January 13

New Recruiting Strategies for 2022

Beach Boss Influencers

Hello, If we are meeting for the first time, my name is Brandy Shaver and I am part of The Beach Boss Influencers.

The Beach Boss Influencers is an amazing coaching community for marketers and entrepreneurs, where we teach you how to build your business a hundred percent online using social media, without chasing prospects. We teach you how to attract them and how to become an influencer.

Today I am going to share with you

New Recruiting Strategies For 2022 




I'm excited about this because finally the rest of the world is starting to catch on to the power and the elevation that is happening in the industry. This is something that I've been passionate about for a long time.

Building a new recruiting strategy for 2022 for yourself is it's as simple as is building a recruiting ecosystem. That is pretty simple. So it's simple in the concept right now. There's a lot of moving parts.

So you're gonna start with one piece and then add in the rest as you go right now, one thing about an ecosystem is it doesn't survive if you're only doing part of it, but you can set it up one piece at a time.

So let's jump right into this. 

1. Building an audience of people that know, like, and trust you

Now here's the caveat to this because I know many of us building teams and moving products, entrepreneurs have been taught that everyone is our perfect prospect, Now this is not the case.

I am going to just debunk that myth right now. Not everyone is your perfect prospect. I don't care whether you have skin care, health and wellness services, whatever it is that you are doing selling, maybe it's coaching or real estate. Doesn't matter, not everyone is your perfect prospect.

Because:

You don't wanna work with everyone. 

There are people that are more suited for what you are doing and that are excited about what you're doing already. 

And those people are more likely to join you or byproducts from you or your services, if you are talking to them the right way.

So where do you find the people that ARE your perfect prospect?

  • You got to figure out who they are. 
  • If you are building a team what is some things you look for in a teammate? What are some of their values? What is their attitude? Maybe it's their drive.

If you are a network marketer then you want to look at your products, because each product might have a different prospect. W

here are they hanging out? How can you get in front of them?

This is where you become a professional friend maker.

Now, that doesn't mean you're gonna go into groups and forums online and spout off and spam your links.

What you're gonna do is you're gonna create real relationships. 

And this is the part that 900000%, most people miss. And I know we're super impatient. We have this microwave mentality situation going on in our culture. But I want you to remember that relationships take time and no one, NO ONE, is going to work with you or buy products from you, If they don't know, like, and trust you.

So you've got to become a person that is a professional friend maker. 

I did a training with my team yesterday and explained to them a funnel. I want you to think of this funnel as a place where you start to put all the people into the funnel.

Now, as they go down through the funnel, think, where are they at in the funnel? Do they already know me ? Like me? Trust me? Those would be your hot prospects. 

But you have to prepare the funnel to have all these people coming out the back end of it. So you have  to keep putting people in the funnel.

Well, now you might ask: How do you become a professional friend maker? 

Remember you are here to serve them, no matter what they are, or where they're at in their life. Now, if they're not ready to join you in your business, you don't just give them the bird and a walk off. That's not how this works. Right? We stay friends with them. We serve them. We find out what's going on with them.


2. Engage with your audience

This is the part where you're building the social media ecosystem. You've got to provide value and solve problems on your social media channels so that you are attracting the right people.

Once you figure out your perfect prospect is, then the content that you create for your social media channels speaks to that perfect prospect.

You want to speak directly to them.  You want to provide value and solve their problems on your social media. 

What is value?

  • It can be a look into your life.
  • Inspiration.
  • Motivation.
  • Education.

They wanna get to know you who you are, but at the same time you wanna have content on there that serves them.


3. Promoting to you audience

This is where people get confused, they think if I am doing it right people will just come to me, BUT we still have to ask for what we want.

We have to ask for what we want and not everybody is going to be in a place where they're ready to join us. 

If you never ask, you are not going to get it. 

There are two ways to promote to your audience, active and passive promotion.

Active is when you actually reach out and ask people that you wanna work with them.

When you are actively promoting you want to make sure that they are your perfect prospect. You can be selective. 

So the next part of active active prospecting, and it's actually an active and a passive approach because you kind of mix them together is you hold events where you invite to the events. 

People can find the event on their own. But you're gonna promote it in your stories. And you're inviting to the event, you're using social media to invite. You're also going in actively and inviting certain people inside of messenger to get them to the event and accept the invite.

Passive approach is like curiosity posts where you put up a post about the benefit of your product, the story of what it's done for you, and you post about what is happening. 

The 3 things that you need to make a part of your recruiting strategy is:

      1.  Building an audience of people that know, like, and trust you

      2. Engage with your audience

      3. Promoting to your audience


Comment below and let me know which stage you are on. 

 I hope you got value and I will see you next time.

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey there. Welcome to today’s episode. If we are meeting for the first time, my name is Brandy Shaer and I am going to share with you today, some new recruiting strategies for 2022. And I’m excited about this because finally the rest of the world is starting to catch on, on the power and the, um, I guess the, the elevation that is happening in the industry, and I’m really excited about it because it’s something that I’ve been passionate about for a long time. So let’s jump right into this. So number one, building a new recruiting strategy for 2022 for yourself is it’s as simple as is building a recruiting ecosystem. Um, that is pretty simple. Okay. So it’s simple in the concept right now. There’s a lot of moving parts. So I’m gonna break it down for you piece by piece. So don’t get overwhelmed, right?

And anything new is going to take some time to learn and implement and all those things. And I want you to know that if I can do this, anybody can do this. Because when I started online building my, uh, social media, eco recruiting ecosystem, I actually couldn’t even copy and paste. So if I can do it, that means you can do it. And I’ve enrolled over. I think I just looked yesterday and it was about 239 personal people in the last year. So I wanna jump into this. All right, because it’s really powerful and it’s really fun. Uh, and like I said, there’s a few moving parts, but think of it as an ecosystem. Okay. So you’re gonna start with one piece and then add in the rest as you go right now, one thing about an ecosystem is it doesn’t survive if you’re only doing of it, but you can set it up one piece at a time.

So here we go. Number one is building an audience of people that know I can trust you. Okay? Now here’s the caveat to this because I know many of us building teams and moving products, entrepreneurs have been taught that everyone is our perfect prospect. Okay? Now this is not the case. I am going to just bump, debunk that myth right now. Not everyone is your perfect prospect. I don’t care whether you have skin care, health and wellness services, whatever it is that you are doing selling, you know, maybe it’s coaching real estate, um, you know, whatever, right. Doesn’t matter, entrepreneurship, but not every, everyone is your perfect prospect. Because number one, you don’t wanna work with everyone. Okay? Number two, there are people that are more suited for what you are doing and that are excited about what you’re doing already. And those people are more likely to join you or byproducts from you or your services, if you are talking to them the right way.

All right. So you might have just went, wait a minute. Right? Where am I gonna find these people? Okay, well, number one, you gotta know, you gotta figure out who they are, and this is the best way to go about this. If you have, um, a business where you like to work with a certain person, okay. A certain type of person, right. I don’t like to work with everybody and I’m sure you don’t like to work with everybody either. So I want you to sit down and really like map that out, who that person is. Okay, what are some of their values? Um, you know, is it a male? Is it female? You know, and that might not really matter. Maybe it’s more values, maybe it’s, um, you know, their attitude, maybe it’s their drive. Maybe it’s, you know, whatever it might be, but you’ve gotta figure out who that person is.

Okay. Now that’s for, let’s say your building teams or working with certain people that would be who you wanna work with. Now, if you are, you know, in the product place where you’re selling products, uh, maybe representing some sort of company as an affiliate, or, you know, um, as a network marketer, then you are going to want to sit down and build out who is your perfect prospect. And I would do it for each product. Okay. Because I have different products in, in my company. One of my companies that I represent in fact have different products in a lot of different companies that I represent, not all of them network marketing, but some of them affiliate and my perfect prospects are different for each one of those products. Okay. So you’ve gotta take that into mind. Now, set that out, you know, write that down, get it clear on who those people are, because it makes it much easier to do.

The next part is where are they hanging out? Okay. Now you’ve gotta go figure out where they’re hanging out. And then the next part of that is how can you get in front of them? Okay. So we wanna know where they’re hanging out and where you can get in front of them, and then how you get into their world. This is where you become a professional friend maker. Okay. Now, now that doesn’t mean you’re gonna go into groups, you know, um, places online, uh, you know, forums, all those things. You’re not gonna go in there and like spout off and spam your links and all the things, okay. What you’re gonna do is you’re gonna create real relationships. And this is the part that 900000%, most people miss. Okay. I know we want to just sell our products and recruit and to, you know, find the people that we wanna work with.

And I know we’re super impatient. We have this microwave mentality, uh, situation going on in our culture. And it’s how we expect things to. But I want you to remember that relationships take time and no one, no one is going to work with you or buy products from you. If they don’t know, I can trust you. Okay. That’s the first thing that you wanna remember. So you’ve gotta become a person that, um, is a professional friend maker. And I actually just did a training with my team yesterday and explain to them a funnel. Okay. So if you think about a funnel, right? You put the funnel on top of the glass jar or whatever you’re funneling and you’re pouring stuff into the funnel and it’s funneling out what you want on the bottom. Maybe it’s, you’re making orange juice and you don’t want the pulp in it.

Okay. So it’s catching the pulp inside the funnel. I want you to think of this funnel as a place where you start to put all the people into the funnel. Now, as they go down through the funnel, okay. You want to think about, okay, where are they at in the funnel? Do they already know? I can trust me? Okay. Those would be your, uh, hot prospects. People that, that really already know you like you and trust you. If you called ’em up today and said, listen, I just started this project. I’m excited about it. I would love to work with you. Let’s jump on a call and see if it’s a fit for you. What it might look like to work together. Okay? Those are people that you would call and like, tell them all about what you’re doing. And you would invite them to be a part of it and not get caught up in the whole, you know, if they join or they don’t join you or they buy products or don’t buy products from you, okay.

Those are hot market. Now, as we’re putting people into this funnel, there’s gonna be other people that you just found. Right? Perfect. Prospect. You just figured out who that is. Once you do the homework, then you’re gonna, it’ll find where they think they hang out and you’re gonna start building a relationship with those people. You’re gonna become a professional friend maker and they might be at the top of that funnel. Okay. Maybe they don’t know, you know, you, right? Like they know your name, they know a little bit about you. They maybe have gone to your profile, checked it out a little bit, you know, kind of seeing where you’re at. They are just in the funnel. They’re in the funnel. They’re not coming out the bottom yet. Okay. So we wanna keep putting all the people inside of the funnel so that we can, what do I wanna say?

Prepare the funnel to have all these people coming out the back end of it. But you gotta keep putting people in the funnel. Okay. So that’s the first piece now? How do you become a professional friend maker? Well, number one, you’ve gotta serve them no matter what they are, where they’re at in their life. Okay. Now, if they’re not ready to join you in your business, you don’t just give them the bird and a walk off. Okay. That’s not how this works. Right? We stay friends with them. We serve them. We find out what’s going on with them. Right, exactly. How you would want somebody to treat you. If you were ready to join them in what they were doing, you stay friends. Right. And an example of this is I actually met a friend of mine. Um, online. She bought a course from me years ago.

I had no clue who she was. Okay. She’s actually a seven figure. Earner built multiple million dollar teams all over the world. She bought my course. I had no idea who she was. Right. This, this incredible top leader. Um, I jumped on a call with her cuz she had some questions. Okay. We built a friendship. I still, at this point had no idea who she was. I served her where she was. I helped her do the things that she wanted to do. She was in a different company at the time. And you know, we just went about building this relationship. Okay. And we became, you know, great friends. And as we got closer and closer and closer, she started asking me more questions. You know, what company are you with? What do you love about it? Right. Like what’s, uh, you know, what’s your favorite thing about it?

How does it work? How does the compound work and all the things. Right? Well, she ended up coming and looking at working with me in inside of my company. And that’s how it works. Right. That was over a four year period of time. Okay. Now I could have been more active, which we’re gonna talk about here in a second. But the main point here is serve people where they’re at. Okay. And stay in touch with them, see how they’re doing, serve them more, offer value. Okay. So that’s the first thing in building your audience of people that know I can trust you. Okay. The second one, excuse me, is engage with that audience. All right. Now this is the part where you’re building the social media system. That’s actually the building part. Okay. You’ve gotta provide value and solve problems on your social media, uh, channels so that you are attracting the right people.

And it’s building an audience at the same time, but you’re building the no I trust. And how you do that is once you figure out your perfect prospect is then the content that you are create for your social media channels speaks to that perfect prospect. All right. Now, if you ever experience where you read a post or you watch a live video and you’re like, oh my gosh, she totally gets me. Like she is reading my mind. Right? That’s what you wanna create for other people. And how you do that is by creating that content for that perfect prospect. You’re speaking to that, that perfect prospect. Um, speaking to them directly. Exactly. Like I’m speaking to you now. Okay. So provide value and solve their problems on your social media. Okay. Um, what is value? Cuz I know a lot of people will be like, well wait, what is value?

Right? Can we review that? You bet you we’re gonna talk about that right now. Number one is I want you to share some of your lifestyle. Okay? People wanna know who you are. They wanna see your face. I know a lot of us wanna hide behind the screen and listen. Most people don’t like to take selfies, but if you don’t have, have your social media channels with your face on it, people are not building the no life and trust with you. That’s how they build the no life and trust is with your actual face. Okay. So number one, use your face. Use some of your lifestyle. Number two is inspiration. Number three, motivation, number four, education, um, a can be as simple as, uh, you know, sharing some of your hobbies. They wanna get to know you who you are, but at the same time you wanna have content on there that serves them.

That’s valuable. So let’s say, um, I’m your perfect prospect. And you have a product that maybe is gonna help me, uh, tone up, right? Like maybe it’s um, yeah. A product that’s gonna help me. And you do a post that talks about, you know, this new product, the benefits of it what’s been happening for you in it. And you talk about maybe some of the pain points that I have. Right. Well, some of the pain points I personally have is number one. I hate working out. I do it anyway, but I hate working out. Number two, I’m busy. Okay. I have kids, I’m a mom, you know, doing all the things and it seems overwhelming. And a lot of products don’t work. Okay. So you could speak to those issues in that post or in that life that you’re doing. And I would be like, wow, you know what?

She gets me because she is talking straight to me and she is hitting on those pain points and talking about my dreams wants and desires inside of this video. So I’m gonna get a hold of her and I’m gonna find out how I get this product to help me with my, you know, uh, toning up. Right. Okay. So now the last piece of this Ismo to this audience, all right, now this is the second thing that most people miss. Most people get the social media and like posting, they kind of miss the mark on posting, who they’re posting for because it’s for your actual perfect prospect is who you’re posting for. But this third thing is promoting to your audience. Now I know a lot of us, we have, this is, uh, I guess these thoughts where we think, well, you know, they’ve taught me that if I do influence marketing, that people are gonna come to me.

Right. We still have to ask for what we want. All right. Now think about the last time that you went to, um, you know, let’s say a restaurant, right? When the waitress came to you and, and said, Hey, would you like coffee today? You may or may not have said no. Okay. Well the, the waitress did not throw the coffee at the wall and walk out and quit her job. Okay. So that’s the first thing that I want you to think about in your brain, right? She offered you the coffee and you either took it or you didn’t take it, but she didn’t quit her job no matter what you said. Okay. Now here’s the key to that. Okay. We have to ask for what we want and not everybody is going to be in a place where they’re ready to join us. That’s how come when I talked about the funnel, we want to add more people into the funnel so that we have more and more people to talk to coming out the bottom of that funnel that already know I can trust us.

Okay. That’s the first key. But the third key is actually asking for what you want. And if you never ask, you are not going to get, I’m gonna give you an example of this. I had, I actually had a friend of mine come to me and ask me about what I did online, what company I was with, what I was doing and all the things. And I was so passive, which means hands on, off, right? Like she didn’t say, Hey, I’m ready to join you. She was asking me a couple questions about the comp plan and things like that. And at the time I was so, um, passive that I didn’t, uh, really like give her what she needed. So she kind of felt like I didn’t want her on my team, which that was bad. That was really bad on my part. Right. Um, it wasn’t, it wasn’t my attention to make her feel that way.

It just was where I was at in my journey of, um, I was so burnt out of building, uh, traditionally in my business that I wanted just a total hands off approach and I wasn’t going to chase her or, um, I felt like chasing her, that was chasing her at the time right now my belief system is that, you know, we have to ask for what we want. We have to say, Hey, look, you know what? You know, I can trust me. And I would love to have you on my board of directors in this team that I’m building, you know, let’s jump on a call and talk about what that might look like when works for you right now, my posture is higher. I understand that. I have to ask for what I want. Right. And that’s what I’m trying to get across to you.

There’s two ways active and passive promotion active is when you actually reach out and ask people that you wanna work with them. Okay. Now these, I would definitely make sure they are your perfect prospect, because if you’re like me, you might have ran into some people where you’ve enrolled them. And you’re like, man, this is a lot of work. Or, you know, maybe your personality’s clash and it’s really hard to work together. So make sure right. When you are reaching out to people that you wanna work with, that they fit your perfect, that criteria for your team, because it is so amazing to work with people that are like you and that, you know, you really jive with, you can just lock arms and just like run. It’s the funnest thing ever. So make sure that you are, you know, you have who you wanna work with and you can be selective.

Okay. That’s one of the keys be selective. You don’t wanna work with everybody. Okay. So the next part of active, um, active prospecting, it’s actually an active and a passive approach because you kind of mix ’em together is you hold events where you invite to the events. Okay? Now people obviously can find the event on their own. You’re gonna promote it in your stories. Maybe your reals, you know, all the things that you’re doing, but you’re inviting to the event. It could be sneak, peeks. Uh, we call ’em customer blitz events and you’re inviting to these on purpose. Okay. So it’s an active AP approach, but you’re using social media to invite. You’re also going in actively and inviting certain people inside of, uh, messenger to get them to the event and accept the invite. Okay. So that’s an active and a passive approach. A separate passive approach is like curiosity posts where you put up a post about, you know, maybe the benefit, like we talked about benefits of your product, um, the story that it’s done for you, those kind of things, and you post about what is happening.

So then people comment and they’re like, you know what? I would really love that information. That’s more of a passive approach, but can you see how it’s sort of a mixture? You have to do something to get someone else to then comment on your stuff. Okay. So it’s passive posting in your social media profiles in your reals and you know, all the things, but then it’s because you actually had to post. So I hope that makes sense, but you wanna be using an active and a passive approach in your promotion and you have to ask for what you want. So I hope you got value outta today’s, uh, episode, if you did, let me know if you have any questions drop ’em down below. And, uh, if you have somebody that would benefit from this information in the same, uh, industry, go ahead and, uh, send it to them so that they can know the new recruiting strategies for 2022. And I hope this helps you build your own, uh, social media recruiting system. Uh, I hope that that you continue to, to do what you need to do to grow your business and hope you have a great rest of your day. Talk to you soon. Bye bye.


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About the author

The Beaches (Adrian Lindeen, Brandy Shaver, Cari Higham, Fran Loubser, Kat Krasilnikov) offer coaching and mentorship to network marketers who are in the trenches building their businesses using social media right now. Our community is FUN, EXCITING, and focused on our students getting RESULTS; Enrolling customers, teammates, ranking up in their businesses, growing 6&7 figure teams. All without working 24/7 and still having time freedom and a life. 

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