Table of Contents
What if we had more fun in building our business?
Truth Bomb Marketing is focused on the female entrepreneurs and how we as females work differently in business than men do.
Giving an advice on how to make building a business fun and enjoyable instead of a soul sucking burnout.
The Missing Piece of the Puzzle
Building a business can be a challenging and at times an unenjoyable experience.
For so long, we’ve been learning from so many male mentors and we love them. They’re awesome. They’ve helped us immensely.
But there’s a piece that’s been missing for a long time.
There’s no area for fun. There’s no place for us to enjoy the process.
Many women feel inauthentic and burnt out, like they are putting on a facade, because they have been taught to approach business in a specific, rigid way.
But what if we changed the way we thought about building a business and infused more fun into it?
Business Led by Men: A One-Sided Approach
What is having women in business burn out and get frustrated about this journey that they don’t feel like they’re authentic first and foremost?
Men lead from a different point of view.
The traditional approach to business, which has been primarily led by men, has been heavily focused on time management and productivity.
We see women really struggling with that work life balance that was being forced on to them as they were told that this is how life goes.
This is how digital marketing goes. This is how building online goes.
But we know there’s something missing.
This approach may not resonate with women who have children to focus on also.
The Life-Work Balance
This is where the concept of life-work balance comes in, and how women approach business differently from men.
Women need to honor their authentic selves, prioritize what’s important to them, and still be able to produce the income needed to support their families.
Family, friends and life is more important to the female. This is not to say it is not important to the male, they both just display a different relationship with it.
It’s highlighted differently.
The Feminine Energy in Business Leadership
The feminine energy of leading is displayed in more of a caring, nurturing way, which men also have!
This is not an either or. This is not us against them.
We’ve been in the masculine leadership style for so long, how do we add back in that feminine style to soften us?
To give us back our voice and our authenticity?
Thinking of this can lead us to complete burnout and frustration.
A lot of female business owners get to this point where they’re constantly doing, and they may or may not be seeing results.
But even if they are seeing results, there’s so much burnout that can come when they’re just constantly doing.
They’re constantly focusing from a place of what do they do next, instead of enjoying the journey of what they are actually creating.
And there is competition behind it. It’s like it’s us against them. And it’s always like this.
Instead, why don’t we just celebrated each other?
What if we just got an opportunity to like cheer each other on? And celebrate every little win that everybody gets.
The challenge for women has been how to balance their lives and businesses, while still being successful.
The solution is not to completely abandon the traditional approach, but to infuse a more nurturing, feminine energy into it.
This creates a balance between the masculine and feminine approaches to business and helps women to lead with authenticity and purpose. The goal is to lead with feminine energy, rather than trying to blend the masculine into the feminine.
Blending Masculine and Feminine Energy
Many believe that if you’re a man, you have masculine energy. If you’re a woman, you have feminine energy.
But each person has both.
We have essence of feminine and masculine, and a lot of women right now who are in the business field are channeling more masculine energy because that’s what we think will help us to thrive and survive.
And a lot of times we forget how to incorporate our feminine energy into the business world, and in doing so we forget that it’s contagious and attractive. It’s fun, it’s nurturing, it’s compassionate, it’s empathetic.
Masculine energy is more analytical and logical. And that’s great. We need that.
We still need that structure.
But naturally this energy also creates more of a competitive environment, and so we start being competitive with each other.
So it’s important to remember that when women celebrate each other, it’s pretty amazing and beautiful to see.
It’s okay to acknowledge each other and be supportive of each other.
Because the business world can be so hard, and masculine driven energy for women can be naturally exhausting.
So take the time to really think about it, feel it, and enjoy it!
Leading with feminine energy means taking the time to enjoy the journey and appreciate the process of building a business.
It means creating an environment that prioritizes joy, creativity, and relationships. Women should focus on what they are creating, rather than constantly thinking about what they need to do next.
Reconnecting with Yourself: Enjoying the Journey
Get reconnected with yourself.
Fall in love again with yourself.
What’s the reason that you wanted a business in the first place?
Dive back in, fall in love with yourself and then fall back in love with your business again.
We live in the world where we have so many expectations and we know what’s expected of us as a mother, as a worker, as a wife, and we actually lose a sight of who we really are.
We know what our kids want, our partners, our boss, but what is it that we want?
We all come to this journey wanting to make more money, but why do you want more money?
It’s the reason behind our intentions. That’s what’s important.
Do you want more confidence or acceptance?
And usually what we seeking from the outer world, we need to give it to ourselves. It has to come from us.
Look for collaboration and first and foremost, always look to yourself.
Start reaching out to other women and start finding out what’s really so in the world and it’s going to change your life.
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