January 25

The Beginners Guide to Start Generating Leads & Sales For Your Network Marketing Business on Social Media

Cari Higham

If you're new to growing your network marketing business on social media it can be easy to get lost in all the noise of what to do to generate leads for your business.

The last thing you want to do is repel people instead of attract them.

That's why we're giving you 3 simple steps to follow to start generating leads & sales for your business right away without bugging your friends and family, prospecting strangers or feeling like a salesy weirdo.



The Challenges of Network Marketing

Network marketing can be a great way to grow your business and generate leads, but it can also be overwhelming for those new to the industry or to growing their business online. 

There are countless gurus out there, each offering their own advice on how to grow your business and generate leads, but it can be difficult to know who to trust and where to start. 

In this blog post, we'll break down the process and provide a simple, easy-to-follow guide for generating leads and sales in a non-salesy way that will have you loving how you're growing your business and attracting your ideal prospects.

Keeping Curiosity in Mind: Educating Before Promoting

It's important to keep curiosity in mind when promoting your products and services. 

This means that you should avoid mentioning the name of your company or product too early on in the conversation. 

If you are showcasing your products, telling others the name of the company you're with, or telling others the name of your products, people can go to Google and they can search, creating a scenario where one of two things can happen. 

The first thing that can happen is people can go to social media to search your business or products, such as Google or YouTube, and they might find something negative. This may not accurately reflect your business or products, but online you can find negativity about anyone or anything. 

If one of your prospects that you don't have a lot of influence with yet goes and reads these negative comments, they're never going to reach out to you wanting to know what you’re offering because they went to Google and suddenly think they're an expert. 

The second thing that might happen is they might go to Google or YouTube and they might type in the name of your company or product, and find somebody who's been building influence for a very long time and is very good at what they do. And they're going to end up buying it from that person instead of buying it from you.

Instead, focus on educating and entertaining your prospects, and build trust and influence before mentioning your products or services. 

By doing this, you will avoid coming across as too salesy or pushy, which will help you to attract your ideal prospects and generate more leads and sales.

Creating Value-Based Content: Attracting Ideal Prospects

The first thing you need to do as a new network marketer is to focus on putting out value-based content based on your niche. 

For example, if you're in the health and wellness industry, you should share content that is related to health and wellness, in addition to content about your family or hobbies. 

This will help you to create a magazine-like atmosphere on your social media profiles, where people come to be empowered, educated, and entertained, rather than a catalog.

It's important to keep in mind that when you share content, you should come from a place of wanting to educate, entertain, and empower people. 

By providing value-based content, you will attract your ideal prospects and build trust with them. 

Additionally, by sharing content that is related to your hobbies and personal life, you will also help to create a more relatable and personal connection with your audience. 

This is crucial, as it will help you to establish yourself as an expert and authority in your niche, which will make it easier to convert your audience into customers.

Generating Leads with a Lead Magnet

As a network marketer, it's important to have a system in place for capturing leads. 

One effective way to do this is by offering a lead magnet. 

A lead magnet is a free resource that you offer to your audience in exchange for their contact information, such as their email or phone number. 

This can be a free training, download, video series, or any other valuable resource that is easy for you to put together.

When sharing your value-based content, let your audience know that they can get access to this lead magnet by commenting, sending you a message, or clicking a link. 

In order to receive the lead magnet, they will need to provide their contact information, which allows you to follow up with them and nurture the relationship.

Growing an email list is a great way to keep track of these leads and allows you to send promotions, deals, or other updates to a group of people who have already expressed interest in what you have to offer. 

By using a lead magnet, you can easily generate your own leads and build a targeted audience that is more likely to convert into customers.

The Importance of a Call To Action

In addition to creating value-based content, it's important to also have promotional content as part of your marketing strategy. 

This promotional content should make up about 20% of what you share and should include a clear call to action. 

For example, you can use a call to action such as "comment below if you want this 50% off deal" or "let me know in the comments if you're interested in learning more about our product/service."

This promotional content can take the form of a promotional video, an Instagram post, or any other format that you choose. 

The key is to make sure you are telling people what you want them to do, whether it's to purchase a product, sign up for a service, or learn more about your opportunity.

Without a clear call to action, you may miss out on potential customers or teammates.

It's important to note that if you've done a good job at building relationships, providing value, and creating trust with your audience, your promotional content will not come across as salesy or spammy. 

You've already established yourself as an expert, authority, and a friend in their eyes, so they will be more open to listening to what you have to offer. 

It’s important to balance your content with 80% value based and 20% promotional, and include a clear call to action in your promotional content.

Want To Accelerate Your Business?

We hope this was valuable. 

If you want Beach Boss Influencers help generating your own leads and sales for your network marketing business so that you can enroll more customers, enroll more teammates, and rank up fast, grab our FREE formula HERE

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


If you’re new to network marketing, or maybe you’re just new to growing your network marketing business online, it can be very easy to get lost in all of the noise from all of the different gurus and how they’re telling you, you should grow your business to generate your own leads and to generate your own sales. Well, in this video, I wanna break it down. Make it very simple for you, easy to follow, easy to understand, and even more important, easy to implement so that you generate your own leads and generate your own sales in a non-salesy, non-hyper way that has you loving how you’re growing your business and attracting your ideal prospects to you instead of repelling them. So if we’re meeting for the first time, my name is Carrie Hiam. I am one of the beaches here at Beach Boss Influencers and at Beach Boss Influencers.

We’ve helped network marketers generate more leads, generate more sales, and make more money online, leveraging social media and automation. And we help you do it in less time because of the proven systems and strategies that we teach and that we have proven throughout our teams and throughout our success stories and our students over the last few years. And in this video, I wanna give you that newbies guide, right on. What are those first three things that I need to do to start generating those leads and to start generating those sales for my business? So the very first thing that you wanna do, and before I get into it, I wanna kind of put a caveat out there that everything that we’re doing, we need to make sure that we’re keeping curiosity first of all, okay? And the reason is because if we are talking about our products and we’re hold, pretend that this is my product, right?

If we’re talking about our products and we’re showcasing our products, we’re telling the name of the company we’re with, and we’re telling the name of the products, and you know, we have logos here and there where people can go to Google and they can search, one of two things can happen. The first thing that can happen is people can go to social media, they can go to Google, YouTube, wherever they can type it in the name of your company, the name of your product, and they might find something negative. And that’s not saying that whatever you’re promoting is bad. I mean, you might have a really solid product that’s helping so many people, but there’s negativity about everything online, right? You can find negativity about anyone, about anything, et cetera. And if one of our prospects that we don’t have a lot of influence with yet goes and reads that, they’re never gonna reach out to us wanting to know what it is, because they went to Google and now they suddenly think they’re an expert. The second thing that might happen is they might go to Google or YouTube or whatever, and they’re gonna type in the name of your company, type in the name of your product, and then they’re going to find somebody who’s been building influence, or who has been building a following for a very long time, is very good at what they do, and they’re end up buying it from that person instead of buying it from you. So the number one rule, we keep curiosity, and when we share content, we come from a place of wanting to educate, entertain, and empower people. Okay? So what are the three things? Keeping that in mind, what are three simple steps that we need to do as newbies to start generating our own leads and to start generating our own sales? The very first thing that you wanna do is you wanna start putting out that value-based content based on whatever niche your industry, your network marketing products, and company are in. So if you’re in a health and wellness company, you’re gonna start sharing health and wellness content in conjunction with content that’s about your family and about your hobbies and things that you love, right? We want people, when they come to our social media profiles, I want you to think of it as more of a magazine where people are coming to be empowered, educated, and entertained instead of a catalog, right?

We don’t wanna be plastering our products all over. We don’t want our feeds in, in all of these different social media platforms to be full of nothing but promo material for our network marketing companies. It comes off very spammy. You’re gonna be repelling people if you do that instead of attracting them. So content that we might share, maybe you’re in a weight loss company, it could be simple tips to helping people lose weight, to helping people live their best life. 80% of the time, we’re sharing this kind of content where we are letting people into our lives, they’re getting to know us, they’re getting to like us, and they’re getting to trust us. Okay? So we’re sharing this value-based content. So if you’re in health and wellness, you’re sharing health and wellness content. If you’re in skincare, share some skincare tips, right? Share skincare content.

Maybe you’re in financial services, right? You’re, you can share content like helping people up their credit score or helping people. Uh, when it comes to wanting to take out a loan, sky’s the limit when it comes to content. There’s no limit on content and what you can share to provide value to your specific prospect that you’re trying so hard to attract. We wanna make sure that content that we’re sharing is specific, especially in content that can be pushed out like our micro content, like rails and tos, because content that can be pushed out helps you grow a targeted audience, people that want and are actively looking for whatever it is that we have to offer. Now, if you’re sitting there and you’re thinking, well, what content is there, right? Like, how can I come up with content? I want you to think about some of the gurus that you follow, some of your favorite leaders in your particular niche, and go and see what they share.

What are they talking about every day? Because you can take that content, right? Take what you’re learning, make it your own, and then go and share it. So that’s the first thing that we’re gonna do. We’re growing a targeted network, a targeted audience of people that want what we have. The second thing that we wanna do is we want to create or find something. You might already have something available that will work for this, something that we can give our audience for free in exchange for their information, whether it’s an email or a phone number. We call this a lead magnet, okay? So as we share our value-based content, we then tell people if they want more information on X, Y, z, we have a free training, or a free download, or a free video series, or a free, whatever it may be, whatever. It’s super easy for you to put together.

You’re gonna say, if you want to get your hands on this freebie, let me know. Say you want it in the comments, or shoot me a message, or click the link and go and download it, right? But in order for them to get it, they need to give you their email or some piece of information so that you can now follow up with that person. This is how we generate our own leads. We take something of value, we give it away for free in exchange for their information. Growing an email list is the easiest way to keep track of these people. You put ’em in something called an autoresponder, and when you have promos or deals or whatever it may be on stuff that you’re promoting, you send it to those people first because they’ve raised their hand and identified themselves as being interested in what it is that you’re promoting because they’re on that list.

All right? So the first thing that we’re doing, growing a targeted network of people that are actively looking for what we have. The second thing that we’re doing is creating a lead magnet. Something of value that we can give away so that we can start building a list of people that want what we have. The third thing that we’re gonna do is we need to create promotional content. So we have our content that I talked about before. That’s 80% of what we’re sharing, and that’s not promotional. That’s just giving away value and sharing things with, you know, sharing value with our audience to build no, like and trust. Okay? This 20% of content that I’m talking about, it could be a promotional life, it can be a promotional TikTok, it can be a promotional reel, YouTube platform. Doesn’t matter here, but what we’re doing is we need to make sure we have a call to action where we tell people what we want them to do.

Comment below, if you want this, you know, where we have a Hiller deal, 50% off this. Let me know in the comments if you want it. You know, we wanna make sure that we’re telling people what to do so that we can have promotional conversations with people about our products, about our opportunity, about our service, whatever it is that we’re promoting. Because if we’re not talking to people about our business, chances are we’re not gonna be, you know, getting very many customers or getting very many teammates. So make sure that this 20% of content that you’re sharing is promotional. We have calls to action where we’re telling people what we want them to do, where we’re actually selling, if you will. If you do a good job at number one of sharing value-based content and building relationships, building that no, like, and trust, you can sell all you want in the other 20%, and it won’t come off salesy. It won’t come off spammy because you’ve done a really good job at building the no like, and trust because you’ve done a good job at educating, empowering, and entertaining those people. If you got value, let me know wherever you’re watching this on, you know, whether it’s in the comments down below. Let me know if you got value. And if you want Beach Boss influencers help on actually helping you take action and putting some of these things together. There’s gonna be a, a freebie, right? A a link somewhere attached to this video. Click on it, go grab your freebie so that you can get more of our help in helping you generate your own leads and generate your own sales for your network marketing business so that you can enroll more customers, enroll more teammates, and rank up fast. Hope that you got a ton of value, and we will see you on the next episode.


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Cari Higham

About the author

Cari Higham is a sought-after Speaker, Trainer, and #1 Best Selling Author that calls Utah home with her husband, Whit, and their three children.

Jumping into network marketing in 2013, she quickly learned that there’s a lot more to entrepreneurship than just talking to your friends and family and hoping your business will grow.

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