September 13

Which Social Media Is Best For Your Niche And Your Business?

Kat Krasilnikov

Which social media platform is better for your niche to build your business?

This is a question we get asked all the time. 

Today I am going to talk about the different platforms available and how to use them to build your business. 



BE SOCIAL

Social media is called social media for a reason. 

People go on social media to be social, not to buy something or sell something. 

We don't wake up in the morning and think "oh I need new shoes, let me go on Instagram to find some". 

People go on social media to socialize, to get educated, and to get entertained. 

So keep that in mind and respect the purpose of the platform and play by the platforms rules.

If you do it will reward you with so many tools and features to help you sell and grow your business. 

You have to be social first. You have to be human first and a marketer second. 

CHOOSING A PLATFORM

The two platforms we get asked about the most are Facebook and Instagram. These platforms are the most commonly used by marketers.

So which one is better for your niche and your business?  

Well, I am going to be honest with you, there is no such thing as the right platform. 

You have to decide which one is best for you and I am going to help you do that. 

You will want to choose one platform in the beginning because it is really hard to be consistent on multiple platforms at first.

So I advise you to master one platform, get really good at it, and when it doesn't take a lot of your energy and time, then move onto the next one. 

CONSIDER THESE FACTORS

There are several factors you need to keep in mind and pay attention to when it comes to deciding which platform to put your main efforts into. 

First, you want to think about where your perfect prospects might hang out. 

It might be different then where you like to be. Figure out where your people will be and that's where you need to be. 

Secondly, I want you to think about where its easier for you to connect with people and build relationships. 

You want to choose the platform where you can connect with people privately and you feel comfortable.

And number three, you have to remember that Instagram is mostly a visual platform. 

People will look at the photo or video before the text. 

CHOOSE THE BEST ONE FOR YOU

There is no right or wrong one. There is not a perfect platform for everyone. 

You just need to pick the one that is best suited to you and your business. 

Remember to be social, connect with people and build relationships. 

If you are looking for more ways to grow your business online, click the link below. 

Video Transcript

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.


All right. Hello everyone. My name is Kat CRI Niko. I’m one of the founders of beach bus influencers. It’s an amazing coaching communities for network marketers and entrepreneurs who want to grow their business on social media, without bugging friends and family or chasing strangers, because we teach you how to attract the right prospects to you. And whether you are brand new to the industry, all already skilled and experienced network marketer, we have strategies in and tools for you as well. So one of the questions that we get all the time on our coaching calls from our students is what social media platform is better for your niche to build your business. And that’s what we going to talk about today. But before we get to dive into all the platforms out there, I wanna point something out that the concept that we teach, which is influence marketing, and we teach how to stop changing friends and family and people who are absolutely not interested in what you have to offer, how to attract the right people to you.

And you can do it by building the right network of people, but by building relationships with those people and building influence. So once you have the right people and you have influence over those people, they’re the ones who will come to you and will think, and thank you for showing up in their world. Instead of being that annoying salesperson that everyone’s trying to avoid. So the concept that we teach actually work on any platform. So it doesn’t matter whether you love Facebook or TikTok or Instagram, or want to build on certain platform. You absolutely can’t because our strategies and concepts work on any platform. Now, before we dive into going into different platforms, I want to point out that social media is called that way for a reason. And I wanna remind you that people go on social media, not to buy something or sell something.

Although some platforms have amazing tool to sell things, right? But when you think about the person who you want to attract and person the right person for your product or your services, they don’t go in general. People don’t go on social media to buy anything. We don’t wake up in the morning and think, oh, I need new shoes. I’m gonna go on Instagram, looking for new shoes, correct. so people go on social media to socialize, to get educated and get entertained. So keep that in mind. And once you respect the purpose of the platform and play by the platform’s rule, it’s gonna reward you with so many tools and features to help you to sell and grow your business. But you have to play by their social media rules. So you have to be social first. You have to be a human first and a marketer. Second. So once you remember that, now let’s talk about which platform out there. And then particularly we get always asked about Facebook and Instagram. So it seems like these two are what most commonly used by marketers in general. So which one is better for your niche and for your business. So I’m gonna just be straightforward with you, and I’m gonna tell you how it is . So, first of all, there is no such thing as this is the right platform for you. And this is where you should be building it. You have to decide which one is best for your niche in your business, and I’m going to help you to do that.

So there are several factors you need to keep in mind and pay attention to when it comes to deciding which platform to put your main efforts into and what we are gonna teach you also, that it really hard to stretch yourself, really seen into multiple platforms and especially in the beginning. So we are always gonna advise you master one platform. Once you get good at it, and it doesn’t take anymore, a lot of your brain power, a lot of your energy and time, then go move onto the next one. Or maybe you can spend some money and hire someone to help you manage one platform or utilize one video and post it on many platform at once. So absolutely do that. But before you have time and resources to do the please only go with one platform, master it and then move on to the next one.

So when it comes to deciding which that one platform to choose, right, because you want to be the most efficient. So what factors you need to keep in mind when you decide in it. So actually we’re gonna be talking about three of those factors. So factor number one, where you perfect prospects are most likely to hang out. So it, when it comes to trying to build your business, you always have to think about your perfect prospects, not about you. You might like TikTok better, but your perfect prospects are just not people who wanna hang out on TikTok, or you might like Instagram, but your perfect prospects are not into Instagram. So think about it. What is the age group of your perfect prospect? For me, for example, it’s women and men age between 35 and 60. So for my perfect prospects, most likely I’m gonna pick Facebook because that’s where people of this age most likely to hang out.

Yes, I do hang out on Instagram and my people also hang out on Instagram, but most likely my people to hang out on Facebook because it’s kinda like people who at certain age, certain demographic of certain interests, they pick one particular platform that they hang out most more often than they other. So if let’s say your perfect prospects are women stay at home mom, age 25 to 35, probably most likely they will be hanging out on Instagram. So see where your people at and that’s where you need to be as well. So this is factor number one, where most likely your perfect prospect we’ll hang out. And if you are not familiar, well, you have no idea who your perfect prospects are. We actually teach that in the great detail in one of our small courses that you can just grab by getting the link above or below this video.

And also we teach it in details in our higher level communities, because it is very, very important to know who are the people you need to attract, who are the people, they want your stuff and looking for your stuff instead of just knocking on every single door in your neighborhood and asking people if they wanna buy knives or steaks and their majority of them vegetarians . So we don’t wanna be knocking on every door. We want to attract people who are mostly already looking for what you have to offer. And you have to know who these people are. So I hope like we get it out of the way, your perfect prospects, people who already looking for your products. So, so the next factor you have to think about when you pick a platform is where it’s easier for you to connect with people and build relationships because in our industry, it’s business of relationships, right?

So you have to figure out which platform is the easiest way for you to connect with people privately. So for me, it will be Facebook again, because I’m used to it. I can message anyone on messenger and they have separate app. It’s very convenient. Some people like DMS in Instagram. So for me, that’s not the case. I only get messages from spammers on Instagram. So I’m most likely I will go to Facebook messenger if I want to connect with people. So that’s why I would pick Facebook over Instagram. But if you are very familiar with another platform and how to connect with people and send messages and receive messages, and that’s where your comfortable is. So that’s where you need to be, where you can connect with people privately easily. So that is factor number two and factor. Number three, you have to remember that Instagram are mostly visual platform. People will look at the picture and video before they will read that text and text. Usually you have to click to get to it, right? So you have to look at your business or services and think, can I present or can I create a lot of visual content? Is that the case? Maybe you are selling, I don’t know. Athletic wear. Yes. It is very visual. People want to see it right before they buy it. Um, maybe you’re selling makeup. It is very visual industry. So Instagram will be perfect on Facebook. People are more likely to read the text. First people still do that. or read the captions of your video before they will watch your video, or they will click on your image.

So keep in mind, is your industry very visual or your industry more like a storytelling. So, and that’s how you can decide which platform is better for you. So, like I said before, there is no right and wrong. I can tell you that for my business and my industry, Facebook was one number one platform in the beginning. And later on, we build our following on Instagram and TikTok and YouTube and everywhere else. But we still appreciate Facebook for the tools and features that it provides, because one of those features is ability to build communities through Facebook groups. There’s no such feature on any other platform. That’s why we’ve stuck on Facebook for the longest time. And that’s where the most of our business is happening. But for others, people, Instagram will be like, they’re home they like all the visuals. They like all the reels and sounds and trends.

And that’s where they love to hang out. And that’s where they per their perfect prospects like to hang out. So like I said, there is no right or wrong. You will have to test it for yourself and to decide. So before I let you all go, I want to recap it. And just kinda like summarize what we talked about. So first of all, there’s no best platform for everyone. It’s not, uh, like one size fits all. You will have to figure it out for yourself and test it. So, second thing, I mentioned that strategies and concept that we teach here and influence marketing work on any platform. You can learn a concept and transfer to any platform. The third thing, once you go on social media, remember to be social, remember to connect with people and build relationships before you go for that pitch. It’s very important. And three factors that I shared with you to keep in mind when you choose it in platform. First one, where are your perfect prospects are most likely to be hanging out, go there. Second one on which platform you are can easily. You can easily connect with people privately and third, keep in mind that Instagram is more visual platform where Facebook is more relationship building and storytelling platform. So if that was helpful for you, let me know in the comments, if you have any questions, drop them in the comments. And if you need more help figuring out who your perfect prospect is, where the hell to hang out and how to attract them use in the power of social media. You can also drop it in the comments or grab a link above or below this video. So this is it from me today. Thank you for hanging out with me and I will see you next time.


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Kat Krasilnikov

About the author

Kat is a mother of 3, a former postal clerk, originally from Russia. She loves inspiring women by sharing her journey and giving them the tools and strategies they need to succeed without sacrificing their families in the process.

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