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By now, you’ve probably heard the term “social media influencer.”
And even if you don’t want to identify as one of those MLM influencers, you can still use influence in your social media accounts to help your network marketing business.
You don’t need to be an expert to begin building influence.
The key is to be authentic and consistent and build meaningful relationships with people.
Let’s break down what influence is and how you can use it as a network marketing strategy.

What Is Influence? Why Does It Matter?
Basically, influence is your ability to inspire, motivate, or guide others toward a decision.
In network marketing, you’re not just selling a product.
You’re creating relationships and helping people see how they can benefit from what you offer, whether that’s a product or a spot on your team.
Influence isn’t about having a huge follower count. It’s about how you impact the followers you do have.
If you are authentic and provide value to your followers, you can build influence with even a small group of people.
Social media is a great tool for reaching a larger audience than you could have otherwise.
When you remember your “why,” the reason you started your MLM or network marketing journey, it’s easy to influence others. You can see your past self reflected in them and know why you want to help them.
How to Influence Your Followers
Here are some practical tips to increase the influence you have over your followers.
Become a Resource
Think about what your perfect prospect avatar (PPA) really needs.
Then give it to them.
Become the resource that your PPA could turn to for all their troubles.
Here are some ways you can provide value to your followers:
- Share tips about your product or service.
- Offer motivation.
- Provide information about the benefits or the lifestyle it can offer.
- Post educational content that solves problems for your audience.
The more free value you provide, the more you will become known as someone who genuinely helps others.
Your followers will trust you when you help them.
And that trust is going to be the foundation of your influence.
Be Authentic
In a filter-filled feed, authenticity can be a breath of fresh air.
We are all struggling in some way.
People can relate to you when you share both your wins and your challenges.
Be genuine, relatable, and authentic, and your followers will see you as someone who is down-to-earth with real experiences to share.
Engage
You are your own brand in network marketing.
When you interact with your audience, they feel seen.
Some ways to engage with your audience could include these ideas:
- Respond to comments on your own posts.
- Ask questions to initiate conversations in your posts or stories.
- Send personalized messages.
- Comment on other people’s posts.
- Go live and interact with your audience.
When your audience feels seen by you, they are more likely to be open to your recommendations.
Be Consistent
At first, you’re going to be really excited.
And you might keep that excitement, but it’s not always going to be easy to post and engage on social media.
But consistency is key.
The algorithms reward consistent content creators.
So, even though it can become tricky to motivate yourself to make another reel or answer more questions, it’s only going to help your business to follow through with it.
Share Testimonials
It’s one thing for you to tell your audience about how great your products and your team are.
But when other people start saying the same thing, you build up some credibility.
Share the testimonials you receive from your customers or team members.
Show everyone else that you have some proof other people believe what you’re saying.
When your audience can see what a positive influence you’ve had on others, they’ll begin to believe you even more.
Testimonials from your customers or team members can go a long way in your network marketing business.
Influence Doesn’t Happen Overnight
You know how great your products and business are.
And you share with everyone else how great your products and business are.
But convincing anyone to buy from you or join your team is not going to happen immediately.
You will need to be consistent in your efforts, even if (or, more likely, when) it is slow at first. If you keep showing up, providing value, and building relationships, your hard work will pay off.
You will begin to influence your audience.
And your business will reap the benefits of that influence.
Infographic
Influence isn’t about the size of your follower count; it’s about the impact you make. Remembering your ‘why'—the reason you started your MLM or network marketing journey—can help you connect with and support your followers. Learn more in this infographic for tips on boosting your influence.
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