Tag: networkmarketer

Creating content can be scary and frustrating at the same time.

Not knowing what to post can leave you spending hours searching through your newsfeed.

These 3 tips will help ease the pain and give you a strategy to create weekly content without the headache and will help you attract and enroll more people to your business month after month.

Tip 1: Deciding On A Platform

The first tip you need to implement is deciding on which platform you’re building on. There’s a lot of platforms out there, and sometimes we feel like we need to be on all the platforms all at once, and we can tend to really overfill our plate. 

But all these platforms are different. 

They serve similar purposes as far as growing your network of people, but they’re all different. They all have different guidelines, so you want to make sure that you are starting with just one.

What we teach within Beach Boss Influencers is a marketing strategy, which could be implemented on any social media platform that you’re on, but we encourage you to pick one and start with one. And once you have grown that following to where you want it to be and have grown the skill sets and you’re getting engagement, your social following will grow and then you can branch out. It then becomes easier to add more things to your plate.

So again, decide on which platform you’re going to build on and start there! 

Tip 2: Appropriate Content For Each Platform

The second tip is what content is appropriate for that specific platform. Because if you’re on Reels, on TikTok, Instagram, and Facebook, there’s all different types of strategies. Whether it comes to lead generation or brand awareness, just gaining exposure for your brand or really being able to create and generate those leads will help enrol customers and teammates. 

So all of those different platforms serve different purposes. They all have different strategies behind them. So you want to create a plan so you know what you’re gonna be posting each day and how you’re gonna be showing up. And one of the things that we use here inside of Beach Boss Influencers is what we call branding buckets. 

So we create different topics. We actually create Google Docs with different topics in them, and we start loading those docs with posts that we like and that we’ve seen that can help inspire and spark ideas to create content. 

Always remember you’re building YOUR brand on social media, not your company’s brand. You’re building YOUR brand. So when it comes to your different topics or your branding buckets, these are things that you are passionate about. 

It’s all about value and sharing with people who you are, what you represent and what you’re passionate about. This way you can grow a following of like-minded people who relate to you. So an example for us at Beach Boss Influencers would be education, we’re educating people on something in our niche, perhaps something that has to do with how to build on social media, or how we can help others to build their business. 

You’ve got to be entertaining! You’ve got to have a little humor. Show people your lifestyle, what is it that you do? Share things about your family. Maybe you have kids.

People want to know that you’re genuine, that you’re a regular, normal human being. 

And then we’d suggest putting in there maybe some of your passions and hobbies. Maybe it’s gardening, maybe it’s cooking. 

And these are all things that each day you are going to be able to pluck from these files. Facebook memories are a great way to fill your buckets with free content, ideas, screenshots of things that inspire you that you wanna add. Inspirational quotes can be another bucket. 

And so once you create these buckets, you have now filled in loads of content that you can plug and play. And so when it comes to Monday and you wanna share something motivational, you’re gonna go to your motivational bucket and you’re gonna search through there and post something from there.

Tip 3: Showing Up Consistently

Once you actually implement tips 1 and 2, it’s going to be a game changer for you and your business, and it’s going to help you with the third tip, which is to show up consistently. And what helps with this is batching all your content. 

So it might sound like a headache but once you start doing this you should be able to take a couple hours out of one of your days to plan to sit down and batch out your content.

So you’re going to come up with posts for Monday through Friday. You’re going to come up with maybe two Facebook Live ideas and a couple bullet points that go with it. And you’re going to plan out what kind of things around your product or opportunity you are going to implement into your Facebook stories. 

Bonus Challenge: Level Up!

Now, if you want to take it a step further, we challenge you to level up. 

Once you have created your Facebook Live topic ideas with two to three bullet points or key points that you’re gonna be sharing, we challenge you to record these all in one day. 

If you are doing short videos on TikTok or you’re creating reels, you can create a couple of these all in one day and have the week to spread them out. So we encourage you to pre-record any of your videos, whether it’s short videos or long videos, and then you can schedule them through a scheduling app. One stream is great. Streamyard is also amazing. So those are two tools you can use to post pre-post or post pre-recorded video on your personal profile or really anywhere!

There’s multiple places that those tools can stream your video to. But once you implement this, you’re going to see that your stress is no longer about what to post, that you’re not feeling overwhelmed, that you have more time back in your life and you’re showing up more consistently. 

It’s going to guarantee that your show up rate for your business and for yourself is going to increase. More consistency means you are going to start growing your following, you’re going to start having people reach out to you, and you’re going to start seeing your business grow. 

It’s a game changer!

Once we started doing this, it helped with our confidence. We stopped feeling like our businesses were going nowhere. Because we had a plan and we prepared. 

And we hear this all the time, especially if you are trying out a new diet or you’re implementing something new into your life. If you don’t plan, you plan to fail, right? 

So if you plan ahead in your content, you’re going to ease the stress, lower the overwhelm, and you’re going to start seeing that your business is actually growing because you’re showing up more consistently.

Want To Stand Out More In The Newsfeed?

We hope you found these tips useful.

For more tips on how you can stand out in the newsfeed and effortlessly attract around three to five new team members a month consistently, you should check out our Social Recruiting Secrets 2.0 Course here.

3 Simple Tips to Staying Consistent and Building Momentum Through the Holidays.

How do you stay consistent and build momentum through the holidays? We’ve been asked several times on our coaching sessions here in the Beach Boss Influencers community over the last few weeks. And so we are going to give you three simple tips to stay consistent and build momentum into this next year.

Using Your Time Wisely During the Holidays

Inside the Beach Boss Influencers community, we coach and train network marketers on how to make more in less time leveraging systems and processes and automation through social media. 

So when it comes to growing your business during the holidays, we know that for ourselves when we first got started in growing our network marketing businesses, we wanted to take the holidays off. 

It was impossible to get people to meet during this time because we were building our businesses old school. And when it came down to it, we would rather spend time with our families than go out and be prospecting or doing home meetings and parties all day long. 

And so when it came to the holidays, we would take that time off. We would kind of trickle out and then tell ourselves that in the next year we’re going to start building momentum and crush our goals. 

In doing so, we found this was the worst mistake that we could make as network marketers and as entrepreneurs. 

Why? 

Because during the holidays there were other people that were running hard and they were getting in front of people and hitting people with Black Friday sales and “Join My Team” posts. 

And what it came down to was our businesses stayed stuck. Actually, it went backwards while all these other people that were around us rank advanced in January because they were able to build that momentum and they were willing to work when we weren’t. 

We’re not gonna be sliding into people’s DMs with “Join My Opportunity” posts. We don’t do that here in Beach Boss Influencers. We believe in building our businesses in a professional and strategic way that you can be proud of. 

We want you to be proud of building your business. We want you to build your business like an actual real entrepreneur.

Tip One: Batch Your Content Ahead of Time

Here’s the thing, when it comes to the last 15 days of the year, a lot of people are home. They get time off with their family. And so you want to be in front of them, you want to be seen on their phone. 

So we need to batch our content ahead of time, and what we mean by batching is, for example, filming two or three Facebook lives that you are gonna be able to stream live at a later date. And people won’t know the difference whether it’s live or not. They’ll just see you popping up in their newsfeed or their stories. They might think you’re live, but you could have shot that video weeks ago.

And it’s one of those things that when you realize that you can do it, and you realize that there are tools that could help you do it, and that there is a strategy around doing it where you can attract people and not be sending those copy and paste messages and not be the salesy weirdo trying to get people to join your business, that’ll be when everything changes for you. 

If you want to learn how to batch and what tools you can use, check out our new course at Beach Boss Influencers, Influencer Content Hacks.

Trust us when we say that once you learn how to batch your content, it’s going to completely change your life. Being prepared and batching content ahead of time makes it easier to stay consistent. 

Tip Two: Repurposing Content

So to give you an idea of how to repurpose content, take a Facebook Live you have filmed. And then cut it up and create it into mini content by making stories out of it, making TikToks out of it, make it into a reel. 

And because you’re able to repurpose, you’re able to go through different channels and different social media platforms. You can be all over the place using one simple video. Take the video and create solid blog posts and posts on Facebook and Instagram and all of these different platforms where you can attract people. 

So if when you have batched content, it then gives you time to repurpose it so that it’s going everywhere. 

They’re gonna be seeing you in their newsfeed.

They’re gonna be seeing you in stories.

They’re gonna be seeing you in TikTok.

They’re gonna be seeing you in reels.

They’re gonna be seeing you all over the place. 

This is important as there are people that are on Facebook that are not on Instagram. There are people that are on Instagram that are not on TikTok. There are people that are on TikTok that are not on Facebook. It’s vital that you’re able to repurpose and put yourself everywhere, and we have a really simple process that we use to do that. 

When you do that, you’re now in front of everybody and people are seeing you while your competitors are deciding to take the last six weeks off of the year.

Tip Three: Reusing Content

A study found that people don’t remember what they viewed on any social media platform 90 days ago. 

And I want you to think about it. Who is that top influencer that you follow? Who’s the person whose content you never miss because you absolutely love what they do?

Do you remember what they posted three weeks ago? Do you remember what they posted two months ago? 

You don’t remember, right?

That’s just part of the social media game. You have constant content that is thrown at you, so you don’t remember what you read or what you viewed 90 days ago. So what we teach our students to do inside the Beach Boss community is every 90 days reuse your content or recycle your content. 

It can be the exact same post with a different picture. Or maybe you change the picture and you change the hook or the first few lines, but then the rest of the post is exactly the same. This is how you’re able to condense time.

So keep that in mind during the holiday season.

What are your best videos? What are the best posts that you’ve done over the last few years that you can tweak and modify just a little bit and reuse so that you can spend more time with the people that you love and less time prospecting and creating content. 

Want to attract more people in the holiday season?

If you found these tips useful, you should check out our Influencer Content Hacks course. Inside this course, we’re giving you our best hacks to build momentum and stay consistent with your content so that you’re attracting more people, you’re generating more leads, you’re getting more customers, and you’re enrolling more distributors before the end of the year so that you can build that giant momentum to take off into the next year.

3 Content Hacks to Grow your Business and Save you a Ton of Time.

Creating content that actually grows your business, can be overwhelming at times! And if the thought of creating content for the next year fills you with dread… Then you’re going to want to tune in to this training where you’ll get my favorite Content Hacks to save time and grow my business.

Who are you speaking to?

You are a network marketing entrepreneur and you are building a business. And if you are new to network marketing, you may not understand the concept.

Understanding who you are speaking to is very important. You need to know that not everybody is looking for your product.

You need to understand who your ideal client is, where these people hang out, what they dream about, and what they struggle with.

So that your content responds to their problems and dreams.

And if you’ve ever read a post or listened to a live show where you thought, “This person is in my head, and he/she understands exactly what I’m going through, and knows where I want to be”. It’s because these people understand who you are. They understand what you are struggling with right now. They understand what your hopes and dreams are. They always understand what it feels like, to be you.

And that’s why, when you create content, it should not only talk about those struggles, but also about the things that you’re passionate about, about your desires. You need to describe a problem, share some hopes and dreams, and then provide a solution to this problem.

And if you share the struggles, and if you share YOUR journey, then you’re not only sharing and understanding the problems, but also leading the person to hope and dream.

Your Content Is Not About You

The content you create, although it shares your story, is not really about you, but it appeals to your ideal potential customers.

It appeals to your ideal clients and serves them where they are. And when you share your story, when you become vulnerable, share the struggle, share something you’ve been through, don’t leave the person struggling, but give them hope. Show them, that there is a way out of what they’re going through right now.

Your content is really about your audience, and serving them. Inspire them, motivate them, educate them, and entertain them.

Stop Overcomplicating Content Creation

Stop over complicating the content creation. Some people like to look at stories, some people like to watch Reels, some people watch long evergreen content on YouTube, Facebook or IGTV. Some people are on TikTok or YouTube.

When you’re creating something, when you come up with an idea for a piece of content, you can use that one piece, one idea in different places:
1. in a story,
2. in a Reel,
3. in an Image Post,
4. in a Live on IG or FB,
5. in a long format YouTube training.

If you are on Instagram, for example, you can take that Instagram Live, cut/edit it and repurpose it into a Reel, a short video, into several stories and write a blog post about it.

Don’t overthink your content creation and just repurpose this one same piece of content/idea multiple ways. And then your content is done for the week.

Stop Overthinking Content Creation

And again, stop overthinking your content creation. People do not remember what you posted a month ago, or six months ago.

If you are following our advice and consistently growing an audience of people who are actively looking, searching for your solutions and help; if you are constantly growing your audience, you are always getting new eyes on your content.

And therefore, anything that you posted 3 months ago, if you repost it again, the people who’ve seen it, probably will not remember. New people do not scroll back months, they may scroll back a couple of posts, maximum 10 posts down your feed, so they will never see it. That means that you can repurpose your old content. If you created a good piece of content that is getting a lot of engagement, or it had got a lot of engagement 3 months ago, you can repurpose it again and again, and again. A great way to come up with new posts, if you’ve run out of ideas, is have a look at the memories.

Facebook gives you memories every single day. Instagram also has it.

So have a look at your memories. And if there’s a good post, don’t share it as a memory, but take that post and repurpose/repost it as a NEW post. You can change it up slightly. You can put a new picture with it, and it looks like a brand new post, and nobody will ever know.

Always Save Your Ideas

Bonus tip is save every single idea that comes into your head.

If you see an idea, if you are reading a book, if you’re watching a movie, if you see a post that speaks to you, it’ll speak to your perfect prospects. So save the ideas, never copy-paste from somebody else, but save the idea and model mimic, and make it your own way.

I use Google Drive, and I have folders in my Google Drive for all my different buckets of content that I create.

Buckets of content are content ideas to help you create varied content throughout the week.

One might be around being an entrepreneur, another one might be around your company, your products. One might be about lifestyle. The next bucket might be inspiration, another bucket might be things that you love, that you’re passionate about. It might be cooking, gardening, dancing, your family, hobbies, or faith.

And instead of talking only about your products, create curiosity around the BENEFITS of your products, and in that niche.

So, for example, if you’re in health and wellness, give health and wellness tips, give advice, educate people in your niche, as well as create curiosity around your products.

But as you come up with ideas, save those ideas to your Google Drive, so you have a never ending folder, folder of ideas of content that you can always draw from to a post, and to keep your audience educated, entertained, inspired, and to create curiosity around your products and to get people working with you.

Want more sales in the holiday season?

We were able to retire our husbands, build multiple 6 and 7-figure incomes, travel the world, live life on our terms without feeling bad about ourselves or questioning our ability to build successful businesses. Now we’re teaching others how to duplicate these results with proven social influence methods.

And to help you more, download our Influencer Content Hacks.

The Truth about Social Media Network Marketing right now:

What mistakes do you have to stop making?

What is Influencer Marketing and what is the difference between Network Marketing and Influencer Marketing?

Why is it so interesting and working right now in Social Media?

What is the VALUE you give away in your content?

How and where to start?

We’re going to give you our 8-step secrets to help you Grow your Network and Influence on Social Media, and Build your Business Online.

We are Beach Boss Influencers – a Coaching Community for Network Marketers, Entrepreneurs, Small and Home based Business Owners who want to master the power of Influence Marketing and Social Media.

We often see people think they’re doing Influence Marketing and Social Media Marketing, but they’re actually doing old school online.

Old School Network Marketing

You are a network marketing entrepreneur and you are building a business. And if you are new to network marketing, you may not understand the concept.

You know it’s a business, but you may not feel like you own the business, and you don’t relate to it that way.
You are selling a product, whether it is physical or digital, you are promoting it. And you also hope to attract other like-minded people and build a team of people who are doing the same thing.

Well, how do you do it?

How does any offline business do it?
Any business gets people’s attention to help sell their product, to get more people to their doors. To see what they have to offer and get people to buy.

Well, you do the same thing on Social Media.

So, what a lot of people struggle with is a real marketing strategy.

For example, by appearing on social media every day, you are advertising yourself. And in many cases now people are struggling, banging their heads against the wall trying to get results, because their marketing strategy or what they are being taught is not getting them results. 

And I want to point out that although this industry is called Network Marketing, we are not really taught how to network and how to market. We are taught how to prospect, how to sell. But when it comes to marketing, we think we are doing marketing, but in fact it is far from marketing. We do prospecting, or what I call “old school online”.

When you were told, “Make a list of a hundred people”. People make the same list, but from people they know on Social Media, and they send the same messages to everyone: “Please look at my post about my opportunities.”

And they get a lot of rejections in return, a lot of people get blocked. They hate the process, because they feel like salesy weirdos, and nobody wants to build their business that way.

Influence Marketing

Influence Marketing is the opposite of what we were taught.

When I started to show up differently, I had better results. No prospecting and selling, but being real me and trying to know people.
Here’s where it becomes different between me being a billboard and everyone knows me as attached to my company, versus who I am.

I started to share who I am, and what I enjoy doing. What am I passionate about? How can I help others who follow me on Social Media?

And I started showing up differently and giving value.
So here’s where we started implementing Influence Marketing to attract people to you.

Imagine how that would feel like, if you’re listening, that you’ve been chasing all these people and following up, and maybe there’s people month after month that you’re consistently chasing, and they’re like, “Get with me in three months”. And you have your hopes up and all this stuff, but it never works after all.

So, imagine never having to prospect anybody.

We stopped prospecting 4 years ago, because we started implementing Influence Marketing and showing up by giving value. And sharing vulnerable aspects in our life and sharing that we’re real people, and sharing benefits of what our products do for people. And, what this business can do for people versus telling them what it is and all the ingredients that are in it.

We may sound a little harsh right now, criticising people who are prospecting and sending messages to hundreds of strangers.

And I want to tell you, that we absolutely love and understand these people who are still doing it, because we’ve been in their shoes before, and we know what it’s like, what’s going to happen, and we’re just telling you what will happen next, what other options there are, and how you can get out of the impasse.

So I absolutely don’t want to offend people who are still doing it. Sometimes you have to make these mistakes to learn something new or to want to run your business differently. And I want to break down someone’s belief right now, which some people will be absolutely shocked about.

What is the VALUE you give away in your content?

When we say provide value and appear on Social Media, many online marketers think, that the only value they can provide is their products, and what they will do for other people.

While this is absolutely amazing, most of our products are amazing, and so is what they do for people, that’s not the value you can provide to people on Social Media through your content.

It’s not the value that will attract people.

And that’s where everyone gets confused.

“If I don’t have my products, then I don’t have anything,” is what most people think. And that’s not true!
So we’re here to teach you how not to get attached to your products.

You need to grow influence and build trust with your audience. So that your audience gets some value from you for free, and therefore comes to you for more of that value. Your audience needs to get attached to you and start listening to you.

And then your products have to become a bonus for those people who will start following you and want to buy from you. Whatever you’re selling, whether you’re in this company or that one, they won’t care at all, because if it comes from you, then it’s good.

You have established a relationship with them, and you built “Know, Like and Trust”. When you have people who show up on your channel/account, who are involved in what you post on Social Media, and they follow you, they start to trust the things you put out.

They start to get to know who you are, because of what you share. And that builds influence.

When you have influence with that network, with that audience of people, whatever you’re going to put out, they will raise their hand.

That’s why it changes the game so much.

And we share this, because we’ve been through spamming strangers and sending hundreds of messages to our friends list. We’ve been there, but we’ve also become known for being one hundred percent authentic. And we continue building our Influence every day.

We are following the same path as you, but we are a few steps ahead, and we are just imparting our wisdom and our experience.

What’s Really Working on Social Media Right Now?

So, let’s talk about what really works on Social Media now.

I know there’s one ninja strategy right now, that some people are afraid to dive into, and some people are using it.

So should people do it, so they don’t miss out, or is there really more to it than just stupidity. 

And we’re talking about Short Video.

Some of you may have heard of it.

Short videos, live streaming, video blogging – all this is called video marketing. And I’m sure some of you crinkled your eyes when you heard that, because it made the hairs on the back of your neck, maybe made your armpits sweat, and made you think, “Should I put myself out there?”

And yes, this is exactly what works right now and shows, that it’s the fastest way to grow your audience, build your community and gather your new network, that will trust you and be beyond your friends and family. 

You need to grow an audience of enthusiastic fans. But it doesn’t have to be very difficult. You don’t need to be tech savvy, you don’t need to learn all the dances and songs or play on camera to grow that audience and get tons of views. And I’m talking about the short video format again.

It can’t just be in short video format: you can go live on Facebook, or TikTok, or Instagram, you can shoot YouTube Shorts, TikToks, Reels, or live stories for Facebook, TikTok, or Instagram, or longer trainings or vlogs on YouTube. It’s all video marketing.

And you need to know, my business has reached incredible heights because of it, and if I hadn’t done video marketing, it wouldn’t be where it is today.

If I had sat on the sidelines and hadn’t moved on to real live video, no one would simply have known about me, what I have to offer this world and how I can help my audience.
But as our society continues to evolve with technology and social media, we are constantly updating micro content on platforms.

So, shorter form videos are what’s leading the way on Social Media right now. And it doesn’t take long to grow the network.

You just look at the many people on TikTok or Instagram videos, who may have started with a challenge and increased their audience by thousands in 30 days just by posting short 30 second videos every day.

Video Marketing Formats

It really comes down to saying: “OK, here’s what I’m going to do for the next 30 days. I’m going to give it a try. I’m going to try to show up every day on Social Media. And here we go.”

It will definitely force you to step outside your comfort zone, if that’s not what you’re already doing.

I want to point out that longer videos, when Facebook first released Facebook Lives and then Instagram started doing them and other platforms, YouTube, are definitely still one of the most effective ways to build relationships and convert your potential customers into buyers.

But you’re not going to attract a new audience with a 15, 20, 30-minute video, because people have a very short attention span. Because people nowadays are always busy with something, rushing somewhere, and are not ready to spend 15-30 minutes of their life every day to find new content for themselves, to entertain themselves or to learn something new and useful.

So micro content, 10-second videos, at most 30 seconds, that’s what you need now to attract people to you, to grow your network. And this strategy works really well. You’ll be fine with videos like this if you want to grow your audience, stop them from scrolling, get attention and build relationships, and build your influence online.

How to get out there?

Usually when I record my videos, I decide, what message do I want to tell my people today, what do they need to hear? And I record a 15-30 second video, but straight to the point, addressing the person I want to influence, and it works.

And it takes a minute a day. So why wouldn’t you want to engage with something that’s so powerful and so easy to create?

We understand that fear holds many people back from putting themselves out there.

“How will I look? How will I sound? What will people think? What will they say about me?”

But if you keep letting your fears hold you back, you won’t achieve what you want in this business.

How many times have we all gone to networking events? Maybe in your company or outside your company, and we talk about when you need to step out of your comfort zone.

If you want to grow, and you want your business to grow, and you want to get into THESE ranks, and you want to have THIS team, and you want to have THE life that you know is possible with this beautiful car and dream house, you have to get out there.

But I promise you that you will not die from doing Reels or Story or TikTok, but once you do, you will feel so strong, like an adrenaline rush kicks in, and you feel like you can fly.

And once you’re done, you’ll feel so fulfilled and strong that you’ll know you can do it. And it’s all about waking up the next day and repeating it over and over again, every day.

It’s very simple to implement something that will grow your network, help you build a relationship with that network where the impact happens.

So, when you recommend something to your subscribers, they follow you and after some time want your opportunity. But for them to want it, they have to know you first, and you have to keep showing up on social media with some kind of free value for them, if you want to get good results for your business in the future.
If you want that benefit, go here and take it, and your people will raise their hand and start moving.

That’s how the magic happens.

Where to start?

But where do I start all this way? How do I develop and communicate on social media without being a sales system spammy weirdo? How do I build relationships, even though I’m an introvert?

It was painful for Kat, but she figured out how to build those relationships passively, without small talk, without talking about the weather or dogs or flowers, and how you can promote your products or even sell millions of dollars worth of merchandise without plastering your products on social media in every post. It’s possible.

And for those people who are now wondering, “How and where do I start?” we have a special free event.

It’s a masterclass that’s coming up very soon online. In this masterclass we will walk you step by step through the same strategy we have used to consistently recruit 5-10 new reps per week, rank up fast without spamming, begging or annoying prospects.

Free Masterclass Registration

During this FREE Masterclass you will learn:

• Rapid Growth Formula – How and where to find and attract an endless flood of perfect prospects for your business.
• Influencer Engagement Method – How to build know, like & trust quickly and get more engagement on your content so you’re seen by your perfect prospects.
• Top Earner Promotion Hacks – How to easily promote your business and enroll your perfect prospects without feeling like a salesy weirdo.

Registration Closes In 7 HOURS.
Masterclass goes live at 5pm PT / 8pm ET, on October 26th.

You are now thinking, “I need to know all the secrets, and have great results!”
Then click on the link to find out more information and register for the FREE Masterclass or a REPLAY.

Are you frustrated in choosing the social media platform to grow your network marketing business?

Do you know who are your perfect prospects and where to find them?

I am going to give you 8 simple steps to find your perfect prospects, build your influence online, and accelerate your Network Marketing business.

How to pick a platform?

You need to decide which platform you are going to focus on. There are many different Social Media Platforms, and it’s all going to depend on who your perfect prospect is.

For example, if your perfect prospect is someone like me: I am over 30 and I’m married, I have kids. Then most of us are going to be on Facebook, LinkedIn, Instagram. So if your perfect prospect fits in that category, then you need to think about building your business on Instagram or Facebook.
 
Or, if you have a business for a younger generation like my kids, then you would want to think about Snapchat and TikTok.

Everything that we do here at Beach Boss Influencers is transcending above platforms, because it’s a strategy, not a tactic. So it’s important that you pick one. Don’t try to do all of them at once, that will come later. But if you’re brand new, just pick one platform and start there. 

Who is your perfect prospect?

Who is it that you want to recruit and who do you want for customers?

And these are going to be two different people usually. And as you create your perfect target audience, you probably have different products in your company, that will have different ideal target audiences.

For example, if your perfect prospect wants to lose weight, what does that person look like? What are his pains and desires? How is he feeling? We need to dial into the emotions of that person, because that’s how we’re going to talk to your perfect prospect in a little bit later, to build the “Know, like, and trust” faster.

Where does your perfect prospect hang out?

Where this target Audience is hanging out? Is it over on Facebook or on Snapchat? 
Do they follow certain gurus? Are they following Weight Watchers, if they’re trying to lose weight?

If you are looking for team members, do they now follow network marketers who help them learn how to work on Social Media? Pay attention to things like this.

Dive into those emotions and their feelings, because people make decisions based on emotions, and they make connections based on emotions and feelings as well. So if we can dial into those, then that will help you connect and build Audience faster.

Connect with new people

Go to those places, and make friends and be interested in them. 

My perfect prospect right now is over on Facebook. So how I do it is: I go into groups, people they follow, and I build relationships with people. So I don’t necessarily drop a lot of content in those groups and pages, but I do engage, I do connect with new people. So really here you’re trying to be a friend maker.

If you go inside of an aquarium, there’s all kinds of different fish, right? Well, let’s say that our perfect prospect is the goldfish. We need to go to the place in the aquarium, where the goldfish hang out. Now, it doesn’t mean that all the goldfish are going to be coming to us and wanting to join our team and buy our products.

It means that those goldfish are our perfect prospects, and it’s easier to fish in that goldfish pond, than it is to fish in the entire aquarium, right? So you want to go in and be a human first inside of those groups, inside of those pages, inside of those places, that your perfect prospects are hanging out, and engaging with them.

You would go in, provide questions, be interested in them, and really be a human first. I don’t want you dropping in their DM saying, “Hey, I saw that you posted, that you’re struggling in your business. Come and join me”.

That’s definitely not what we want to be doing. We want to build the “Know, like, and trust” first, so be a human first.

Pick one SM platform

Pick one Social Media platform to build on. And then create content that will help your perfect prospect in their problems.

Educate, motivate, inspire them, and then add some lifestyle up as well, so people can get to “Know, like, and trust” you. You want to be a human, they want to see a connection with you, and that’s the key. 

Keep 80% value based content and content that helps them with their problems. And then 20% of promotion of what you would like them to do. And this is how you are building that ecosystem, where you become a person of value. A person who brings inspiration into their lives daily.

So that they could say, “I saw that post from Brandy last week, and she was saying, that I could drink more water, go for a 10 minute walk and really start slow to lose weight. This will be more beneficial for your body than just training hard on the first day”.

As they see more and more of your content as you interact with them, they will see you as valuable and that you have what they are looking for.

Make sure, you keep it 80/20.
Value based content, – that’s what I normally do on all personal profiles. It doesn’t matter whether it’s LinkedIn, Instagram, Facebook or something else. Keep it on a personal profile for right now. It builds faster in the organic side of things.

Active and Passive Approach

Stay consistent and use an active and a passive approach to building your business.

As you’ve built these relationships, this doesn’t have to take months and months. It just can happen in a few short days. If you’re really diligent and consistent about what you’re doing. You’re going in, you are engaging with that person that you would love to work with, asking a few questions, and then it’s natural to friend him and get him or her into your world.

But most importantly, keep posting valuable content, that your target users see. After all, you interact with them every day, and they visit your page daily to watch new Reels, for example.
This is your Passive Approach.

Remember, on Social Media nothing happens without you being social first. You need to connect with people on the emotional level, and be interested in their lives.

Active approach means going in to those people that you’ve built those relationships with.
For example, if someone had seen your content for a week, and then you’re writing to him or her:
“You’re totally amazing! I would love to work with you. Would you love to jump on a Zoom Call, and talk about what that might look like?”

This is after the relationship is built, that’s an active approach or actively inviting someone to take a look at sneak peek, that you’re doing on Social Media in a private Facebook group, for example, or maybe you’re doing it on another Social Media platform. 

You need to actively invite as well as passively growing that content and growing that pipeline ecosystem of people to always pull from. So stick with active and passive.

Results take time

Give yourself time to see results.

This is really, really important. Nothing is going to happen in two days. We’re not Amazon Prime.
And I know that’s the way our mentality has started to go towards this micro wave mentality. We need everything just right now, right? And that’s how we think our business should be. This is one of the biggest mistakes.

I would say that if you are consistent for 60-90 days, posting valuable content to your Target Audience in your Niche, adding new people, really focusing on the content, on what you share with people for educational or entertainment purposes, and you do all your DMOs: what you need to do to get people to look at your business and look at your products, then you will see very good Results.

In 60-90 days you will have so many people to talk to, that you won’t know how to keep track of all the activities and information. And I know this because I experienced it myself not too long ago.

I continually to test here and there, how things are working, and what we teach, because I want to make sure, it’s still working. Because now everything changes so quickly. It was just recently, that I did that and I was very impressed, that I’ve got way too many people to talk to again!

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