December 28

The Best Tech Hacks to Grow Your Network Marketing Team This New Year

Cari Higham

It's almost the New Year, and you're probably thinking about how to grow your network marketing team.

But maybe you're not sure how to do it - maybe you're feeling stuck, or like you've tried everything and still aren't seeing results.

Many network marketers fear the tech side of their businesses, but tech CAN be made easier. These are our best network marketing tech hacks to help you grow your team in the new year.



The Fear of Tech in Network Marketing

A lot of network marketers hear the word tech and they freeze up. They end up halting their own progress because of these limiting beliefs around tech that they've put in their heads. 

A way to get over this fear is to ask questions. 

99% of people are more than willing to help and support you, whether they're a part of your business, whether they're part of your team or whether they're part of a coaching community. Most people in our industry are very supportive. 

So ask the questions. There are no stupid questions. 

As well as this, you’ve got the power of the internet at your fingertips. 

We live in an age where you can look up absolutely everything. So if you don't want to ask a question in a Facebook group or anywhere else, go ahead and Google it. 

You'll come across an article or you'll come across a video that will coach you through that problem you are having. Knowledge is power, and that knowledge is there for you to go and find. 

Tech can be challenging in network marketing, it can be overwhelming if you allow it to be overwhelming, but when it comes to overwhelm in general, the best thing that you can do is take action. 

Network Marketing Tech Hack 1: Password Managers

The biggest tip that we give to people is always around passwords. 

We live in an age where we should have a thousand different passwords for different things. 

If you are somebody out there who's got the same password for everything, please go and change them. 

The reason you may set the same password to everything is because it's really difficult to remember what you set the password as. When you've got hundreds of different websites and services that you access, it is really tempting to use the same password. 

But the security around that is terrifying and getting worse and worse every year. So the solution to this is to use something called a password manager. 

A password manager's job is to store all of your passwords in a central secure vault. You can put in one password to access the vault, and then it will do the heavy lifting of keeping everything else secure and in a place where you can access it. 

If you have got a network marketing business on a larger scale, you will have thousands of passwords for various things. So those passwords are all random numbers and letters and symbols. You would have no chance trying to remember those in your head. 

Therefore you will need to rely heavily on a password manager.

Network Marketing Tech Hack 2: Simple Funnels

The whole idea of tech is to make your life simpler and to give you pieces of automation that you can go to bed on a night and your business will continue to run when you're not sat in front of a screen. 

A funnel is a system where you take somebody by the hand and walk them through the steps that you want to take them. This is so you can get them to your goal at the end, whether that be joining your network marketing team or buying your products or services.

So you work out what process you want them to go through first and you generally start by offering them something of value which is normally referred to as a lead magnet. 

The function of that step is to collect a piece of information from them. That piece of information is generally the email address. 

And the idea there is that once you've got their email address, you can continue to communicate with them whether they buy something now or whether they drop out. You can have that information they've given you in exchange for something valuable which will be useful to them. 

So when this concept was first introduced to us, we were growing our businesses traditionally. We were having to call and reach out to every single person, one at a time. It would take us months of following up with one person to just get a no. 

We were then introduced to the concept of funnels. Putting some of these simple processes in place helped us build an email list. 

By building up our email list we were able to follow up with hundreds, if not thousands of people at once! 

It's how we compress time. 

We add a few pieces of automation to where we’re following up building relationships with thousands of people at once.

There are even simpler funnels, like a Facebook group. 

One of the things Facebook allows you to do in a group is to set up some joining questions. So you join a group and there's a set of questions that you have to answer before you actually get access. 

Well, it's very easy there to ask somebody for their email address, as well as the other questions. And then it's simply a case of placing that into a Google sheet.

So when you have automation that helps build the influence and helps build the network for you, all the heavy lifting is done by the tech, and that's when your business becomes fun because you're actually making money. Your team's actually growing. 

A great tool for automation is LeadMagicX. 

LeadMagicX allows you to automate some of your Facebook messaging by creating your own funnels.

Build simple funnels in the system that can then send out messages automatically for you, done in a Facebook compliant and a non-spammy way.

You will set up your messages or set up some simple message templates and then the software will take care of the rest of it for you. Tell it who you want it to send to, and it will just work down that list whilst you go off and do something else.

Network Marketing Tech Hack 3: Protecting Your Assets

One thing that we learned about social media platforms was that if we didn't own it, there was always a chance of it being taken away. 

Social media platforms change every day!

So you need to make sure that you are protecting our own assets. 

One of the best ways to do this is by collecting email addresses. If you are then storing them somewhere on your computer then if Facebook vanished overnight, you’ll still have a list of email addresses. You could then send an email to everybody on that list to tell them you are moving onto a new platform.

Or you can get a little bit more advanced and you can put them into what's called an autoresponder. 

So that's an email marketing software. But it doesn't have to be super complex. The great thing about email marketing softwares and autoresponders is that you can put all the email addresses in there and then you can send mass emails to everybody on that list. 

The network marketing industry is also always changing. Companies come and go every single day! Whether they change ownership, go from public to private, they change compensation plans. Some get shut down, others go out of business. 

The industry itself is always changing. 

And if you have spent all of your time promoting your company and not collecting people's information, what happens if your company is to be shut down tomorrow?

Maybe you're changing directions, maybe the company changes compensation plan, and your check was cut in half overnight. And so you're moving to a new company, it's so much easier to be able to tell people what you're doing in through one email than to try and reach out to people one at a time and have those one-on-one conversations. 

If you want to be able to guarantee your success and guarantee your income in the industry when you're using social media, you need to be collecting people's email addresses.

Your network marketing business is not your opportunity. 

Your business is you. 

If you don't have an auto responder or if you're not building that email list, the easiest way to learn how to start leveraging some of these strategies for yourself to go to the Beach Boss Influencers website and check out our homepage.

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Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


Hey there, and welcome back. My name is Carrie Hiam. I am one of the beach Boss influencers, and I am joined with someone who is usually in the background that does all of our tech, but he is the introverted network marketer, , and that is Chris Burrows, and I’m so excited to have him here. He is one of our beach muscles here at Beach Bus Influencers. That’s what we call him because he helps keep everything running in the background. And so it’s kind of exciting that you’re here with me, Chris .

Hey, Terry. Thank you very much. It’s good. Great to be here.

Yes. So we’re gonna be talking about the best hacks to grow your network marketing team this coming year. And there’s no one better to help talk about this subject than the tech master himself, Chris. So Chris, I mean, they, people don’t really get to see or get to know you a lot. I mean, you come to our, uh, seven figure influencer workshops when we host those, you’re there with us in person. But tell everybody a little bit about yourself starting out, because I mean, there might be a lot of people that are listening joining us that don’t know who you are.

Yeah, that’s great. So I’ve been, um, I’ve been building websites, dealing with the, the internet for, oh, well over 20 years now. Um, and about 15 years ago, I, I got involved in the, the network marketing side of things, um, for a long time helping people sort of build their businesses and play off tech to their advantage. Mm-hmm. . Um, and what I, what I learned very quickly is that for most people, tech is absolutely terrifying. Um, and I mean, completely terrifying. You know, it holds an awful lot of people back, um, that they’re, everything’s going really well. They can talk to people, they can sell to people, but as soon as you ask them to do something that involves tech, they, they freeze, you know, and they procrastinate and they’ll sit there for a long time wondering how on earth they’re gonna get over these hurdles.

So what I discovered quite quickly is if we can, if we can give people a, a very gentle push over those hurdles, then they then fly along, um, and they, you know, they then fly to success and, and don’t have these issues. And in a lot of cases, these, the hurdles they create around tech are completely in their head. They can do these things. They just need that little bit of support and that little bit of coaching to, to overcome. Um, so that’s, that’s what I come in and that’s what I, what I really enjoy doing is helping people and then watching them really explode and, and take off.

Yeah. Well, our students love you. I know that everybody that has the pleasure of working with you, and usually it’s just our seven figure influencer students, because your time is so limited and so valuable, but those that have the pleasure of working with you, we absolutely love you. And you know what? Beach Boss influencers would not be where we’re at , if we did not have Chris Burrows and our other beach muscle, Benjamin Pang in the background, running the tech, running the, I mean, pretty, you guys pretty much run the show. You boss us around, tell us what you need, and we we do what you tell us. So any, so, you know what, when it, you’re absolutely right when it comes to tech, you know, most people do freeze. And we see this in our students every single day when we’re working with them. Tech can be overwhelming.

Um, a lot of people, they hear tech, especially not to be, um, judgemental, but the older generations, right? Like older generations in particular, they hear the word tech and they freeze up. Um, and they, they, they end up halting their own progress because of these limiting beliefs around tech that they’ve put in their heads. So I guess, you know, before we jump into some of these best hacks that we have, let’s address that elephant that’s in the room, because I’m sure there’s people that are listening and they’re like, oh, I am not gonna even continue to listen to this podcast episode because we’re talking about tech and I hate tech. You know, what are some of the best things that our students, that our listeners can do to overcome some of these tech hurdles?

Well, the, the first one is, is really, really obvious and really, really simple. Um, ask questions. You know, that there, it is very rare for, for me to be asked a question that somebody else hasn’t already asked or to find a problem that somebody else hasn’t already come across. And it, you know, the e ev most people, you know, 99% of people are more than willing to help and support you, whether they’re a part of your business, whether they’re part of your team, whether they’re part of a coaching community. Most people, um, it certainly in our industry are very, very supportive. So ask the question. There are no, there are no stupid questions. You know, if you are finding it, somebody else has had it in the past, you know? Um, and the the next thing is you’ve, you’ve got the power of the internet at, at your hands.

You know, we live in an age where you can look up absolutely everything. So if you don’t want to ask a question in a, in a Facebook group or somewhere else, go ahead and Google it. You know, ask the gu Google the question, you know? And again, there will be somebody out there who has had the same issue. Um, and you’ll come across an article, you’ll come across a video that will, that will coach you through that problem you are having. So yeah, knowledge is power, but the knowledge is there for you to, to go and find.

Yeah, absolutely. And I know that when I first started, because I was one of those people that I wasn’t a tech guru, right? Like, when I first started using some of these simple funnels and some of these simple processes, it was very overwhelming. And I remember for myself, um, I guess my own piece of advice is you can’t break the internet, right? You can’t break anything that someone can’t fix . And so I just started pressing buttons, learning what different systems did, learning what diff you know, what this button did. If I clicked this, what would happen? You know? Um, for me, I, like, I built my, my first website myself. I didn’t have any help. I didn’t have anything in the background. I broke it multiple times, but because I had to go in and fix it myself, I knew that website in and out, back and forth.

Like it was faster for me to go in than to pay someone else to go in and do it because of how I had things set up. And so, I mean, yeah, tech can be challenging, it can be overwhelming if you allow it to be overwhelming, but when it comes to overwhelm in general, the best thing that you can do is take action. And even if that means just pressing buttons and learning what different things do, a lot of our students, they get stuck in that overwhelm. That’s what we teach them to do every single day is, okay, you’re in general, how do we get more specific? What’s one thing you might do right now to move forward or to overcome this challenge or to overcome this hurdle? And it’s the exact same thing with tech. Let’s get into action, because taking action and actually doing is how we’re gonna learn a lot of these tech hacks that we’re gonna be talking about throughout the remainder of the episode. So I guess what you started, Chris, you know, what I guess is one of your favorite tech hacks that network marketers are definitely gonna need in this coming year? So the, the biggest thing that I always say to people are the, the, the biggest tip that I give to people is always around passwords. So again, we live in an age where we, we have a thousand different passwords, or we should have a thousand different passwords for different things. If you are, if you’re somebody out there who’s got the same password for, for everything, please go and change them. Now, , we live in,
You’re telling me Chris, my password’s the same for everything .

So, and, but the reason people do that, and the reason they set the password to everything is because it’s really difficult to remember what you set the password. Yeah. You know, when we’ve got hundreds of different, uh, websites and services that we access is really, really tempting to use the same password, but obviously the, the security around that is, is terrifying getting worse and worse as we go year on year. So the, the solution to the, to that is to use something called a password manager. And a password manager’s job is to come along, um, and to store all of your passwords in a central secure vault, um, that you can come along with. You can put in one password to access the vault, and then it will do the heavy lifting of keeping everything else secure, uh, and in a place that you can access it.

And when you think of, uh, a business like we’ve got on our scale, you know, we, we literally have thousands and thousands of passwords for, for various things mm-hmm. , um, we’re very keen on security. So those, those passwords are all random numbers and, and letters and symbols. So you would’ve no chance trying to remember those in your head. So we, we rely heavily on our, on our password managers mm-hmm. , that’s the first tip. And there’s, there’s various passwords managers out there on the, uh, out there on the internet, just a quick Google search or we’ll bring some up. Um, and you can get started with ones that are free. So there’s, there’s not really any, any hurdles or anything to stop you going out and, and do this other than a little bit of time then to work through your, the passwords you’ve got and start changing them and, and, and randomize it.

You’re absolutely right. And, you know, having a password manager, absolutely. If you’re not using that in this coming year, that needs to be one of your, of your homework assignments is doing that. Because the last thing you want is someone guessing what your password is for one thing, and being able to access it, access everything your entire life. Right.
And then the key password there is your, is your email password. Because if you think every time you forget a password, you go and click the, forget your password, forgot my password link on a website. Yep. That means it’s your email address. So if somebody can get into your emails, they can literally get into everything else. Yeah. So if you’re gonna change one today, that is the first one to change.

So now that we’ve talked about password managers, some network marketers, they might not be, you know, heavily invested in tech right now, you know, they might be where I was, I guess it would’ve been back in 2016 when I, you know, the beginning of 2016 when I was first kind of venturing out into the tech world because I knew that it was, you know, gonna be the best way to grow my network marketing business. Some people, you know, they might not be heavily into the tech world yet. So what are some simple funnels people like that can set up that aren’t overwhelming, aren’t challenging? Let’s talk a little bit about what some of these simple funnels are that we might need password managers for .

The whole idea of tech is to, is to make our lives simpler and to sort of give us pieces of automation that we can go to bed on a night, you know, and our businesses continue to run when we’re not sat in front of a screen or when we’re doing other things that we, that we much prefer to be doing. Um, so it’s probably worth explaining what, what a funnel is, um, for anybody who’s, you know, so a funnel is a, is a system where we, we take somebody by the hand and we walk them through the steps that we want to take them, um, to get them to our, to our goal at the end, whether that be joining our team or that be buying a, a product or service. And the idea of doing that is that if we’re holding their hand throughout, they, they can’t get lost in that funnel and that, that might sound, but it is very easy for people to get, um, confused and distracted.

You know, there’s kids and there’s pets and there’s phone calls. So it’s very easy to lose people. So if we’re holding their hand throughout, we can guide them exactly in the direction we, we want to do that. And, and there’s, there’s lots of funnels. You know, we can build simple funnels, we can build very complex and advanced funnels, you know, but the idea is we take them through it, a set of steps. So we work out what process we want them to go through first mm-hmm. . And we, we generally start by, by offering them something, something of value, um, which we, we normally refer to as, as a lead magnet. And the idea of that step is that we we’re gonna collect a piece of information from them. And that piece of information is generally the email address. Yep. And the idea there is that once we’ve got their email address, we can continue to communicate with them even at whether they, whether they buy anything now or whether they do drop out, we can continue to have that, that information. Uh, but they’ve given us that in exchange for something, something valuable, uh, which will be useful to them.
I wanna put this in a, in a simple, I guess I wanna make this even simpler for people to understand, um, for those that have no idea what we’re talking about. So when this concept was first introduced to me at the time, um, I was growing my business, traditionally, I was having to call and reach out to every single person one at a time, right? So it was one to one to one. I mean, it would take me sometimes months of following up with one person to just get a no. Right? And it was frustrating because all of my time was going into one person at a time when I was introduced to the concept of funnels. Um, and, you know, bringing some of just these simple processes in place, it’s now one to many to where, like Chris had said, we’re, we’re building an email list, or we’re, it doesn’t even necessarily have to be an email list.

There’s even simpler funnels than that, right? It could be like a Facebook group. But I was introduced to emails, and that’s how I grew my entire business from 2016 onward, was through an email list. And so I I, in growing this email list, if you’re one of these people, these network marketers that you’re having to reach out to one person at a time, you’re having to have one conversation at a time, you know, you’re having to follow up with one person at a time. I want you to compare that to being able to follow up with hundreds, if not thousands of people at once, who’s gonna grow their business faster, who’s going to, you know, hit the top ranks faster, who’s gonna make money faster. It’s how we compress time. We add a little, a few pieces of automation to where I’m following up building relationships with thousands of people at once compared to how I was growing my business before, which was one-to-one. So hopefully that visual kind of helps you grasp how incredible automation and tech can be when you’re willing to just kind of get out of your own way and learn a few of these processes.

Yeah. So it, it might not be that we’re collecting an email address, like you said, a Facebook group is a, is a really good example. So one of the things Facebook allows you to do in a group is to set up some joining questions. So we, we’ll have all seen this, you’ve gotta join a group and there’s a set of questions that you have to answer before you actually get access. Well, it’s very easy there to ask somebody for their email address, you know, as well as the other questions. And then it’s simply a case of, you know, popping that into a, into a Google sheet, or even writing it down in your notebook. Um, not the best way from a tech point of view, but you are recording that information so that you can, you can then use it later on and continue to communicate.

And again, once you’ve got them in the group and you’re adding them to your, your Messenger lists, you are smoothing out that communication easy as like you said, to, to compress time. And once we’ve got them onto that sort of initial list, whatever sort of list it might be, we, we can then move them onto the next stage. And that might be, um, it might be trying to move them into some sort of contact with us, uh, whether that be a Zoom call or a phone call, whether wherever that might be, you know, we can move them onto book appointments, we can move them onto sales pages and, you know, more, more sort of advanced type stuff. But we can take them in exactly the direction we want them to take in. And we, we can warm them up as they go along. So the more they move through this funnel, the more they get to know us.

And we, we build that relationship as we go so that when we do jump onto a call, we, we already have a relationship. We’re not strangers meeting in the, in the night. Mm-hmm. , you know, they know us and, and we know about them. And we, we’ve got a starting point for a, for a really great conversation on that call, rather than it being awkward. And, cause, you know, as you said, I am the introverted marketer. I talking to people, and it’s not my fault. , you know, and conversation doesn’t always come easy. So if there’s a starting point, then that’s great. Cause you, you’ve already cracked it, you know, you, you can at least have a friendly chat, you know, even if it goes in a way, you’ve got a starting point.

Yeah. So for you introverts that are listening, this is an introverts dream where you’re not having to fish or sift and sort people yourself. You literally are only hopping on calls with people that are excited to talk to you about your business because they, they know everything about it. Right? I, when I hop on calls to, I guess you could say close people, um, for a long time I was a professional closer, and that’s what I did. I was a high ticket closer. I mean, these people hop on excited to talk to you. They hop on excited about whatever it is that you’re gonna present them with because they already have all the information and they’re whipping their checkbooks out. Right? They’re not, it, there’s, you’ve overcome all, all of the objections before they’ve ever hopped on a call with you. And so, for an introvert where it sucks your energy, you know, to hop on calls as it is, imagine instead of having to hop on 10 calls to close one person because you’re having to overcome all the objections and you’re, you know, you’re trying to use high pressure sales tactics to close people.

Instead, you’re able to close three or four out of four, right? You have less calls with more qualified people, and the conversations are an introvert’s dream because it’s really about connecting at that point.

There’s nothing worse than jumping on a call and then finding that somebody’s completely not qualified. You know, whether that they’re, they’re not in a country that your, that your opportunity is open to, or whether they, you know, they, they need to make an investment and this person simply hasn’t got the means to do that, you know? Mm-hmm. , it’s a waste of their time. It’s a waste of your time. And it, it’s really disheartening, you know, to, to find that you’ve, you’ve jumped on a call, you’ve, you’ve started a conversation, and then actually it’s gonna, it’s gonna go nowhere. It’s nice to make a new friend, but from a business point of view, um, not, not really very productive.

Well, that’s the reason most network marketers quit, right? Is because they get told no so many times the rejection, they hear no more than they hear. Yes. And because of that, they like, they’re just like, well, this isn’t working, this isn’t gonna work for me, so I’m out. You know, there’s, there are people that they have influence, they have that influence, they have that, um, the network starting out, and that’s the reason they fly to the top ranks really quickly. But for someone like me who didn’t have that, I mean, it took me six months to enroll my first customer, right? Like to enroll my first business builder. Like it took me, I enrolled zero people after talking to hundreds and hundreds of people those first six months. Most people aren’t willing to go through that, right? They’re like, no way. And, and so when you have automation that helps build the influence, helps build the network for you, all the heavy lifting when it’s done by the tech, that’s when your business becomes fun because you’re actually making money. Your team’s actually growing.

Absolutely. And one of the key things about the tech is the, in, in a lot of cases, it’s a case of set it up once and then forget about it, you know, and it just runs and its own thing. You know? So the, you, you might not like it, you might find it painful, but you, you’re only, you’re not doing this every day, you know, once it’s set up, it just, it just runs. Yes. You know, and it saves you all that, that pain, and you can get on with that. So your business that you actually enjoy doing, um, rather than worrying about the other bits things, and you mentioned it briefly before Carrie, um, it’s a tool we have called Lead. And what Lead Magics allows you to do is to, is to automate some of your Facebook messaging. So, um, I’ll, I’ll give you a, a great example of this.

I, I have a friend who’s in an opportunity here in the uk, um, and she, she runs events. And when, when she’s got a special offer on, she’ll go right the way down her, her Facebook friends list, and she’ll send messages to people one by one. Now, if you, if you’ve got 10 friends, that’s fine. Um, if you’ve got a thousand friends, yeah. That is extremely time consuming and not, not productive at all. You could be doing much better things with your time. So what lead allows you to do is to, is to automate that process and to build simple funnels. Um, again, back to the funnels. Build simple funnels in the system that can then send out messages automatically for you, um, done in a Facebook, uh, compliant and a non spammy way. But you, you literally set up your messages or set up some, um, some simple message templates, and then the software will take care of the rest of it for you, tell it who you want it to send to, and it will just work down that list whilst you go off and do something else.

So if you, if you imagine how much time that could potentially save you, it’s absolutely massive. Yeah. You know, and then there’s other features in there, um, to, to help you build relationships so it, it can send birthday messages to people. Again, completely automatic, you know, so sending birthday messages is a great way to grow your community, but it can be very, very time consuming. Again, if you’ve got a big friends list. So again, the software comes along, it does that automatically for you at a certain time each day. You don’t have to think about it at all. But I, I’ll tell you what, and you might, you’ve probably found the same, Carrie, but the number of messages I get back from those birthday messages saying thank you, and reconnecting us is absolutely massive. People just don’t expect anybody to, to reach out and say a happy birthday. Yes. So they’re really, really excited in a lot of cases when they do get those really nice birthday messages.

Well, the thing is, is it sets you apart, like this birthday message strategy that we teach with Leave Magics, it sets you apart because, you know, when you think about Facebook in general, like they’re trying to make it easier and easier to create engagement. And so what they do is they pop it up on the newsfeed and they say, Hey, it’s Chris Burrow’s birthday. Wish him a happy birthday. And they even have Happy Birthday. Now, the text there, all you have to do is click it and you’ve wished Chris a happy birthday. So people are getting, you know, hundreds if not thousands of birthday messages on their wall. But when you’re able to send a genuine birthday message through Messenger, they might only get one or two of those on their birthday. Right. And usually it’s only from like their mom or their sister, or their really close friends.

It’s not from, you know, someone who they haven’t connected with in 10 or 15 years. So when you’re sending that birthday message, they’re just like, holy cow. Like, you know, Chris went out of his way to send this heartfelt, genuine message. And what they don’t even realize is that it, yes, it’s authentic, it’s from your heart, but you wrote that message once you wrote it. Once you send it to everybody on their birthday, every year it’s automated. And so now you’re getting into these conversations with people, and it’s, it’s coming from a place of being genuine and authentic, and that’s what builds the relationships, right? That’s what builds relationships, is when people feel that genuine and authenticity from you.

That’s a, and it’s a catalyst for a whole new conversation. Yeah. You know, like you said, with people I haven’t spoken to for a long, long time, and suddenly you’re, you’re talking about what you’re doing. You know, they might have seen your posts, but now they’re suddenly asking what the posts are about, you know, the, because you’ve shown some genuine interest in them, they reciprocate without realizing they’re doing it, and they, they genuinely want to know what’s going on in your world as well. So it, it’s a great, a great step forward.

Yes, definitely. And so when it comes to lead magics, I mean, we have, uh, I guess how can people get their hands on lead magics? Because, I mean, if you’re not using Lead Magics to, you know, mess, like, use, using these strategies, these simple birthday messages to where you can keep track of all of your Facebook friends message, you know, people in bulk, if you’re not using it, you definitely need to, and this is probably the number one hack that you, if you’re gonna take anything away from this conversation, this is the most simple, easiest tool that you can start implementing now. I mean, we have templates of messages and funnels that are already in there for you, simple funnels, right. That you can walk people through in Messenger to get them to like, join your team, those type of things. So if you’re not using Lead Magics, you need to, yeah, I mean, one of the things to point out here is that we’re so excited about this, and it, it’s changed our lives so much, is that we, we start people off on this on a free tier. So it’s not, yeah. Again, there’s no barrier there to stop you getting into this. It’s not a huge expense or anything, but you, you can simply go to lead magics.com, um, and that’s Lead Magic with an x.com. Um, and you’ll, you can follow it through there. It’ll give you some more information, and you can sign up there and get, uh, get up and running literally within 10, 15 minutes. Yeah.

Like, there’s step by step tutorials on how to install it, how to use it, how to work it, and you can’t break it, like we talked about before, just go in, press buttons, learn what they do. Because using this tool alone, it’s gonna skyrocket your team this next year. I mean, to be able to use it, to engage with your audience daily, if not weekly, to be able to use it for the birthday strategies to be able to funnel people into your, you know, Facebook groups that you have or into whatever it is that you’re promoting. You need to be using Lead Magics this next year. Yeah, absolutely. Most definitely.

Yeah. So with that, I, there’s one more thing that I wanna talk about, and because it can be really easy to think, okay, I am growing a huge following on Facebook or whatever platform you’re using. I mean, whether it’s Instagram, whether it’s TikTok, there’s people that are like going viral on TikTok and they have thousands of these followers. You know, one thing that I learned was that if I didn’t own it, there was always a chance of it being taken away. Yeah. So let’s talk a little bit about assets and what is that one thing that we should be focusing on? Because social media platforms change every day, right? Like, I mean, yeah, you take a look at, I think I swear every day I log into Facebook or into Instagram or even TikTok and something has changed.

We need to make sure that we are protecting our own assets. And one of the, one of the best ways to do that is by collecting, uh, email addresses, like, like I mentioned before. Because if you are then storing them somewhere that’s on your, um, your turf, you know, if Facebook vanished overnight, we still got a list of email addresses that we can then email everybody on that list and say, look, you know, we, we know the community’s disappeared because X has, has vanished overnight, but we we’re moving onto this new platform, platform, come and join us there and we’ll carry on the great, the great work and the great community that we had. You know, and again, there’s, there’s got a couple of different ways of doing that. Um, some easier than others. You know, you, it can be as basic as using it as a, a spreadsheet, you know, and just recording those emails versus somewhere.

Or we can get a little bit more advanced and we can put ’em into what’s called an autoresponder. So that’s mm-hmm. , that’s email marketing software. Um, and again, it doesn’t have to be super complex. It doesn’t have to be super expensive, but the, the beauty of, of email marketing software and autoresponders is that we can put all the email addresses in there, um, and then we can send mass emails to everybody on that list. And they’re, they’re safe. They’re, they’re sat there. I would still suggest you have a backup somewhere of those email addresses mm-hmm. . Cause they’re not immune to disappearing either, you know? But again, if you’ve got the list and a spreadsheet, you can come on on, come along and upload it to, to a new, uh, email marketing software if, if that were to happen. Yep. But it’s a great way of making sure you’ve, you’ve got that protection and that backup, just in case the worst does, does happen overnight.

Yep. Well, and it’s not even just to protect you against social media changes, but the network marketing industry is always changing. I mean, companies literally come and go every single day, right? Like they’re, I mean, if you take a look over a year, you’ll probably have a hundred, 150, 200 network marketing companies, whether they change ownership, whether they go from public to private or private to public, um, they change compensation plans. Some get shut down, others go out of business, right? Like that, the industry itself is always changing. And if you have spent all of your time, you know, promoting your company and not collecting people’s information, what happens if your company is to be shut down tomorrow? If you don’t have a way to communicate with your team, to communicate with your following, to communicate with the masses in one easy spot to let them know you’re, you’re changing, right?

Maybe you’re changing directions, maybe the company changes compensation plan, and your check was cut in half overnight. Happens a lot, right? And so you’re like, okay, I’ve gotta make a shift because I’ve gotta take care of my family. And so you’re moving to a new company, it’s so much easier to be able to tell people what you’re doing in through one email than to try and reach out to people one at a time and have those one-on-one conversations. Right? It’s back to that concept of being able to talk to hundreds, if not thousands of people at once compared to one-on-one condenses time. I mean, if you want to be able to guarantee your success and guarantee your income in the industry, and when you’re using social media, you need to ha be collecting people’s email addresses, at least in an autoresponder where you have a way where it’s one place that you can communicate with every single person at once.

There’s a key concept there. Your business is not, is not your opportunity. Your business is you. Yeah. You know, and your, your team is following you. They’re not necessarily following your opportunity. Mm-hmm. , you know, so if you do decide you’re going somewhere else, there’s a good chance that that team will follow you. You know, and you do need to be able to communicate with them.

Yep. And I mean, even just for the op for the option and the opportunity to create multiple income streams, you know, beach Boss was founded because, yeah, we were doing great in network marketing. We love our company, right? Like, there was never, like, we loved our company when we started Beach Boss, there was so many people in other companies that we wanted to help. And when you are going to be putting your time and investing your time into other people, it’s like, how can you monetize that? Right? If you’re gonna be spending time, let’s make sure that we’re monetizing that time, because time is our most valuable asset that we have. So it’s like, okay, we had our network marketing company, we had all these people and other companies that loved the companies that they were in, so we, we didn’t wanna try to move them over to our company.

That didn’t make sense, right? So it’s like, okay, beach Boss was founded a way that we could help people, right? And, and, and grow the industry as a whole. And we launched that company and immediately were making money because we had an email list of people that knew us and liked us and trusted us. And it wasn’t a matter of if we were gonna have people, you know, come into be the beach bus influencers world. It was a matter of how many and how fast because of the email list that we had, you know, spent the previous couple years building. If you don’t have an auto responder, if you’re not building that email list, the, the easiest way to kinda learn how to start, um, I guess leveraging some of these strategies for yourself, you can go to beach boss influencers.com on the homepage there.

Um, there’s several, uh, ways, but just get in, get introduced to the Beach Bus world. It’s what we do. We help network marketers make more money in less time leveraging automation, right? And social media. And so, some of these simple funnels that we’ve talked about, some of these simple processes, you’re gonna be able to learn in a step by step atmosphere and a step-by-step roadmap, um, where you’re gonna be able to ask questions, learn, press those buttons without having to worry about breaking anything. And if you do break something, you’ve got people there that are able to help you fix it. . And, and I think that’s what I love about Beach Boss the most is that, you know, we’re raising the industry and we’re teaching people how to play a bigger game.

Absolutely. I mean, I, I love the community we’ve built, you know, and I, I love being able to help people in there. And I love that people, people in there, members of the community are now helping each other, you know, and that, that’s so satisfying to watch them solving problems before, before we even get to them. You know, they, they’ve helped each other and they’ve, they’ve moved on and it’s, uh, yeah. It’s a, it’s a brilliant thing to see.

Yes. I love, my favorite part is the light bulbs and e especially those light bulbs around tech, because what most people don’t realize is that tech is actually very simple. Like, once you, once you learn what one thing does, like, it’s, it’s mind blowing for some people. I remember when one student in particular, Tina Hanzi started using Lead Magics, and she was completely blown away because she had been spending all of her time messaging her just to communicate with her team. It took her two hours every day. I mean, she has a pretty big team, right? And so to communicate with her team to be sending messages to be promoting her business, it was hours and hours and hours a day that she was spending in Messenger her. She literally, it was downloading Lead Magics learning what a couple of the buttons did. It took her a teeny bit of time, you know, to import those people and to put ’em on whatever list inside of Lead Magics that they belonged. But she was like, you guys, it is saving me at least four to five hours a day lead Magics alone, because everyone is right there. She sends one message, it goes to everyone, right? Like it’s just a matter of writing, writing the message. She sends it, rather than having to copy and paste it over and over and over again to everybody. So I guess that’s a wrap. Thank you for joining us.
Thanks guys. Take care.


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Cari Higham

About the author

Cari Higham is a sought-after Speaker, Trainer, and #1 Best Selling Author that calls Utah home with her husband, Whit, and their three children.

Jumping into network marketing in 2013, she quickly learned that there’s a lot more to entrepreneurship than just talking to your friends and family and hoping your business will grow.

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