The Real Reason People Aren’t Buying From You (And How to Fix It)

It’s Not Them… It’s You (And That’s a Good Thing!)

Ever feel like you’re posting consistently, showing up in your DMs, joining groups, and doing all the things… but sales just aren’t happening?

You’re not alone.

We’ve been there too, wondering, “What’s wrong? Why isn’t this working?”

Here’s the truth you might not want to hear: the reason people aren’t buying has a lot less to do with your product or the algorithm, and a lot more to do with who you’re thinking about when you show up.

Ask yourself this: When you post, go live, or send a message, is your focus on your goals?

“I really need to make a sale.”
“I just need one more person to hit my rank.”
“I have to bring in fifty more dollars this month.”

If that’s where your head is at, you’re making it all about you and your audience can feel that.

The hard truth?

They don’t care about you hitting the next rank or making the next sale.

They care about their own sleepless nights, their financial stress, their health struggles, or whatever’s keeping them up at night.

When your focus is on you, you unintentionally create distance.

But when you shift your focus onto them, their problems, their dreams, their next step, you start speaking in a way that makes them lean in and listen.

Impact Over Income: The Energy Shift That Changes Everything

Inside our community, we see it all the time…

People blaming the algorithm, their audience, or even the time of year for slow sales.

But here’s what’s really happening: it’s an energy misalignment.

When your energy is wrapped up in what you need, people feel it.

Just like you instinctively pull back from a pushy car salesman or a timeshare rep chasing you through the lobby, your audience will lean away when they sense you’re focused on your own outcome instead of theirs.

We always say: Impact over income.

When you focus on making an impact in someone’s life, solving their problem, easing their stress, helping them move forward, the income follows naturally.

Think about it… When you’re genuinely curious about someone’s struggles, when you care about what’s keeping them up at night, your energy changes.

You stop chasing and start attracting.

You stop “selling” and start connecting.

That’s when people feel safe enough to move toward you instead of away from you.

So before your next post or conversation, ask: “Am I here to hit my numbers or to change someone’s day?”

That little shift can create a huge ripple effect in how people respond to you.

Stop Talking At People… Start Telling Stories

There’s a big difference between talking at your audience and actually connecting with them.

And one of the best ways to connect?

Tell stories.

Now, we’re not saying you have to share your whole life story every time you go live or post.

What we mean is share moments. Share the “before” and “after.”

Let people see where you were before you found your solution.

What were the struggles you faced?

What pain did you feel before you started your journey?

Those moments are what your audience relates to most.

Because when they see themselves in your “before,” they can believe they can also get to your “after.”

Too many people skip straight to the product or the opportunity without ever creating that bridge.

But when you let people walk with you through your story, they start to feel connected to you, and connection builds trust, which leads to sales.

So next time you sit down to create content, don’t just share the benefits of your offer.

Take your audience back to where you started, show them the struggle, and then share how you moved forward.

That’s where the magic happens.

How to Make Them Lean In Instead of Tune Out

If you want people to lean in instead of tune out, your content needs to feel less like a sales pitch and more like a conversation.

And conversations start with care.

Think about the people you’re trying to reach.

What’s on their mind right now? What’s making them scroll at 2 a.m. instead of sleeping?

When you can answer those questions in your posts, lives, and messages, you stop being “just another seller” and start becoming the person they trust.

This shift isn’t about learning new tactics, it’s about changing your focus.

When you come from a place of helping, serving, and genuinely wanting to see people win, you naturally position yourself as someone worth listening to.

And when people feel understood, they’re far more likely to buy from you.

So here’s your challenge: Before your next piece of content, write down one thing your ideal customer is struggling with right now.

Then create something that speaks directly to that.

No overthinking. No overcomplicating. Just connection.

Remember, it’s not about talking louder, it’s about talking to the right person in the right way.

When you get that right, everything else falls into place.

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