Beach Boss Influencers

Tag: social media marketer

  • How To Start Building Your Team And Your Business Online

    How To Start Building Your Team And Your Business Online

    Table of Contents
    CHOOSE A STARTING POINT
    WHO IS YOUR PERFECT PROSPECT
    BUILD THE RELATIONSHIP
    YOU HAVE TO POP THE QUESTION
    STAY CONSISTENT

    Do you ever look at all the people online and you see what they are doing with their teams and businesses and you think to yourself “good for them, but I don’t have any clue on where to start”.

    That is going to change today.

    I am going to help you get off the ground and gain momentum in your team and your business by giving you a breakdown of how to start.

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    I built my business totally on social media. 

    I started building my business online in 2016, and If you can believe it, couldn’t even copy and paste! 

    I was the least techy person you know. 

    So don’t worry if you are telling yourself “man, I just don’t get all these working parts” or “I don’t understand how social media works”. 

    Because if I can learn, anyone can learn to build their business using social media.

    CHOOSE A STARTING POINT

    The first thing you want to do is to pick one platform. 

    There are so many places where you can find content and people to follow. 

    There are always going to be people creating a new app or platform and something new that is popular.

    That’s not going to change, not now and not in the future.

    So pick one platform to start with. Learn it, master it, and completely understand it. 

    Then you can branch out and try another platform.

    WHO IS YOUR PERFECT PROSPECT

    Once you have picked your platform then you need to figure out who your perfect prospect is. 

    The key here is that you don’t want to talk to everyone. Because we don’t want them all on our team.

    Take some time and dial in on who your perfect prospect is.

    Find out what they are looking for, what age group are they?

    Are they entrepreneurs? Are they parents? What is their pain point? 

    Answering these questions is the best way to really understand your audience and what they are looking for. 

    Once you know who you are talking to, then you can create valuable content geared towards them.

    BUILD THE RELATIONSHIP

    This next thing is a big part where people get stuck when building their businesses on social media.

    You have to engage with your audience.

    They think because there is thousands of people out there that they will just come to you. 

    But in reality, most people want to buy from someone they know, like, and trust.

    So you have to engage. You have to give love to get love. 

    Don’t just talk about your product, build the relationship by being authentic and a human being.

    Ask them questions relevant to them and find out where they are struggling. 

    If you start to serve those people they will start to follow you.

    YOU HAVE TO POP THE QUESTION

    You have chosen your platform, figured out your perfect prospects, and engaged with them. Now what?

    Now you have to ask the question. You have to ask people for what you want.

    If you never ask them, they are never going to know that you have a business, a product, or an opportunity that they can benefit from.

    You build the relationship first, and then be direct by asking them. 

    You can say ” Hey I have loved getting to know you. I am building a business online and you would be perfect for it. Would you be open to taking a look at what we are doing?”.

    And that’s it. If they say no, then you move on. 

    You just keep doing that consistently. You can’t stop and start on social media. 

    There is too many things going on and if you are not showing up consistently for those people, you will lose their interest.

    STAY CONSISTENT

    Keep showing up.

    It takes most people a good twelve months to build a following on any sort of social media platform, but you have to stay consistent.

    You keep going until you find the right people.

    But stay in your lane, don’t get caught up by shiny object syndrome.

    Stay in your lane and be consistent until it is profitable on that platform and then branch out. 

    If you do the steps in the right order, it works, even for the average person. 

    If you need more help jumping into those conversations and building the relationship click the link below to learn how to master messenger conversations.

    Master Messenger Recruiting Conversations
  • My Favorite Messenger Recruiting Hack

    My Favorite Messenger Recruiting Hack

    Table of Contents
    CREATE REAL CONVERSATIONS
    BUILD RELATIONSHIPS
    BE AUTHENTIC
    USE STORIES TO CREATE ENGAGMENT
    THE CONVERSATION IS ALREADY STARTED

    What is the hardest thing about growing a business online? 

    It is connecting with new people every day, not just sending “Hey girl” messages.

    You want to start the conversation and build the relationship, not be a salesy weirdo. 

    Today I will talk about my favorite messenger recruiting hack that you can start implementing right now in your business to get more conversations.

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    Now, I started using this hack as soon as it came out because I saw the power of it. 

    So this thing, this hack, this secret, this tip, whatever you want to call it, is using Facebook stories to get into conversation. 

    There are two main things I love about Facebook stories. 

    CREATE REAL CONVERSATIONS

    The first thing, is that when somebody else posts a story, it is so easy to go and send them a message. 

    From their story you can send them a direct message. Your friend could be talking about her daughter’s swimming lesson or something, right?

    And you can just start the conversation with something like “congrats to her for winning! How are you? We haven’t caught up in a while.”

    I love using stories to connect with other people. 

    Now, keep in mind that if we are using influence marketing, we are not all about just pushing product and selling. That is not what this is about. 

    BUILD RELATIONSHIPS

    It is about building friendships. 

    Building friendships with people that you are already connected with on Facebook. 

    When you build that relationship, who knows where the conversation is going to lead. 

    A lot of times what I see happen is that as I am messaging people from their stories, and I am building a little bit of the relationship. 

    Then all of a sudden they are going and commenting on my post. They are commenting on my stories. It starts building that relationship.

    And the cool thing is, as your content does the selling for you, you are then able to get into messenger and continue the conversation you already started.

    BE AUTHENTIC

    It is much easier to message someone about something that they have posted about than to try to think of what you are going to message out of the blue.

    We want to be authentic. We want to be genuine. 

    We want to have real conversations and real connections with people because they are human beings with pains and problems, and dreams and fears, and desires.

    So we want to keep that in mind before we ever approach someone to sell something or buy something from us. 

    USE STORIES TO CREATE ENGAGMENT

    The second thing I love about Facebook stories is to use it as part of my content strategy. 

    I am posting things that I promote in my stories.

    The great thing about stories is that if people are there watching them, they are choosing to be there. Not like in the newsfeed where they are just scrolling through.

    Facebook will know who watches your stories and they are going to put your content in front of them more.

    So use your stories to create engagement. Ask questions or use the poll options.

    THE CONVERSATION IS ALREADY STARTED

    If someone is wanting more information about your product or whatever it is that you are promoting in stories, it is already in messenger.

    And because it is already there, it is easier to have that back and forth conversation.

    Whether its leading them to your Facebook group, or a zoom call. 

    Using Facebook stories is my favorite hack of all time to get into more conversations with potential prospects and to build that relationship, connect, and grow influence. 

    If you want to learn how to master messenger recruiting conversations without sending cold messages, click the link below to access our newest training.

    HOW TO MASTER MESSENGER RECRUITING
  • Three Steps To Create The Perfect Social Media Profile To Attract Network Marketing Prospects

    Three Steps To Create The Perfect Social Media Profile To Attract Network Marketing Prospects

    Table of Contents
    HAVE A CLEAR PHOTO OF YOU
    TELL PEOPLE HOW YOU CAN SERVE THEM
    START CONVERSATIONS
    SHOW THEM WHO YOU ARE
    TALK TO YOUR PERFECT PROSPECT

    Do you find that when you send a friend request out that you aren’t getting a response?

    Or maybe when someone sends you one and you look at their profile and you are thinking “I don’t like that I can’t see what they are about”.

    I am going to give you my three steps to creating the perfect social media profile to attract people to your page.

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    HAVE A CLEAR PHOTO OF YOU

    The first step, and this may seem obvious, is your profile picture. 

    You want to have a bright, smiley, happy photo of you showing your face. Not from miles away, but actually close up. 

    It shouldn’t be of you and your spouse, or you and your kids, or you and your dogs. It should be just you. So they can clearly see your face. 

    Remember that this is a peoples business. People do business with people that they can see.

    You don’t have to go out and have a professional photo shot. It doesn’t need to be perfect.

    You can take a selfie.

    TELL PEOPLE HOW YOU CAN SERVE THEM

    People always want to know what is in it for them. 

    When people want to connect with you, they want to know “what’s in it for me”? 

    “What am I going to get from her? Why would I want to connect with her?”

    So the second step is to make sure your banner, your about me, your bio is telling them about you and letting them get to know how you can serve them. 

    Everything you do when you are growing your business, when you are growing a network marketing business, is not about you.

    It is about your perfect prospects. It is about your perfect customers. It is about the people that you are serving. 

    In your banner and bio, let them know how you can help them.

    START CONVERSATIONS

    The third thing is you want to start conversations in order to enroll more prospects in order to enroll customers, you need to have a conversation with them. 

    I see it so often, people put their before and after’s, or they will have their website link in their bio. 

    They have all the information there and that gives people no reason to connect with them. 

    So what are they going to do? They are going to click the link. 

    They are going to google your product or your company. Or maybe they have a friend that they know, like, and trust and they go and connect with that person. 

    When you can, create curiosity. Create curiosity around the benefits of your product, speaking to the pains and struggles of the person you are serving.

    Then they will want to connect. Then you can have that conversation and find out more about them.

    You want to make sure you remove all company links, products links, all before and after’s, anything that is telling the people what your company or products are.

    Your biggest secret should be what company you are with and what product you are selling. 

    And when you create curiosity around that then people are going to come to you to find out more.

    SHOW THEM WHO YOU ARE

    I have one more bonus tip for you when you are creating your social media profile. 

    When people want to connect with you they are going to look at the first couple of posts. 

    They are going to see what content you have been sharing. They want to see who you are and what you are about.

    So make sure that your profile is public so that they can see the content you are sharing.

    And make sure that the content you are sharing is focused on letting your perfect prospect get to know who you are, letting them see your lifestyle, letting them see that you are just like them.

    Educating them. Entertaining them. Inspiring them. 

    It should not be all around your products or company.

    TALK TO YOUR PERFECT PROSPECT

    So when creating your social media profile make sure to:

    1. Have a clear and happy photo of you.
    2. Use your bio, banner, and about me to let your prospect get to know you and what you offer.
    3. Remove all product and company links to help create conversations.
    4. Your content is focused and serving your perfect prospect. 

    If you want to know more about building your business online, check out our free formula below.

  • How To Grow Your Network Marketing Business Using Instagram Lives

    How To Grow Your Network Marketing Business Using Instagram Lives

    Table of Contents
    FOLLOW THE DATA
    IT ISN’T JUST FOR GAMERS
    WHY YOU NEED TO START
    HOW TO START
    DON’T JUST TALK BUSINESS
    EVALUATE YOUR VIDEOS

    What is live streaming? 

    Live streaming is when someone delivers content in real-time to viewers. 

    It has become increasingly popular and people are spending hundreds of thousands of hours watching live streams every month. 

    Today I am going to tell you how to grow your network marketing business using Instagram lives. 

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    Let’s talk about why live video is so important.

    FOLLOW THE DATA

    First I want to give you some data. 

    In 2021, people spent around 548 billion hours streaming through mobile devices. 

    Live streaming events increased by 300% between March and August of 2020 due to the pandemic. 

    Live streaming is expected to have a revenue of 184.27 billion people by 2027. 

    So what does the data tell you? That live video is going to continue to be a thing and you need to get on board. 

    IT ISN’T JUST FOR GAMERS

    The top streaming creators across Twitch, Facebook, and YouTube is a pro gamer. In the first quarter of 2022, it was watched by about 628 million hours.

    Even if you aren’t gaming, you are building a business around people.

    Your business is built around human behavior, and live streaming is a huge part of that behavior. 

    It is important that you get in front of this and get it figured out.

    You might be thinking “this isn’t for me, I hate being on video”.

    But, let’s talk about why you want to be doing them. 

    WHY YOU NEED TO START

    I totally feel you, I never wanted to be on video. I wanted to avoid it. It is terrifying. 

    But I watched my down line decide that if live video is the way we are going to get what we want out of our business, then we are going to figure it out. They started doing live video. 

    And their business totally exploded, about eight months faster than mine because I chose not to do live video.

    So why do you need to be doing live video? 

    It is simple really, live video builds the know, like, and trust factor faster. 

    And even though you are live, you will get a lot of people who come watch the replay. 

    Live video will build the know, like, and trust much faster then just regular content or recorded content. 

    So if you want to go faster, the key here is to start doing live video. 

    If you want more people to talk to and want more people to talk to about your business and more people to recruit into your team, I would start doing live video now.

    It is not going away, live video is going to continue to grow and grow and grow because this is the way human behavior is now. 

    HOW TO START

    So lets jump into the how, because it can be a little scary. 

    To stream a live video from Instagram, you are going to use the app on your phone. You can hit the plus button and there is an option to go live. 

    That’s how it’s going to be in most social media platforms. 

    Now the scary part, what do you talk about? 

    What do you talk about to get people to start building real relationships with you? 

    Here is the key that really changed things for me, I started to think that the person on the other side of this phone needs to hear this message. 

    And I started speaking directly to  them.

    Now you can make up your own avatar by figuring our what their pain point is and how you can solve it. 

    DON’T JUST TALK BUSINESS

    Going live can be as simple as sharing how to take the products and what it does for you. 

    You don’t have to talk about your business every time you go live. You can talk about different things. It can be about lifestyle, about a book you read. 

    Start out small and work up from there. I think my first live was about 30 seconds long. 

    Don’t over think it and stay consistent. That is the key. 

    If you start to go live and then disappear for months, you are going to have to start over because people are expecting you.

    They want to know more from you and it is the fastest way to build relationships because in a live video you are your authentic self. 

    You provide value for others and you give them a call to action. 

    EVALUATE YOUR VIDEOS

    You need to stay out of judgement and stick to evaluations. Just know when you get started you are going to hate your voice. You are going to pick apart every word you say. That is judgement. Stay in evaluation.

    Did I go live right? Did I offer value? Did I do a call to action? 

    My challenge to you is to pick it up, start a 21 day live challenge and really stay consistent with it. Because if you can master the skill, it will totally change your life. 

    If you want to know more about building your business online, check out our free formula below.

  • Three Social Media Hacks To Grow Your Brand In 2022

    Three Social Media Hacks To Grow Your Brand In 2022

    Table of Contents
    INFLUENCE MARKETING
    BUILD THE KNOW, LIKE, AND TRUST
    CONSISTENCY
    ALL OR NOTHING
    SHOW UP EVERY DAY

    There are a lot of questions about how to grow your brand on social media. 

    There is always a lot of confusion when it comes around to it. 

    So, what exactly is branding yourself on social media and how do you do it?

    Well, I am going to share with you some simple hacks that I’ve learned over the years on how to crack the code on social media and get results in your business. 

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    When it comes to building your brand on social media the first thing I want to share with you is influence marketing. 

    This is something that I did in my business about four years ago, and it transformed my business completely. 

    When you think of influence marketing you are probably picturing posting pictures of you all over Instagram with filters. 

    I am going to debunk that today.

    INFLUENCE MARKETING

    When we are talking about influence marketing, we are actually talking about a marketing strategy that leads with your brand instead of your company’s brand to effectively attract and enroll new customers and team members without being a salesy weirdo on social media. 

    Before I found influence marketing, I was a salesy weirdo. And being a salesy weirdo with actually repel your followers. It will repel your audience and your network. 

    We don’t want to be repelling people away. We want to attract people to us, right?

    So if you are showing up consistently on social media, adding value, sharing what you are passionate about, and giving value around the products that you are using and you are selling that is going to attract people to you. 

    BUILD THE KNOW, LIKE, AND TRUST

    When you show up on social media using influence marketing, and you build relationships with those people that are following you that will lead to people getting to know who you are, getting to like you, and building trust in you. 

    They will see you as someone they trust. 

    They will see you are someone who recommends great things, because they provide value.

    And when you have trust over your network, that’s called influence. 

    To build your brand on social media you will want to include influence marketing in your marketing strategy.

    CONSISTENCY

    So how do you gain influence over your network?

    You show up on social media consistently and provide valuable content. 

    Showing up daily on social media will trigger the algorithm. 

    It works in a couple different ways, the more you show up and build the algorithm, the more the platform will push your content out there. 

    It will keep you front and center to your perfect prospects. 

    Tik Tok is the best place to grow your network right now, if you are not there I recommend you start now. 

    Get visible every single day and provide valuable content.

    ALL OR NOTHING

    You have to be all in.

    To become a master of consistency, you have to make the decision to level up and give it your all.

    It isn’t easy to create new habits. I struggled when I first stated three years ago.

    But now I am able to show up every single day online because I created new habit for my business.

    And it changed my business completely. 

    SHOW UP EVERY DAY

    The more consistent you show up on Facebook and other social media platforms, the more the algorithm favors you and it pushes your content out to more people. 

    So if you are showing up consistently, you will always be in the spotlight every time your network and audience, and your perfect prospects opens their social media. 

    To help you show up every single day, you can put in some automation. You can plan out your content ahead of time to help you execute the new habits of being consistent. 

    If you want to know more about building your business online, check out our free formula below.

  • Where To Find Your Perfect Prospects For Network Marketers

    Where To Find Your Perfect Prospects For Network Marketers

    Table of Contents
    WHO IS YOUR PERFECT PROSPECT
    WHERE CAN YOU FIND THEM
    BUILD THE RELATIONSHIP

    One of the biggest problems that network marketers come to us about is that they have run out of people to talk to.

    You might have been taught that everyone is your perfect prospect.

    That everyone needs your product and just send them your link, and now you are facing a ton of rejection.

    Today, I am going to share with you three things you need to think about when you run out of people to talk to, and how to find your perfect prospects.

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     They have been told that their family, and their friends are their perfect prospects. 

    When you are first starting out in your business that might bring you a couple of sales. 

    Because generally your family and friends are not your perfect prospects, they are not looking for an opportunity. They are just supporting you to be friendly. 

    You want to find more people who have the get up and go, who have what it takes to build a business and stick with it for the long haul. 

    You want to be speaking to those people who are actually actively looking for your products and opportunity.

    Telling your friends and family will work for a little while in the beginning but it is not a good long term process. 

    WHO IS YOUR PERFECT PROSPECT

    The first thing you need to think about and understand is who is your perfect prospect.

    Who is that person who is looking for your product or opportunity.

    Just remember that not everyone is looking for your product or opportunity.

    You need to drive deep and understand exactly who your perfect prospect is: how old are they, what is their pain point, what do they enjoy, do they have a family. All these things will help you understand your perfect prospect. 

    When you are putting your message out there you want to put it out there for that one specific person, not a whole bunch of people. 

    WHERE CAN YOU FIND THEM

    Once you understand who your perfect prospect is, you will know who they are following. 

    You will know what groups they are going to. You will know what solution they are looking for. 

    So whatever your product is, find the groups that are centered around that. You can do a google search. 

    That’s where they are hanging out. That’s where they are looking for a solution.

    BUILD THE RELATIONSHIP

    Now you don’t want to just join those groups and start prospecting those people. 

    Don’t go in dropping links everywhere. Don’t tell them how amazing your products are. 

    The point is to connect with these people and bring them into your ecosystem, so they can get to know you. 

    You want to provide valuable and relatable content to them. 

    You want to build a relationship with them, you want to build the know, like, and trust.

    If you want to get crystal clear on understanding who your avatar is, how to create incredible content that is actually going to speak to them, exactly where to find these people you are going to want to join me and my fellow Beach Boss Influencers in our Virtual Next Level Workshop. Click the link below to save your seat now!

    SAVE YOUR SEAT
  • How To Flip The Switch When Your Network Marketing Group Has Turned Into A Ghost Town

    How To Flip The Switch When Your Network Marketing Group Has Turned Into A Ghost Town

    Table of Contents
    WHAT IS A GROUP?
    FIND THE DISCONNECT
    FLIP THE SWITCH

    Has your upline created a Facebook group for you to engage with your customers or new prospects? 

    The main goal of the group is to help increase sales by inviting people who are already your customers, or potential customers into the group with the goal to sell them your product. 

    A problem I see is that these groups are a lot of work and are not providing any payoff. 

    I am going to share with you what you can do differently so that your groups can be an effective way to communicate with your customers. 

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    It is so frustrating when these groups are dead because we invest a lot of time and effort into inviting people into these groups. 

    So what is it that makes your group a ghost town? 

    You got people to join your group, but they are not engaging. They are not communicating, or replying to any posts. They aren’t buying anything. 

    You are creating post after post and you feel like you are hitting a dead wall, and nobody ever sees these posts.

    WHAT IS A GROUP?

    What is a group? Like what is the actual definition of group?

    A group of people are united by the same goals, and the same mission. 

    So when you look at your group, ask yourself: what are my goals for this group? 

    Most of the time the answer might be to get more sales and more customers. 

    If you want your group to be a thriving community, your goal and the goal of the entire group has to be the same. 

    A group of people united by the same goal and the same mission. 

    FIND THE DISCONNECT

    Now I want you to ask yourself: what is the goal of the people that I invited to this group? Why did they join? What was their goal?

    It is likely that the majority of them got into the group to support you and to be polite. 

    Sadly, its true. They join your group but their goal is not to be sold to.

    So you see there is a huge disconnect. 

    If your goals are not aligned with the goals of the members of your community, the group is going to be dead.

    FLIP THE SWITCH

    So how do you flip the switch? It is actually very easy. 

    Ask yourself: what is it that the people who are in your group, or the ones that are going to join your group, what do they want? 

    That is the million dollar question. If you answer it correctly and start giving it to those people your group will thrive. 

    I used this method in the first group I created. 

    Not only has it worked for that group but we have used this method for many others. 

    In just a matter of weeks, you could grow your group from zero to  a couple hundred. 

    Do you want to learn what you should do, from setting up your group to what to post, how to engage with people, and how to get them to buy your stuff? 

    I will be sharing this process, step by step from start to finish will all the little details during our Next Level Workshop.

    If you are interested to learn how to get your business to the next level directly from people who have done it and tested it, you need to save your seat at the Next Level Workshop!

    SAVE YOUR SEAT
  • How To Consistently Recruit On Auto-Pilot For Network Marketers

    How To Consistently Recruit On Auto-Pilot For Network Marketers

    Table of Contents
    KNOW WHAT YOUR STRATEGY IS
    PROVIDE VALUE BASED CONTENT
    YOU HAVE TO ASK FOR WHAT YOU WANT
    HAVE A DAILY MODE OF OPERATIONS

    Do you struggle with enrolling in your business? 

    Are you spending all your time recruiting and enrolling people that you have no time to actually grow your business?

    I was in the same boat, and I knew something had to change. 

    I wanted so badly to grow my business on auto-pilot when I was first getting started, but I had no clue how to build my business this way. 

    I am going to share with you a hack to consistently recruit on auto-pilot so you can implement it right away. 

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    There are two ways to build your business on social media. There is an active way, and a passive way. 

    Now the way to get results is to do them both at the same time consistently. 

    You need to figure out what makes you money first. 

    Then you can create an active and passive strategy on social media. 

    KNOW WHAT YOUR STRATEGY IS

    The active things you do for your business might be inviting, presenting, following up, and getting someone enrolled.

    Those are the things that make you money.

    The passive things you do, include going live or posting a video, creating a PDF, and putting the team training together.

    These are all things that do not make you money upfront. 

    PROVIDE VALUE BASED CONTENT

    You want to have your content dialed in, you want to provide value based content. 

    Where 80% of your content provides value to your audience, and 20% is about your product. 

    You need to understand that you are here to serve humans and it isn’t about selling your products or opportunity. 

    It will happen, you will start to recruit people on auto-pilot as you put these things in place. 

    YOU HAVE TO ASK FOR WHAT YOU WANT

    You will want to have events. This is where you invite people to take a look at your business or products. 

    You have to ask for what you want or no one knows you are selling anything. 

    I actually learned this from a mentor, because I was so passive in my business. She taught me that you want to have events because that’s how you build your business. 

    You will need to invite people so they can get the information. 

    I usually do a one customer blitz a month and then a sneak peek. Sometimes I’ll integrate the two of them and have a hybrid event, where I talk about the product and the business, and invite them to join me. 

    HAVE A DAILY MODE OF OPERATIONS

    You have probably heard this one before, daily mode of operations, or DMO. 

    This one is super important. Once you put your active and passive strategy, you have your content dialed in, and your events happening, you need your daily mode of operations to revolve around your active strategy.

    So, what does that look like?

    In network marketing, you must have this things on your DMO:

    • Talk to 5-10 people about my business
    • Share product info with prospects who have shown interest
    • Follow up with anyone I have shared information with
    • Friend 5 new people and start engaging with them

    These are all things that will start the conversations and build the relationship with your audience. 

    They are all really important, because consistency is really what builds this business.

    If you want to know more about building your business online, check out our free formula below.

  • How To Grow A 6-Figure Network Marketing Team Without Sacrificing Your Kids

    How To Grow A 6-Figure Network Marketing Team Without Sacrificing Your Kids

    Table of Contents
    PUT YOUR FAMILY FIRST
    PROTECT YOUR NON-NEGOTIABLES
    YOUR BUSINESS IS A BUSINESS
    TIME BLOCKING IS ESSENTIAL
    IT IS POSSIBLE

    Do you feel like you are struggling to find the balance between family and work? 

    There are many people who do.

    When you feel like you are putting your business in front of your family, it can create tension. And that’s when the mom guilt starts to set it in. 

    I have talked to so many Network Marketers over the years, and it seems that this is the common denominator that actually causes a lot of people to quit the industry, especially Moms.

    I have been there. 

    I am going to share with you my 3 steps to help you overcome the mom guilt and grow your business without sacrificing your family relationships.

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    PUT YOUR FAMILY FIRST

    Put your kids first. 

    Now we have all heard that before. You have been to your company’s conventions, and you have heard of results driven behavior. 

    So many times, the leaders on the stage forget to tell you, it is okay to be a mom first. It’s okay to be a dad first. To be a wife, or husband first. 

    It is okay to put your relationship and your family before your business.

    Now, that being said, you can’t sit around watching Netflix all day with your kids and expect your business to grow. 

    You do need to focus on result driven behaviors everyday. 

    However, if you put your children first, and your spouse, you will find that you are happier in growing your team. 

    Your family will be happier with you growing your team, and you will get more done in less time. 

    PROTECT YOUR NON-NEGOTIABLES

    One thing I have done to help me with this, is I have an actual calendar. 

    On the calendar I put the non-negotiable things in first. 

    The things I refuse to miss, including vacations, ball games, dance recitals. I am not missing the things that matter most.

    Be intentional about being present with the important things.

    I have been able to train my daughter to allow me to work in condensed sections, when you have their permission, because you put them first, it makes everything much smoother. 

    YOUR BUSINESS IS A BUSINESS

    You want to be intentional with your time, and picking a strategy and sticking to it. 

    Make sure that the strategy you choose is in alignment with who you are and your core values, and how you want your business to grow.

    I don’t know very many brick and mortar businesses that are just going in and cold messaging strangers. 

    You have to treat your business like a business. 

    That means learning how to network online and how to market online. 

    TIME BLOCKING IS ESSENTIAL

    You need to make use of time blocking. 

    This is where you set aside a certain amount of time to work on your business. 

    This is especially important with the summer months coming and the kids home. 

    I have found that working in 20 minute time blocks work best for me. The kids are content for 20 minutes at a time. 

    This is what works for me, for you it could be longer or different times throughout the day. 

    This is what I teach my team to do. 

    Add those time blocks to your calendar, and make a plan. Decide how you are going to spend each time block. 

    It could be the first one is spent doing nothing but growing your business. 

    The next block is spent engaging with that network. And the next one is spent having actually conversations about your business. 

    IT IS POSSIBLE

    So remember, put your kids first. Put those non-negotiables on the calendar. 

    And this means, when its family time, you are not working on your business. You are intentional and present.

    Have a strategy that is in alignment with who you are and your core values. 

    You want to be excited to wake up and grow your business everyday.

    And time block to utilize your time in the most efficient way possible. 

    It is absolutely possible to grow your team without sacrificing any relationships with those people that matter most to you. 

    If you want to know more about building your business online, check out our free formula below.

  • 3 Simple Ways To Grow Your Brand Using Instagram Reels

    3 Simple Ways To Grow Your Brand Using Instagram Reels

    Table of Contents
    GET CLEAR ON WHO YOU WANT TO SERVE
    MIX UP YOUR CONTENT
    UTILIZE HASHTAGS 
    HAVE FUN WITH YOUR CONTENT

    Reels have become increasingly popular since they are introduced last year. 

    But the question is, How can reels help me grow my brand on social media? 

    Well, today I am going to tell you what I do to create maximum reach to my perfect prospects using reels.

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    If you are building a brand on Instagram, the first thing you need to do is get crystal clear on what your brand is, who you are, and how you want people to feel when they land on your profile. 

    Think about your company. Do their values line up with yours? If it doesn’t, you need to find another company.

    Your brand is not your company. Your brand is not your product. 

    Your brand is you. You are going to weave your products into your brand. 

    GET CLEAR ON WHO YOU WANT TO SERVE

    You have to understand that everything you do is not about you. It is about them, and how you can serve them.

    Whenever you are putting anything out there, ask yourself how can I let people get to know me and bless them in their lives? 

    Think about what people are struggling with and how you can add value to their lives. 

    You don’t want all of your content to be showing your product or opportunity. Weave your product posts into your content to create curiosity.

    MIX UP YOUR CONTENT

    Let people get to know you, and have fun with it. Let them into your life. Let them know what you stand for. 

    Create curiosity around your product or opportunity and add value to peoples lives. 

    So when you are creating content you want to have a hook, to grab someones attention. And you want to have a call-to-action at the end. It might be as simple as grab the link in my bio but you always want to have that. 

    You always have to tell people what to do. 

    If you are not leaving a call-to-action at the end, then they don’t do anything because you didn’t tell them what to do. 

    UTILIZE HASHTAGS 

    You want to make sure the hashtags you are using are relevant to your reel. 

    Do your homework, search out hashtags that apply to your reel and use them.

    Hashtags serve two purposes. 

    People search hashtags, so by using it your reel will become searchable. 

    It will also put your reel onto that hashtag page. And if your video goes viral the higher up it will appear on the hashtag page.

    HAVE FUN WITH YOUR CONTENT

    Maybe you are thinking to yourself “I don’t sing, I can’t dance, I’m not imaginative like that”. 

    How do you find ideas for content? You can search out people in your niche. 

    You don’t want to copy the video, but model it, mimic it, and make it your own. 

    The important thing is to have fun with it. Don’t overthink.

    Start following people who inspire you. If they inspire you, they will probably inspire your perfect prospect. 

    If there is a trending sound, then hop onto that train as early as possible. The earlier you do, the more reach and high chance you have to go viral. 

    To build your brand successfully using reels you want to know who your audience is and add value to their life, create content that is fun and weave in your products, and utilize hashtags and trending sounds. 

    If you want to know more about building your business online, check out our free formula below.