I told you, now tell me how to articulate it.

Speaker 4:
She can talk it in Russian, right?

Speaker 2:
I know what I’m trying to say in my brain, but I just can’t articulate it fast enough. And by being that real, I actually attracted huge following of people who were immigrants or whose English was a second language because that’s who I was. And it wasn’t even my intention. They were not my perfect prospect, but I was attracting a lot of non-English speaking people because they saw themselves in me and thought and believed that if this girl could do it, I can do it too. So literally you sell people on that believe that they can do it too.

Speaker 4:
And not, did you just attract them? But I mean, we take a look at Marina. She’s followed you everywhere since she found you, right? And she’s now our executive assistant. We’re like, mom, we need something who’s also Russian, who’s also and moved to where you live, moved to the same town as you. Yeah. So it really is. It’s not just attracting the people changing or someone, it’s not just attracting, it’s building a real solid relationship with that person that follows you everywhere from then on. Yeah, absolutely.

Speaker 2:
So if you want to learn more on how you can attract the right people to your soul, never have to handle another objection in your life, there will be a link in the description below this video, click it, and you will get access to our absolutely free social influencer formula. And we are going to see you on the next episode.


Learn How To Grow Your Influence,
Reach More People, And Build A Successful Business And Brand Online By Following Our Simple 3 Step Influencer Formula

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Beach Boss Influencers

About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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