Our Three Best Social Media Marketing Formulas to Skyrocket Your Business Online

1. Stop Losing Them: The Problem-Agitate-Solution Formula

Let’s kick things off with a classic: the Problem-Agitate-Solution formula.

This method is a favorite for a reason.

It’s all about identifying the common problems your audience is facing, turning up the heat by digging into those pain points, and then swooping in with your solution.

Here’s how it works:

Step 1: Identify the problem.

Think about a common issue your audience struggles with—something that resonates deeply with them.

Step 2: Agitate it.

Highlight the frustrations and consequences of that problem. Why does it make their lives harder? Amplify those feelings.

Step 3: Present the solution.

Show them how your product, service, or advice provides the answer they’ve been looking for.

Here’s a quick example to bring it all together.

Imagine you’re promoting a health supplement.

The problem? Your audience is struggling to lose those extra pounds.

The agitation? It’s incredibly frustrating to work so hard but see little to no results—they feel stuck and demotivated.

And then, here’s the solution: introduce your new supplement that’s designed to boost metabolism and make weight loss easier.

With this approach, your audience goes, “Yes! That’s me!” and they’re hooked because you’ve shown empathy for their struggle and a clear way to solve it.

This formula works wonders to attract people who want to know more about what you’re offering.

2. Keep ‘Em Hooked: Grow, Engage, Promote

If you’ve been hanging around with us long enough, you know we love to talk about this one.

The Grow, Engage, Promote formula is a foundational approach for building a sustainable business on social media.

Each part works together to expand your reach, deepen connections, and ultimately drive sales.

Here’s the breakdown:

Grow

This is where you bring new eyes to your content.

Think about where you’re connecting with people.

Try live video, like Reels, or explore targeted groups on platforms like Facebook.

The goal is to keep expanding your reach so new people are discovering you and your brand.

Engage

Engagement is all about building trust and loyalty.

People buy from brands they know, like, and trust.

o, connect with your audience authentically—share lifestyle posts, DM people to start genuine conversations, and use “edutaining” (educational + entertaining) content to keep them engaged.

Be a real human, not a spam bot!

Promote

Yes, you still need to promote your products!

But keep a little mystery around it.

When you talk about something you love, share it with excitement but don’t spill all the details.

Instead of revealing everything upfront, invite people to reach out for more info.

This creates curiosity and opens the door to more meaningful conversations.

When you put these three steps together, you’re building an audience that’s interested, engaged, and eager to learn more about what you offer.

Trust us—this one is a game-changer!

3. Skyrocket Engagement: How to [Dream] Without [Pain]

Finally, we’ve got the How to [Dream] Without [Pain] formula.

This one is simple yet so effective, especially in headlines and video content.

The idea here is to present something desirable while removing a common obstacle.

This “dream-without-the-pain” approach captures attention and makes people stop scrolling.

Here’s how to use it:

• Step 1: Insert a dream. Think about something your audience really wants, like financial freedom or weight loss.
• Step 2: Insert a pain point. Pair that dream with a common struggle that stands in the way.

For example, try something like, “How to Achieve Financial Freedom Without Working 80 Hours a Week” or “How to Melt the Muffin Top Without Living on Bird Food and Water.”

You can tailor this formula to practically any niche, from health and wellness to personal finance.

The beauty of this formula?

It’s straightforward and powerful.

By combining the dream with the solution to a major obstacle, you’re offering a clear path that feels doable—and that’s what makes people say, “Tell me more!”

Putting It All Together

So there you have it—our three favorite formulas to supercharge your social media marketing.

Here’s a quick recap:

1. Problem-Agitate-Solution to show empathy and solve specific pain points.
2. Grow, Engage, Promote to attract new followers, build relationships, and share your offers without being spammy.
3. How to [Dream] Without [Pain] for creating attention-grabbing headlines and content that resonate.

Give these strategies a try, and watch how they change your results!

Whether you’re posting, going live, or creating videos, these formulas are here to help you connect with your audience more effectively.

Want To Accelerate Your Business?

If you want more help on attracting your perfect prospects to you with ease, check out our Social Recruiting Secrets course today!