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If you're involved in network marketing, direct sales, or affiliate marketing, here's something crucial: While these industries offer financial freedom and multiple income streams, you don't actually own “your” business and it can disappear without warning.
We're going to share a vital decision you need to make today to safeguard your business against unexpected company decisions that could impact your financial future!
The Reality of Network Marketing
If you're part of any network marketing business, direct sales, or affiliate marketing industry, we've got good news and bad news for you.
The good news is that network marketing, affiliate marketing, and direct sales are fantastic ways to build financial freedom and multiply streams of income.
It's a promising field where you can create significant wealth and achieve your financial goals.
But here's the bad news: you don't own your business.
Despite what is often sold to you, you do not own your network marketing company, affiliate marketing company, or direct sales company.
You don't own your customers, your downline, or any part of the company.
It can all be taken away in the blink of an eye without any warning, explanation, or notice.
The company might change its compensation plan, go under, or make other decisions that can instantly impact your income stream.
It's scary, and it's happening all the time.
Imagine investing so much of your time and money, putting your heart and soul into building this business, and thinking that your customers and your team are yours.
You believe this is where you will build your forever home, love your company, and adore your products, expecting to retire with a stable residual income in 20, 10, or even 5 years.
Then, it's all taken away, just like that.
While we can't control other companies, their decisions, or the people involved, we can control ourselves and the decisions we make.
We will share one crucial decision you need to make today to protect your business in case your company changes its compensation plan or makes any decisions that jeopardize your income.
This is probably one of the most exciting and crucial lessons network marketers need to know.
The Risks You Can’t Control
In the world of network marketing, there are risks you simply can't control.
It's a harsh reality, but changes within your company can happen overnight, often without any warning.
One day, everything's running smoothly, and the next, your entire business is taken out from under your feet.
We've seen it happen in real time, and it’s a scenario that can be very unsettling.
But it’s not just company changes that pose a risk.
Think about your reliance on social media.
What happens if Facebook or Instagram suddenly goes down?
Or worse, what if your account gets shut down?
We've experienced this firsthand.
There was a day not long ago when all major social media platforms were down.
We couldn’t even message through Messenger.
It was a wake-up call, reminding us how vulnerable our businesses are when we rely too heavily on these platforms.
Imagine that happening to you.
Your business, which you’ve poured your heart and soul into, suddenly at a standstill.
What would you do?
We faced the same dilemma, and it was our strategy of building our own assets that saved us.
This strategy not only preserved our business but also helped us build an eight-figure empire within three years.
Building your own assets means creating something that belongs to you—something that no one can take away.
These assets can be monetized whenever you choose, regardless of whether you’re still aligned with your company.
So, if your company switches from network marketing to affiliate marketing, or if a social media platform crashes, your business can still thrive.
In short, while you can’t control the decisions of your company or the stability of social media platforms, you can control the security of your business by building and owning your own assets.
This approach provides a safety net, ensuring that you can continue to grow and succeed no matter what changes come your way.
Building Your Own Assets
Imagine this: you've worked hard for years, building a six-figure income, and suddenly, it's gone overnight.
Your company goes under, or your contracts are terminated without warning.
It’s a scary reality in the volatile world of network marketing.
We've seen companies switch from MLM to affiliate models, top distributors getting sued, and checks being withheld.
Leaders move from one company to another, causing chaos.
If your entire team system is attached to your upline and they leave, what happens to your team and your paycheck?
In these uncertain times, the key is to focus on what you can control—building your own assets.
This starts with branding yourself and growing an email list.
Why an email list?
Because it provides security that isn’t tied to your company or upline.
You can't control the network marketing space, the FTC, or people making outrageous income claims that might bring a company down.
But you can control your email list.
Consider this: you’ve been talking to countless people, but none have joined your business.
Why?
Because they didn’t know, like, or trust you enough.
A sales coach once asked us, “What if you had been growing that know, like, and trust factor with all these people through emails?”
Imagine sending one email a day, or even a week, to nurture those relationships instead of reaching out one by one.
How different would your business look?
If we had a system to keep in touch with everyone consistently, our businesses would have been much further along.
Instead of putting uninterested prospects on the back burner for six months, we could have been providing value to them regularly, keeping the relationship warm.
Building an email list allows you to grow these relationships at scale, providing a foundation that remains strong, no matter what changes in your company.
The Power of an Email List
An email strategy lets you communicate with thousands who know, like, and trust you, rather than relying solely on company collateral and one-to-one reach outs.
Some people suggest doing 50 reach outs a day, but that sounds overwhelming.
Imagine if all those people were on your email list, and you could reach them with one email a day.
Building an email list is about creating an asset of people who are excited to hear from you every day.
It’s a freeing way to grow your business.
When we realized this, we knew we had been playing small.
Instead of sporadically following up with individuals, we began providing immense value to everyone on my email list.
You might think email is outdated, but it’s far from dead.
An email list significantly contributes to a company's market value.
Often, you get to know someone better through their emails than their social media posts.
Emails offer a personal touch, making readers feel like you’re speaking directly to them.
It’s a powerful strategy to build and maintain relationships with your audience.
While it’s essential to avoid the spam folder, learning the right techniques ensures your emails land in inboxes, not junk folders.
Branding yourself is crucial.
People join people, not companies.
Through your emails and posts, let your audience get to know the real you, not just your products.
This personal connection safeguards your business regardless of what happens to your company.
For instance, your email list is your lifeline if your Facebook account is shut down.
It can provide security and continuity for your business.
You can start building your list manually, adding emails from your Facebook group members, and then set up automation as you grow.
Our seven-figure students have successfully automated their lists and businesses, often gaining customers and team members even during workshop breaks.
An email list is an invaluable asset you truly own.
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