August 2

3 Steps To Building A Profitable Business Using Social Media

Brandy Shaver

Table of Contents

We've seen several of our team members and coaching clients who are making a common mistake.

They believe that simply posting content and maintaining a consistent online presence should suffice for increasing sales and attracting customers.

However, they find themselves stuck in a rut, unable to gain any significant traction despite their consistent efforts.

The reality is, simply posting content and being consistent on social media isn't enough to build a profitable business.

So here are the three steps to building a profitable business using social media.

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Growing the Right Audience

The first step involves growing an audience of individuals who know, like, and trust you.

Your audience forms the backbone of your online business; it is essential to prioritize growing it right.

Regardless of the social media platform you choose, the approach remains the same.

We recommend focusing your efforts on one social platform at a time.

Stretching yourself across multiple platforms at one time can leave you feeling overwhelmed and lost, thereby losing focus on your primary goal.

So, how do you decide where to start?

Pick one platform, build your presence there until it's profitable, then consider expanding to other platforms.

You should aim at building an audience that genuinely wants what you have to offer.

We've observed many who grow substantial audiences on various platforms, but they miss the mark when it comes to attracting the right audience.

If you're a vegetarian selling vegetables, but your audience is primarily composed of meat-eaters, how likely are they to buy your products?

Not very.

The importance of building an audience that consists of your perfect prospects cannot be overstated.

And how do you attract and retain this ideal audience?

By consistently providing value.

Value comes in many forms – it could be educational content, motivational or inspirational messages, lifestyle tips, or anything else that helps serve your ideal prospects.

Benefit-Driven Content

The second step involves creating content that is not just about you, but primarily about your audience.

Remember, this isn't about you.

Your audience doesn't care about your wants or needs; they are more concerned about what's in it for them.

Engagement is the name of the game here.

By that, we mean letting your audience know what they stand to gain, how you can help them, and why they should pay attention to you.

Once you fully understand the needs of your perfect prospect and how to communicate with them effectively, you're on your way to creating compelling, benefit-driven content.

Ask yourself, what can you offer that will help them progress?

Once you have the answer, it becomes much easier to produce content that resonates and builds trust.

Promote Your Business

The third step involves promoting your business effectively.

Here's the catch: You can't promote your business without an established audience.

Unfortunately, many network marketers find this out the hard way.

They may post consistently and do everything right, but they're not bringing anybody over the line.

The problem often lies in the size of their audience.

A follower count of 100 to 700 is not sufficient to make a significant impact.

You have got to build a larger audience.

But having a large audience isn't enough.

You need to engage with them and then promote your products or services to your perfect prospects.

In the network marketing industry, we often see people jump right into promotion without laying the necessary groundwork.

This approach may work for individuals who already have a significant influence, but for those starting from scratch, it's like shouting into a void.

Without a base of people who know, like, and trust you, there's nobody to promote to.

After all, nobody is going to buy your products or join your team unless they believe in you.

Want To Accelerate Your Business?

If you want more help on how to make more money in less time using social media, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey there, and welcome to today’s episode. My name is Brandi Shaver, and we are talking about the three steps to building a profitable business using social media today. So I am happy to be here excited to share this topic with you because here’s what has happening in the last few weeks. I’ve had a few of my team members and coaching clients come to me and they’re like, you know, I’ve been doing the posting, I’ve been, you know, I’ve got my content nailed down. I’m being consistent, but I’m really not getting any traction in, in sales and customers. And so I wanna share with you today, what are the three steps you have to have social media, ecosystem wise to make all of this work? ’cause posting and being consistent is not enough. You’ve gotta have these three things to have it figured out. Okay? So we’re gonna talk about that.

Let me know if you have ever felt like, oh my gosh, I’m doing all the things and it’s just not getting you anywhere. You’re just like, feel like you’re just doing the do and it’s not producing any of the moolah that you’re looking for, and I’ve totally been there. So we’re gonna talk about that. We’re gonna talk about how to get this rolling for you and so that you can understand what needs to be in place to really get results in your business. All right? So let’s jump in. Number one, we have to grow an audience of people that know, like, and trust us, okay? So growing an audience, this means it doesn’t matter on what social platform you’re on, I would suggest picking one and sticking there until you get that social media platform up and rolling and not jumping around doing all the things, all the social media platforms at once, because it stretches you way too thin.

You get overwhelmed and you lose focus on what you’re trying to do. Okay? So pick one. That’s my first tip of the day. Pick one platform to build on until it’s profitable. All right? So growing an audience, let’s talk a little bit about growing an audience, an audience of people that actually want what you have is key. Now, here’s some of the mistakes that I see happening in social media that I kind of just shake my head and go, Hmm, interesting, right? So there are people that are growing audiences on different social media platforms, and I’m not gonna get into which ones, you know, that this or the other. ’cause it doesn’t really matter. But the thing is, is that they’re growing an audience of people that are not their perfect prospects. Now, what do I mean by that? If I am a vegetarian and you are growing an audience of meat eaters, what’s the likelihood that those meat eaters are going to buy my vegetables, if that’s what I’m selling? Okay, so I hope that makes sense because there’s so much more we can dive into with this, with this topic. But I really, really want you to understand that it is so critical to build an audience of people that know I can trust you, that are your perfect prospects. If you have health and wellness business, and you have products that are going to help somebody in their health and wellness, and you’re talking to Uncle Bob that eats Cheetos and drinks beer all weekend, which no judgment, right? I’m just saying that probably not gonna be very, very profitable for you because Uncle Bob doesn’t really give a rip about his health right now. Now, he may change right down the road, but we don’t have time to wait for that. So it’s important to build an audience of people that are your perfect prospects. So that’s step number one, growing your audience. Well, how do you grow your audience? Here is some ideas, okay? Provide value for other people, become different. So right now, I’m doing this video based on my perfect prospect.

If you are listening to this, it is probably a 98% chance that you are my perfect prospect, okay? Now, you may be building a business, you may move products and build teams. Um, you may, you know, just need some tips on social media and how to grow your business on social media. And that’s my perfect prospect. I teach and train network marketers, entrepreneurs, people who’ve moved teams and move products to use social media for with leverage and automation. That’s what I do. Okay? So the first key, figure out who your perfect prospect is and grow an audience of those people by offering value. Now, what is value, right? That’s probably something that you hear or have heard before. If not, value is education, motivation, inspiration, lifestyle. It’s anything that helps serve your perfect prospect, okay? Get to know, like, and trust you. All right? So that’s the first piece.

Growing an audience, pick a social media platform, figure out who your perfect prospect is. Start building an audience of those people and serving them with value, which brings us to the next piece, and that is engaging with those people. Okay? Now, here’s the thing. It’s really hard to get to know, like, and trust you if you are all about just you. And I have a tip for you here. This isn’t about you, and it never was. Okay? People don’t care what you want, they only care what’s in it for them, all right? So there’s a reason you’re listening to this episode right now, right? Like, there’s a reason. It’s not because I want you to join my team, or I want you to buy something or whatever. You are listening to this episode because I’ve made a crap ton of money in this industry, and I’m sharing with you tips, tricks, and hacks on how you can do the same thing, right? So you hurry here because of what’s in it for you, and that is the key, okay? So that’s the second piece of your ecosystem that has to grow, go into play. You have to engage with that audience. And engaging means what’s in it for them, how might you serve them? That’s the key. Using service, showing up and understanding what your perfect prospect needs and how to talk to them and what to give them to help them move forward. All right? So that’s the second piece of this. The third piece is being able to promote your business. Now, you can’t promote your business if you don’t have an audience. And this is the part that a lot of my team members and coaching students right now are struggling with. They’re like, you know, I’ve been doing all the things like we talked about the first of this episode.

They’re posting, they’re staying consistent, they’re doing all the things that they need to be doing, but they’re not getting anybody over the line. And when I jump on with some of them to do like a, an audit or, you know, to check out what might be the disconnect where they’re kind of losing, you know, or dropping the ball in their business, I notice that they may only have a hundred to 700 friends, or you know, a hundred to a thousand followers. That’s not enough. That’s not enough. You gotta build a bigger audience. That’s what’s missing, right? So when you think about this social media ecosystem, it is grow, okay? Engage and then promote to those people. And we’re taught when we get into this industry just to go promote. Now that works for a lot of people that have influence already, but if they don’t have influence, then they’re promoting to no one because they don’t have anybody that knows, likes, and trusts them.

And there isn’t anyone that is going to buy products or join your team if they don’t know, like, and trust you. It’s just how business works. So having these three pieces will definitely change things for you, but you’ve got to do them simultaneously. All right? So if you see in your business, okay, well I’m consistently posting, I’m offering value, I’m engaging with my people, and nobody’s buying, nobody’s commenting, right? You need a bigger audience, okay? Out of a hundred people, maybe, maybe 5% of those are going to see your content right now on social media, okay? So think about those numbers. You need a bigger audience that is the key. And building an audience of meat eaters, if you are a meat salesman, is the best way and fastest way to where you wanna go. So if you need more on how to, you know, build your business on social media more tips, tricks, and hacks, um, you can grab the link somewhere that’s gonna be in this, uh, this video with this video and this episode, and it will help you get to the next step in where you need to go. So I hope you have a great rest of your day, and we’ll talk to you soon. Bye-bye.


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Brandy Shaver

About the author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet with automation, coaching others to believe in themselves, and to fight for their dreams.

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