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You have probably seen the income screenshots. The rank advancements. The lifestyle content. The polished success stories.
But you have probably never heard two eight-figure founders sit down and tell you everything they did wrong when they started. And exactly what they would do differently if they had to start from zero today.
Until now.
Brandy and Cari have both been asked some version of the same question probably thousands of times. If you were starting over today with no audience, no income, and no reputation in this space, what would you actually do in the first thirty days? And they have never sat down and answered it completely honestly until this episode.
Because the honest answer includes the mistakes. The things that cost them months. The traps they both fell into. And the stuff they wish someone had just told them on day one.
This is that conversation.
Start With the Don'ts
Sometimes the clearest path forward starts with getting honest about what to stop doing. Because most people waste their first six to twelve months doing things that feel productive but are quietly draining their time, their energy, and their momentum.
Stop trying to be on every platform.
In the early days Brandy thought she needed to be on Meta, Pinterest, LinkedIn, Twitter, and anywhere else she could find an audience. The result was that she was mediocre on all of them. If she were starting over today she would pick one platform where her ideal person actually lives, go all in there until she had real traction and real income, and then and only then expand anywhere else.
Stop promoting multiple offers at the same time.
Cari made this exact mistake in the early days of her network marketing company. There were anti-aging products and pet products and a dozen other things and she did not want to miss any of the opportunities. So she promoted everything. And the result was that nobody knew what she was actually talking about. Her content looked scattered and unfocused and her audience had no idea what she actually stood for. If she were starting over she would pick one offer for the first six to twelve months. Just one. And she would learn everything there is to know about how to sell that one thing to the right person before she ever touched anything else.
Stop borrowing other people's credibility.
Brandy spent too much time pointing to her company's results, her upline's income, other people's testimonials. And while social proof has its place, the moment she started leading with her own story, her own transformation, her own imperfect journey, everything shifted. People do not connect with a corporation. They connect with a person. The faceless brand approach might feel safer but it earns money slower. Show your face. Tell your story. Lead with you.
Stop waiting until you feel ready.
This is the trap that keeps most people stuck in research mode for months or even years. You will never fully feel ready. The clarity comes from doing, not from preparing to do. If you have been researching, planning, and thinking about starting for six months or more, this is for you. Start messy. Start imperfect. Start janky if you have to. The most important thing is to actually start.
The Honest Week by Week Plan
Here is exactly what Brandy would do in the first thirty days if she were starting from absolute zero today.
Week One: Get Crystal Clear on Who You Are Serving
Before posting a single thing, before optimizing a single profile, before creating a single piece of content, Brandy would sit down and write a full avatar document.
Not a vague demographic like women who want to earn money online. A real specific person. What her life looks like right now. What she is struggling with. What she secretly wants. What she has already tried that did not work. What she is afraid of. What she is embarrassed about. What keeps her up at night.
And she would use AI to help do this in a day instead of a week. Because the tools available now make this kind of deep avatar work faster and more specific than it has ever been.
The reason this has to come first is simple. If you do not know exactly who you are talking to, your content will talk to no one. It will be generic. It will blend into the feed. It will get polite likes from people who are never going to buy. The whole rest of the plan depends on nailing this piece. And most people skip it entirely because they want to jump straight to posting. Do not be most people. Do the work.
Week Two: Build Your Storefront Before You Try to Sell Anything
Your profile is a storefront. And most people's stores are closed without them even knowing it.
Someone lands on your profile with genuine interest and in three seconds they cannot tell who you are, who you help, or what to do next. So they leave. And you never know they were there.
If Brandy were starting over she would spend week two optimizing her profile on one platform so it does the selling for her before she says a single word. Her profile photo would show her face so she looks approachable and like a real human being. Her bio would speak directly to her ideal person's desire, not to her products or her company or her rank. And there would be one clear call to action telling people exactly what to do next.
That is it. Simple. Clear. Specific. Built for the person she defined in week one.
She would also start posting in week two. Not perfectly. Not with a full content strategy mapped out and approved by a committee. Just consistently. One piece of content every single day. And the approach she would take is to document more than create. Share what you are learning. What you are trying. What is working and what is not. That kind of content is magnetic because it is real and it is happening in real time. People follow the journey not just the destination. And it requires almost zero production value because your actual life is the content.
Week Three: Build Real Conversations, Not a Pitch List
After two weeks of showing up and providing value, week three is when Brandy would start prioritizing genuine conversations. Not pitching. Not sliding into DMs with an unsolicited offer. Genuine conversations with people who are in her target audience about what they are posting about and what they are going through.
She would reach out to ten new people a day. People she is genuinely curious about. And she would add value first every single time with zero agenda except real human connection. Getting a feel for who her audience actually is. What they are dealing with. What stories and experiences she has that could actually help them. What they need to hear that nobody is saying to them right now.
This phase is the foundation for everything that comes next. You cannot skip straight to conversion without building the relationship first. And the relationships you build in this window are the ones that eventually turn into customers, teammates, and long-term advocates who refer people to you without you ever having to ask.
Week Four and Beyond: The First Conversation About Your Offer
After three weeks of showing up, connecting, and providing value, you will have people who are warm enough for a real conversation about what you offer.
And the approach Brandy would take is to get genuinely curious about the person first and then let the offer follow naturally from that curiosity. Some people will be ready immediately. Some will not be. Both are fine. The goal is not to close everyone. The goal is to have real conversations with real people and serve the ones who are the right fit with what you actually have.
The one thing she would commit to above all else is giving this ninety days before evaluating whether it is working. Not thirty days. Not sixty. Ninety. Because most people quit right before the compound effect kicks in. They hit day forty five or fifty, feel like nothing is happening, and move on to the next thing. And then they restart the clock and the cycle repeats forever.
Give it ninety days. Show up consistently. Evaluate what is working and what is not. Adjust. And then keep going.
The Rapid Fire Wisdom They Wish Someone Had Handed Them on Day One
Your email list is more valuable than your follower count.
Build it from day one. Give people a real reason to join it. Email it consistently. Followers on a platform can vanish overnight when an algorithm changes or an account gets restricted or a group gets shut down for no reason. Your email list belongs to you. Nobody can take it. It is the one asset in this business that is truly yours.
Your niche is not a cage.
In the beginning both Brandy and Cari were terrified to niche down because it felt like it would limit their audience. The opposite is true. The more specific you are, the more magnetic you become to the exact people you are actually meant to serve. The riches really are in the niches. The broader you try to be, the more invisible you become.
Invest in learning before you feel like you need it.
Every time Brandy thought she could not afford a course or a mentorship program but invested anyway, it paid back multiple times over. The best return on investment she has ever gotten has been on her own education. Grow yourself and your business will grow.
Your why will get tested. A lot.
There will be weeks when nothing is working and you want to quit. The people who make it are not the most talented. They are the most committed. They are the ones with the grit to show up on the hard weeks too. Know your why deeply enough that it can carry you through those weeks. Because they are coming. They are not a sign that you are failing. They are a normal part of building something real.
Relationships are the business.
In a world of AI content and automated funnels, the thing that will always differentiate you is genuine human connection. The people who know you, like you, and trust you will buy from you, refer others to you, and become your greatest advocates. Invest in relationships at every stage. With your customers. With your team. With the people running the offers you promote. Those relationships are what decide whether you last in this game long-term.
Celebrate every small win.
This is not a throwaway piece of advice. In the early stages you have to be your own cheerleader because nobody else fully understands what each small win actually represents. Your first follower who is not your mom. Your first real conversation with a stranger. Your first dollar online. Your first recruit. The energy you bring to each small win is the energy that fuels the big ones.
The Single Most Important Thing Above Everything Else
If Brandy had to distill everything in this episode into one single thing it would be this.
Show up as yourself. Fully and unapologetically.
There is a version of building an online business that involves studying other people's strategies, mirroring other people's voices, trying to figure out the right way to do everything before you do any of it. And all of that study does have value. But the fastest path to building something real and sustainable is being so distinctly clearly yourself that you become impossible to copy and impossible to ignore.
Your quirks are your competitive advantage. Your story is your differentiator. Your specific perspective is what makes people choose you over everyone else who is selling a similar thing in a similar way.
Brandy tried to be a more polished, more professional, more serious version of herself online. The one where she had it all together. The one where she never said anything that made anyone uncomfortable. And that version never converted. What she built her business on was the real version. The one where her brain glitches sometimes. The one that is loud and real and occasionally drops a truth bomb that makes people uncomfortable.
That is the version that built eight figures. Not the polished one.
So if you are just getting started, if you are restarting, if you are pivoting to something new, give yourself permission to be you. The whole real imperfect still figuring this out version of you. Because that is the version that builds something. And that is the version people are waiting for.
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