October 12

How to start? Network Marketing on Social Media for Beginners

Brandy Shaver

Are you frustrated in choosing the social media platform to grow your network marketing business?

Do you know who are your perfect prospects and where to find them?

I am going to give you 8 simple steps to find your perfect prospects, build your influence online, and accelerate your Network Marketing business.



How to pick a platform?

You need to decide which platform you are going to focus on. There are many different Social Media Platforms, and it's all going to depend on who your perfect prospect is.

For example, if your perfect prospect is someone like me: I am over 30 and I'm married, I have kids. Then most of us are going to be on Facebook, LinkedIn, Instagram. So if your perfect prospect fits in that category, then you need to think about building your business on Instagram or Facebook.
 
Or, if you have a business for a younger generation like my kids, then you would want to think about Snapchat and TikTok.

Everything that we do here at Beach Boss Influencers is transcending above platforms, because it's a strategy, not a tactic. So it's important that you pick one. Don't try to do all of them at once, that will come later. But if you're brand new, just pick one platform and start there. 

Who is your perfect prospect?

Who is it that you want to recruit and who do you want for customers?

And these are going to be two different people usually. And as you create your perfect target audience, you probably have different products in your company, that will have different ideal target audiences.

For example, if your perfect prospect wants to lose weight, what does that person look like? What are his pains and desires? How is he feeling? We need to dial into the emotions of that person, because that's how we're going to talk to your perfect prospect in a little bit later, to build the "Know, like, and trust" faster.

Where does your perfect prospect hang out?

Where this target Audience is hanging out? Is it over on Facebook or on Snapchat? 
Do they follow certain gurus? Are they following Weight Watchers, if they're trying to lose weight?

If you are looking for team members, do they now follow network marketers who help them learn how to work on Social Media? Pay attention to things like this.

Dive into those emotions and their feelings, because people make decisions based on emotions, and they make connections based on emotions and feelings as well. So if we can dial into those, then that will help you connect and build Audience faster.

Connect with new people

Go to those places, and make friends and be interested in them. 

My perfect prospect right now is over on Facebook. So how I do it is: I go into groups, people they follow, and I build relationships with people. So I don't necessarily drop a lot of content in those groups and pages, but I do engage, I do connect with new people. So really here you're trying to be a friend maker.

If you go inside of an aquarium, there's all kinds of different fish, right? Well, let's say that our perfect prospect is the goldfish. We need to go to the place in the aquarium, where the goldfish hang out. Now, it doesn't mean that all the goldfish are going to be coming to us and wanting to join our team and buy our products.

It means that those goldfish are our perfect prospects, and it's easier to fish in that goldfish pond, than it is to fish in the entire aquarium, right? So you want to go in and be a human first inside of those groups, inside of those pages, inside of those places, that your perfect prospects are hanging out, and engaging with them.

You would go in, provide questions, be interested in them, and really be a human first. I don't want you dropping in their DM saying, "Hey, I saw that you posted, that you're struggling in your business. Come and join me".

That's definitely not what we want to be doing. We want to build the "Know, like, and trust" first, so be a human first.

Pick one SM platform

Pick one Social Media platform to build on. And then create content that will help your perfect prospect in their problems.

Educate, motivate, inspire them, and then add some lifestyle up as well, so people can get to "Know, like, and trust" you. You want to be a human, they want to see a connection with you, and that's the key. 

Keep 80% value based content and content that helps them with their problems. And then 20% of promotion of what you would like them to do. And this is how you are building that ecosystem, where you become a person of value. A person who brings inspiration into their lives daily.

So that they could say, "I saw that post from Brandy last week, and she was saying, that I could drink more water, go for a 10 minute walk and really start slow to lose weight. This will be more beneficial for your body than just training hard on the first day".

As they see more and more of your content as you interact with them, they will see you as valuable and that you have what they are looking for.

Make sure, you keep it 80/20.
Value based content, - that's what I normally do on all personal profiles. It doesn't matter whether it's LinkedIn, Instagram, Facebook or something else. Keep it on a personal profile for right now. It builds faster in the organic side of things.

Active and Passive Approach

Stay consistent and use an active and a passive approach to building your business.

As you've built these relationships, this doesn't have to take months and months. It just can happen in a few short days. If you're really diligent and consistent about what you're doing. You're going in, you are engaging with that person that you would love to work with, asking a few questions, and then it's natural to friend him and get him or her into your world.

But most importantly, keep posting valuable content, that your target users see. After all, you interact with them every day, and they visit your page daily to watch new Reels, for example.
This is your Passive Approach.

Remember, on Social Media nothing happens without you being social first. You need to connect with people on the emotional level, and be interested in their lives.

Active approach means going in to those people that you've built those relationships with.
For example, if someone had seen your content for a week, and then you're writing to him or her:
"You're totally amazing! I would love to work with you. Would you love to jump on a Zoom Call, and talk about what that might look like?"

This is after the relationship is built, that's an active approach or actively inviting someone to take a look at sneak peek, that you're doing on Social Media in a private Facebook group, for example, or maybe you're doing it on another Social Media platform. 

You need to actively invite as well as passively growing that content and growing that pipeline ecosystem of people to always pull from. So stick with active and passive.

Results take time

Give yourself time to see results.

This is really, really important. Nothing is going to happen in two days. We're not Amazon Prime.
And I know that's the way our mentality has started to go towards this micro wave mentality. We need everything just right now, right? And that's how we think our business should be. This is one of the biggest mistakes.

I would say that if you are consistent for 60-90 days, posting valuable content to your Target Audience in your Niche, adding new people, really focusing on the content, on what you share with people for educational or entertainment purposes, and you do all your DMOs: what you need to do to get people to look at your business and look at your products, then you will see very good Results.

In 60-90 days you will have so many people to talk to, that you won't know how to keep track of all the activities and information. And I know this because I experienced it myself not too long ago.

I continually to test here and there, how things are working, and what we teach, because I want to make sure, it's still working. Because now everything changes so quickly. It was just recently, that I did that and I was very impressed, that I've got way too many people to talk to again!

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Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey, hey, welcome to today’s episode. We are talking about how to start network marketing for beginners inside of social media. So I know there’s a lot of moving parts, right? But we’re gonna, we’re gonna nail this down so that you can get started and start to really use this incredible platforms to grow your business, to get more team members and those kind of things. So for those of us that are meeting for the first time, my name is Brandy Shaver.

When you wanna get started on social media, the number one thing is to pick a platform, okay? Um, social media, there’s many, many platforms and it’s all gonna depend really on who your perfect prospect is. For instance, I’m gonna give you an example because sometimes people don’t understand what perfect prospect means. Um, if your perfect prospect is someone like me, okay, I am over 30 and I have kids, right? I’m married, most of us are going to be over on Facebook, LinkedIn, Instagram, those kind of things, right? So if your perfect prospect fits in that category, then you’ll want to kind of like think about, okay, you know, does it make sense for me to build my business on Facebook? Does it make sense for me to work over on LinkedIn, right? And now if you were had a business for a younger generation like my kids, then you would wanna think about like Snapchat, right?

Like building up that kind of thing. So it doesn’t really matter what platform. Everything that we do here at Beach Boss Influencers, um, is transcending above platforms because it’s a strategy, not a tactic. So it’s important that you pick one, okay? Don’t try to do all of them at once, that will come later. But if you’re brand new, just pick one platform and start there. Okay? So number one, number two is figuring out, um, who your perfect prospect is. Okay? Who is it that you want to recruit and who do you want for customers? Okay? And these are going to be entirely two different people usually. And as you build out your perfect prospect, um, you know, perfect prospects for each thing, you have probably different products in your, in your company that would have a different perfect prospect, Okay? Now, for instance, I’m gonna give an example here too, cuz sometimes it goes over people’s heads, and I know it did for me at first too.

So, you know, that’s totally normal. Um, for your perfect prospect that maybe wants to lose weight, What does that person look like? Um, you know, what are, what are their pains once and desires? Um, you know, how are they feeling? We wanna really dial into the emotions of that person because that’s how we’re going to talk to them in a little bit later, to build the no I and trust faster. Okay? So, all right, So then number three is to find out where those people hang out. Okay? So, like I said before, uh, when you pick your platform, that’s gonna kind of decide right where those people are hanging out. Are they over on Facebook? Are they in Snapchat? You know, do they follow certain gurus? Are they, you know, following Weight Watchers if they’re trying to lose weight? You know, maybe, um, if you’re looking for team members, maybe, you know, they follow some network marketers right now that are helping them try to learn how to do social media, those kind of things.

So really dive into those emotions and their feelings because people make decisions based on emotions and they make connections based on emotions and feelings too. So if we can dial into those, how they’re feeling, then, uh, in your content and things that we’re gonna talk about here in a second, that will help you, uh, connect faster, Okay? So number four, go to those places and make friends with them. Okay? So be interested. Now, I’m gonna speak how I normally do it, cuz my perfect prospect right now is over on, uh, Facebook. So how I do it is I go into groups, um, you know, people, they follow those kind of things, and I build relationships with people. So I don’t necessarily drop a lot of content in those groups and pages and those kind of things, but I do engage, I do build relationships. So really here you’re trying to be a friend maker, okay?

It’s kind of like going into a pool of, um, I’m sure maybe, maybe this example makes sense for you, but inside of an aquarium, right? If you go inside of an aquarium, there’s all kinds of different fish, right? Well, let’s say that our perfect prospect is the goldfish. Okay? We need to go to the place in the aquarium where the goldfish hang out, okay? Now, it doesn’t mean that all the goldfish are going to be, you know, coming to us and wanting to join our team and buy our products. It means that those goldfish are our perfect prospects, and it’s easier to fish in that goldfish pond than it is to fish in the entire aquarium, right? So you want to go in and be a human first inside of those groups, inside of those pages, inside of those places that your perfect prospects are hanging out, engaging, you know, um, maybe they’re, uh, you know, following Eric worry, for instance, right?

You would go in, you would engage, you would, um, provide questions, be interested in them, and really being a human first, Okay? I don’t want you dropping in their DM saying, Hey, I have, you know, I saw that you posted that you’re struggling in your business. I, you know, come and join me. Okay? That’s, that’s definitely not what we wanna, we wanna be doing, okay? We wanna build the no, like, and trust first, so be a human first, All right? All right. Number five is, um, to, to pick one social media platform. Okay? We talked about that. And then build content that will help your perfect prospect in their problems, okay? Now what I mean by that is educate them, motivate them, inspire them, and then add some lifestyle up as well so people can get to know, like, and trust you, okay? You want to be a human, they want to see a connection with you, and that’s really the key.

Keep a 80% value based and, you know, stuff that helps them with their problems, okay? And then 20% promotion of what you would like them to do. And really that’s just, it’s kind of building that ecosystem to where you become, um, a person of, of value, right? A person of that they’re like, Oh, I wanna know about losing weight. Oh yeah, I saw that post from Brandy last week, and she was saying, right, like, I could drink water, um, you know, go for a 10 minute walk and really start slow, right? Where that’s gonna be more beneficial to your body than just like going full out P 90 x, you know, your first day, right? So they understand as they see more and more of your content and you engaging with them, your perfect prospect, that you are a person of value and that you know, you, you have that, what they’re looking for.

So just make sure you keep it 80 20, Okay? So value based content, and this I normally do on all, uh, personal profiles, okay? Doesn’t matter whether it’s LinkedIn, Instagram, Facebook, whatever. Um, keep it in a personal profile for right now. It builds faster in the organic side of things, okay? All right. So number six is stay consistent and use an active and a passive approach to building your business. Okay? So as you’ve built these relationships, and this doesn’t have to take like, you know, months and months and weeks and months and months, right? It just can happen in a few short days. If you’re, if you’re really, um, diligent and consistent about what you’re doing, right? You’re going in, you are, um, engaging with that person that you’re like, Wow, I really would love to work with this person, Right? Engaging with that person asking a few questions, and then it’s natural to friend them and get them into your world.

But the key is to continue to post, uh, valuable content that they are seeing, right? Because you’re going and engaging with them. Remember, on social media, nothing happens without you being social first. That’s why it’s called social media, okay? You don’t wanna be one of those stockers, you’ve gotta, you know, get outta your comfort zone and post and, and get into other people’s, uh, lives and really connect with them, right? With the emotional and, and asking about them being interested in them. Okay? So number six is stay consistent. And oh, we talked about that. Sorry, that was stay consistent, active and passive approach. Okay? Oh, that’s what I was getting at. I lost my train of thought. So active means going in to those people that you’ve built those relationships with, right? So if I had built a relationship with you, friended you, we’d had a little discussion, right?

Maybe you’d seen my content for like a week or so, and then, um, you know, I’m like, Oh my gosh, like, you’re totally amazing, right? Like, I would love to work with you. Would you love to jump on a zoom and talk about what that might look like? Okay? This is after the relationship is built, that’s an active approach or actively inviting someone to, you know, take a look at sneak peek maybe that you’re doing on social media in a private Facebook group, or maybe you’re doing it on a zoom or, you know, whatever, but you in actively invite as well as passively growing that content and growing that pipeline ecosystem of people to always pull from. Okay? So stick with active and passive. All right? So number seven, I think , give yourself time to see results. This is really, really important. Okay? Nothing is going to happen in two days, Kay.

We’re not Amazon Prime. And I know that’s the way our mentality has really, um, you know, started to go towards this micro wave mentality. Like right now, right now, right now, everything’s right now, right? And that’s how we think our business should be. I would say if you stay consistent to 16 to 90 days with, um, posting content, you know, adding new people, really focusing in on, on the content, what you’re sharing with education and those kind of things, and you’re doing all your dmo like you’re, you know, what you need to be doing to get people looking at your business, looking at your products, those kind of things. 16 to 90 days, you’re gonna have so many people to talk to that you like, literally are going to be like, I don’t know how to keep track of what you saw, Okay? And the reason I know that is because I tested it out not too long ago.

I, I continually to test, uh, here and there how things are working and what we teach, because I want to make sure it’s still working, right? Cause everything changes so quickly. So it was just recently that I did that and I was like, Oh my gosh, like now I’ve got way too many people to talk to again. All right? So, uh, number eight, if you need more and you’re like, you know what, this all makes sense, but I need more details. I need, I need more guidance, I need all those things. You can grab the freebie that’s gonna be in the bio or link and then we’ll see you on the next episode. Have a great rest of your day, and, uh, thanks for being here.


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Brandy Shaver

About the author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet with automation, coaching others to believe in themselves, and to fight for their dreams.

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