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What a lot of network marketer’s experience is that when you're posting about your personal life, you get a lot of people commenting and liking your posts and engaging.
But as soon as you post about your business, products or opportunity, you hear crickets.
And it's totally normal.
We've all been there!
We’re going to give you three tips that are going to help you to turn that around and have people reaching out to you wanting to know more.
Finding Your Perfect Prospect
If you are experiencing crickets and nobody's commenting on your business-related posts, stop trying to convince everyone that they need your products or opportunity.
Not everyone is your prospect.
We were shocked when we first heard this because for years our uplines were preaching that everyone is your prospect.
Don't prejudge anyone, don't make any assumptions. Everyone is your prospect. Go reach out to every person and give them opportunity to know about what you're offering.
But it soon becomes a very daunting process when you get a ton of rejection, and you feel like you're just wasting your time.
For example, everyone has a skin, so why wouldn’t they want to have better skin?
But in reality, although some people have problems, they may not be aware of them.
Sometimes if you try approach someone with weight loss products but they don't think they need to lose weight, they will get offended.
As well as this, some people know that they need to lose weight, but they're not willing to do anything about that.
It's not up to you to decide whether they need your products/opportunities, it's up to them.
And only a small percentage of people out there are looking for similar solutions to what you are offering.
Instead of chasing everyone and trying to convince them that your product is the best in the world, what you should be focusing on is spending all your energy on finding the people who already actively aware and looking for the solutions that you are offering.
They might not be aware of your solution, but they're looking for similar solutions.
There are thousands, even millions of people who are already doing that.
You just need to figure out where they hang out on social media.
And we have tons of trainings about that inside of Beach Boss Influencers on how to attract those people to you.
Stop Posting About Your Products/Opportunities
Stop constantly posting about how good your products/opportunities are!
It's okay to do it occasionally, but some network marketers do it all the time because that's all they know how to do.
Posts like this make sense to you, but to the person that's reading your post they’ll most likely be thinking “good for you” and then scroll on.
And you don't want that. You want those people saying, “can you tell me more about it?”
So, stop bragging about your products or opportunity and start focusing on figuring out what your perfect prospects pains and desires are.
Let's say you have a skincare product that helps people with acnes scars.
Any person with acne scars will not be your perfect prospect!
Some people will be at peace with their scars and may not want them covered.
Your perfect prospects will be those with acne scars that are already looking for products to help with these.
What are your perfect prospects problems?
Maybe they having a wedding coming up.
Maybe they haven’t yet found a life partner because they have very low self-confidence. They think they’re not attractive and if they get rid of their facial acne scars, they will attract their desired partner.
Or maybe they can't leave the house without wearing makeup and feel embarrassed that people notice they have on a lot of makeup.
So, there are people out there who will pay anything to be helped.
Figure out what those pains are, what those struggles are, and how you can make those people feel.
Express these in your posts and those people are going to find you and they're going to start asking you for more information.
It's a very powerful marketing strategy.
The Language of your Perfect Prospects
You need to learn your perfect prospect’s language.
There are people out there who are actively looking for your products and solutions, you need to know their pains and desires. But you also need to speak their language.
Going back to the acne scar example, what are some verbiages that are relevant to only this group of people?
Maybe it's Accutane itchiness, dryness, prescription drugs, dermatologist visits?
All this language is only specific to that group of people.
When you learn how to speak their language and the lingo that's associated with them, they will know you are able to have a deeper connection with them.
You know exactly what they're going through, and you are the one who is willing to show up and help them.
You will no longer be seen as just another salesperson of the company that has millions of distributors who sell exact same thing.
Instead, you show them that you are a person who knows something that they don't know. You have something that can help them, and you are the person they need to be following.
They need to be reaching out and asking you all the questions.
What You Can be Posting Online
Firstly, you need to educate people on some of the reasons behind what problem they’re facing and how to prevent them.
You could also post some maybe natural remedies that can help people with their problems.
What things to avoid, what ingredients to look out for in the product, etc.
You then become an expert by sharing those tips and advice.
Secondly you can share very powerful posts where you share parts of your journey, even if it wasn't totally successful journey!
People don't want to see perfection.
They want to see a real person who has been going through what they're going through right now, who's been in their shoes, who has been authentic and unfiltered on social media!
They’re going to listen to you.
If you can share with them parts of your journey, what you've been doing to solve their problem, what solutions you have tried and what was your experience with it, that’s all they need to know.
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