Tag: social media marketer

  • Useful Marketing Tools For Network Marketers

    Useful Marketing Tools For Network Marketers

    There is no doubt that Social Media has changed the way we do things. 

    What we need to know is how do we utilize social media to reach our business goals?

    There are so many different options and tools out there that sometimes we can overthink the things we need. 

    I am going to keep it super simple and give you three tools that I use every day in my business to grow on social media.



    NUMBER ONE TOOL FOR MARKETING ON SOCIAL MEDIA

    A camera. It doesn’t have to be a super fancy camera. 

    Most cell phones these days offer a great camera. You don’t need to have an external one. 

    Now, we touch our phones all day long, so when you need to record you want to take the time to clean the lenses really well. 

    To help you record videos using your phone you will want to get a tripod, preferably one with a light on it. 

    When filming you want to make sure you have the camera eye level so it doesn’t look like you are looking down or up on video. It will make it so you are looking right at the person watching the video. 

    LIGHTING CAN MAKE A HUGE DIFFERENCE IN QUALITY

    Lighting is the next tool that is important. You can get a tripod with a light on it but there are ways to have great light without that.

    Before I had money to spend on marketing tools, I would use natural light. I would go outside to film my videos. 

    The upside to having a tripod with a light is that you can film anytime of the day. You don’t have to worry about having sunlight. 

    You want to make sure that you are facing the light when filming to get the best quality.

    QUALITY SOUND IS A MUST

    Having a quality microphone to produce loud and clear sound. 

    You can use your computer audio but your voice can be drowned out by other noise. With a microphone, the background noise it cut out. 

    Make sure you are projecting your voice and talking with a smile, because no one wants to listen to a monotoned voice. 

    DON’T FORGET ABOUT AUTOMATION

    Now, I went through some tools to help you create high quality videos, but another thing network marketers need is automation. 

    Automation will help you grow your business and never run out of people to talk to.

    If you want to know more about building your business online, check out our free formula below.

  • How To Motivate Your Network Marketing Team

    How To Motivate Your Network Marketing Team

    Out of all of the questions that I hear from my students, teammates and clients, the one that I get the most is…

    How do I motivate my network marketing team?

    • How do I get them to do what I’m doing?
    • What can I do to get them to go live?
    • How do I get them to invite people, to take a look at my opportunity?
    • How do I keep the fire going for them?

    I’m here to tell you that, that is a trick question.

    Did you know that that is not actually your job?

    Your job is not to motivate your team because the only person that you can motivate is yourself.

    It’s actually impossible for you to take motivation and transfer it to somebody through osmosis.

    You can’t do it. And so what can you do, right?

    WHAT CAN YOU DO FOR YOUR NETWORK MARKETING TEAM?

    Well, first off, you have a volunteer army and you need to remember that these people they’re getting paid by the work that they do. And you’re not their boss, right? 

    Like you’re not their boss. You’re not actually paying them a paycheck.

    And so they have to find and discover their own motivation.

    In my own experiences of growing teams and helping other people grow them, I have found that the best thing you can do is focus on building your own business. Work with the people that are already motivated. 

    And the easiest way to do this is to just keep going and keep growing.

    The speed of the leader is the speed of the pack.

    So you go out, you continue to enroll. Continue to bring in new customers. You continue to bring in new teammates and start to identify who the leaders are that are hungry, that want it. They are going to be the ones messaging you and wanting to put people in front of you.

    They’re doing the dang thing just like you are.

    And whether or not they are getting results, they are showing you that they are already motivated. They have everything it takes to be able to go and duplicate quickly and build your network marketing team. They just need the right guidance.

    Other people you might need to put a little bit more time into, but I’m telling you, I do not give my time to people that are not coachable and are not willing to do the things necessary, to create success, to create the success in their own network marketing team.

    PEOPLE WILL DO WHAT YOU DO.

    If you want to create massive momentum, it’s got to come from you first. You’re gonna have to be the self-starter. You’re gonna have to be the one that goes out and starts. When you do that, those motivated people will get competitive. These are the people that want to do what you do. They want the success that you have and so they are going to go out and get it for themselves. They don’t need to be motivated to do it. They simply want to do it.

    And those are the people you wanna work with because you wanna work where the fire is hot.

    And the more people you can get that are all already self starters and already motivated, the easier it’s gonna be to create that momentum for your network marketing team.

    ONE CORE MOTIVATIOR

    Now, there are things you cannot create. You cannot transfer motivation, right? That’s something that I said earlier.

    What you can do is you can play on what drives people and what drives the behavior that you want to see in your team.

    In order to do this, you’ve got to focus on one core motivator. After years in coaching, I found that one motivator and it wasn’t money.

    In fact, I’ve found that very few people are actually driven by money. If they were driven by money, they would all be millionaires, right?

    My husband and I found that out several years ago when we kind of hit that glass ceiling. We had gotten stuck in our rank and couldn’t figure out how to pop that bubble.

    We were going out, we were enrolling people. We were working day in and day out. We had leaders that were going out and enrolling new people. We were growing and growing but not actually moving up. 

    And that’s when one of our mentors gave us some of the best advice that we ever got…

    And that was that we needed to start recognizing people for whatever effort they were putting in, because recognition is the core motivator for a lot of people.

    RECOGNITION IS KEY TO NETWORKING MARKETING TEAM SUCCESS

    You know, it’s funny because when I look back at it, when I was first starting a business online, there was always one thing that was an even bigger motivator for me than money.  And that was being recognized by my mentors, by the people that I aspire to be like.

    But I’ll be honest with you and say that I sucked in the network marketing space in the very beginning. And it wasn’t until I learned social media and started doing great that I started having people pat in my back and recognizing me. I was seeing my name on the top of leaderboards and being tagged in posts.

    Now, for me, that recognition was enough to get me going. And what I found is that it’s enough to get even the people that are scared out of their mind to go live on social media. It’s enough to get the people that are terrified to reach out to that family member or that friend. 

    Recognition is something that will drive most people to success.

    HOW TO MOTIVATE USING RECOGNITION

    Like I said, you can’t motivate people, but if you are able to play on people’s core motivators, it makes it easier for those people, who aren’t just naturally motivated to do something, it will kind of kick something in so that you’re able to find people through them.

    So how can you motivate your network marketing team using recognition, no matter the size of your team?

    Well, you can start by just recognizing the little things. One thing that we started to implement after talking to this mentor was we started to do a couple recognition posts a week of upcoming leaders in our team that were crushing it.

    We would do it inside our team group. And then we would do on our personal pages and on our business pages. You know, it was pretty much plastered all over our social media people on our network marketing team were crushing it.

    Other little things that we would do is we would give shoutouts to certain people, right on team calls, in front of everyone. We actually made time for it on our team training calls where people could let us know what their wins were. And sometimes the wins were small, like going live for the first time. But if they got the recognition that they did it, chances were they wanted to do it again because as they wanted more of that recognition.

    Then for major accomplishments, we did things like, invited someone to actually go live with us throughout our community. If someone hit like a leadership rank, we were introducing that leader to our social media pages and whatnot. 

    MOTIVATING YOUR TEAM WITH REWARDS

    Rewards are a fantastic way to connect with your team and motivate them. 

    For example, a friend of mine, a little bit ago during Christmas time, she had done a post on social media where she said, you all say Merry and I’ll say Christmas, and whoever was the last to say, Merry, before I say Christmas will get a little gift from me. And all she did was she went to Amazon and she got like a little notebook and a pen and, you know, put it in some cellophane. 

    But that really sparked engagement on her social media. And you can take that exact same strategy and you can use it inside your team as well. It could be whoever invites the most people to this online event is gonna get a gift from you. 

    It doesn’t have to be a cruise to the Bahamas. It could just be a gift card or a tshirt.

    You’ll find that if you’re willing to take a little bit of your profit and put it back in your network marketing team towards rewards and different things like that, people get excited. 

    They get excited for their rewards. They get excited for their recognition.

    And it’s a way that you can kind of spark a little bit of that momentum inside of people that need that little bit of a push to do something truly great.

    They’re the 80 percenters. They are there and consistent, but not making waves just yet. But when you offer the recognition, they’re gonna be willing to do just a little bit more. And that little bit is all you need to be able to find leaders.

    IT’S NOT YOUR JOB

    Yes, you cannot motivate your team. That’s not your job.

    Your job is to grow your business, but with a couple of these hacks and tips and tricks that I shared with you today, hopefully you’ll be able to spark a little bit of that momentum in your network marketing team. 

    Let me know below your favorite way to recognize people. And if you’re still struggling to get the kind of success that you want from your business, check out our free formula below!

  • New Recruiting Strategies for 2022

    New Recruiting Strategies for 2022

    Hello, If we are meeting for the first time, my name is Brandy Shaver and I am part of The Beach Boss Influencers.

    The Beach Boss Influencers is an amazing coaching community for marketers and entrepreneurs, where we teach you how to build your business a hundred percent online using social media, without chasing prospects. We teach you how to attract them and how to become an influencer.

    Today I am going to share with you

    New Recruiting Strategies For 2022 




    I’m excited about this because finally the rest of the world is starting to catch on to the power and the elevation that is happening in the industry. This is something that I’ve been passionate about for a long time.

    Building a new recruiting strategy for 2022 for yourself is it’s as simple as is building a recruiting ecosystem. That is pretty simple. So it’s simple in the concept right now. There’s a lot of moving parts.

    So you’re gonna start with one piece and then add in the rest as you go right now, one thing about an ecosystem is it doesn’t survive if you’re only doing part of it, but you can set it up one piece at a time.

    So let’s jump right into this. 

    1. Building an audience of people that know, like, and trust you

    Now here’s the caveat to this because I know many of us building teams and moving products, entrepreneurs have been taught that everyone is our perfect prospect, Now this is not the case.

    I am going to just debunk that myth right now. Not everyone is your perfect prospect. I don’t care whether you have skin care, health and wellness services, whatever it is that you are doing selling, maybe it’s coaching or real estate. Doesn’t matter, not everyone is your perfect prospect.

    Because:

    You don’t wanna work with everyone. 

    There are people that are more suited for what you are doing and that are excited about what you’re doing already. 

    And those people are more likely to join you or byproducts from you or your services, if you are talking to them the right way.

    So where do you find the people that ARE your perfect prospect?

    • You got to figure out who they are. 
    • If you are building a team what is some things you look for in a teammate? What are some of their values? What is their attitude? Maybe it’s their drive.

    If you are a network marketer then you want to look at your products, because each product might have a different prospect. W

    here are they hanging out? How can you get in front of them?

    This is where you become a professional friend maker.

    Now, that doesn’t mean you’re gonna go into groups and forums online and spout off and spam your links.

    What you’re gonna do is you’re gonna create real relationships. 

    And this is the part that 900000%, most people miss. And I know we’re super impatient. We have this microwave mentality situation going on in our culture. But I want you to remember that relationships take time and no one, NO ONE, is going to work with you or buy products from you, If they don’t know, like, and trust you.

    So you’ve got to become a person that is a professional friend maker. 

    I did a training with my team yesterday and explained to them a funnel. I want you to think of this funnel as a place where you start to put all the people into the funnel.

    Now, as they go down through the funnel, think, where are they at in the funnel? Do they already know me ? Like me? Trust me? Those would be your hot prospects. 

    But you have to prepare the funnel to have all these people coming out the back end of it. So you have  to keep putting people in the funnel.

    Well, now you might ask: How do you become a professional friend maker? 

    Remember you are here to serve them, no matter what they are, or where they’re at in their life. Now, if they’re not ready to join you in your business, you don’t just give them the bird and a walk off. That’s not how this works. Right? We stay friends with them. We serve them. We find out what’s going on with them.


    2. Engage with your audience

    This is the part where you’re building the social media ecosystem. You’ve got to provide value and solve problems on your social media channels so that you are attracting the right people.

    Once you figure out your perfect prospect is, then the content that you create for your social media channels speaks to that perfect prospect.

    You want to speak directly to them.  You want to provide value and solve their problems on your social media. 

    What is value?

    • It can be a look into your life.
    • Inspiration.
    • Motivation.
    • Education.

    They wanna get to know you who you are, but at the same time you wanna have content on there that serves them.


    3. Promoting to you audience

    This is where people get confused, they think if I am doing it right people will just come to me, BUT we still have to ask for what we want.

    We have to ask for what we want and not everybody is going to be in a place where they’re ready to join us. 

    If you never ask, you are not going to get it. 

    There are two ways to promote to your audience, active and passive promotion.

    Active is when you actually reach out and ask people that you wanna work with them.

    When you are actively promoting you want to make sure that they are your perfect prospect. You can be selective. 

    So the next part of active active prospecting, and it’s actually an active and a passive approach because you kind of mix them together is you hold events where you invite to the events. 

    People can find the event on their own. But you’re gonna promote it in your stories. And you’re inviting to the event, you’re using social media to invite. You’re also going in actively and inviting certain people inside of messenger to get them to the event and accept the invite.

    Passive approach is like curiosity posts where you put up a post about the benefit of your product, the story of what it’s done for you, and you post about what is happening. 

    The 3 things that you need to make a part of your recruiting strategy is:

          1.  Building an audience of people that know, like, and trust you

          2. Engage with your audience

          3. Promoting to your audience


    Comment below and let me know which stage you are on. 

     I hope you got value and I will see you next time.