June 26

Turn Your Ghost-Town VIP Group into a Money-Making Machine | Proven Strategies for Network Marketers

Beach Boss Influencers

Table of Contents

If you or your upline has a VIP FB group that is totally dead, with no engagement, no interested prospects and no sales, we have good news for you.

This group can be revived and transformed into the talk of the town once again with just a few simple tweaks.

Here's how you can start using Facebook groups effectively to attract your perfect prospects and make more sales effortlessly.


Understanding the Challenges of Your VIP Group

If you're a network marketer, you probably have one of those VIP groups where you add your customers or potential customers and try to sell them more products.

These groups are meant to be a place where you can share your latest promotions and keep your audience engaged.

So, let us know if you have one of those VIP groups.

Probably every network marketer has one, or at least your upline has one.

But our question is, and be honest, has your VIP group turned into a ghost town?

Don’t worry, you're not alone.

Many network marketers face this challenge.

So, if your VIP group is quiet, with little to no engagement, uninterested prospects, and no sales, we have some good news for you.

This group can be revived and transformed into what we call “talk of the town.”

Once again, with just a few simple tweaks, you can breathe new life into your VIP group.

One common issue is that many VIP groups lose their initial excitement.

Over time, members might lose interest if they feel like they’re only being sold to.

It’s crucial to understand that engagement is key to a thriving community.

Without it, your group becomes stagnant.

If your posts are only about sales and promotions, it can turn people off.

They might start ignoring notifications or even leave the group.

Another challenge is consistency.

Regular interaction and content updates are essential. If you're not posting regularly, your group will lose momentum.

People need a reason to keep coming back, and that means providing valuable content consistently.

Authenticity is another critical factor.

Building trust with your members is vital.

When they trust you, they’re more likely to engage and respond positively to your offers.

With just a few adjustments, your VIP group can go from ghost town to bustling community, full of engagement and sales opportunities

Building a Thriving Community

Building a thriving community starts with understanding why some VIP groups turn into ghost towns.

Often, people join these groups to support you, but they might not be your perfect prospects.

Even if they are, they may not like feeling sold to constantly.

This is a common challenge, but there’s a solution to turn things around.

First, it’s essential to create a group where members feel genuinely engaged and excited about the content.

This means focusing on building a community united by a common goal or mission.

The key is to attract people who want to be there because of the value they get from the group, not just because they want to support you personally.

To achieve this, you need to provide content that resonates deeply with your members.

Every post should speak to their interests, needs, and challenges.

When the content is relevant and valuable, members will naturally become more active, commenting, and participating eagerly.

This engagement stems from their connection to the content and the community itself.

Think about what your group is about.

Whether it's network marketing, your products, or opportunities, ensure the content aligns with the group’s purpose.

Highlight the benefits and knowledge that members can gain.

When people feel that the group serves them well and adds value to their lives, they are more likely to stay active and engaged.

Moreover, your group should feel like a real community where members feel they are part of something bigger.

This sense of belonging can only be achieved when the content and interactions within the group foster a supportive and united environment.

Encourage members to share their experiences, ask questions, and support each other.

By focusing on these aspects, you can build a vibrant community where members are enthusiastic, engaged, and committed.

Strategies to Increase Engagement

Your group should be a community of people united by the same goals and the same mission.

If your goal in your group is to sell the heck out of your products or recruit everyone who has previously purchased from you, and the goal of your members is not to be sold, it’s no wonder they don’t fit in.

They feel like they’ve been dragged into something they don’t want to be part of, and now they’re just annoyed.

So here’s what you need to do to build a thriving community where people actually engage and want to buy your stuff, and even bring new people into your community.

First of all, understand the goals and mission of your perfect prospects.

What is it that they want?

Not what you want—we know you want sales and new recruits, and we totally get it.

But you need to shift your focus to what they want.

Whether it’s losing weight, saving money, saving time, or having more fun, you need to figure it out.

Once you figure it out, give it to them.

If they want hacks on how to save time, work less, or make more money, give it to them.

If they want tips on how to have better skin, what to buy, and what ingredients to look for, give it to them.

This builds that know, like, and trust factor and gives them a sense of community.

People long for connection and community.

When they feel they belong somewhere and fit in, they’ll start engaging.

When you promote anything in a supportive, educational, inspirational, and fun group, people will buy what you’re selling.

They won’t feel like you’re just a salesy, slimy network marketer.

They’ll appreciate you, be grateful, and even bring their friends to your group, encouraging them to buy your amazing stuff.

Consistency and Authenticity

Consistency and authenticity are crucial for building a thriving VIP group.

Imagine being part of a group where you genuinely look forward to every interaction.

That's the goal!

One powerful strategy is to share content and features that wake up your group.

For example, welcoming new members with a dedicated post can make them feel celebrated, not just notified.

A warm welcome like “Hey, welcome to the group! We’re excited you're here. Tell us a bit about yourself in the comments!” creates a sense of community.

Engagement is key, and asking questions is a fantastic way to achieve this.

Use your group to conduct market research by asking what your members are struggling with or what they want to learn next.

This not only provides valuable insights but also demonstrates that you care about their needs.

Remember, it’s not just about promoting your products.

Share value posts like health tips or life hacks that aren't directly tied to your product but enhance their lives.

For example, a post on staying hydrated can include simple tips and subtly mention your product as a helpful tool.

Storytelling is another effective approach.

Share personal stories and encourage members to do the same.

A fun example is a post asking members to share something colorful from their camera roll.

It’s interactive and builds connections.

Participation from you is crucial.

Your energy and involvement will inspire others to engage more actively.

Recognition also plays a big role.

Celebrate members' achievements, whether it's a positive result from using your product or a personal milestone.

People love seeing their name in recognition posts, and it fosters a supportive environment.

Finally, keep the fun alive!

Share light-hearted posts, like pictures of pets or fun facts about members.

Creating a friendly, family-like atmosphere where everyone knows each other can transform your group from a ghost town into a bustling community.

Authenticity is powerful.

Be yourself, share genuinely, and watch your group thrive.

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Beach Boss Influencers

About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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