December 20

STOP Branding Your Company, and Start Branding YOURSELF!

Beach Boss Influencers

Table of Contents

What if we told you to stop branding your company and start branding yourself if you want to become successful in the network marketing industry?

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Misconceptions About Branding

Many believe they're effectively branding by acting as ambassadors for their company, often bombarding social media with product-centric posts.

This approach, however, leads to being perceived solely as a promoter of the company's products, not as an individual with a unique story and value.

This misconception stems from the ease and convenience of using ready-made, company-branded materials. It's tempting to rely on these resources since they're readily available and seem to offer a shortcut to visibility.

Yet, this strategy can backfire.

It turns you into a mere billboard for your company, overshadowing your personal identity and diminishing your appeal to your audience.

Company-driven branding benefits the company more than the individual.

It's a form of free advertising for them, while you lose the opportunity to stand out.

Even if successful uplines use these methods, it's important to remember they have already established networks and influence.

When starting out or looking to expand your reach, mimicking this approach can come off as insincere and salesy, ultimately pushing potential connections away.

Therefore, it's crucial to shift focus from company branding to personal branding!

Why You Should NOT Brand Your Company

When you excessively promote your company's products, it can backfire.

For instance, if potential customers see your posts and decide to search online, they might find savvier marketers offering the same products, causing you to lose potential leads.

Overemphasizing the company can lead to negative assumptions based on others' experiences, reducing interest in your offerings.

Another crucial point is that people use social media primarily for personal connections and entertainment, not shopping.

If your feed resembles a constant stream of advertisements, it's likely to be ignored or avoided.

This kind of aggressive sales approach can lead to unfollows and decreased visibility due to social media algorithms prioritizing content that engages users positively.

Facebook, and other platforms, aim to foster community and relationships, not serve as free advertising spaces.

Overusing these platforms for product promotion can lead to a poor user experience, which is not only discouraged by the platforms but also ineffective in reaching your audience.

It's essential to focus on building genuine connections rather than just pushing sales, as this approach is more likely to resonate with your audience and foster lasting relationships.

Building a Genuine Personal Brand

Building a genuine personal brand is crucial, especially if you are seeking long-term success beyond friends and family.

Initially, you might experience some resistance to this concept.

It's common to feel apprehensive, especially if you've had some success with traditional methods like sharing company links and product images.

However, understand that this approach generally works only with people who already know, like, and trust you.

When you start with network marketing, your first few sales often come from your immediate network.

They buy from you because they want to support you, not necessarily because of the product itself.

But if you want to expand your network and reach people who don't yet know you, you need a different strategy.

Selling to friends and family is a short-term approach, and relying solely on it is why many network marketers eventually find themselves struggling.

The first step in building a genuine personal brand is to use your name as your brand.

Avoid tying your identity to a specific product or niche, like “Health and Wellness with Cari.”

This limits your future opportunities and flexibility.

What if the company shuts down, or your interests shift? What if you want to explore other areas like menopause awareness or financial products?

Your brand should be adaptable to these changes.

Once you establish your brand around your name, the next step is to identify your perfect prospect.

Not everyone will be interested in what you offer, and that's okay.

Understand the specific needs and wants of your ideal customer.

Finally, consider what you'll talk about under your personal brand.

This varies for each individual. Your hobbies, values, interests, and industry can all form parts of your brand.

The key is to share content that provides value, aligns with your interests, and attracts people similar to you.

When you focus on being authentic and providing value, you'll naturally attract customers who are interested in your products, creating a more sustainable and fulfilling business model.

Stop Posting All About Your Products

Many are trapped in the belief that their products and company are their sole selling points.

This narrow focus leads to an overwhelming emphasis on product promotion.

This approach overlooks the immense value of personal branding and the power of connecting with your audience on a deeper level.

Instead of constantly showcasing your products, shift your approach to building genuine relationships.

Remember, network marketing is not just about sales; it's about creating lasting connections.

Your life, seemingly ordinary to you, can be a treasure trove of relatable experiences for others.

Sharing your journey, struggles, and triumphs makes you more approachable and relatable, forging stronger bonds with potential prospects.

It's not about abandoning product promotion entirely, but rather about maintaining a sense of curiosity.

Instead of direct product pitches, focus on the value and benefits your products offer.

Address the pains, problems, dreams, and desires of your target audience.

Craft curiosity-sparking posts and live sessions that highlight how your products can genuinely improve lives.

Embrace the idea of promoting yourself as a helpful guide rather than just a seller.

This approach may seem indirect and lengthy, but it's far more effective than aggressive sales tactics.

By demonstrating genuine care and interest in your audience's needs, you'll find that they are more drawn to you and your offerings.

Network marketing is fundamentally a relationship business. Share aspects of your life, your inspirations, family, and passions.

This humanizes you, allowing people to see you as more than just a marketer.

When you combine this personal touch with strategic, curiosity-driven product discussions, you establish deep, lasting relationships.

While you should still mention your products, do so in environments where you've already established trust, like in your personal network or specialized groups.

Avoid overwhelming your audience with constant product pitches. Instead, let your personal brand be the magnet that attracts and retains customers.

Show your audience how much you care, and watch the magic happen.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Speaker 1:
People don’t come into social media to buy products. They don’t come onto social media to buy the weight loss product or the skincare

Speaker 2:
Product unless you’re Brandy, because she goes to Instagram to buy stuff you do all the time.

Speaker 3:
What if I told you to stop branding your company and start branding yourself if you want to become successful in network marketing industry? So stick around because in this video we’re going to spill some beans and tell you what you need to be doing in order to start attracting the right people to you. And don’t forget to ring the notification bell and subscribe if you don’t want to miss any of our future episodes. So today we are actually going to talk about something that not very often you’ll hear other network marketers, leaders teach in their downline, and

Speaker 2:
That’s about

Speaker 3:
How to start branding yourself. So what do you think guys? What currently other uplines teaching their downlines in terms of branding?

Speaker 2:
Well, I know that when I first heard the term you need to brand yourself, I come from a farming community, and so I was like, what hot sear? We brand cows. But in a way it is. You think of some of these big brands that are out there. If I were to show you the Pepsi logo or a Walmart sign or any of those, you immediately recognize what that is, what it stands for, what it’s going to do for you. And when it comes to building a personal brand, you are your own logo. The logo is your face, the brand is your name, and it’s what do you stand for? What do you help people do, and how do you help them get to whatever desired result that they have?

Speaker 3:
Boom. We can finish this

Speaker 2:
Episode right now. I had the same thing too because I was like, what does that even mean? And that’s when I created this live, well, my students gave me that little hashtag. I thought it had to be this hashtag. That’s what branding was. And that’s just what you leave at the bottom of every post or whatever, like a slogan. Yeah. So I’m like, man, Nike created, just do it. How am I creating a brand that’s going to be so catchy? And I just thought it had to be this hashtag. I had no idea really what that concept meant.

Speaker 3:
So what was it?

Speaker 2:
What was my that you created? Oh, it was hashtag live it linine. What I was doing at the time where I thought you’re really a brand ambassador of your network marketing company because they say, here’s our stuff. You go and you tell it to the masses. And so what I was doing was really shoving it down everyone’s throats on social media of that literally when that’s all you’re posting, that’s actually what you become known for. And you don’t see those things because you’re not on the other side of that. You know who you are, the life that you’re living behind the scenes, but all your followers know you as is how you show up. And if all you’re doing is showing up with before and afters and oh my gosh, who do I know in Thailand opening up there and all these things, it actually was pushing people away.

Speaker 1:
And the companies that people join encourage them to brand the company because it’s free advertising. So they’re going to give them all the branded posts, posts.

Speaker 3:
It’s very convenient. It’s

Speaker 1:
Very convenient. And then it’s easy for all the distributors to just use the stuff because it’s easy and they can hide behind it. And it’s easy to hide behind all the fancy

Speaker 2:
Pamphlets and

Speaker 1:
Exactly stuff that stuff that your company produces. And often an upline will be doing that, but because they have already grown a network and have influence over that network, it’s working for them. But when you start doing it, you look like that salesy, weirder, you look like a walking billboard for x, y, Z company.

Speaker 4:
And that brings up another point with that. So what

Speaker 3:
Happens when you do that?

Speaker 4:
Yeah,

Speaker 3:
Why? We don’t want you

Speaker 4:
To do that. Why we don’t want to do that? That’s actually what I was just going to say. Right? So the reason you don’t want to be doing that is because let’s say you post all about your company and your products on your social media and someone like me sees your social media and I’m like, oh, that looks really cool. I’m going to go Google that name of that product or that company. That can happen where they go Google once they Google, there’s other people that are way smarter marketers and they’re going to eat up your people you don’t even know they were interested. But the other part of it is that sometimes when we see stuff like that, we’re like, oh, it’s one of those things. One of those things, I’ve already seen that or already know everything about that. When in reality you don’t really know, but you assume because your perception is your reality. So if you’ve seen maybe a friend said, oh yeah, I used that skincare and it was crap or it broke me out or whatever, then you automatically go from that experience, which is not a real

Speaker 3:
Experience. Funny thing, I’ve seen some of my friends, not friends, but some of the people on social media that I knew selling things that I might’ve not mind to buy. I could have bought them. But seeing all this billboarding material, it’s almost kind of like you’re just going to sell me a bunch of stuff that I don’t really need and I’m going to be stuck in that subscription. I’m just going to go and check it on Amazon.

Speaker 1:
So the other thing to that point is that people don’t come onto social media to buy products. They don’t come onto social media to buy their weight loss product or the skincare product or their financial, the thing that’s going to help them clean up their finances.

Speaker 2:
Unless you’re Brandy, she goes to Instagram to buy stuff all the time. They’re just really good at their targeting.

Speaker 1:
Mostly they come on to connect with their friends and

Speaker 3:
Do it at marketing

Speaker 1:
Or to watch crazy videos or we would just be

Speaker 2:
Inspired or to catch up on what’s happening with their families where they don’t live locally.

Speaker 4:
And I think when we think about, okay, how does our social media or our presence on social media make other people feel? If it’s just all a salesy billboard, they don’t want to come back to that. That’s like looking at a targe every day. Nobody wants to do that

Speaker 2:
Target for those of you that don’t get the reference. And then so many network marketers are doing that. All you see when you’re scrolling through your feed is just all about their stuff and all about the product, and it just becomes all in your face all about me. And people just want to scroll by that so fast.

Speaker 1:
And Facebook actually now tells you, do you want to see more of this or I want to see less of this. And if that’s what you’re doing and you are just spamming social media with my before and afterwards and buy my stuff and join my team and buy my

Speaker 4:
Stuff, or I need one more recruiter by

Speaker 1:
July, I need 57 more dollars in sales this month to hit my next rank. You are teaching people to ignore you. You’re teaching people to

Speaker 4:
Unfriending. Just be blind to the stuff,

Speaker 2:
The algorithm to not

Speaker 3:
Put

Speaker 2:
You in front of people. And newsflash, Facebook does not network marketers for this reason, only because they created it to build relationships and community, not for people to use it as a free way to sell their stuff because they don’t want their users having a bad user experience. And that rings like spam, that brings a bad user experience and it also is not going to get your stuff seen to your following.

Speaker 4:
So now that we’ve talked about all the things, yeah,

Speaker 2:
I

Speaker 3:
Want to bring up one more thing. So usually when we introduce this concept to our students and tell them, go brand yourself, there’s a little bit of resistance happens all the time in the beginning because they say, well, when I shared my link and my company’s pictures and products before I actually sold my product, and now when I do the curiosity stuff, the value stuff, it’s kind of not the same. So it seems like what you telling me is not working. And what I did in my upline told me before it actually did. So which one makes sense? So I’m going to tell you that sharing your links and sharing your products, pictures work only in the market that know you like you and trust you, and you

Speaker 4:
Have some kind of influence. And

Speaker 3:
This is usually your friends, your even parents, cousins, your neighbors coworkers who are on social media and they see you posting something new. They’ll be like, oh, I want to check it out. And they’re not going to go and buy it from somewhere else if they know you selling it because they want to support you. So that’s how you made your first sale. But thinking that that’s exact concept going to help you to sell thousands of your products to people who don’t know you yet you andrus you. This is the huge mistake. So that’s why if you want to grow your network beyond your friends and family, which is the long-term strategy, I always say that selling to your friends and family, it’s a very short term strategy and that’s why a bunch of network marketers quit because they don’t know how to build that network and build a relationship with that network and then promote whatever you want to promote to that network. So the very first step is to start branding yourself. So just now that you understand why you need to be branding yourself, what are some of the first steps they need to take to

Speaker 4:
Do that? Number one, I would start with branding yourself as your name. That’s one of the things that makes me crazy about some people they brand themselves is health and wellness with Carrie, right? Then you’re stuck literally in health and wellness for the rest of your life. It could just be Carrie Heim and then Carrie can or you

Speaker 3:
Explain more to that because they think right now the health and wellness is the best thing ever. Why wouldn’t

Speaker 4:
They want to be stuck with? Well, there’s things that might happen and with network marketing, and this is just the reality of the game we play right in network marketing is the company could shut down, you could get removed from your company. There’s lots of things that can happen. Or maybe your interests change. Maybe you want to branch out and do something else. Maybe you want to do health and wellness, but you’re also really interested in menopause, menopause, menopause. Or maybe something different like Forex or I was just saying that men, we’ve had a lot of that come up. We’ve had a lot of the menopause come up.

Speaker 3:
We have. So bottom line, what should their brand is?

Speaker 4:
Their brand should be them, their name. So yours is kat coff.com. Fran ebur.com,

Speaker 3:
Adrian

Speaker 4:
Linde com, com, Carrie hy do com, randy shaver com, Wesley Brandy, if you look, shaver had to put my middle. If

Speaker 3:
You look at our journey, we started in health and wellness. If we named our brain health and wellness with beach boss influencers, we would have to change it completely because now we’re in a coaching

Speaker 4:
And then you lose some of the people that you gather. But after you figure out that your brand is actually your name, then you’ve got to understand who your perfect prospect is. That’s the second piece. You can’t just be going, I mean, I guess you could go do whatever be really, you mean

Speaker 3:
Not everyone is your prospect?

Speaker 4:
No, not everybody with skin wants. Your skin carries. They don’t. So it’s understanding your perfect prospect, understanding what their pain wants and design about.

Speaker 3:
We don’t have another episode on that.

Speaker 4:
Absolutely. We are definitely going to have to talk about that more in depth. But you can’t just be, well, you can go post whatever you want on your social media, but if you want results in your business, then it’s talking to the right person. Because for instance, Adrian, when you started out in skincare and you’re like, I don’t even wash my face. So if you’re talking to Adrian about skincare and makeup and all those things, and she’s looking at you like,

Speaker 2:
It’s too high maintenance for me,

Speaker 4:
Too much work.

Speaker 2:
So once you’ve established, okay, brand is my name, now it’s like, what do I talk about? That’s the next question that we get from our students where they’re like, okay, I get it. Carrie Hiam is my brand name. But what does that mean? Wait, only if you’re carry, only if you carry Hiem, right? Imagine I’m a student and the student I’m like, me is Carrie Hiam the student? I’m like, okay, so what do I talk about? Well, it’s different for every person because we all have different hobbies that we love. We are in different companies. Think of it as your company industry. If you’re in health and wellness, that’s like one leg of your brand. Whereas maybe, I mean if you’re a mom, sharing stuff to moms is another piece. It’s like what are you into? What are your values? What do you find interesting? What do you love to immerse yourself in? Because attracts, as you post those things from a place of value, it attracts all of the other yous that are out there to you.

Speaker 3:
Here’s another how it’s going to make me sell my products.

Speaker 2:
How’s it going to make you sell your products

Speaker 4:
Brand?

Speaker 2:
I was just about to cost. So I was like,

Speaker 4:
What

Speaker 2:
I’m trying to say

Speaker 3:
Is that when we tell people, just be yourself. Share your values, share your interests. They like,

Speaker 4:
How do I sell my product? I get

Speaker 3:
New sales. How do I get more sales? And that’s where they get stuck because they think that their products and their company and their opportunity is the only thing that they can promote that’s valuable. That’s the only thing that’s attractive to the people that they’re going to sell it to, which is absolutely not true. That’s why when we tell them brand yourself, they became confused thinking that, well, I cannot offer anything to people. My life is so boring and I’m a nobody who would want to be with me if I didn’t achieve all this results yet.

Speaker 2:
Oh, I was just about to say on the same side of that, we’re not telling you not to post about your company. We’re not telling you not to post about your products, but let’s keep curiosity so that they’re not going to Google like Brandy just talked about. And let’s come from a place of value. What are the pains and problems that your perfect person that you want to work with or you want to sell to are going through right now? What is their biggest dream and desire? What are the benefits? The features, not the features, but nobody cares the benefits of what your product or service can provide. And you write your curiosity posts, you do your lives based around that, keeping the curiosity. I promise you that when you focus more on how you can help the person with the product, that’s when the people come to you in droves. Yeah,

Speaker 3:
Usually that’s the thing I tell our students, you need to learn how to promote yourself as someone who can help that person that need your products and the rest that’s going to happen by

Speaker 4:
Itself. And how many of us believed that when we were told at first? Because I was like, there’s no, what are

Speaker 2:
You talking about?

Speaker 4:
What are you talking about? And I almost felt like when I started to learn this game that I felt like it was such a long way around because I’m a very direct person. So you just tell ’em what you got and whoever’s going to buy, it’s going to buy it. But that’s where that personal branding, that wall comes up that we were talking about earlier, because they don’t know how much you actually care about ’em and what you want to help them with until they actually know how much you care about ’em and how you want to help them. So it’s kind of this catch 22, but it seems like this big long way around, but it’s actually faster than doing the spammy

Speaker 2:
Stuff. Also though about thinking it’s that long way around what I was thinking too. But here’s the thing. I didn’t wait until I understood it. And so if you’re listening to this, you don’t have to understand how this all works. I was just doing the things, figuring it out, trusting the process. Yes, trusting the process because it had been done before me. It had been proven, it works. And so I was just taking action and waiting for my brain to catch up to everything. And it did did when I needed it to. And I didn’t get ahead just as I needed to. As I was taking that action and just showing up, I started to get it. It started to click, it made more sense. And then my business was getting more traction. I had more people reaching out to me, and it was awesome. So you don’t need to, I have to understand how all this works before, but no, no. And that’s one of the biggest other things too, is just start taking action and this stuff will make more sense as you evolve as the entrepreneur.

Speaker 1:
And what I was going to add to that was, and I say this all the time, is that network marketing’s relationship business. And so sharing about your life, sharing about the things that inspire you, sharing about the things that you love about your family, about the things that make you excited in life, the things, it could be shared talking about your faith, but talk about the things that are important to you and people see you as a real person. And then when you create curiosity around the benefits of your products, or you go live and you talk about network marketing and teaching people how to build their businesses effectively online, but when you start adding value to people’s lives and then start having conversations with people as a real person, really caring about them, that is when people understand. And that’s when you build those deep relationships that when you get customers, they will stay customers of yours for life because you cared more about them than you did about you getting the sale than you did about them joining you, that you were genuinely interested in them, in their struggles, in what their dreams and desires were.

Speaker 1:
And that is the difference between old school network marketing and the way that we teach

Speaker 3:
Is the difference between pushing and then pulling, pulling.

Speaker 3:
So I want to eliminate the confusion if it might be happening. We are not telling, you never mention your products or your company. You actually have to promote your products and your company. But in the community, in the places where people already know you, like you and trust you and your personal profile going to be that place in the beginning because it’s all your network of people that you knew all your entire life. So usually our Facebook profile is little bits of pieces of friends that we met along the way. So somehow some way they already know you like you and trust you on some level, so it makes sense to do that, right? But as you learn to grow your network, that your profile will become almost like a window at a store. It’s like, and if you flash in those things like, oh, come here, buy my stuff, buy my stuff, you’re going to repel all of those people that don’t know you’ll like you and trust you because they’re going to think you’re just a spammy weirdo who’s going to sell them bunch of expensive things that they don’t need. So in order to attract those people to you, so if you start doing it right, you will notice that you have so many people in your profile that you just getting to know, or they just getting to know you. And if you start blasting about your products, it’s almost like you’re asking someone to marry you on the first date and they’ll like

Speaker 3:
Get away from, you have to put something into the relationship. So your profile becomes kind of like a hub of people to get to know you. And once you know they’re the right people, they’re looking for solutions that you providing and you build relationships with those people, then put them, and we call it actually funnel. I’m kind of spilling some beans here.

Speaker 5:
She’s the beans filler always all the time.

Speaker 3:
It’s like you move them into a different relationship level with you. So we usually use Facebook groups as a community, and we talk about products and services all the time because that’s where we know it’s the right people. We build the relationship. And when we share about our products or opportunity in those communities, it’s like, oh my gosh, thank you so much. Right? You’re never going to be a Celsius weirdo, but if you miss those two steps that I mentioned, growing the right audience, building the relationship with your audience, and you start promoting the most amazing thing in the world, that’s what it is. Nobody’s going to buy it. Yeah, you’re going to be a salesy weirdo. So you have to learn how to brand yourself, even though you’re thinking, I have nothing to share. I have nothing attractive. Who would ever want to join me? Just start sharing little bits and pieces of your life, what’s important to you, what you like, what you don’t like. Just be real and always have in mind how can that contribute to the person that I want to attract? And that’s it. The rest is magic little literally.

Speaker 3:
So if you want to learn more how to attract the right people to you, get access to our absolutely free social influencer formula by clicking the link in the description, and we’ll see you in the next episode.


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Beach Boss Influencers

About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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