December 1

The Three Reasons Your Perfect Prospects Are Not Engaging On Your Posts

Brandy Shaver

Table of Contents

Have you ever wondered why your social media posts don't get as much attention or lead to sales as you hoped?

You're not alone.

Many people struggle with this…

Let’s explore three common reasons why your posts might not be hitting the mark and provide practical tips to turn things around.


Too Much Selling in Your Posts

The first big mistake is that many posts are too focused on selling.

Imagine this: you're scrolling through your social media feed to see what your friends are up to or to catch up on the latest news, and then you see a post that screams, “Buy this now!” or “Join my team today!”

It feels out of place, doesn't it?

That's how your audience feels when they see overly sales-focused content in their social media feeds.

People generally come to social media to relax, be entertained, or connect with friends, not to be bombarded with sales pitches.

Your posts should fit naturally into the social media environment, providing value or entertainment rather than just pushing a product or service.

Think about how you can engage your audience with interesting content that subtly ties into your business, rather than making every post a sales pitch.

Social Media Algorithms Limiting Promotional Content

The second reason your posts might not be doing well is because of how social media platforms, like Facebook and Instagram, handle promotional content.

These platforms have algorithms – basically, a set of rules – that decide what posts people see in their feeds.

These algorithms tend to push down posts that look like they're just trying to sell something.

So, even if you have a great product or an exciting offer, it might not reach many people because the platform's algorithm decides it's too promotional and shows it to fewer people.

Often, the only people who see these posts are those closest to you, like family members or close friends.

This is especially true if you're not using paid advertisements.

The key is to balance promotional content with posts that are more about storytelling, sharing insights, or engaging with your audience in a more personal way.

Not Targeting the Right Audience

The last major issue could be that you're not speaking to the right people with your posts.

It's great to have supportive family members like Uncle Bob and Aunt Sue, but they might not be the ideal audience for your product or service.

They might buy something just to support you, but they're not the customers who genuinely need or want what you're offering.

To make your posts more effective, think about who really needs your product or service.

Who would be genuinely interested in what you have to say?

When you start creating content that speaks directly to the needs and interests of these people, you're more likely to see engagement and sales.

Imagine the difference when your posts reach people who are already searching for products like yours – these are the people who will be excited about your content and more likely to engage with it.

Want To Accelerate Your Business?

These three key points: avoid making every post a sales pitch, understand how social media algorithms affect your content's visibility, and make sure you're targeting the right audience.

By adjusting your approach to social media with these tips in mind, you'll likely see a significant improvement in your engagement, and ultimately, in your sales.

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Hey, welcome to today’s episode. We are talking about the three reasons that your perfect prospects are not liking, commenting, or buying from your posts. My name is Brandy Shaver and I’m super excited to be here today to be able to share this with you. What I do is teach network marketers, entrepreneurs, business owners, how to build their businesses using social media without being a salesy weirdo and I guess I should say, using leverage and automation. So I’m excited you’re here. If this is your first time, let me know that you are here for the first time. I’m excited to share these with you. So are you posting on social media? You are upping your game on social media because of our current situation. You can’t any longer go out and play the three foot rule. Or maybe you’re just tired of playing the three foot rule and you want to learn more strategies on how to build your business using social media the right way.

Today I’m going to share with you some common mistakes people make when they’re posting that doesn’t get results. So number one is you are trying to sell on your posts, okay? And people who are reading your posts, first off can smell your commission breath hundreds of miles away. And one thing you want to remember is that people don’t come to social media to buy, they come to social media to be social. And so what we are doing when we are creating posts and things that are in your face sales posts, we are interrupting what they are doing. Now, if you have done this correctly inside of your profiles, or maybe you’re running advertisings on your business page, then your ad or your post is going to be native. And what native means is that it looks like it belongs there. So your buy me now and join my team because I need to hit my goals before the end of the month is not native.

Those are straight up salesy posts and they’re kind of like being a spammy Tammy is kind of what we like to call it. And it creates resistance instantly into your audience because they aren’t there to buy. They are there to create relationships. And so if you are doing this, selling on your posts, then stop doing it all right? That’s number one reason people are not buying. Number two, Facebook scans every word and image that you post. So if your post is intended to promote a business or a product, Facebook will actually demote it or whatever. I guess it doesn’t really matter if you’re on Instagram either, but if you’re doing organic stuff, Facebook’s going to demote it. If it’s promoting a business or a product. Same over on Instagram and social media channels. Actually, if you’re not paying to play, they don’t want you sharing posts like that. So it’s going to show it to very few people who usually posts that are probably like your mom Or your upline. Okay? So those are the people that are going to see a post like that if social media, the algorithm has scanned it. Okay? Number three, reason. If number one and number two actually don’t apply to you, then you are absolutely talking to the wrong people in your posts like Uncle Bob and Aunt Sue who are incredible people, let’s face it, right? But they’re just not your perfect prospects for maybe your product or your opportunity. And they may eventually buy because they’re tired of you throwing up the posts and they want to support you, but they’re not the right people to talk to. So here’s what I want you to do. I want you to imagine what could happen if you had the right people to talk to about your business. Who, by the way, are already Googling your products and want to know more about them.

They are looking for a solution. And imagine what could happen if you knew how to create posts that speak exactly to that person so that they can connect with you and get either on the team or by the product. So here’s the great news is that there is a way to learn all about this, and I’m actually going to drop a link down. It’s either going to be down inside of wherever this video is or above in the title. So if you got value from today, I appreciate you being here. Let me know and we’ll see you next time on the next episode. Have a great rest of your day. Bye-Bye.


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Brandy Shaver

About the author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet with automation, coaching others to believe in themselves, and to fight for their dreams.

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