February 14

The Most IMPORTANT Skill You Need to Grow your Network Marketing Business

Beach Boss Influencers

Table of Contents

Network marketing isn’t just about products and companies; it's about mastering the most crucial skill that will make or break your business.

We will reveal the key to unlocking your network marketing potential!

Learn how to build trust with your prospects and team members, attract more prospects, and build an effective team by honing your communication skills.

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Embracing Authenticity and Real Experiences

When Fran first got into network marketing, she thought she had to look super professional to be successful.

She used to work in a formal job, so she thought the same rules applied.

She even hired a photographer and wore her fanciest clothes for a photo shoot.

She thought wearing smart jackets would make her look like a successful business person.

But looking back, Fran realized how silly it felt because it wasn't really her.

She learned that you don't need to dress a certain way or pretend to be someone you're not to succeed in network marketing.

The real key is to be yourself and let people get to know the real you. That's what being authentic means.

Some people think they need to “fake it till they make it,” pretending to have fancy cars or big houses that aren't even theirs, just to look successful.

But that's not what's really important.

If you asked us seven years ago, we might have said that selling and recruiting were the most important skills in network marketing.

But now, we know better.

It's all about being real, sharing your true experiences, and connecting with people on a genuine level.

That's the secret to growing your business.

Authenticity vs. Selling and Recruiting

In network marketing, there's a big talk about being real versus just trying to sell or get more people to join.

The main point here is simple: it's better to be yourself than to try hard selling stuff.

This idea sounds easy, but actually doing it can be tricky.

A lot of us think our normal lives are too boring to share.

We worry that nobody will find our day-to-day stuff interesting—like getting up late, hitting snooze on the alarm, or just dreaming about retirement at 35.

But here's the thing: being real about your life, even the so-called boring parts, is what really connects you with others.

When you share your true self, including the not-so-glamorous bits, you become someone people can relate to.

And when people see themselves in your story, they get inspired to follow your lead.

You don't have to be a big expert or wear fancy clothes to make an impact.

Just being a few steps ahead of someone and showing your real self is enough.

Some people might wonder, “Why would anyone be interested in following me if I'm just a bit further along?”

Well, most folks don't see themselves as the super successful type with a huge team.

They can't imagine recruiting lots of people if they haven't even started.

But when they see someone like them, sharing real-life stories and struggles, they think, “Hey, I can relate to that. If they can do it, so can I.”

So, the secret sauce to growing your network marketing business isn't about pretending to be something you're not.

It's about being genuine, sharing your real journey, and connecting with people on a personal level.

This way, you build trust and inspire others to take their first steps too.

Humanizing Network Marketing: Relatable Stories and Genuine Connections

Picture this: you're watching a live training video, expecting the usual polished presentation.

But instead, you witness a moment so hilariously human it sticks with you forever.

This happened when Whit, stepping in for his busy wife Cari, was in the middle of sharing valuable insights to a huge online audience while simultaneously potty training their youngest.

Mid-sentence, his son offers him a ‘gift', which to Whit's shock, is not what he expects.

Without skipping a beat, he admits to the hundreds of thousands watching: “Looks like I've got some cleaning up to do, be right back!”

Such incidents shatter the illusion of perfection we often associate with success.

It brings a refreshing reminder that behind the achievements are people just like us, dealing with everyday life.

This relatability is powerful; it bridges the gap between the presenter and the audience, making the idea of success seem more attainable.

When we see leaders as people who also experience mishaps, it reassures us that perfection isn't a prerequisite for success.

In the world of network marketing, authenticity trumps a polished facade.

When Kat first encountered our community, she was drawn to Brandy but felt intimidated by the success she represented.

So, she reached out to someone she felt was more on her level.

This underscores the importance of being approachable.

By sharing real stories, including the messy and imperfect ones, we encourage others to believe, “If they can do it, so can I.”

It's not about the perfectly scripted video or the flawless sales pitch.

It's about showing up as you are, sweat from the gym and all, and sharing those spontaneous moments of inspiration.

That's what resonates with people.

When we let our guard down, when we ditch the script and speak from the heart, even if we stumble over our words, we become more human, more relatable.

And in those unfiltered moments, we often find the deepest connections are formed.

This approach extends beyond videos and live streams.

It's about building relationships based on genuine interactions, not transactions.

People don't just buy products; they buy into people they trust and relate to.

They choose to do business with real people, not superheroes.

And while it's okay to aim for success and enjoy its perks, it's vital to remain grounded and true to oneself.

No one wants to follow a leader who's lost touch with reality.

In essence, the most memorable leaders in network marketing aren't those with the most polished presentations or the fanciest clothes.

They're the ones who dare to be themselves, who share their victories and their vulnerabilities.

They're the ones who remind us that even amidst the challenges and the chaos, if they can make it, we all can.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Speaker 1:
You buying your rank is not being authentic. And if you have an upline that is telling you to go and buy all this product so that they can rank advance, it’s bullshit.

Speaker 2:
Today we’re going to discuss one of the most crucial skills you need to skyrocket your network marketing business and stick around because some of these might surprise you. And go ahead and hit the subscribe button so that you be sure to not miss any of our new videos. And let us know if you are excited about jumping into the world of network marketing. So ladies, what do you guys feel like is the number one thing or skill that a person needs to build their business? I

Speaker 1:
Think Fran needs to start us off with a little story time. Wow. So

Speaker 3:
Let me tell you a story. When I first started and first started network marketing, and I thought that I needed to have everything done professionally, I’d come from a profession into network marketing. And when I first started building on social media, I thought, well, I didn’t even know how to do a selfie. And I thought, well, I need to have professional photos taken. And I looked at top leaders that had all these professional photos taken. So I found a photographer in Naomi, and I went to the photo shoot and I picked out all the smartest clothes I could find. And we always laugh about this because when I look at my initial, the smartest clothes,

Speaker 1:
Smartest butter, smartest clothes.

Speaker 3:
So I had these jackets, well, you might call them blazers. I had these jackets and

Speaker 2:
Suit just suit

Speaker 3:
Like suit jackets. Business

Speaker 2:
People wear

Speaker 3:
Business people because I smart people. That’s the

Speaker 1:
Way smart, smart people.

Speaker 3:
In order to look professional, I needed to have a smart jacket, to have a smart jacket. And so first, if I look at the initial stuff that I put out there, it’s all me in my smart jackets, which was ridiculous because that’s not me. So you do not need to look a certain way. You do not need to wear certain clothes in order to build your network marketing business. The best thing, the best skill is to learn how to put yourself out there, how to let people get to know the real you. Okay? How to be authentic on social media,

Speaker 2:
Which a lot of us end up faking it till we make it. Just whatever. I mean, you see that all over, I won’t name names or anything, but in your garage filming with your Lamborghinis, and they’re not even

Speaker 1:
All names or la we’re going to call him, this is my brand new house that

Speaker 4:
I just bought and I’ve only been in business for a month. Or it’s not even your Lamborghini or it’s not even your house. You’re like, oh, there’s a nice look at that car. I’m going to go get in front of it and take all these pictures. So people think I’m really successful

Speaker 5:
In my smart jacket, in my

Speaker 4:
Smart jacket. So what do people think is most important when they go from just starting out, when they were just starting out? What do they feel like? It’s important because

Speaker 5:
If you ask me that question seven years ago, what’s the most important skill in network marketing? I would say, duh, it’s selling and recruiting,

Speaker 4:
Right? Yeah. Yes. That’s how you grow. That’s how you build a business.

Speaker 5:
But it’s actually, like Fran said, it is being authentic and no one’s going to teach you how to be authentic, right? Because when you tell someone, just go there and be you, they don’t actually know how to do that because we think that being me is boring. Oh, nothing happens in my life. Who would want to know what I’m doing today? I’m not doing anything right? I barely get out of bed, pushed my alarm, snooze button, went to the bathroom, and I am thinking about my retirement when I’m still 35 years old. That’s pathetic. So nobody wants to share the real authentic things that happened in our life. First we think it’s boring, then we think it’s that attractive, and then we think that no one wants to listen to. That’s not how you grow, right? Because like I said earlier on social media, we see all this glitz and glamor and we think that that’s get you successful.

Speaker 5:
But in reality, when you learn how to be authentic, whatever it is going on in your life and start sharing it, being vulnerable, you’re going to start being very relatable to people who just couple steps behind of you. And when you’re going to be relatable, it’s going to be so much easier for you to inspire those people and get them to take their first action when you are just couple steps ahead of them. You don’t have to be a guru, you don’t have to know it all. You don’t need a smart jacket. So you just need to be couple steps ahead of someone and be willing to show up with all your authenticity.

Speaker 4:
So I think what Kat said here, some people that are listening and watching this episode would think, why would anybody join me if I’m just a step or two ahead? Because a lot of times they want to be that person on stage or that’s where they want to get in their business. So then they think they have to become that person, wear those smart jackets and all the things and fake it. But actually people can’t actually see themselves being that successful. They can’t see themselves having this team of thousands and recruiting all these people when they haven’t even recruited one. But what they can do is they can say, oh my gosh, Carrie, you are a mom like me. I have three kids, or whatever it is. And you shared this whatever in your video, like, oh my gosh, we’re like the same. So I wanted to share what happened once on one of your life videos.

Speaker 1:
So it actually wasn’t even me on that live video. It was my husband Witt. So at the time I was at a mastermind or at a workshop or I was doing something and my husband was tasked with this job where he was going to be training a community of hundreds of thousands of people over social media. He was like single dad at home at the time, and he was in the middle of potty training, our youngest son at the time, Xandr. And so he’s sitting there, he’s alive, he’s giving a ton of value, he’s in the zone, and Xandr walks up and says, here dad, and holds out his hand and wit just, sure, what do you want to give me As he’s live? He puts something in his hand and my husband looks at it and he stops and he’s like, I’m live in front of hundreds of thousands of people. What do I do? And he just own it. He was like, well, I told you guys I was single dad today. My son just came and put poop in my hand. I might need to go wash my hands real quick. I’ll be right back. And so he gets off the camera and then he looks and there’s poop all over the carpet. He had just dropped these deer pellet nuggets as he walked

Speaker 4:
To

Speaker 1:
The bathroom. And so other people would think, oh my gosh, that’s so unprofessional. And instead, raves, people were dying laughing. They’re like, how relatable? They said it was one of the most memorable and best trainings they had ever watched in that community because it literally was real life happening in the moment. In the

Speaker 4:
Moment. It brings that human element back into it where people are like, oh, I have you up on this pedestal because you’ve been so successful, and I would love to have that life you have and the business you have, but I can’t actually see myself getting there. And then you put the human element back into that, you’re normal. You’re like, me, my kid has had poop all over the floor too. Like, oh my gosh. Okay. So then in their minds they’re like, I can do what you’re doing. Yeah, because I’m not perfect. I do have weird things that happen

Speaker 3:
And who is perfect? Yeah, no boring. When I think of videos of mine that have had thousands, thousands and thousands of views, sometimes I’ve come back from gym sweaty, no makeup on, hairs, scraped back greasy hair, and I just had this aha moment. I had to share it with you, and it blew up. When people see you being real, then they think, oh, that’s me.

Speaker 2:
It’s more relatable. That’s

Speaker 3:
Me. I could,

Speaker 2:
I think too, they want to building network marketing. They, they want to get to know you. They want people that they want to work with that are normal human beings. They don’t want to think that, that you’re like this superman or superwoman that they can’t relate to. So I think it’s super important that, and one thing,

Speaker 1:
Sorry to interrupt you, an example of that was Kat actually, when she first found us and wanted to join us, she loved Brandy, loved brandy, but to her, brandy was up here, so she went to somebody else that was underneath Brandy to enroll with him. So I mean, it ended up working out in the end, but it’s an example of people putting other people on pedestals. Brandy didn’t do anything. She was still herself, but just the fact that she was up here in Kat’s brain, Kat didn’t feel like she could. You have to bring that relatability in relatability all the time. I was

Speaker 5:
Starstruck.

Speaker 1:
Yeah,

Speaker 6:
Look at you now.

Speaker 5:
So I would also drop something here. If you understand this one thing, it’s going to help you so much is that the reason for transaction is relationship. Yes. No matter how good your products are, how many ingredients there, they organic and whatever signs backed and technology, this and this, no one cares because guess what? Hundreds of thousands of other people selling exact same thing as you are. And the only difference once why someone will buy it from you and not from the selling next door is the relationship. And when you are relatable, it’s instantly builds that know and trust. It’s nice to know how to build the relationships actively and intentionally, but it’s a lot nicer to build it passively without you even knowing it by just being who you are. So I think this is so important, and a lot of us, for me, it was a hot moment why nobody told me that earlier.

Speaker 2:
You just be who I am and not trying to be

Speaker 3:
Someone else. And so often, I mean, live videos is the very best way to build that relationship, to build that know I and trust. But so often people think, look, I need to have a script that I’m going to read. It has to be perfect. And if I don’t follow the script, no one is going to be able to relate to me. No, go live and just talk and just be natural. And if you screw it up, it’s fine. And I can’t tell you how many times I said I was going to say something and it’s literally just gone out of my head. It might come back to me. But all the time,

Speaker 2:
The time. And it’s not, if you screw it up, you will.

Speaker 5:
Yeah,

Speaker 6:
You’ll

Speaker 3:
Screw it up multiple times and then that just makes you so relatable. It’s just then if she can do that, I can do that too. I don’t have to be perfect. I don’t have to follow a script. I don’t have to have all my ducks in a row.

Speaker 4:
And again, it’s just another example of how I feel like a lot of the leaders in this industry are failing the industry because all the glamor, the this, the look at me mean. And an example of that is we’ve built an eight figure business. We live a very nice life now, and it’s like I’m still dressing and wearing the same stuff I wear. I am not saying you can’t go buy nice things, but I’m still this same human being in front of other people. I’m not going to act and be any other different way. Whereas I feel like there’s these performances and you’re performing and you are behaving and acting and appearing differently. And again, I feel like that leadership or whatever that is, it’s a disservice because look at how many of these people in this industry think that they have to be like that, this fake person, or they can’t be their genuine self. Imagine of all the network marketers in here, were showing up as their true authentic self, how much more powerful that would be and how much more successful their business would be because you would have other people again, that are like, you’re just me, normal person, and if you can do it, I can do it. And so

Speaker 5:
That’s what inspires other people. When they can see themselves in your story, that’s what makes them to go and take

Speaker 3:
That action. But also being real and telling the true story, telling the failures as well as the successes, being honest with your audience. And sometimes there have been times when I’ve started telling a story that I’ve ended up crying on video. And I mean, again, there’ve been so many people who’ve reached out saying, thank you, thank you so much for actually being real and telling that because I could relate to that and I was there too, or I am there right now.

Speaker 4:
You’ve

Speaker 3:
Just inspired

Speaker 4:
Me. Don’t get me wrong. In the beginning, I was not my authentic. I don’t, I don’t.

Speaker 4:
But it’s like now I’m not going to filter myself through the journey you’ve discovered. And now it’s like we’re not going to filter ourselves because we’re worried about what other people are going to think or offending somebody else, because I’m going to actually attract more of the people who are in alignment with who I am, what I stand for, and all those things, by not filtering myself. That’s what I was just going to bring up. When you’re not authentic, when you’re trying to be someone else, and let’s say you’re presenting or doing a live or asking someone to join your business, they know something is off. They don’t know what, but they can feel it. They can feel it, right? Because you’re not being your genuine self, you’re being someone else, and they feel that in it. And they don’t know the reason. They may even want to do it, but they don’t get the reason that it doesn’t feel like a fit.

Speaker 4:
The energy, the energy is not a match. And so I think the authenticity is, and Adrian has a signature phrase that I want you to repeat if you already said it, not about being perfect, perfect is poor. Yes, yes. And I say that because if you are waiting for that perfect moment to put yourself out there, that you have to look perfect, you have to have the perfect outfit, you have to say the perfect thing. Your business is never going to move. Perfect makeup, perfect pair, perfect environment, perfect everything. I have to say it perfectly. I have to all the things, your business is not going to move, and you’re going to have no money in your bank account because of it. So if you suffer from Perfectionitis, right, then your business is just going to be on the shelf because nothing’s ever going to happen. You’re not going to take the action because you’re waiting or trying to be this perfect thing.

Speaker 3:
I know the perfect script because so often people always say to us, just give us a script. What do I

Speaker 4:
Say? What

Speaker 3:
Do I say? And we say, just you.

Speaker 4:
Just

Speaker 3:
Be human. Be a normal human being and speak to other people like a normal human being, because that is, well, I mean, be a human. It’s a relationship business. And so often people are like, they need to know the right things to say, well, there’s no right things say, there’s no right thing to say. Yeah,

Speaker 4:
Yeah.

Speaker 3:
Find out more about them, be curious about them, be more interested in them that you are interesting and find out about them and see how you can help them, see how you can serve

Speaker 4:
Them.

Speaker 1:
And one thing I want to like just a bomb, I want to drop in here right now because it needs to be said, is you buying your rank is not being authentic. And if you have an upline that is telling you to go and buy all this product so that they can rank advance, it’s bullshit. It’s not real. People can see you’re

Speaker 4:
Setting yourself for failure,

Speaker 1:
Setting themselves up through failure. And I mean, it’s something that I’m like, it’s got to stop because it puts a bad taste in that person’s mouth because we’re not getting started in network marketing to rank advance. We get started to make money. That’s what we want. And then if we’re going and turning around and spending all of our profits on

Speaker 4:
Product that we didn’t need, we

Speaker 1:
Haven’t sold that we didn’t need, we haven’t

Speaker 4:
Sold, didn’t make us rank advance or get another check. I mean, if it makes sense to buy $200 in product so that you hit that next rank and you get a

Speaker 2:
Huge bonus, that makes sense that

Speaker 4:
Cash flows

Speaker 2:
On an actual financial sheet. But if

Speaker 4:
You’re just

Speaker 2:
Buying $6,000 worth of product to stick it wherever so that you can walk the stage as whatever, it’s not, we might

Speaker 4:
Have done it. We’ve

Speaker 1:
All done it. We all felt the

Speaker 4:
Pressure. How do you actually feel though, once you’ve gotten that rank advance and that recognition, it feels you pay your was a, because iron earned incentive trip, and that was a year long process where you had to have a certain amount of points every single month. And I had gotten into month number nine, still qualifying, and I’m like this many months to go, there’s no way I cannot earn it at this point. And I was going to come up some short, and I’m like, okay, my dog is my customer and so is my customer. They don’t know it. I am just putting my email, but whatever, all this stuff. And when I got there, I was like, did I even build this? It doesn’t it. It’s like you win it because you want it, and you want to have this recognition and be like, look at me. I earned an incentive trip. You’re not

Speaker 5:
Proud

Speaker 4:
Of that achievement

Speaker 1:
Anymore. No, no. So I did it once because weren it real. Yep. I did it once. And I remember when we left one company, we went to another time story, whatever, but we went to this new company, Brandy and I looked at each other and we were like, we are not buying any R. And when we hit the ranks, it was like 10 times the amount of celebration than we ever did in the past because it was like it was real. It was real really, it taken longer, right? Yeah. It took a little longer because we weren’t telling our downline, oh, buy a little bit of extra product there. Buy a little extra product here. Instead, it was, let’s make this real. Let’s make it long term and do

Speaker 2:
The work, do the work to get to where

Speaker 4:
We need it. Sometimes though, I am not going to put all the blame on the network marketer because there’s a lot of companies that push it at their events and they make you feel like you’re missing out on something

Speaker 1:
In the product volume

Speaker 4:
First, or they disguise it, not they disguise it on getting ahead and earning travel points to your next blah, blah, blah. So if you buy this many packages already right now, and it’s like all you’re having is your own distributors buying up all your own stuff. So don’t get sucked into that if it does happen in your,

Speaker 5:
I saw FDA now is going after people who do that, so it’s even in legal. So you can be shut down if you do that. I

Speaker 3:
Actually once, when I was still building old school, before I knew about social and how to build on social media, and I had recruited a lot of friends, family, and I had bought a lot of product. Product. That’s years later. I still have a lot of it.

Speaker 1:
We all have that one closet. It covered in my kitchen, I opened it. I have storage

Speaker 3:
Cupboards of storage boxes. Anyway, now the story, but I actually hit a leadership rank. I went to a leadership conference. And at that leadership conference, while everyone has been recognized and celebrated one by one, every single one of my friends that I’d enrolled messaged me while I was there and said, I can’t do this anymore. Because not only had I been buying it, but I’d encourage them to do the same and every single, because it was party plan, and every single one of my parties bar one canceled. My business literally fell to pieces while I was sitting at that leadership conference. I had nothing

Speaker 2:
Because it wasn’t

Speaker 3:
Really, because it wasn’t real, wasn’t

Speaker 1:
Real. It

Speaker 3:
Wasn’t real. So don’t get sucked into that trap. And if you have been, we’ve all done it, it’s okay. But just recognize that it’s, it’s not duplicatable.

Speaker 1:
It’s supposed

Speaker 3:
To. It’s

Speaker 1:
Serving. It’s serving you. It’s not serving your team industry.

Speaker 3:
And you’ll end up with a not-for-profit business, I had a, not-for-profit, for-profit business.

Speaker 1:
I had a not for-profit, this for a very long time jacket, but she had a smart jacket, smart jacket made up for it. And here’s the thing, if smart jackets are your jam, do it. Run with it. But if it’s not, don’t try to fake being that person because people see right through fake day in and day

Speaker 2:
Out. So don’t forget to join our free community of over 10,000 network marketers where they learn tips and tricks, strategies to grow their businesses to six and seven figures. You’re able to find that link somewhere in the description, and we’ll see it on the next episode.


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About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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