July 3

Stop Wasting Your Time on Facebook Pages: Transform Your Network Marketing Strategy With This Free Facebook Tool

Beach Boss Influencers

Table of Contents

If you're a network marketer and have a business page that's absolutely dead, with low engagement and almost no traction, you might feel like you're wasting your time.

Your upline keeps telling you to keep posting and they will come, right?

Well, we're here to tell you it's actually not going to happen.

But the good news is, there's a much better and more effective tool on Facebook that you need to learn how to use properly: your personal profile.

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The Reality of Facebook Business Pages

We understand why you moved to a Facebook business page.

You didn’t want to spam your friends and family with all your business stuff.

It made sense to promote your business on a dedicated business page.

However, it’s not the best strategy for network marketing.

Let’s talk about why your Facebook page is dead and why it’s actually not a good idea to start building your business there.

Firstly, Facebook business pages were designed for businesses to promote their products and services, but they operate on a pay-to-play model.

This means unless you put dollars behind every single post, no one is going to see them, especially if you have zero followers.

How do you even grow if no one's going to see your posts?

You’re not going to grow.

Organic reach is very low on business pages.

Even if you have a few followers—say your mom, your sister, your upline, and one of your downlines—not even these few people are likely to see your posts.

It’s frustrating and feels like you’re posting into a void.

So why does this happen?

Because Facebook pages work for those who are willing to spend money on advertising.

If you’re brand new to network marketing and barely making any profit, you probably don’t have the funds to pay for advertising.

Moreover, paid advertising is not as simple as it sounds.

You need to know what you’re doing.

We’ve spent a lot of money learning how to do it properly, and while we do it successfully now, we wouldn’t recommend it to a newbie network marketer.

We’ve tried both paid and organic strategies, and we can tell you from experience that switching to organic, non-paid strategies using your personal profile made a huge difference for us.

So, why not leverage your personal profile to grow your business?

It’s a powerful tool when used correctly, and we’re here to show you how to make the most of it.

Why Your Personal Profile is Key

Your personal profile is an incredibly powerful tool that you are probably neglecting.

Many network marketers avoid using their personal profiles because they don’t want to spam their friends and family or let them know about their side gig.

If you’ve been hiding your business on a separate business page and keeping your personal profile strictly for personal connections, you’re missing out on a significant opportunity.

Many network marketers feel hesitant about using their personal profiles because they don’t want their bosses or colleagues to see their network marketing activities.

However, your personal profile, when used correctly, can achieve higher organic reach compared to business pages.

This is because personal profiles are designed to foster genuine connections and interactions, which are the backbone of successful network marketing.

Using your personal profile effectively can help you build relationships much faster.

It’s the ideal place to grow your network, build influence, and establish that crucial know, like, and trust factor with your audience.

This doesn’t mean spamming your timeline with product posts. Instead, focus on sharing content that is authentically you.

Share your interests, hobbies, and what you stand for.

Let your network get to know the real you.

When it comes to talking about your network marketing business, shift your approach from direct selling to sharing the benefits of your products and the positive impacts they have.

For example, instead of posting a product link, share a story about how the product has improved your life or solved a problem for you.

This method is much more engaging and relatable, helping to attract people who are genuinely interested in what you have to offer.

Strategies for Using Your Personal Profile

Using your personal Facebook profile as a business tool can transform your network marketing strategy.

Here are some key strategies to leverage your profile effectively:

Build Genuine Relationships

Your personal profile allows you to build authentic connections.

Interact with others, engage with their content, and start conversations.

This approach helps you grow a network of people who genuinely like and trust you, which is crucial for your business.

Share Valuable Content

Instead of posting salesy promos, focus on adding value.

Share insights about the benefits of your products, the opportunities in network marketing, and tips on entrepreneurship and marketing.

This way, you position yourself as a helpful resource rather than a pushy salesperson.

Manage Your Audience

Not everyone on your friends list is your perfect prospect.

If your boss or certain friends don’t support your business posts, it’s okay to unfriend them.

They won’t receive a notification, and you can still maintain your real-life relationships.

Your personal profile should be seen as a business tool, and it’s important to have an audience that appreciates and engages with your content.

Engage Actively

Treat your profile as a two-way street.

Engage with others’ posts, comment, compliment, and ask questions.

This interaction will prompt them to check out your profile and engage with your content, creating a cycle of mutual support and visibility.

Clean Your Friends List

Regularly review your friends list and remove those who are not engaging or who don’t fit your target audience.

This will help your posts reach more people who are likely to be interested in your content.

Be Authentic

Share your true self.

Don’t feel pressured to maintain a perfect image.

Authenticity resonates more with people and builds stronger, more genuine connections.

Promote Thoughtfully

Once you’ve built a targeted audience and established relationships, don’t be afraid to promote your products and services.

If you’ve provided value and built trust, your audience will be receptive to your promotions without seeing you as salesy.

By following these strategies, you can turn your personal profile into a powerful marketing tool that attracts and engages your ideal prospects, helping you grow your network marketing business effectively.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.


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Beach Boss Influencers

About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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