Taking Over the World, MLM Style

Once you’ve started to put in the work on your social media network marketing, you might realize that you’re reaching across international borders.

That might raise some questions.

Can you sell your products to them?

Does your company ship there?

Could you ship products manually?

Can they join your team?

Expanding a network marketing business globally requires strategic planning, adaptability, and a healthy dose of modern technology.

Here are nine key global growth strategies for network marketers:

1. Leverage Social Media and Digital Marketing

As you’ve seen, social media removes geographical barriers and allows you to connect with people worldwide.

Use global-friendly platforms like Facebook, Instagram, and TikTok.

Create engaging content that resonates with different cultures.

Use SEO and hashtags to appear in international searches.

2. Build a Multilingual and Culturally Adapted Presence

Speaking someone’s language builds trust and removes barriers.

Translate your website, posts, and training materials into multiple languages.

Use local influencers or team leaders to communicate in native languages.

Learn basic cultural etiquette to avoid misunderstandings.

Relationship-building and patience are key in business in Asia, while direct selling works better in Western cultures. Adapt your approach accordingly.

3. Develop International Leaders and Teams

A strong local leader in a new country can help your business grow exponentially.

Identify motivated individuals in new markets and mentor them.

Offer localized training programs to teach network marketing tips.

Recognize and reward top international performers.

A team leader in India can train and recruit locals better than an outsider. Support them instead of trying to manage everything yourself.

4. Utilize Messaging Apps for Global Connection

If you start building a global team, recognize that different countries prefer different communication platforms.

Here are the top communication apps in different regions:

• WhatsApp (Europe, Latin America, India, Africa)
• Telegram (Russia, Middle East)
• WeChat (China)
• LINE (Japan, Thailand)

5. Adapt to Local Business and Legal Regulations

Each country has different MLM regulations, and non-compliance can shut down your business.

Research MLM laws in every target country (some ban MLMs or have strict guidelines).

Work with local experts or consultants for legal compliance.

Ensure your payment methods and shipping logistics align with local policies.

For example, China bans MLMs, but direct sales models like affiliate marketing work there.

6. Offer International Payment and Shipping Options

You might have some interested customers who are outside of the area where your company will directly ship.

Weigh the pros and cons (and packages) of independently shipping orders internationally.

You could let a customer order through you, have them pay you using a method you both can use (don’t forget shipping!), and then place the order with the company yourself (using your discount). When the order arrives, readdress the package to them and send it their way.

If you choose to do this, you’ll want to research shipping costs first, so you can know what to charge.

People will be more likely to buy when they have familiar payment methods and affordable shipping.

Accept regional payment options like PayPal, AliPay, Google Pay, and bank transfers.

In Africa, mobile payments like M-Pesa are more common than those made with credit cards. Offer these options to make transactions easier.

Just make sure you do your research on how to ship to a specific country first.

7. Host Virtual and Local Events

Events help build trust, excitement, and community.

Examples of events could include:

• Virtual training calls via Zoom or Google Meet.
• In-person meetups to strengthen relationships.
• Recognition events to celebrate international team successes.

Adapt it to what will fit your growing team best.

If growing in Mexico, you could host a Spanish-language webinar with successful Latino network marketers.

8. Focus on Attraction Marketing and Personal Branding

People follow leaders, not just products.

Share authentic success stories relevant to different markets.

Position yourself as a global entrepreneur, not just a salesperson.

Use social media to educate, inspire, and connect instead of hard selling.

Post about your global travels and experiences to show your lifestyle and attract international prospects.

With a global market in mind, you might want to revisit your Perfect Prospect Avatar (PPA).

9. Create Duplicatable Systems for Growth

You need scalable and easy-to-follow systems for global success.

Create step-by-step training guides in different languages.

Automate onboarding and coaching programs.

Hold weekly global team calls for motivation and updates.

Reaching ‘round the World

Global expansion in network marketing is about leveraging technology, understanding cultural differences, and creating scalable systems.

Focus on attracting international leaders, adapting to local markets, and building strong community relationships.

Just keep showing up to be your authentic self, and you’ll find the right niches.

Your growth possibilities are endless.