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We often hear phrases like “build momentum” or “keep the momentum going,” but how many of us truly understand what that means?
Most importantly, do we know how to create momentum?
The key to this puzzle is a single word—Action.
But not just any action; it's targeted action that fills up your prospect list and ushers them through a specific exposure process.
So let's dissect this topic step-by-step and discuss actions you can take.
What is Momentum in Network Marketing?
Firstly, let's clarify what momentum is not.
It isn't just posting on social media, sending out samples, or planning your day.
In network marketing, momentum is about filling your prospect list or funnel and strategically guiding them through your company's exposure process.
Cold messaging each prospect individually might seem tempting, but let's face it, the success rate for that strategy is often low.
Instead, what you need is a game plan that consists of a series of scalable actions that can propel your business faster and sustain that pace month after month.
A Proven Formula for Momentum
Here are some of the most effective and proven strategies for building momentum in your business.
These are not mere theoretical propositions but actionable steps that have yielded fantastic results for many:
- Curiosity Posts
Start with curiosity posts.
And not just any posts but the kind that grabs attention by focusing on what potential customers or recruits actually want.
These posts should emphasize the value and benefits that your product or service offers.
The goal here is to get people to ask you for more information voluntarily, to raise their hands and say, “I want what you're offering!”
- Run a Challenge Group
The second step you can take is to run a challenge group.
These groups could be hosted in your existing value-based or business builder groups, or even a new group you create for the purpose.
Challenges not only attract people interested in the value you offer, but they also provide a platform for you to build and deepen relationships.
It's a perfect strategy for warming up cold leads.
- Customer Blitz
The third action you can take is what we call a “customer blitz.”
This is a 20-minute, highly focused video designed to engage your product group.
This approach can be leveraged across your team and has proven to be a powerful tool for customer acquisition.
Make this a monthly routine and watch your customer base grow.
- Micro Content Strategy
People enjoy digestible pieces of content.
Use stories, reels, and TikTok videos to capture your audience's attention.
This form of micro content is incredibly effective at engaging people and drawing them into your business.
Don't forget, these steps are not one-off actions but processes that can and should be repeated.
Keeping the pipeline full is crucial for maintaining a high level of momentum.
Follow-Up and Engagement
You've generated interest, and leads are coming in—now what?
This is where targeted follow-ups come into play.
Remember, money is in the follow-up.
Engage with those who've shown interest in your challenges, posts, or any other content.
By doing this, you will be in front of more people, more often, enabling you to sift through and focus on qualified leads.
This strategy does more than just bring in a flood of interested people.
It automatically weeds out those who are not genuinely interested, thereby saving you time and reducing the level of rejection you might face.
When executed effectively, these strategies don't just build your business; they make the journey enjoyable and authentic.
That's the beauty of it—you get to build a business you love and enjoy the process.
By implementing these actionable steps into your routine, you are setting up a system that is not just sustainable but also highly rewarding.
Want To Accelerate Your Business?
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Very enlightening will definitely incorporate this technique to gain momentum in my business thank you Adrian 😊