The Truth Behind 9 Network Marketing Myths

You have decided to begin your network marketing journey.

You can hardly contain your excitement and enthusiasm.

Unfortunately, some of your friends and family don’t quite match your energy.

“That’s a scam!” they say.

“You’ll end up paying more money than you earn,” they warn.

“Are you sure?” they query.

And the ever-popular (and sarcastic) “Good luck…

Though (possibly) well-meaning, they have likely heard myths about network marketing and the role you’ll play in it.

You may have heard a few of these yourself.

But not all information on the World Wide Web or in your uncle’s neighbor’s orthodontist’s book club can be trusted.

Let’s settle some of these myths once and for all.

1. Myth: Network Marketing is a Scam.

Truth: Honestly, there really are some scams out there.

Pyramid schemes can sometimes look like network marketing. But they are illegal and predatory.

Network marketing is a business model that many legitimate companies use.

The difference between the two is that in an actual network marketing business, you will earn income off of selling products, not just from getting recruits.

Network marketing isn’t illegal or a scam. Do your due diligence before signing up for anything.

2. Myth: You Can Get Rich Quick!

Truth: Like any business you build, nothing is going to happen overnight.

You will need to lay a foundation of a strong customer base, build and foster relationships, and recruit and train a downline. These all take time and some hard work.

3. Myth: It’s Impossible to Make Money in Network Marketing.

Truth: It’s ironic how even the myths themselves seem to contradict each other, isn’t it?

The business models for many network marketing companies try to set up their consultants (you) for success. They succeed if you succeed, so why would they make it more difficult for you?

Money is not guaranteed, but you have a better chance of earning it the harder you work and with the right tricks up your sleeve. (We’ve got your back there.)

4. Myth: The Market is Too Saturated.

Truth: There’s room for you in network marketing!

You can always bring your unique spin to the product or service you choose in your network marketing journey.

Find your niche, and you’ll find your people.

5. Myth: You Can’t Compete with Big Businesses.

Truth: Network marketing companies bring things to the table that big businesses can’t.

Network marketing gives consumers personalized services and products that are unique to niches that big box companies overlook.

Customers often appreciate the chance to interact with someone knowledgeable about the products (you!) who can recommend specific answers to their questions and problems.

Many people care about the process, something big businesses struggle to replicate.

6. Myth: You Have to Be a Salesperson.

Truth: Sales skills can be beneficial while you navigate network marketing.

But, sales skills are not the only way to succeed in network marketing. In fact, network marketing is more relationship-based.

The way you interact with your customers and your downline will be more important than if you began this journey with a background in sales.

7. Myth: Only People at the Top Make Money.

Truth: The business models for various network marketing companies vary, but everyone at every level has an opportunity to make money.

Sure, the people higher up will make more.

But nothing is stopping you from working hard to get yourself there, too.

8. Myth: You Have to Start with Money to Make Money.

Truth: The start-up costs for network marketing will also vary depending on which company you use, but many have reasonably priced starter kits.

Some will require you to purchase inventory, but not all.

Do your research before signing up for any company so you know what to expect (and what’s expected of you).

9. Myth: You Have to Pressure Your Friends and Family.

Truth: Most people who find success with network marketing will find it when they are nurturing authentic relationships with people.

No one likes being pressured.

No one likes being pushy.

By focusing on building a client base of customers with a genuine love for your product, you won’t have to worry about cornering Aunt Linda at Sunday dinner to ask her to join your team.

Your network marketing recruiting will become more natural as you share your love of your job with others who share your passion and interests.

Whatever you or your loved ones have heard about network marketing through the grapevine, take a minute to think about it. Trust the people who have walked the walk; we know what we’re doing here.

Let us help show you the ropes, too.