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There are few things more disheartening than beginning your journey into live video only to be met with an echo of silence.
You've spent hours planning, prepping, and delivering content, but it seems as if no one is watching or engaging.
Suddenly, that excitement and enthusiasm morph into frustration.
But here's the truth – building relationships, the primary goal when using video content, isn't an overnight process.
It's a journey.
So how do we embark on this journey and ensure we generate the necessary engagement and interactions to establish strong relationships?
Connecting with the Right People
The first step to cultivating engagement and interactions, especially in live video, is to ensure you're reaching out to the right people.
Growing a targeted network is important to build successful engagement, not just on your live videos, but across all your social media content.
It's about focusing your efforts on individuals who show genuine interest in what you offer, those who are actively seeking the value that you're providing.
By doing this, you're not only attracting an audience but also establishing a community of potential customers who are more likely to engage with your content.
Sharing Value
The second strategy to boost engagement is all about the content you share.
For instance, if your target audience consists of vegetarians, talking about the benefits of a carnivorous diet would do more harm than good.
It's about understanding your audience and catering to their needs and interests.
A common pitfall that many fall into is the trap of incessant selling.
While live videos can indeed serve as a platform for promotion, they should not be purely focused on sales.
Instead, the goal should be to position yourself as a trusted source of information before diving into heavy selling.
This isn't to say you can't make sales pitches during live videos.
However, make sure that you are also delivering value-based content that resonates with your audience.
Take the time to evaluate your posts and videos – would you find them valuable if you were in your audience's shoes?
Remember, valuable content is a mix of being educational, entertaining, and lifestyle oriented.
Assuming the role of an educator not only positions you as an authority figure but also builds the know, like, and trust factor.
This invariably encourages engagement from your viewers, fostering a relationship of mutual respect and interest.
Prompting Engagement
Finally, and perhaps the most overlooked strategy, is simply asking for engagement.
If you fail to prompt engagement multiple times throughout your live video, you're missing out on a golden opportunity to foster interaction.
Start by asking simple questions, encouraging viewers to leave comments, use hashtags, or indicate if they're watching the replay.
By actively involving your audience, even if they're new to your content, you're training them to interact with you.
If your previous live videos haven't been garnering much engagement, it might be time to reflect.
Review your content and ask yourself honestly how many times you genuinely asked for engagement.
Remember, it's perfectly okay to ask for engagement repeatedly.
In fact, think of it as a conversation between you and your perfect prospect, represented by the camera.
Just as questions are asked to facilitate interaction in regular conversations, the same principle applies to live videos.
Especially when starting out, it's crucial to guide and encourage your viewers to engage actively.
In doing so, you're not only building a community around your live videos but also opening the doors to meaningful relationships and endless possibilities.
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