February 22

4 Hot Tips To Create More Professional Live Videos

Cari Higham

Table of Contents

Live video is STILL the fastest and most effective way to build relationships with your audience.

If you aren't using live video to grow, you're shooting yourself in the foot…

Missing out on potential customers and team mates joining your business.

We're giving you 4 hot tips to create more professional live videos so you can attract more people faster and build relationships without meeting them.

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Perfect Is Poor; Done Is Better Than Perfect

If you're growing a business on social media, if you're not using live video right now, you are missing out on potential recruits, potential customers, and really being able to grow relationships with people without ever having a physical conversation with them.

Live video is one of the biggest ways that we are recruiting people, attracting our ideal prospects, and really growing our income and helping network marketers grow their income.

When it comes to live video, many think that it has to be perfect.

So here’s a little bonus tip: you don't have to be perfect!

Whether you stammer on your words or your kids are screaming in the background, don’t start over because all you’re showing is the realities of life.

And when it comes to social media, everybody is always trying to be perfect 100% of the time.

Perfection is not relatable.

It's more important that you get it done than get it perfect.

Hot Tip 1: Lighting Can Be a Deal Breaker

When it comes to watching videos on any platform, good lighting can make all the difference.

In fact, it's a deal breaker for 99% of viewers.

If your video is too dark, fuzzy or unclear, most people will simply swipe past it and move on.

That's why it's important to prioritize good lighting when you're creating video content.

But don't worry, you don't need to spend a fortune to get it right. In fact, a simple and affordable solution is to use a tripod with a selfie light.

By investing in good lighting, you'll be able to ensure that your videos look professional and polished, and that viewers will be more likely to stick around and engage with your content.

Hot Tip 2: That Sounds About Right…

Sound quality is just as important as lighting when it comes to creating a high-quality live video.

If your audience can't hear you clearly, they're likely to lose interest and move on to something else.

That's why it's important to pay attention to your sound quality and ensure that it's crystal clear.

One simple way to improve your sound quality is to use the headphones that came with your phone.

This will allow you to hear your own voice clearly and make sure that you're speaking at the right volume.

You can also invest in a microphone if you want to take your sound quality to the next level, but it's not necessary to create professional-looking live videos.

Remember, you don't have to spend a lot of money on expensive equipment to create engaging and high-quality live videos.

With good sound and lighting, you can capture your audience's attention and deliver valuable content that they'll want to watch again and again.

Hot Tip 3: Always Plan Ahead

Planning ahead is key to creating a successful live video.

While it's important to have a clear idea of what you want to talk about, you don't need to be perfect or memorize everything you want to say.

Instead, use bullet points to help you stay on track and keep your thoughts organized.

Before you go live, take some time to write down all the things you want to talk about and keep your notes handy during your broadcast.

This will help you stay focused and avoid any awkward pauses or moments of uncertainty.

Remember, you're only human, and it's natural to need a little help staying on track.

By planning ahead and using bullet points, you can deliver a clear and engaging message to your audience, while feeling confident and in control.

So, whether you're discussing a new product or service, sharing a personal story, or providing tips and advice, be sure to prepare ahead of time and make the most of your live video.

Hot Tip 4: Call To Action

Including a clear call to action in your videos is a crucial component of creating engaging and effective content.

A call to action is where you tell your audience what you want them to do next, and it can help you achieve a wide range of goals, from generating new leads and customers to building relationships and driving sales.

Unfortunately, many content creators neglect to include a call to action in their videos, even when they're providing valuable and informative content.

This can lead to missed opportunities and lost potential.

By failing to give clear direction to your audience, you may be missing out on valuable conversations, new customers, and potential business opportunities.

To ensure that you're making the most of every video, be sure to include a clear call to action in each one.

Whether you're asking viewers to sign up for your email list, visit your website, or purchase your product or service, make sure that your audience knows exactly what you want them to do next.

By providing clear direction and inviting your audience to take action, you can build stronger relationships, drive sales, and achieve your business goals.

Want To Accelerate Your Business?

If you want more help, whether it be more tips on live video, how to make more money and less time using social media and automation, grab our Social Influencer Formula where we show you how to crush your business in three simple steps.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Video is still proven to be the fastest and most effective way to grow influence with your audience. If you’re growing a business on social media, if you’re not using live video right now, today, you are missing out on potential recruits, potential customers, and really being able to grow relationships with people without ever having a physical conversation with them. In this video, I’m gonna be giving you four hot tips to create more professional live videos so that you can be proud of what you’re putting out there on social media. Now, if we’re meeting for the first time, my name is Carrie Hiam. I am one of the beach bus influencers and at Beach Bus Influencers. We help network marketers all around the world make more money and less time using social media and automation. And live video is one of the ways that we teach and that we, it’s the biggest way that we are actually recruiting people, attracting our ideal prospects, and really, you know, growing our income and helping network marketers grow their income.

Now, when it comes to live video, I don’t know, I know that when I first started doing live video, I was petrified. Like I thought that I had to be perfect. If I stammered over my words, I would like stop what I was doing and I would go and I would re-shoot. If I had kids in the background, I thought, oh, that’s not good enough. You know, I have to shoot it when my kids are in bed. If you take nothing else from this Facebook Live, this is a little bonus tip I’m giving you. It’s that you don’t have to be perfect. You could probably hear, I just heard a crash and my little girl crying out there and my husband going and trying to savor, but I’m not gonna start over the life because it’s real life. And when it comes to social media, everybody is always trying to be per 100% perfect 100% of the time.

And perfection is not relatable. So just, it’s more important that you get it done than that it get, than that it be perfect. Perfect is poor. Done is better than perfect. If you take nothing else from this video, make sure that you’re taking that. So by four main hot tips that I’m gonna get into here inside of this video is first lighting when it, like, I don’t, if you’ve ever been scrolling through any of the social media platforms for that matter, it could be Facebook, it could be Instagram, it could be TikTok, whatever lighting is gonna be that factor, that that is a deal breaker for 99% of people. If your video is dark, if it’s fuzzy, it’s not clear. People are not, they’re just gonna swipe on through, right? They’re not gonna wanna watch it. So make sure that you have good lighting. I’ve got just a teeny little, um, tripod and selfie light that I have hanging right here so that I’m clear, I’m bright. That’s one of the main things. The second thing is sound. Make sure that your sound
Is coming through clear. So, I mean, you can even just use, I wanted to prove like how simple it is to have easy sound. I just have the headphones that came with my phone and that’s what I’m using for this Facebook Live. You don’t have to go out and buy expensive tech to be able to have professional looking live videos. The third tip that I’m gonna give you is plan ahead. Like you do not have to be perfect. Use bullet points. Like I have bullet points right here. All of the tips that I’m giving you written down, it’s okay to have notes. Again, you’re human. No one expects you to be like, you know, Tony Robbins memorizing everything all the time. Now, I’ve done enough videos that I could probably pull any topic what, like anything that I’m talking about, and I could talk about it forever.

But I wanna show you the simplicity. Show you like I’m actually using notes. You don’t have to be perfect. Done is better than perfect. And the last tip that I’m gonna give you is make sure that you have a call to action. So many videos I have seen, especially over the last few weeks, people doing these incredible videos, they’re giving a ton of value. They have people that are watching, I can tell that they have views. I tell that, that they have comments and then they don’t give a call to action telling people what they need to do next. And because they don’t have a call to action, they are missing out on the potential of having conversations with people. They’re missing out on new customers, they’re missing out on new distributors. Make sure you have a call to action and every single video. Now, you, you might be, you might be new, and you might be thinking, what is a call to action?

A call to action is where you tell people what you want them to do next. And that’s exactly what I’m gonna do right now. The call to action for this video is if you want more help, if you want more tips on live video, how to make more money and less time using social media and automation, click the link attached to this video. It could be below, above to the side. There’s gonna be a link somewhere with, um, a freebie that you can get your hands on with more hands on killer training from Beach Boss Influencers, where we can help you make more money in less time using simple tips like I’ve given you here in this video. So if you’ve got value, let us know and we’ll see you on the next episode.


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Cari Higham

About the author

Cari Higham is a sought-after Speaker, Trainer, and #1 Best Selling Author that calls Utah home with her husband, Whit, and their three children.

Jumping into network marketing in 2013, she quickly learned that there’s a lot more to entrepreneurship than just talking to your friends and family and hoping your business will grow.

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  1. I am so grateful to have found the Beach Boss Influencers. Cari and your team are awesome! Cari I love the way you speak straight from your heart and show how much you care about people. I believe in you and your team. I want and will make this opportunity work for me. Thanks everyone and everybody on the Beach Boss Influencers team Bill Rakestraw

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