You’re Not Expensive! Why Charging More Is Your Next Power Move

Stop Playing Small – Your Prices Reflect Your Belief

Here’s the big one: your pricing is telling a story.

But is it telling the truth?

When we first got into entrepreneurship, we believed we had to earn the right to charge more.

We thought we needed another certification, another success story, another checkbox ticked off before we could be “allowed” to raise our prices.

Sound familiar?

But that belief? Total fiction.

Just a story we told ourselves to stay safe.

And that story was costing us big time.

Not only were we earning less money, but we were also attracting people who didn’t value what we had to offer.

People who’d ghost after two modules.

People who wanted change, but weren’t willing to show up for it.

We realized we weren’t serving them well—or ourselves.

And it hit us: charging more isn’t just about making more money (although yes, please).

It’s about showing up as the leader you truly are.

It’s about claiming your expertise, your experience, and the results you help people create.

Even if you don’t have an offer yet… even if you're “just thinking” about it… this mindset shift matters.

Because until you believe your work is worth it, no one else will.

Raise your price. Raise your energy. Raise your game.

How We Tried to Build a $34 Empire (and Why It Flopped)

When we launched Beach Boss Influencers, we had a plan. (We laugh about it now… but we were serious at the time.)

We thought, “If we get 10,000 people to pay us $34 a month, we’ll hit $350,000/month in revenue! Boom!” 

So we set the goal. We mapped it out. We even had spreadsheets tracking how many members we needed each month.

But reality hit hard.

Building a 10,000-person subscription base organically is like climbing Everest in flip flops.

It takes serious time, energy, and marketing muscles—especially if you're not running paid ads.

We were chasing quantity instead of quality.

And honestly? It was exhausting.

Worse than that, people weren’t showing up.

They were paying $34/month and never logging in. Never using what they paid for.

Some didn’t even remember what they had subscribed to.

And that’s when we realized—cheap offers don’t create commitment.

They create casual buyers who don’t get results.

And when your clients aren’t winning, your business won’t either.

So we flipped the script.

We took that same content, wrapped it into a high-ticket offer, and boom—suddenly we weren’t chasing 10,000 people anymore.

We were working with fewer people who were ready to go all in.

And it changed everything.

High-Ticket = High Commitment (From Your Clients AND You)

We’re not exaggerating when we say this: raising our prices transformed not just our business, but our clients’ results.

When we launched our first high-ticket offer at $5,000, something magical happened.

Yes, we finally hit our revenue goals—but the shift went deeper than that.

The people who bought the high-ticket offer weren’t just “interested.” They were invested.

They showed up for coaching calls.

They did the work.

They implemented, asked questions, and celebrated wins.

Why?

Because they had skin in the game.

The same people who wouldn’t log in to a $34 course were now getting actual results with the exact same content, just in a new package with higher perceived value.

And that’s when it clicked: price creates perception.

When someone pays a premium, they expect transformation—and they act accordingly.

They rise to the level of their investment. And as the coach, you get to rise, too.

You stop overgiving and undercharging.

You get clearer, more confident, and better at delivering results.

So if you’ve got a low-ticket offer and you’re drowning in cancellations, churn, and no-shows—it’s time to look at your price tag.

Charging more = serving better. Period.

The Fast Track to Results: Paid Ads, Patience & Staying in the Game

We’re not going to sugarcoat it—scaling a business isn’t always cute. But it is possible.

When we switched from low-ticket to high-ticket, Beach Boss Influencers hit six figures in just 14 months.

Two months after that? We crossed the 7-figure mark.

But here’s why that happened: we finally had a model that supported growth.

One where we could use paid advertising and stay profitable. (Spoiler alert: $34 offers don’t pay for ad traffic.)

When you’re paying $100 to acquire a customer who only pays you $34… that’s not business, friend.

That’s a hobby—and an expensive one at that.

Having a high-ticket offer on the back end allowed us to not just cover our costs but create consistent revenue, pay our team, and show up at our highest level.

It also gave us the confidence to stay in the game.

Because let’s be honest—most people quit way too soon.

They try organic for 3 months, see slow growth, and start over with something new.

And that “start-stop” cycle?

It’s the real dream killer.

The ones who win? They’re the ones who stay.

The ones who keep showing up, keep learning, keep growing. They play the long game.

You’ve got what it takes.

But you’ve got to believe in your value and price like it. 

Want To Accelerate Your Business?

You’re not “too expensive.”

You’re powerful. Skilled. Valuable.

And it’s time to own that.

Raising your prices isn’t greedy—it’s generous. Because when people invest more, they get more. And when you’re paid well, you show up fully and give your best.

So if you’re still holding back, worried someone might say no—just remember: you’re not here for everyone. You’re here for the ones who are ready.

Ready to invest. Ready to change. Ready to win.

You’re not expensive. You’re worth it. And charging more? That’s your next power move.

If you want more help on growing your business with ease, check out our Social Recruiting Secrets course today.