The Most Commonly Taught Social Media Strategy That Actually Damages Your Network Marketing Business

The Social Media Strategy That’s Killing Your Business (And How to Stop It)

If you're in network marketing, chances are you've been taught to constantly post about your products, promotions, and recruitment offers all over social media.

It’s a strategy that seems simple—get your opportunity in front of as many people as possible and the sales and recruits will come pouring in.

But here's the reality: it’s actually damaging your business.

This method of non-stop promotional posts used to work, but not anymore.

Now, everyone’s doing it, and the result?

It’s turning people off.

Instead of attracting customers or team members, you’re pushing them away.

Think about it.

If your social feed is packed with product posts, hyped-up offers, and constant recruitment pitches, your audience is overwhelmed.

Scrolling through a feed filled with nothing but “buy this now!” or “join my team!” is exhausting for people.

They’ve become desensitized to these messages, and when everyone is doing it, it all starts to blend together.

Worse, it makes you look like a walking billboard, and no one wants to engage with that.

People on social media want to connect with you, not your products.

They’re thinking, “What’s in it for me?”

If all you're doing is pushing your product, without adding value or showing who you really are, you’re not giving them a reason to stick around.

The constant pitch isn’t building relationships—it’s repelling them.

So, what’s the fix?

Instead of focusing solely on promoting your products, shift your strategy.

Start sharing the benefits of what you offer, who you are as a person, and how you add value to your audience’s life.

This small change will build trust, engage your followers, and ultimately grow your business without scaring people away.

Why Being a Walking Billboard Isn’t the Answer

Let’s get real: Constantly posting about your products, promotions, or recruitment pitches on social media is doing more harm than good.

And trust us, we’ve been there.

In the early days of our business, we were all guilty of this.

At first, we did see some traction—our family and friends would like and comment on our posts, especially when it was about our personal lives.

But the moment we started shifting to nonstop product promotions, the engagement dropped off.

Sound familiar?

It’s like you post something about your latest 25% off sale, and instead of comments, you get crickets.

You’ve gone from sharing your life and building connections to becoming a walking billboard, and people are starting to tune you out.

Here’s the problem: that strategy, which used to work back in the day, has become overused and oversaturated.

Everyone is doing it now, and people are tired of seeing it.

They scroll right past, not because your product isn’t great, but because they feel like they’re being sold to all the time.

What we learned is that constantly pushing your products without building real relationships is actually repelling people.

It’s not about whether or not your product is good; it’s about how you're presenting it.

People want to connect with YOU, not just your promotions.

And that’s when we shifted our approach to what we call “Influence Marketing.”

Instead of bombarding people with pitches, we focused on showing up authentically, sharing value, and connecting with strangers who resonated with our message.

Those strangers became our customers and team members, not our family and friends.

The bottom line?

Being a walking billboard is old news.

To grow your business, you’ve got to build connections and offer value—not just sales pitches.

The Truth About Why People Are Ignoring You (Hint: It’s Not Your Product)

Let’s get real—if you’re constantly promoting your products on social media and wondering why no one’s engaging, it’s not because your product is bad.

It’s because people are tired of being bombarded with sales pitches.

And here’s the thing: modern consumers are savvier than ever.

They’re constantly surrounded by ads—on TV, on social media, everywhere—and have developed what we call “market awareness.”

This means people can spot a sales pitch from a mile away, and guess what?

They’ve learned to tune it out.

Think about it like this: back in the day, if you wanted a beer, you’d just walk into a bar and order one.

There wasn’t much competition, and no one needed fancy ads to get your attention.

But now?

Companies like Coors Light spend millions on 30-second Super Bowl ads, trying to convince people to choose their beer over all the others.

Why?

Because today’s consumers need more than just a product—they want a connection.

So what does that mean for you?

It means that simply throwing your product in people’s faces won’t work anymore.

You need to build trust.

You need to focus on building relationships.

People buy from those they know, like, and trust—not from faceless salespeople who are just trying to make a buck.

One of the best ways to do this is by being authentic.

Share your personal story, comment on other people’s posts, and genuinely engage.

It’s not about the sales pitch; it’s about being a real person.

When people see you’re more than just a walking billboard, they’ll be much more likely to trust you—and ultimately, buy from you.

From Spammy to Savvy: The Secret to Growing Your Business with Influence

Now that we’ve covered what doesn’t work, let’s talk about what does.

You still need social media to grow your business, but you’ve got to do it the right way.

The first step?

Create content that educates and inspires.

Instead of just posting about your product all the time, share tips on how to use it, success stories, and testimonials.

Stories are the most powerful way to connect with your audience.

Engagement is also key.

Get people involved by asking questions, running polls, or hosting Q&A sessions.

People love to share their opinions, so take advantage of that!

When you create interactive content, you build stronger relationships and foster trust.

And the biggest piece of advice?

Be authentic.

Don’t try to be something you’re not—people can spot fake a mile away.

You don’t need to rent a flashy car or stay at a fancy Airbnb to impress people.

Instead, share your real-life experiences, the ups and downs, and what’s going on in your business.

People love following someone they can relate to, so let them see the real you.

Use social proof like testimonials and user-generated content to build credibility, but don’t stress if you don’t have a massive transformation story to share.

Borrow stories from your team, your company, or events you attend.

Finally, experiment with different types of content—videos, infographics, interactive posts—and test what works best for your audience.

Approach your strategy like a scientist, tweaking it along the way based on what gets results.

Remember, growing your audience is about nurturing those relationships first and promoting later.

This is how you move from spammy to savvy and grow your business with real influence.

Want To Accelerate Your Business?

If you want more help on attracting your perfect prospects to you with ease, check out our Social Recruiting Secrets course today!