Top 3 Marketing Hacks For The Holiday Season

During the month of December, a majority of network marketers slow down their business or even stop completely, and they pause until January. 

And what happens when you do that? 

It’s very hard to get momentum if you completely pause. 

Instead, we recommend that you keep the lights on in your business, even when everyone else is slowing down.

So today, we’re going to give you our top 3 holiday marketing hacks that can work for you during the month of December.

Holiday Marketing Hack One: Strategies

Excuses are excuses. 

People say, “I don’t have time,” or “nobody is buying anything“. 

Well we are here to tell you that this is not true. 

More money is spent during the month of December than any other month of the year. The problem isn’t that they’re not buying anything. The problem is they’re not buying anything from you.

So we’re going to tell you how to utilise this holiday marketing hack and have people buy products from you.

You have to understand how holiday marketing works. The specific strategies you use during the other months of the year may not work during the month of December, and this is because people’s mindset switches during this month. 

People are not buying things for themselves. They cut back on spending on themselves, but they spend more on other people. So you have to flip your marketing and let your potential customers know that your products are the best gift ideas for other people. 

Take one of your best selling products and figure out how you can present that product as a great idea to buy for someone else. 

For example, let’s say you sell some energy boosting pills. You must picture how this product can excite the person that someone is shopping for. Maybe it’s their mom or dad who are older and don’t have enough energy. They don’t want to drink coffee, so maybe the energy boosting pills will make a great present for them.

Educate people and paint the picture of how the person that this product is intended for will be excited to receive it as a gift. 

So think about how you can market your products as not something people buy for themselves, but something they will buy for other people. 

Holiday Marketing Hack Two: Holiday Gift Guides

Another marketing hack for this time of year is holiday gift guides. 

Again, you must position your products as something great to buy for someone else. 

Can your products be used by men? 

Will kids like and use your products? 

How can women enjoy your products? 

Make sure to include whoever your products are for in the gift guides. 

You can post different guides on different days and include different products. 

We’ve already spoken about how they’re not thinking about themselves, they’re thinking about other people. But when it comes to thinking about themselves, what is it that they want during holiday season? 

They want to save time and money. They want to not spend time in traffic. 

As well as this, they also don’t want to have the headache of not knowing what to buy. 

So can you give it to them? 

Can you save them time and money? 

Can you save them the headache of getting stuck in traffic? 

Make a post and talk to them. Talk like you know what’s going on inside of their heads. 

‘Hey, it’s the weekend. I know you’re probably about to hit the stores and spend hours and hours, especially if you don’t know what to buy. Here’s my holiday gift guide or ideas that you can use.’

So start thinking about what your potential buyer is doing and thinking, and what it is that they want! 

Holiday Marketing Hack Three: Give Them The Best Deals

Everyone expects discounts during the time of December. They expect pretty bows and bundles and deals on saving money. And if you are not going to give them those deals, they’re gonna be looking for them somewhere else because there’s plenty of merchants who will give them the deal. 

So make it look like you’ve given them the best deal of their life. Make them understand that it’s the best time to buy your products. 

Perhaps your company is not very generous on these promotions, so come up with your own. 

Maybe you’re going to give them something small for free. Or maybe if they spend a certain amount you’re going to give them a bigger discount. 

Make them excited about spending money with you. 

There is a phrase in marketing, the more you spend, the more you save. It’s not true, but it works for our mindset. We think if we spend more, we save more. 

But in reality, if we spend more, we just spend more. However it’s best to let them think “will I save more if I spend more?” 

So the best holiday marketing hack is to let people know if they spend more on your products, they save more or they get more. 

Take advantage of the holiday marketing hacks that are available to us during month of December.

Want To Stand Out More In The Newsfeed During The Holidays?

So these are our holiday marketing hacks for you. We hope they’re going to help you to not completely stop your business in the month of December. Get excited because this is a time when people celebrate and spend money. So let them spend money with you, not with someone else. 

If you want to know more on how to create influence and use influence to attract people during the holiday season, check out our Social Recruiting Secrets 2.0 course. 

We hope you found the holiday marketing hacks helpful. Have a great holiday season, and don’t forget to take care of yourself.