Reels have become increasingly popular since they are introduced last year.
But the question is, How can reels help me grow my brand on social media?
Well, today I am going to tell you what I do to create maximum reach to my perfect prospects using reels.
If you are building a brand on Instagram, the first thing you need to do is get crystal clear on what your brand is, who you are, and how you want people to feel when they land on your profile.
Think about your company. Do their values line up with yours? If it doesn’t, you need to find another company.
Your brand is not your company. Your brand is not your product.
Your brand is you. You are going to weave your products into your brand.
GET CLEAR ON WHO YOU WANT TO SERVE
You have to understand that everything you do is not about you. It is about them, and how you can serve them.
Whenever you are putting anything out there, ask yourself how can I let people get to know me and bless them in their lives?
Think about what people are struggling with and how you can add value to their lives.
You don’t want all of your content to be showing your product or opportunity. Weave your product posts into your content to create curiosity.
MIX UP YOUR CONTENT
Let people get to know you, and have fun with it. Let them into your life. Let them know what you stand for.
Create curiosity around your product or opportunity and add value to peoples lives.
So when you are creating content you want to have a hook, to grab someones attention. And you want to have a call-to-action at the end. It might be as simple as grab the link in my bio but you always want to have that.
You always have to tell people what to do.
If you are not leaving a call-to-action at the end, then they don’t do anything because you didn’t tell them what to do.
UTILIZE HASHTAGS
You want to make sure the hashtags you are using are relevant to your reel.
Do your homework, search out hashtags that apply to your reel and use them.
Hashtags serve two purposes.
People search hashtags, so by using it your reel will become searchable.
It will also put your reel onto that hashtag page. And if your video goes viral the higher up it will appear on the hashtag page.
HAVE FUN WITH YOUR CONTENT
Maybe you are thinking to yourself “I don’t sing, I can’t dance, I’m not imaginative like that”.
How do you find ideas for content? You can search out people in your niche.
You don’t want to copy the video, but model it, mimic it, and make it your own.
The important thing is to have fun with it. Don’t overthink.
Start following people who inspire you. If they inspire you, they will probably inspire your perfect prospect.
If there is a trending sound, then hop onto that train as early as possible. The earlier you do, the more reach and high chance you have to go viral.
To build your brand successfully using reels you want to know who your audience is and add value to their life, create content that is fun and weave in your products, and utilize hashtags and trending sounds.
If you want to know more about building your business online, check out our free formula below.






